Conversion Optimization: The Art and Science of Converting Prospects to Customers Review

Average Reviews:

(More customer reviews)Are you looking to buy Conversion Optimization: The Art and Science of Converting Prospects to Customers? Here is the right place to find the great deals. we can offer discounts of up to 90% on Conversion Optimization: The Art and Science of Converting Prospects to Customers. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Conversion Optimization: The Art and Science of Converting Prospects to Customers ReviewIn the early days of World Wide Web the mare presence of a webpage with the info about your products or content was considered sufficient for the promotion and success of your online business. However, most people soon realized that bringing customers or content viewers to the website was not enough to assure sales or other metrics of success. The exact layout, navigation, and other elements of the website architecture all need to be fine-tuned in order to increase conversion rates. In the early days conversion optimization was somewhat of a dark art, but over the past decade or so there has been an enormous increase in our understanding of what motivates consumers online and how those insights can be translated into desired actions.
"Conversion Optimization" is as close as one can get to a textbook on this subject. The book is extremely thorough, full of valuable insights, and it provides many useful examples and suggestions that can be easily implemented by almost anyone on their own. Conversion optimization is a data driven enterprise, and there is plenty of data and other useful information in this book that can best illustrate the points that are being made. The book provides a snapshot of most important website analytics concepts, tools, and measures. It highlights somewhat different definitions that are in use for the measurement of, for instance, bounce rates. The book emphasizes the importance of testing various different site designs, but it also shows the limits of this approach. Only the highly visited sites can gather enough information on user behavior that will be statistically relevant and informative for the purposes of conversion optimization.
Conversion optimization is still as much of an art as it is science, but informative, systematic and pedagogical books like this one go a long way towards shedding some much need light onto this field.
Conversion Optimization: The Art and Science of Converting Prospects to Customers OverviewHow do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?
Explore case studies involving significant conversion rate improvements
Walk through different stages of a sale and understand the value of each
Understand your website visitors through persona creation
Connect with potential customers and guide them toward a conversion
Learn how to deal with FUDs -- customer fears, uncertainties, and doubts
Examine the path that visitors take from landing page to checkout
Test any change you make against your original design
"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love." --Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)"This book goes far beyond optimizingconversion. It is a digital marketing primer that explains both the geeky stuff("bounce rates") and the soft stuff ("social proof").Anyone who wants to increase online sales or website traffic should read it--bymy calculation, that's just about every marketer in the world." -Guy Kawasaki,Co-founder ofAlltop.comandauthor of Enchantment: The Art of Changing Hearts, Minds, and Actions

Want to learn more information about Conversion Optimization: The Art and Science of Converting Prospects to Customers?

>> Click Here to See All Customer Reviews & Ratings Now