Internet Marketing for Orthodontists: The Only Click-by-Click Guide Book to Market, Promote, and Advertise your Orthodontic Practice Online Using ... Search Engine Optimization (SEO), and More. Review

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Internet Marketing for Orthodontists: The Only Click-by-Click Guide Book to Market, Promote, and Advertise your Orthodontic Practice Online Using ... Search Engine Optimization (SEO), and More. ReviewI read online marketing books to keep up with the state of the art, and I read this one because I know the author and know that he has long experience with internet marketing and a deep well of knowledge.
I also have an issue with most internet marketing books, which is that their advice doesn't acknowledge that the best way to advertise depends on who you are and what you're selling. One-size-fits-all solutions don't often work, but you wouldn't know it by reading your average internet marketing book.
Take for example the popular book "Crush It", by Gary Vaynerchuk, or Gary V as he is known in the online world. Smart guy, great book, but his advice is wrong for many people - people in the professions, like orthodontists for example- because his strategy requires like many hours of extra work daily. If you have to see clients all day, you can't do it.
So, it was a breath of fresh air to read a book that was specifically targeted to one profession. The book has clearly been tailored for a busy professional (it's short), and it doesn't dwell on theory. Instead, it tells you what you need to do, in, as it says, a "click by click" way. Which means that there are lots of screenshots and lots of "click this button, then that" kind of instructions.
The upshot is that you don't have to know very much about internet marketing, and if you make it all the way through, you'll have set up an extensive online presence, without having put in more time than you can probably afford.
The book leaves out many time-intensive social media strategies, and actively discourages the use of some services, like Twitter. This is a good example of how the book differs from others. Many books recommend incorporating Twitter into your online marketing strategy. But Twitter doesn't have a good way to to target potential clients locally, so it's pretty useless for those (like orthodontists) whose business is entirely local.
So I give the book a thumbs-up overall. If you want to understand the "why" of online marketing, this probably isn't your book. This book is focused entirely on "how". But it does that job well.

Internet Marketing for Orthodontists: The Only Click-by-Click Guide Book to Market, Promote, and Advertise your Orthodontic Practice Online Using ... Search Engine Optimization (SEO), and More. OverviewYour internet marketing plan just got a heck of a lot better.As an orthodontist, you have an unprecedented opportunity to take advantage of the internet marketing boom.And make a great deal of money in the process.The problem is that most orthodontists are doing it completely wrong.They're spending a massive amount of time and money but not getting any results.Internet Marketing for Orthodontists will show you:- A complete click-by-click path to getting your practice online the right way.- What your website really sells.(hint: It's not orthodontic services.)- Why internet marketing isn't just something that happens in a box somewhere -- it happens in your office too.- How to make a prospect immediately zero in on your practice when they visit local listings sites.- The fad marketing tactics that will eat up your bottom line, waste your time, and ultimately make you give up on internet marketing.- Much, much more.

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