RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet Review

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RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet ReviewThe book is very disappointing because the information it contains is very shallow. You could probably find much better information searching on Google than spending money and time reading the book. The book only gives you very basic information, for example on page 19, "... if you have a book and an audience that resonates with yellow, then you might want to have enough yellow on your site to "speak" to them without overwhelming them with a yellow..." Throughout the book, there are a lot of these obvious logic. The key point is that the book does not tell you, nor teach you, when or what "yellow" is enough for the audience. It tells you to use keywords when writing copy but it does not explain HOW and to choose them nor how to match the text with the best keywords.
Also, for a book that has only 190 pages of content, 20 pages are links to websites? Some of these linked sites are even stuck in time and has not been updated since 2005!!...
Of course the book might be helpful to someone who is totally ignorant about the web. However, if you know how to use Google (or even Amazon's book search engine) then I recommend that you find another book that contains substance because this book clearly does not.
RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet OverviewDISCOVER... 6 need-to-know rules of publicity for the Internet age The best way to design, write, and promote a website to sell your book 12 blockbuster techniques to use blogs for book publicity Proven "live promotion" techniques you can use to reach a worldwide audience, and much more.The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these major publishers routinely recommend Penny to their authors as a top Internet publicist."Penny made one of her own books an Amazon bestseller for three months running. She's the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.

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