Social Media for Business: The Small Business Guide to Online Marketing Review

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Social Media for Business: The Small Business Guide to Online Marketing ReviewFull disclosure: I'm a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer--you can see what I think about a range of books by clicking on the "see all my reviews" link. Didn't just duck in here to promote one book.
Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.
Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.
I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.Social Media for Business: The Small Business Guide to Online Marketing OverviewSocial Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence.Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement.Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute theirperspectives on Web marketing and social media management. Social Media for Business:' Explains the competitive advantage for small and micro-business owners' Clarifies how businesses attract, engage and retain new customers' Demystifies social media strategy, implementation and content creation' Helps you define and evaluate your social media management program ' Alerts you to the risks of not monitoring the online conversation' Discusses the value of fully integrating social media into your business' Guides you through the exciting cultural changes and paradigm shifts

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