100 Ways To Find Ideas For Your Blog Posts: Becoming a pro blogger and finding ideas for your blog posts Review

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100 Ways To Find Ideas For Your Blog Posts: Becoming a pro blogger and finding ideas for your blog posts ReviewThis book is all about finding your muse. The muse never ever deserts us, it's when we stop looking for the muse that we lose the writing in our heads. This books gives you 100 ideas to find blog post ideas and for writing articles in general so it is for the blogger and for the magazine or article writer. If you buy it and run out of ideas I will refund your money.100 Ways To Find Ideas For Your Blog Posts: Becoming a pro blogger and finding ideas for your blog posts OverviewBecoming a professional blogger is a goal for many bloggers.However, trying to think of new posts every few days can be tough.100 Ways To Find Ideas For Your Blog Posts will show you how to keep the muse going at all times, meaning you will never be stuck for a blog post again.

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Videoblogging For Dummies (For Dummies (Computers)) Review

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Videoblogging For Dummies (For Dummies (Computers)) ReviewVideoblogging is one way for people to record their thoughts, advertise a service or product, and/or get their message across to Internet viewers without spending a lot of time and money with recording studios and the like. Stephanie Bryant who clearly has quite a bit of experience with videoblogging has done a great job in explaining how the average person can become a "videoblogger." Using a casual writing style (I love chapter titles like "I Vant to Vatch Your Vlog), she breaks down the steps involved in getting a successful videoblog off the ground and onto a web site.
She starts off with an overview of what videoblogs are, why you'd want to watch and/or make your own videoblog, and the various kinds of people who are videoblogging. Subsequent chapters detail items like the tools needed to do a successful videoblog (they're not as expensive as you might think), the physical "process" involved in shooting a videoblog and then converting it to a format your computer can understand. Part II of the book details the "behind the scenes activities," things like figuring out who your audience is, getting comfortable behind a video camera, and scripting the show you want to present. Having done some TV work in college many years ago, I discovered some of the same concepts apply here as well as doing a TV production.
Stephanie in Part 3 details the "physical production aspects" of videoblogging: actually shooting it, editing it, adding sound, and saving it to the 'Net. And finally, there's the task of hosting your files online, syndicating them, adding to them, and of course publicizing them. The book's Part of Tens include "Ten Core Vlogs to Watch," which give you ideas on how successful videoblogs are put together.
Stephanie has done a wonderful job in demystifying the world of videoblogging.Videoblogging For Dummies (For Dummies (Computers)) OverviewHave you ever felt the urge to share the entertaining and insightful things that happen in your everyday world? Got a message you'd like to get across to others? A cause you want people to support? A videoblog allows you to share whatever you choose in a colorful, interesting way that gets attention—and furthermore, videoblogging is fun!
Grab Videoblogging For Dummies and put your videoblog on the fast track. You'll see how to
Gather and use videoblogging tools
Decide what you want your videoblog to do
Plan content and edit your footage
Set up a video hosting account and post your videoblog
Create a complete "show"
Videoblog safely, without compromising your security or others' privacy

Of course, a great way to get an idea of what you want to do with your videoblog (or vlog, as you'll be calling it when you're an insider) is to check out other people's vlogs. You'll find information about that in Videoblogging For Dummies too, including where to find videoblogs and how to set up RSS feeds. And you'll see how vlogs can affect public opinion, offer fresh viewpoints, and be terrifically entertaining.
Written by a true videoblogging pioneer —Stephanie Cottrell Bryant launched her first vlog in 2005, and now presents seminars on videoblogging topics—Videoblogging For Dummies gives you the scoop on
Choosing hardware and software you need to get started, plus an idea of what it's going to cost
Adding the extra bells and whistles and professional touches that will get your vlog noticed
Deciding whether to script your vlog or make it "reality TV", dealing with "vid fright", and making other people comfortable before your camera
Finding out who your audience is, getting feedback, and fine-tuning your vlog
Giving your vlog a clear identity
Becoming a citizen journalist, an advocate, or a small-screen movie producer
Editing, adding soundtracks, working with file formats, and publicizing your vlog

Videoblogging lets you showcase your art, keep in touch with friends and family, make new friends, or do your part to help solve the world's problems. Videoblogging For Dummies is the fun and easy way to get started!

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Blogging in a Snap (Sams Teach Yourself) Review

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Blogging in a Snap (Sams Teach Yourself) ReviewBlogging in a Snap
By Julie C. Meloni
SAMS Publishing
ISBN 0-672-32843-7
270 pages
Price: US $24.99, CAN $34.99 £17.99
If you've been thinking about starting your own blog but haven't figured out how and where to begin, Blogger.com is a very popular place to check out. Its simple user interface can get you up and blogging in no time.
Though the set up instructions for Blogger.com is are relatively easy, Julie Meloni's Blogging in a Snap explains the obvious and not so obvious ins and outs of blogging on Blogger.com. She takes you through the process of setting up your account, selecting a template, configuring your comments settings, creating your blogging profile, naming your blog, writing and publishing your first posts, and bringing potential readers to your site.
If you've already begun a blogging on Blogger.com and you want to expand your use, Meloni explains how to modify your template using HTML and CSS codes, how use third-party tools, and how to create a moblog, a type of blogging done with your cell phone. I was surprised that she doesn't explain how to edit the link list, which is an essential part of every Blogger template. Unlike other blogger platforms, Blogger requires that you manually add links in the template itself using HTML code.
I've visited many Blogger.com websites and noticed a number of new bloggers who seemingly don't know how to modify their site, such as the elements in the sidebar. They haven't learned how to add links or change the names of the subheadings. Perhaps the reason for this is because they have to open up and modify the blogsite's template. Users with little or no knowledge of HTML code might even wonder why they have access to this coded template. What on earth do you do with language that looks like this:
Meloni tries to demystify the template code and show you ways to customize your Blogger site. Like other SAMS Teach Yourself books, Melon's step-by-step instructions include numerous screen shots that reflect and expand on what she explains in her textual instructions.
She includes the template code for one of Blogger.com's basic templates and identifies and explains its major elements, like the header, sidebar items, the comments-related area, and the metadata. Her best instructions are when she takes you step by step through a particular template modification, like including images in your blog posts, adding tables, displaying recent comments and adding a blogroll on your main page. However, some of her other perhaps more advance HTML and CSS modification strategies are too brief and could use more explaining or a second book for intermediate and advance users.
Learning and using HTML and CSS code can be daunting for many users. Working through this book gave me the idea to print out a copy of my Blogger template and peruse it using Meloni's guidelines. There's little risks making modifications to your template if you back-up a copy of it and use the preview button before saving your changes. I also magnify my template on my computer screen (using Command-+) so I can better read and modify selected code. The template window also includes a button to clear the edits you make in it.
Meloni goes to explain how to use many other and newer tools found on the Internet. For example, how to use your Flickr account to insert images and messages in your Blogger site. And setting up a Google ads and affiliation links if you're interested in making a few bucks with your blog.
A useful Appendix further explaining HTML and CSS fundamentals is included, but a list of additional resources might have been valuable for intermediate bloggers.
Overall, Blogging in a Snap is a good introduction if you want to set up an account with Blogger.com (other platforms are not covered.) The instructions are clear and concise, and Meloni has set up a Blogger site to promote and make updates to her book.
MyMac.com Rating: 4 out 5Blogging in a Snap (Sams Teach Yourself) OverviewThe World Wide Web is a big place, and it is hard to find your way through it, much less make an impact on it. Blogs have revolutionized the idea of each person having a voice on the web and Sams Teach Yourself Blogging In a Snap is your guide to making your mark on the Internet world. This comprehensive guide to blogging focuses on using Blogger, the blogging tool hosted by Google. Blogger is a user-friendly blogging tool, but documentation on how to maximize your blogging experience using it is limited. This book bridges that gap, and provides you with everything you need to know to create and maintain your blog, from setting up a Blogger account to creative blogging tricks and techniques to blogging etiquette. You'll learn how to customize your blog, comment on other people's blogs, and share photos through your blog. Even if you already know what blogging is and are just looking for a few tips on how to make your blog bigger and better, the book's modular, task-based format will allow you to jump in anywhere and be on your way. Join the blogging craze with the help of Sams Teach Yourself Blogging In a Snap.

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Writing and Publishing: The Librarian's Handbook Review

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Writing and Publishing: The Librarian's Handbook ReviewThis is a wonderful book for librarians who have any interest at all in writing for publication. With contributions from about 50 librarians from every sector of librarianship, there's not a writing-related topic that I can think of that isn't discussed in at least a passing manner except indexing and it's probably in there and I just missed it.
I work with a lot of colleagues who are panic-stricken at the idea of having to do research and write for promotion and tenure. (Something I've always found perplexing since so many of us have undergraduate degrees in English and History!) I wish I could buy ten copies and pass them out to each one looking at going up for tenure in a few years. Unfortunately, however, the publisher -- the American Library Association -- is charging $65.00 for a book that should be $19.95; $29,95 at the most. (Oh, I almost forgot, if you've paid your $130.00 personal annual membership to ALA, you can get it for the bargain price of $58.50.) One would think that if any title would be subsidized by ALA to be affordable to its members, this would be it... but, nooooo. ALA keeps on squeezing!
Still, Carol Smallwood has pulled together a marvelous collection. There are nearly 100 articles; here's a sample: "Writing for Tenure"; "Becoming an Expert: Find Your Niche"; "Writing with Colleagues: Strategies for Getting the Work Done"; "Librarian Writing Groups"; "Working with Book and Journal Editors to Revise Your Manuscript"; "Preparing for Publication: Strategies for Identifying Potential Library Journals"; "The End of the Beginning: Learning from Rejection"; "Self-Publishing"; "Twenty-Five Years at BookExpo"; "Publishing Mystery Fiction"; "Writing for Reference Books"; "Tips for Compiling a Publishable Bibliography"; "Press Kits and News Releases"; "Writing a Newspaper Column"; "Book Reviews"; "Peer-Reviewing"; "Ten Tips for Becoming a Successful Restaurant Reviewer"; "Writing Video Reviews"; "Freelance Magazine Writing for Librarians"; "Crafting a Compelling Bibliographic Essay"; "Textbook Writing"; "Writing for Children's Magazines"; "The Public Library as Picture Book Publisher"; "The Poet Librarian"; "Blogging Tips for Librarians"; "Librarians as Personal Bloggers"; "Writing for Library Websites"; "Confessions of an Amazon.com Reviewer"; "Editing Books"; and, "Editing a Library Association Magaziine," among many others!
ALA has done a good job with the physical format and layout, as the book has an attractive cover and sturdy soft binding; the content is practical, helpful, and diverse; and, specific topics are presented one-to-three pages at a time, grouped into broad topical sections. The text is very readable/skimable in a double columned format with a good-sized font.
Highly recommended for personal, professional reading and library collections of all kinds for the resident librarians to have the opportunity check-out and use!
R. Neil Scott
Middle Tennessee State UniversityWriting and Publishing: The Librarian's Handbook OverviewHave you ever considered writing or reviewing for the library community? Are you interested in publishing a book on your favorite author or hobby? Do you need to write and publish for tenure? If so, "Writing and Publishing" is for you. Practical how-to guidance from library professionals will help you write: as an expert for other library professionals; creative copy and information about your library; copy for websites, blogs, and online columns; bibliographic essays and lists; and, book reviews (formal and informal). "Writing and Publishing" will serve as a great resource, whether in taking the anxiety out of writing or refining your style, you'll use this book as much as your pen or keyboard!

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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review

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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review
Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire.
Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement.
The "blog entries" in this book are grouped into 8 topics:
1. The basics
2. Some business uses of blogs & podcasts
3. Planning your blog
4. Making money
5. Promoting your blog & tracking statistics
6. Podcast specific topics
7. Other blog & podcast considerations
8. The future
My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients. You have to write content for your blog that your clients and prospects will like and value. If you do, then those people are more likely to seek your services that you sell for a fee. If you don't, then chances are your blog won't benefit you financially. Of course, it takes planning to be able to hit your targets with your blog(s).
I was happy to not see a topic on building a blog in this book. I would have liked this book more if it had included more stories on how bloggers get their content AND THE INS AND OUTS OF WRITING THEIR BLOGS. Just think, if this author were to write a book just on that subject, then I could recommend THREE books on blogging for someone to read who wants to become an expert on blogging. Writing three great books on the same subject would be quite a feat. 5 stars!What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere OverviewAs all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, "Engadget" is one of the more popular blogs, a daily review of newfangled and exciting gadgets. Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is "here is some advice based on what is working today, combined with a good dollop of common sense." As a result, this topic fits the What No One Ever Tells You series format perfectly!Despite their "newness," blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

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Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online Review

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Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online ReviewIf you own a website or you're an online marketing manager for a website, this is a must read book. It's loaded with effective tips and strategies for any website. I was able to implement some of the strategies the same day I started to read the book.Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online OverviewManaging online marketing requires a variety of skills which are not directly related to the work being performed.As a manager your job is to measure, budget, and prioritize this work.Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing.You can't count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitations of each. This book provides guidance, insight and strategies for managers, marketers, and executives in plain English.While this book is useful for a developer or engineer to understand what the end result of their efforts should be, it does not explain in technical terms how analytics are processed or provide code examples for creating reports.Instead this book focuses on understanding the output of tools, ROI's from different methodologies, and strategies for successfully marketing online.Through simple examples from familiar companies, Brandon walks you through how to use tools from Google, Alexa, Yahoo, Microsoft, and more to keep track of your presence on the web.Illustrations, and sample data let you see real world examples which demonstrate how other companies are approaching online marketing with and without success. Questions included in this text help you to ask your SEO, SEM, and Social Media Experts the right things to find someone who honest, qualified, and with the skill balance you need.

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WordPress 2.7 Complete Review

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WordPress 2.7 Complete ReviewThis book helped me figure out how to convert an existing site to a WordPress theme, an especially challenging project since my existing html page design didn't have any clear header, middle, footer arrangement. I was able to figure out where I wanted to take things with my own theme development mostly from reading Chapter 6. (Getting under the engine with the WP template tags is far more empowering than following a tutorial that has you start out by fiddling around with an image in Photoshop.) Well written, too.WordPress 2.7 Complete OverviewWritten in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. This book is a guide to WordPress for both beginners and those who are slightly more advanced. It's for people who are new to blogging and want to create their own blogs in a simple and straightforward manner, and it's also for people who want to learn how to customize and expand the capabilities of a WordPress web site. It does not require any detailed knowledge of programming or web development, and any IT-confident user will be able to use the book to produce an impressive blog.

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Working the Crowd: Social Media Marketing for Business Review

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Working the Crowd: Social Media Marketing for Business ReviewEileen completely rounds out and defines the personal and virutal world of socializing for business in the era of social media marketing. I had a hard time putting down this book unless it was to jot down some notes and action items. Worth the read, more than once.Working the Crowd: Social Media Marketing for Business OverviewEngaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites for various types of networking and engagement; blogs and microblogs; online presence and creating a social media brand; brand perception and reputation; legal issues; connecting to a global audience; job recruitment via social media; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.

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Blogs. Wikipedia. Second Life. and Beyond (Digital Formations) Review

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Blogs. Wikipedia. Second Life. and Beyond (Digital Formations) ReviewI read this book as part of my graduate studies in communication at the University of Utah. I stumbled upon the author, but when I read this book, I knew I was on to something.
Bruns covers a lot of ground in this book, providing a good overview of the current state of online information production. The book focuses on collaborative information production and how this is disrupting "industrial" forms of content creation. Anyone familiar with Bruns' previous book, "Gatewatching," will find this book to be an excellent extension of that work.
Bruns' key discussion in "Blogs, Wikipedia, Second Life, and Beyond" is how the audience has moved from users to "produsers," a term he coined. Scholars and general observers alike will find his analysis helpful and well written. Most of the book is composed of insightful case studies. It's definitely worth a look.Blogs. Wikipedia. Second Life. and Beyond (Digital Formations) OverviewWe—the users turned creators and distributors of content—are TIMEÂ's Person of theYear 2006, and AdAgeÂ's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, whatÂ's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that whatÂ's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy. Building on an analysis of key sites including Wikipedia, Flickr, YouTube, and Second Life, it explores the intellectual, technological, and social implications of produsage, as well as the legal and economic models employed by produsage projects. In doing so, the book highlights the implications of produsage for our culture, democracy, and society.

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Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing Review

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Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing ReviewThis book provided an overview of the importance of blogging for SEO purposes, but offered no real detail in the methods to get it done. The author spent to much time promoting his web site and creating bloat in an already small book. It could have offered much more detail on subjects such as social media sites and keyword research tools.Marketing Is A Contact Sport: Make Contact Through Blogs, Seo (Search Engine Optimization), Search And Social Marketing OverviewBlogs & Social Marketing are key In tough Economic times like now, It's even more important to save money with Do-it-your-self SEO, use blogging and Social networking for Internet Marketing.Blogs are at the heart of Internet Marketing, and they can help you promote your business.You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. The book brings in strategies to help win friends and influence people, a key trait in the world of Social and Business networking.It shows new paradigm of Internet marketing, and easy to use SEO, how to write blogs, and join social networks to promote your business.There are many topics on Blogs and how to write compelling content to increase your internet marketing effectiveness, so that the Search Engines find your blogs through the method of SEO.This book could quite possibly be the best investment you make in marketing your business, especially Internet Marketing.

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Keyword Research for Business: A How-To Guide Review

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Keyword Research for Business: A How-To Guide ReviewMy website has been pretty successful and it even ranks for some keywords that are very lucrative but I never before realized just how important those specific keywords and traffic that they drive were to my business. After reading this book, I have a much better understanding of how to choose the right keywords for my website, blog and other web content that I create.Keyword Research for Business: A How-To Guide OverviewKeyword research is one of the core facets of a business' strategy - not only online, but on the broad-spectrum.The keywords used in search engines to look for products, services or information online are the same words that drive our thoughts when it comes to getting what we want.As a result, keyword research should be a factor in determining online and offline marketing, product development and business strategies. In this How-to Guide, James Constableenlightens readers of the true necessity for keyword research for any and every business.

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Realty Blogging: Build Your Brand and Out-Smart Your Competition Review

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Realty Blogging: Build Your Brand and Out-Smart Your Competition ReviewReal estate agents certainly have a much harder job today than they did in the pre-Internet days. I often wonder how so many of them continue to make a living when there are a variety of online solutions for buying and selling a house. How do they justify their commission? Stand out in the crowd?
One way to become better known as the local real estate expert, and a very good one, I might add, is to consider getting into the blogosphere. Become the well-known real estate expert in your community. Offer all sorts of great insight on how to prep your house for sale or what to look for in your next home purchase.
If you're in the real estate business or know someone who is, Realty Blogging is a "must read." The authors do a fantastic job of putting everything you need to know about blogging in general, but aimed at the real estate market, in a book that's less than 200 pages long. Much of their advice can also be applied outside of blogging (e.g., positioning yourself as the expert and exploiting niches). Another nice touch is that they not only offer coverage of the more popular blogging platforms, they also set up their own, where readers can start a blog in an environment that's very realtor-friendly.
The best real estate agents also seem to be outstanding at personal networking. Blogging is a natural networking extension, but with the added benefits of being much broader and offering 24/7 access. I know a lot of the real estate agents out there are "old school" and all, but I think any agent without a blog is really missing a huge opportunity. If you're the new real estate agent in the area, what better way to build brand recognition and a following than starting a blog to share your real estate wisdom and advice?
I also like the form factor of this one (small trim size, less than 200 pages, inexpensively priced) and wonder what other vertical segments might be right for a blogging book like this...Realty Blogging: Build Your Brand and Out-Smart Your Competition Overview
Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

Develop an effective Internet marketing strategy
Generate leads consistently at almost no cost
Define yourself as an expert in a particular area
Serve your market niche
Establish long-term relationships with your customers
Create content that attracts major search engines
Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!


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Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans Review

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Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans Review...on his website, shownotes, and podcasts. He practices what he preaches, and his own podcasts are a model for quality audio, intelligent and unobtrusive use of music, clear structure, and being enticing, yet informative. His online material on getting started in podcasting puts a lot of useful material in one place, just what the doctor ordered to do the most important thing: diving in and turning out a quality product from the word go.
His forté is promotion, to make yourself known, for developing niche credibility, product recognition, etc. and doing so using internet technology and information based services/products. As such, the name of the game is proper presentation of that most critical information: who you are and what you have to offer. Jason Van Orden models how to do so professionally, compellingly without being annoying. No overuse of exclamation points and superlatives, here.
I've been using his information to get my own personal and professional fledgling podcasts off the ground. Cannot recommend his work enough.Promoting Your Podcast: The Ultimate Guide to Building an Audience of Raving Fans OverviewPodcasting allows anyone with a computer and an Internet connection the chance to become a DJ or talk show host with a potentially vast audience. But with corporate media giants like Disney, NPR, and CBS muscling into the market, how can Jane and Joe Podcast attract an audience? This essential guide, based on the author's extensive experience in Internet marketing and podcasting, outlines proven strategies for driving traffic to a podcast website and turning one-time visitors into long-term subscribers. The book covers pertinent topics such as how to get the best results from podcast directories; choosing an eye-catching title; writing an effective description; search engine tips that ensure top-of-the-list visibility; updates and automatic notifications; offline promotion including free advertising and press exposure; and a wealth of effective grassroots marketing techniques, all free or low cost, that keep listeners coming back again and again.

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Gatewatching (Digital Formations) Review

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Gatewatching (Digital Formations) ReviewBruns analyses the rise of a means of news gathering and dissemination. Where people who are not full time media professionals (or even part time) can contribute comments and other content, like pictures and video, towards a hot topic.
The book is certainly aware of the pitfalls. Like how true or accurate are these observations? Do those commenting have any bias? Actually, perhaps the biggest problem is that much of the spontaneous reporting is simply badly written and thus not that interesting to read.
Even so, the immediacy and breadth of the observations makes this a useful complement to traditional news. The events that occurred after the book was printed - the London subway bombings and Hurrican Katrina, show that a mass audience does exist for this new type of reporting.Gatewatching (Digital Formations) OverviewGatewatching: Collaborative Online News Production is the first comprehensive study of the latest wave of online news publications. The book investigates the collaborative publishing models of key news Websites, ranging from the worldwide Indymedia network to the massively successful technology news site Slashdot, and further to the multitude of Weblogs that have emerged in recent years. Building on collaborative approaches borrowed from the open source software development community, this book illustrates how gatewatching provides an alternative to gatekeeping and other traditional journalistic models of reporting, and has enabled millions of users around the world to participate in the online news publishing process.

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RSS for Educators: Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom Review

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RSS for Educators: Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom ReviewWhatever happened to Web 1.0? Readers of John Hendron's (2008) book, RSS for Educators, will quickly realize the speed at which web technology has evolved. From its humble Web 1.0 beginnings of one-way, read-only applications on the information highway, we now have two-way, read-write RSS (Really Simple Syndication) apps and tools in a new revolutionary freeway of innovations of computer commuters networked by information using blogs, podcasts, newsfeeds, and wikis. This can be about everything, be from anywhere, happen everywhere, and on all kinds of devices (Wesch, 2008)
For someone who has an older one-way computer background, John Hendron's book is an eye-opener not only for techies, but also especially for educators who must merge into the new-era of Web 2.0 information travels. The new features of this highway are succinctly defined with helpful diagrams picturing Client/Server/Local User paradigms to help us understand where we are located in this interactive information highway called the Internet. For someone who had little background on Web 2.0, this book was very readable with new technologies clearly explained. Much of the author's discussion of blogs, wikis, etc. seamlessly interact with his classroom experience as a teacher and liaison to district administrators and parents, in bringing them together to experience and benefit from the slew of technologies available to help them communicate and better education.
The strength of the book is in its balance of presenting Web 2.0 technologies in a readable but also very technical fashion. Teachers can quickly make progress by using the recommended websites to start blog accounts, wikis, etc. A brief range of the most popular and powerful technologies are presented for the consumer to choose from depending on his/her situation. Whether it is blogs, wikis, podcasts, VoIP, or newsfeeds, the author usually surveys the most effective tools, always giving attention to both platforms, whether it is PC or Macintosh. His only weakness is his unhidden bias for Macs. However, the detail of his interaction with the technology is fair. His treatment of these is up-to-date and current.
In relation to Wikis, John gives helpful examples of using wikis for department meetings, notes, minutes, and even curriculum development. Here is where the "Ah Haa" moments echo where he provides specific uses of wikis from his own educational experience. The technology of Web 2.0 is not confined to the classroom, but transcended by things like videoconferencing, and also usable in teacher business as well as district business. The two-way roads of technology are expanding to the many facets of education.
When it comes to blogging, the author adequately surveys the popular blog resources available to begin web 2.0 applications. Again, both PC and Macintosh platforms are represented. The section does seem overly technical for educators, but as an educator with computer background, I found it very helpful. What I appreciate about Hendron's treatment is the balance of adequate technical help with the creativity of the Web 2.0 applications. Especially eye-opening were the classroom lesson plans using blogging technology to accomplish educational objectives. What administrator would not drop his/her jaw to see this kind of technology used in the classroom to engage and bring much needed collaboration to the classroom using technology? The lessons were replete with collaborative ideas using engaging technology. The only criticism is that the lesson plans did not include a single math lesson. This reviewer is a secondary math teacher.
In the final analysis, the esoteric technical title of the book is actually a rich and readable ride into the revolutionary Web 2.0 technology of not the future, but the present. It's explained clearly across both platforms and surveyed across the most popular tools. This is an excellent primer on information travel for Web 2.0.
RSS for Educators: Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom OverviewA powerful technology, but a simple concept, RSS ('Really Simple Syndication') makes it possible to easily access frequently updated content on the Internet. RSS allows you to 'subscribe' to content and have updates automatically delivered to your computer. Many Web 2.0 tools, including blogs, podcasts, and wikis, have been made even more useful with the advent of RSS technology.
Let expert John Hendron show you how to use a news aggregator to harness the power of RSS for a variety of purposes, including classroom projects, professional development, and keeping students and parents informed.
* Learn how to use free and inexpensive software such as Garage Band and Audacity to manipulate audio files and create podcasts.
* Explore the pros and cons of various blogging platforms.
* Have your students blog, and use RSS to deliver their assignments to you automatically.
With RSS and the Read/Write Web, the possibilities are endless.
A glossary and an extensive list of online resources round out this essential guide to the power of Web syndication.
Topics include:
-Web 2.0-technology integration-curriculum design-curriculum design-blogs-wikis-newsfeeds-podcasts-professional development
Also available:
Web 2.0: New Tools, New Schools - ISBN 1564842347 Toys to Tools: Connecting Student Cell Phones to Education - ISBN 1564842479
The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.
Some of the areas in which we publish are: -Web. 2.0 in the classroom-RSS, podcasts, and more-National Educational Technology Standards (NETS) -Professional development for educators and administrators-Integrating technology into the classroom and curriculum-Safe practices for the Internet and technology-Educational technology for parents

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Developing Feeds with Rss and Atom Review

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Developing Feeds with Rss and Atom ReviewThis book has some good resource citings, and general information on RSS. It includes a lot of discussion on the previous iterations in the RSS geneology...up to the current RSS 2.0 specification.
The index is not very thorough.
I bought the book hoping to learn more about RSS feed development (as the title suggests). I was greatly disappointed. There is one chapter dedicated to RSS 2.0. Within the chapter there is a section entitled "Creating RSS 2.0 Feeds." This section--you would think is the core of the book-- is 8 pages long (if that) including 3 pages of Perl code examples.
Good luck if you want to learn about creating Atom feeds from this publication. There is a 14 page chapter dedicated to Atom. It is prefaced with a disclaimer indicating that code in the chapter may fail due to version rot (and to surf the web for answers). Also in this chapter, there is a section entitled "Producing Atom Feeds." This consists of 2 brief paragraphs explaining how the current Atom version is not worth addressing and suggests purchasing the next edition of the book to find out how to produce feeds using up to date libraries!!!
You can draw your own conclusions from all that.
This book falls far short of the quality O'Reilly books of yore.Developing Feeds with Rss and Atom Overview
Perhaps the most explosive technological trend over the past two years has been blogging.As a matter of fact, it's been reported that the number of blogs during that time has grown from 100,000 to 4.8 million-with no end to this growth in sight.

What's the technology that makes blogging tick?The answer is RSS--a format that allows bloggers to offer XML-based feeds of their content.It's also the same technology that's incorporated into the websites of media outlets so they can offer material (headlines, links, articles, etc.) syndicated by other sites.

As the main technology behind this rapidly growing field of content syndication, RSS is constantly evolving to keep pace with worldwide demand.That's where Developing Feeds with RSS and Atom steps in.It provides bloggers, web developers, and programmers with a thorough explanation of syndication in general and the most popular technologies used to develop feeds.

This book not only highlights all the new features of RSS 2.0-the most recent RSS specification-but also offers complete coverage of its close second in the XML-feed arena, Atom. The book has been exhaustively revised to explain:

metadata interpretation
the different forms of content syndication
the increasing use of web services
how to use popular RSS news aggregators on the market
After an introduction that examines Internet content syndication in general (its purpose, limitations, and traditions), this step-by-step guide tackles various RSS and Atom vocabularies, as well as techniques for applying syndication to problems beyond news feeds.Most importantly, it gives you a firm handle on how to create your own feeds, and consume or combine other feeds.
If you're interested in producing your own content feed, Developing Feeds with RSS and Atom is the one book you'll want in hand.


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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them Review

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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them ReviewAt my place of employment, I'm getting more and more questions about blogging. What exactly is it, how do you do it, what do I need to know, and can I blog within the company? If I had my way, I'd buy about 25 copies of Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them by Bob Walsh and start handing them out. This is a perfect mix of details, concepts, and guidelines, all packaged up in a very readable (and enjoyable) format. I even picked up a few gems myself...
Content:
Part 1 - Revolution in Progress - Please Make Noise!: Why Blog?; Hooking into the Blogosphere; Getting Started
Part 2 - Building Your Blog: What Do Good Blogs Share?; Building Your Personal Blog; Professionally Blogging, Blogging Professionally; Building Your Company Blog
Part 3 - Secrets of Influential Bloggers: Power Tools for Bloggers; Successful Blogging; The New Fourth Estate; Adding Podcasting to Your Blog; Monetizing Your Blog for Fun and Profit; Building Readership
Part 4 - Blogging Towards the Future: Blogging from the New Front Lines; Welcome to Your Future;
Index
From the technical perspective, he covers how to start a blog in a few of the mainstream offerings... Blogger, Windows Live Spaces, and TypePad. Keeping in mind that these packages can change on a weekly basis, he is clear and concise on how to create the blog and post content. Even if things change, the concepts are pretty much the same, and you can follow along. But fortunately, he doesn't spend a lot of time on the "follow the menus" material. It's the other stuff that is so elusive to explain to newcomers. What makes a good blog? Who's going to read it? What do I write about? And of course, can I make lots of money at this? :) Parts 1 and 2 are the foundations for just about every question I've been asked lately, and Walsh covers it all with a flair. If you could convince rookie bloggers to read and understand things such as voice, audience, and consistency, the long-term success rate of their blogging would rise dramatically. I've made a number of the mistakes that Walsh cautions against, and it would have saved me a few hairs had I known this all three years ago. And if you're not a newbie blogger? Part 3 goes into what I call "power blogger" mode, and discusses more advanced topics like how a blog can generate income, and how you can add podcasts to your blogging repertoire. You don't *have* to do all these things, but they are directions that are worth considering. Again, reading this first before diving in could mean the difference between stepping up to the next level and alienating your audience.
There were a few things that drew me to this book. One is the writing style. I enjoy conversational writing that isn't afraid to have fun and be a little edgy. He definitely fits that criteria, and he's not afraid to offer up his own opinions alongside the facts. The second thing involves the interviews. There are a number of question/answer sessions with big name bloggers, those who have defined the field and who are leading the pack. Learning from them what works and what doesn't is invaluable towards improving your own writing. And finally, each chapter ends with a "Your Action Task" section. It's the "call to action" to actually take the next steps to apply the chapter's material and do it yourself. That focus on practicality and "do it now" drives the reader along and should make for some successful blogging efforts.
If you've been getting the blogging questions coming your way because people know you do that blogging thing, point them towards this book. Between your explanations and the material here, there shouldn't be much left over that your questioner doesn't understand. And I'll venture to guess they'll even have fun getting there...Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them Overview
Almost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphereand making money, influencing elections, getting hired, growing market share, and having fun-to the tune of 8,000 new bloggers a day.

Clear Blogging sets out to answer in non-technical terms what blogging has to offer, and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogospheres A-list.

Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it

Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general publicall while earning an online reputation and real profits
Shows you how to apply the best practices of news gathering to build your blogs reputation and brand
Is heavy on the specific benefits of blogging and light on the technological aspects


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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) Review

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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) ReviewSince I've been blogging (http://www.twduff.com) for quite awhile, this is almost like reading a book to see if you're doing anything wrong. Still, Susannah Gardner does a good job with Buzz Marketing with Blogs For Dummies (Wiley).
Chapter List:
Part 1 - Getting Started with Business Blogs: Checking Out Business Blogs; Discovering the Buzz about Buzz Marketing; Building a Business Blog
Part 2 - Setting Up a Business Blog: Picking a Blog Solution; Setting Up a Hosted Blog; Taking Control with Independent Blog Software
Part 3 - Minding Blog Etiquette and Culture: Understanding Your Audience; Joining the Blogosphere; Avoiding Business No-Nos
Part 4 - Positioning Your Blog: Finding a Voice; Promoting Your Blog; Staying on the Right Side of the Law
Part 5 - Making the Most of Your Blog: Adding Value to a Blog; Making Money with a Blog; Going Beyond Blogs
Part 6 - The Part of Tens: Ten Dry-Spell-Breaking Ideas; Ten Traits of a Good Blogger; Ten Blogs You Should Know
Part 7 - Appendixes: Glossary; Using the Book Blog; Hosted and Independent Blog Solutions; How URLs Work; Case Studies; Index
Based on the title of this book, you'd probably assume that this is geared more for the business use of blogs. And in a significant sense, it is. But that's not to say that the serious personal blogger won't learn a number of things here. Gardner does a good job of taking the reader from "what is a blog" through the reasons they can be very important, and finally ends with the things you need to know to keep your blog fresh and inviting. You'd probably figure out many of these rules on your own, but the blogging world can be unforgiving. Make a mistake involving deception, and you may never get your audience back. Have your blog be nothing more than press releases, and no one will show up.
She also does a good job of bridging the theory and the practical. In addition to all the knowledge you need to understand blogging, she also takes you through some potential blogging software choices and shows how you'd use them to set up a blog. Granted, it's not a comprehensive instruction manual on how to install and configure any one blogging package, but the reader will get an idea of what it takes.
I also mentioned it's a good book for the serious personal blogger. I use my blog to share information with various audiences, but it's also a personal marketing tool. Therefore, many of the same "rules of the road" that she covers apply to me. I'm concerned about finding my voice and style, how to attract readers, and knowing whether or not my audience is getting value from my writings. While I've learned much of what she writes about on my own, I'd have come much further much faster if I had this book a couple years ago.
Good stuff, and highly practical. A very good selection to give to your boss if s/he wants to investigate the subject. Just make sure you explain that "For Dummies" isn't personal...Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) OverviewIn this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

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Citizen Marketers: When People Are the Message Review

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Citizen Marketers: When People Are the Message ReviewOne of the first things that struck me when I began reading Citizen Marketers, was the ability that Ben and Jackie (calling them McConnell and Huba just doesn't fit) have to take a concept as misunderstood as Social Media, and scale it down to where it is accessible to all, and to do so without talking down to the reader. In fact, the book does such a good job of giving background on the various forms of social media, that it can double as a general primer on the subject.
But where CM shines is in explaining what exactly Citizen Marketing is, who these people are, and what motivates them. I'll be honest, going into reading this book, I was a bit worried that this would simply be a collection of case studies providing examples of citizen marketing, bookended with an introduction and conclusion chapter. Nothing could be further from the truth. Instead, Ben and Jackie have done exhaustive research into the subject of citizen marketing, and instead of simply rehashing examples such as the CGM buzz behind Snakes on a Plane, Jarvis' Dell Hell, or the liberation of Fiona Apple (quite possibly my favorite story in the book, which I'd never heard of previously), Ben and Jackie talked to all the parties involved, and discovered what they did, why they did it, and who they did it for.
Their conclusion was that they were dealing with, concerned citizens. Citizens whose love of their favorite brand compelled them to take action on its behalf. And thanks to the rise of the internet, and more specifically social media, those concerned citizens not only have the tools necessary to produce their own brand marketing, they have the ability to reach others, and mobilize them to share their cause. One person's blog post lamenting the cancellation of a favorite TV show can blossom into a full-fledged petition drive that saves the series. A bad customer service experience at a fast food restaurant can be recorded and uploaded to YouTube within minutes. Jarvis' post about his dissatisfaction over his Dell erupted into Dell Hell, which eventually forced the Austin-based computer maker to totally re-examine their customer-service, and revamp their policy on reading and responding to bloggers(IOW, creating a policy for reading and responding to bloggers).
But in my opinion, the heart of the book lies in Ben and Jackie's breakdown of Citizen Marketers into four distinct categories, which they have dubbed 'The Four Fs', all with their own motivations for their actions:
1. Filters
The Filters collect all manner of stories, blog posts, podcasts, etc. related to a specific topic, and present them in one place. These filters serve mainly as an aggregator for content in all forms related to a particular topic, but also add their own analysis and commentary on occasion.
2. Fanatics
The Fanatics are very similar to evangelists. They love(obsess?) over their favorite brand/product/person/company, and are committed to informing others about this topic. They are in the truest sense of the term 'Customer Evangelist'. But they also have great love for the brand/company/person, and aren't afraid to criticize any action that they feel is detrimental to its progress.
3. Facilitators
Facilitators are community creators/builders. They bring like-minded individuals together around a central framework, usually an only forum or blog. Ben and Jackie liken them to 'online mayors'.
4. Firecrackers
Firecrackers are the one-hit wonders of citizen marketers. They may create a hit sensation viral video, or a blogging meme, and then never be heard from again. As with their namesake, they burn very brightly and quickly, and burn out just as rapidly.
In conclusion, buy this book. It isn't a marketing book, it's a book about your community of customers. What motivates them, and what inspires them to take action, both on behalf of, and against your brand. A customer is shaken from their apathy toward a brand, and spurned to action either in response to a brand's indifference towards them, or as a result of the brand's reaching out and offering the hand of empowerment to them. Right now your brand likely sits on one side of this fence, and gaining a better understanding of your customers and what gives them the incentive to act, will help you understand how they view you.
Citizen Marketers: When People Are the Message Overview""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street JournalThe woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enhusiasts and evangelists. Fromthe rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns,whether they participate willingly or not. Citizen Marketers is the first book to document this phenomenon, examining some of the early winners and losers in this new genre, as well as some of its most noted constituents. With their exceptional knowledge of brands, products, companies and industries, the citizen marketers are democratizing traditional notions of communication and marketing, even entire business models.Features:
Research on social media
Case studies of people and organizations fueling the growth of citizen marketing
Clarifies the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships


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Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog Review

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Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog ReviewI absolutely love the Head First Series of books and, while they are not the most in depth and complex books on a subject, I consider them the most user friendly way to quickly and easily learn a challenging and difficult topic. So when I learned they were coming out with a book on Wordpress I quickly preordered it and then waited, and waited, and waited until...now. At last the book arrived and I'm not disappointed. For the average user (and let's face it, even the above average user) this is everything you need to know about how to install and use Wordpress for all but the most advanced website tasks.
While most people will choose to install Wordpress using the "one click" installation service offered by their hosting provider, the Headfirst book starts with a detailed description of how to download and install it the old fashioned way...manually. Even if you were to choose not to use the "one click" method (which I would advise against), reviewing this section gives you a good idea of the nuts and bolts of your Wordpress installation.
Next they cover the basics of posting and using images in your posts, including basic problems, troubleshooting and even covering file permissions. When it comes to changing your blogs appearance they do a very good job of describing templates, including third party templates, and also provide a solid overviews of HTML, PHP and CSS and how you can use it to modify your sight. Widgets are covered in depth as well.
The aspect of Wordpress I was most interested in learning more about was how to use it as a Content Management System (CMS) and the book covers the subject well, including a very good discussion on how to structure your website, how to modify your permalinks, set up the navigation bar and to use the visual editor.
There is an entire chapter devoted to embedding and handling video on the site which I felt was very important. Again, they covered not just how to embed video, but how to keep the video on your site organized and well structured, as well as various plugins that can be used to add extra functionality to the site. One part I didn't expect was the information on how to podcast, which I thought was interesting. This was covered in conjunction with advice on setting up syndication and using Feedburner. I personally have never done any podcasting, but it's nice to know that the information is there if I need it. I did appreciate the discussion on syndication however and thought it made getting set up on Feedburner easier and less confusing I remember it being.
There is a chapter devoted to Wordpress security which, having suffered from malware and virus attacks on my Wordpress blogs in the past, I thought was a good idea. One can never be too secure when it comes to the Internet and the advice in this chapter is solid.
If your new to Wordpress this is a excellent book to get you started. I highly recommend it. I found this more user friendly and readable than any other Wordpress book I have read or reviewed. If you use Wordpress but want to understand it and get more out of it I highly recommend this book as well, especially if you want to learn how to go into the code to modify the appearance of your site. IF you want to use Wordpress to it's full functionality get this book.Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog Overview
Whether you're promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to dig into the more complex features of WordPress 3.0 to make your website work well, too.

You'll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you'll be working with real WordPress files: The book's website provides pre-fab WordPress themes to download and work with as you follow along with the text.

Gain immediate experience with WordPress 3.0, the June 2010 release of the software
Get your site up and running by setting up a MySQL database and creating configuration files
Work with the Wordpress platform to create posts and pages, learn the difference between tags and categories, edit content, moderate comments, and manage spam
Explore how to extend Wordpress with plugins and templates
Convert custom designs (in HTML and CSS) into functional themes and use them in WordPress

We think your time is too valuable to waste struggling with new concepts. Using the latest research in cognitive science and learning theory to craft a multi-sensory learning experience, Head First WordPress uses a visually rich format designed for the way your brain works, not a text-heavy approach that puts you to sleep.


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