Data Mining and Market Intelligence for Optimal Marketing Returns Review

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Data Mining and Market Intelligence for Optimal Marketing Returns ReviewThis is the best market analytics book I have ever read. It provides a very complete, detailed, thorough and practical way to apply quantitative modelling, techniques, and methods to solve everyday problems in marketing, whether that is market planning, market investment, marketing design or implementation. High recommended!!!Data Mining and Market Intelligence for Optimal Marketing Returns OverviewThe authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.* Provides a dual treatment of market research and data mining * Uses a how-to approach for professionals with illustrative case studies in addition to theory * Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure

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Business Wargaming Review

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Business Wargaming ReviewOne of the authors, Dr. Daniel Oriesek, gave an excellent talk on this topic, at the E-Leader conference, Kuala Lumpur, Malaysia, www.g-casa.com. Paricipants raved about the book.
Topics covered: history of wargaming, business methodology, strategic relevance, application, testing, crisis response preparation, developing foresight, change management, education recruitment, plus many real-life case studies/scenarios.
Wargaming goes beyond the traditional case studies, strategic simulations, or team management. It puts one company against its competitors, and find the best solutions to survive/prosper. Business is like war. The war general must do everything possible to win the war, planning, collaboration, execution, and many more.
I would recommend this book to all MBA professors and students.
Business Wargaming OverviewIndustry consolidation, mergers, changes to business models, the emergence of new threats all require managers to understand highly complex situations, assess risk and opportunity and make informed decisions. How can senior managers do this effectively when so often they are wrestling with brand new scenarios or futures that they have not yet conceived? One of the emerging solutions is business wargaming.Daniel F. Oriesek and Jan Oliver Schwarz provide the first comprehensive look at wargaming as a business tool in a book that explores the anatomy and success factors of a typical wargame. The authors explain how and when wargaming can be used to test strategies, plan and prepare for crises, manage change or increase your organization's ability to anticipate and adapt for the future.Creating imaginative and credible scenarios and testing them against smart opponents who are eager to find holes and counter your strategy, allows you to learn about a plan or a new venture in the security of the conference room rather than learning the hard way when you go live.Business wargames are sophisticated but they are also very demanding in terms of time and resources."Business Wargaming: Securing Corporate Value" will enable you to assess the potential value of the technique for your own organization, to understand what you will be committing to and develop an informed business case and brief for working with the organization that will facilitate the game.

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Google Power: Unleash the Full Potential of Google Review

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Google Power: Unleash the Full Potential of Google ReviewAlthough this book is well written and contained much information, there was little information included that is not already available on Google's Help pages for free. Buy this book only if you don't like reading online help pages.Google Power: Unleash the Full Potential of Google OverviewLearn advanced techniques for maximizing the Google search engine and extract the best content from Google without having to learn complicated code. Go under the hood and learn a wide range of advanced web search techniques through practical examples. This is an ideal resource for students, librarians, journalists, researchers, businesspeople, lawyers, investigators, and anyone interested in conducting an in-depth search.

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