A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) Review

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A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) ReviewAdWords can be an important part of your Internet marketing mix, in combination with SEO (getting to the top for free) and Social Media. Mark Harnett's book does an adequate job overviewing AdWords, but doesn't have a nice clear step-by-step format that would be useful for someone new to AdWords.
That's unfortunate. A 'quick guide' should be short on theory but be long on step-by-step instructions.
As someone who teaches online AdWords, SEO, and Social Media (Google Jason McDonald, or click on my profile), I strive to keep up with the industry plus identify up-to-date books to refer to students and others. Much of what this book says can be found online, in AdWords support.
And, unfortunately, it misses the most critical aspect of AdWords - it should be combined with an effective SEO strategy. After all, get what you can get for free from Google (first) before turning to AdWords.
A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) OverviewA Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid.For the non-techie who wants to be involved, this book will show you how to research, prepare and run your own AdWords campaign as well as giving you the tools and the confidence to be able to explain it to others.

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