Fashion Entrepreneurship: Retail Business Planning, 2nd Edition Review

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Fashion Entrepreneurship: Retail Business Planning, 2nd Edition ReviewIf you are entering the world of retail fashion or the fashion industry this book is an absolute necessity. Excellent detailed information taking the reader through the fashion retail process, e-commerce and writing a buisness plan. The CD rom that comes with the book is superior to other business plan software and makes writing a business plan easy.Fashion Entrepreneurship: Retail Business Planning, 2nd Edition OverviewThe 2nd edition of Fashion Entrepreneurship builds on its strong focus on the retail businessplan from helping students develop the business concept to providing them with knowledgeof basic business principles and assisting them in writing a retail business plan. The contenthas been reorganized to bring up front the discussion of the business plan and to incorporateupdated coverage of global markets and internationalization both in the text and CD-ROM. Anall-new CD-ROM tied to the table of contents connects to the text through icons with "actionsteps" prompting students to complete a step in the business plan.

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