Powerful Marketing On A Shoestring Budget: For Small Businesses Review

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Powerful Marketing On A Shoestring Budget: For Small Businesses ReviewWhat a great book! There's loads of really practical, useful information written in terms that you don't need to have a marketing degree to understand!
The case studies and examples give you even more of a guide as to how to put the things she suggests into practice, and are very inspiring.
I feel like Dee really understands the needs and restictions, particularly in budget, of small (and sole trader) businesses, and can relate to that extremely well.
An excellent book!
Powerful Marketing On A Shoestring Budget: For Small Businesses OverviewIf you want results from your marketing but you don't have a big marketing budget then this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools. Real-life case studies of small businesses are used throughout the book and each chapter is written in a practical, easy to read style. Find out step-by-step how you can build your small business through PR, targeted direct mail, exhibitions, business networking, e-marketing, advertising and telephone cold calling. Learn the secrets of writing a simple marketing plan that will move your business to the next stage. If you are a small business then you will regard this book as your biggest marketing ally.

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