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No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To ReviewThis book is very basic. The content is for someone at the very start of a copy writing career. I was looking for a tool to help teach a copywriting course and this book contains little that isn't covered in a basic Introduction to Advertising course that includes a look at both creative disciplines.No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To OverviewThe quick and easy way to learn how to write copy (copywriting) that gets results.If you're tired of wasting your time on books that seem to take forever to get to the point, or contain a lot of fluff you could care less about, then you'll love this No Fluff Guide.It's packed full of the stuff you want - valuable ideas, tips, and resources - and none of fluff you don't!Here are just a few of the things you'll discover:* How To Collect Information* Getting To Know Your Reader* Tapping Into Emotions* Telling Stories* Connecting With Your Reader* Answering Objections* Removing Resistance* Crafting Headlines, Openings, Bullets, Guarantees* Writing For The Web* Using Audio/Video* Testing* Marketing Your Business* Improving Your SkillsAnd a lot more...Want to learn more information about No Fluff Guide To Copywriting: Spend More Time Writing Copy That Gets Results, Less Time Learning How To?
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