Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand Review

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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand ReviewIt doesn't get much better than this if you're in the market for a step-by-step, how to set up, implement, and measure a successful content marketing program. While a great deal has been written about content marketing, this is the first step-by-step, how to get it done book that I've seen. And the authors do a terrific job of not only detailing how to do it, but they put in context why content marketing is necessary in today's tech driven market.
For those who stumble over concepts of how to be publisher and how to create compelling content for your audience, there is a terrific chapter on the art of storytelling that will help anyone develop a content creation plan. From the basic lessons of Ted Levitt's classic, Marketing Myopia, to Joe Campbell's, The Hero With A Thousand Faces, the authors have put together a 12-step guide to storytelling and great content that I think is worth the price of the book. They explain the basics of good storytelling and then provide a framework or structure to develop your own brand journey.
Overall, a practical and useful guide for developing the kind of content that can create brand dominance in the marketplace.
Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand OverviewLet's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to:--Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders

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