HELP My boss wants an iPhone App (The App Outsourcing Guide for iPhone & iPad) Review

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HELP My boss wants an iPhone App (The App Outsourcing Guide for iPhone & iPad) ReviewGreat book. I've read many books about mobile marketing and apps development and this one is by far the best. It's full of useful information, sound advice and great links.HELP My boss wants an iPhone App (The App Outsourcing Guide for iPhone & iPad) Overview- Great idea for an iPhone App but no idea where to start?- Boss bugging you to join the iPhone / iPad app trend?- Want to create your own app without writing any code?More than just a book, the App Outsourcing Guide for iPhone & iPad is a complete course, step-by-step guide and reference tool for you to turn your (or your company's) app idea into reality with the minimum of effort and fuss.Firstly, read through five information packed (but jargon-free) chapters that will take you through every step of the iPhone / iPad app creation process, including:- The Concept: How to approach your iPhone or iPad app and get it right the first time.- The Supplier: How to outsource, find a great developer and still save money, plus alternative ways you can make an app yourself.- The Project: Simple techniques to follow to get your app through development in less time and with less stress.- The Push: Don't just launch it, push it! Over 50 marketing tips to get your iPhone or iPad app noticed.- The Launch: Make the most of your App Store listing and get ahead of your competition.Then, get the project off to a great start with hand-picked resources and links that will get things moving from the:- BONUS chapter: featuring links to time-saving resources plus document templates you can copy for your own iPhone or iPad app project!Finally, access additional bonus material online to help you every step of the way, including:- Access to an exclusive online area of the companion website, app-outsourcing-guide.com, with resources to make your iPhone or iPad app project even easier.Why buy the App Outsourcing Guide?- Remove any confusion you may have about creating an iPhone or iPad app. Hundreds of hours experience of successful mobile app projects packed into 148 pages (over 50,000 words) that's hundreds of hours of learning and experimentation you won't have to repeat! Like hiring your own app consultant, for a fraction of the price.- Shows you how to go from initial iPhone or iPad app idea through development to the App Store without writing a single line of code. No technical jargon but still covering everything you need to know to become an instant iPhone / iPad App expert.Please note, the App Outsourcing Guide is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. iPhone, iPad and App Store are trademarks of Apple Inc.

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iPad in the Enterprise: Developing and Deploying Business Applications Review

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iPad in the Enterprise: Developing and Deploying Business Applications ReviewGiven all the urgency and uncertainty around the enterprise use of mobile devices, iPad for the Enterprise is a welcome addition to the literature available on the topic.
Nathan Clevenger has been involved in the development of mobile strategies and applications for over a decade, and the book reflects it. He begins with a consideration of iPad strategy that's a wonderful primer for anyone involved in mobility at their organization, from developers in the trenches to executive leadership.
It sets the stage through a consideration of how we reached the current state of mobility and introduces the concept of the consumerization of IT, i.e., IT changes being driven in a decentralized way by the "consumers" in the enterprise (the employees) rather than in a centralized way by IT.
From there, it moves to more practical considerations and presents an overview of how to build an enterprise mobile strategy and application roadmap. Both are somewhat general--it's difficult to generalize meaningfully about either of these activities--but nonetheless useful, especially for folks who've never participated in creating enterprise strategy before.
With the groundwork in place, Clevenger moves through all the phases of iPad app development: architecture, design, development, and deployment. And while none of this is not intended as a detailed ho- to guide or instructional manual for app development, he manages to get in enough technical detail and code samples to make this a valuable first-stop for technical folks looking to better understand what's happening under the hood of the iPad.
All in all, the book is a strong offering. Non-technical readers will benefit greatly not only from the first section on strategy, but also from the more technical sections, which they can read selectively to gain a better preliminary understanding of concepts like sandbox security or iOS Human Interface Guidelines. Technical readers will not be disappointed in Clevenger's treatment of app development and will also benefit from a better understanding of the context and strategy of iPad app development.
***Disclosure: I received a free review copy of this book to use in preparing for this post.***iPad in the Enterprise: Developing and Deploying Business Applications OverviewDiscover how to plan, design, develop, and deploy iPad apps for the enterpriseHaving taken the enterprise by storm, iPads are now in the handsof workers in virtually every level of companies in almost every industry, andusers are beginning to demand line-of-business applications to help them bemore productive and efficient from wherever they are. From businessintelligence and executive dashboards to customer relationship management andorder capture solutions, the iPad has incredible potential to leverage existinginvestments in information systems and enterprise applications. Even manypaper-driven processes today, from sales presentations to survey data capture,can be dramatically enhanced through the introduction of the iPad.This book is a guide for how business and IT must collaborate todevelop a mobile strategy to properly take advantage of this transformativetechnology. Readers will also learn about the high-level software architecturaloptions, the importance of design and user experience, application developmenttools and techniques, and best practices for deploying and managing iPads inthe enterprise.iPad in the Enterprise gets you started immediately planning, designing, developing, deploying, and managing iPad apps specifically for the enterprise.

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