Location Based Marketing For Dummies (For Dummies (Business & Personal Finance)) Review

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Location Based Marketing For Dummies (For Dummies (Business & Personal Finance)) ReviewIf you've been waiting to jump into location-based marketing--Foursquare, Gowalla and more--then this book is what you've been waiting for. I've known Aaron for a long time, and he and co-author Mike Schneider have successfully translated their down-to-earth knowledge of marketing fundamentals to the newest location-based services.
The book is easy to read, and the material and tips contained are easy to apply. I recommend this book to anyone just starting into social media, and especially to those considering location-based marketing programs.Location Based Marketing For Dummies (For Dummies (Business & Personal Finance)) OverviewLearn to create a two-way dialog with customers with location-based services and smartphones
Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business.
Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program.
Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program
Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph
Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks
Explains how to use tools to measure your campaign, analyze results, and determine your business's success
Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book

No matter your location, location-based services can benefit your business and this For Dummies book shows you how!

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