Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business Review

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Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business ReviewI am impressed. Construction Marketing Ideas provides a comprehensive overview of not simply the basics of marketing, but truly how to leverage marketing to bring work in the door. The book is filled with practical ideas and stories from others in the construction industry. Beyond anything else it challenged me to think outside the "marketing" box.Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business OverviewMarketing in the architectural,engineering and construction industries lags behind most others insophistication and strategies. Many professional practices andcontractors chase public tender/bidding opportunities and others relyon repeat and referral business without appreciating the power oftheir brand (if they know what the word 'brand' means). This book addresses marketingchallenges with a positive and practical approach especially forbusiness owners who don't want to be bogged down in clichés and whohave been encouraged to try a variety of marketing ideas which simplydon't work. The author has published a network ofregional construction industry newspapers and websites for 20 yearsbut does not encourage AEC marketers to use paid advertising, exceptin exceptional circumstances. He shows instead how being proactivewith relationships and referrals -- rather than simply relying onthem -- and working with relevant associations can provide incrediblemarketing results at little cost and how the marketing process can beenjoyable as well as profitable.

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BIG BIM little bim - Second Edition Review

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BIG BIM little bim - Second Edition ReviewCan't say what I expected when I bought this book. It's all over the map and I'm expecting PBS to pick this guy up as an architectural self-help guru.
I have never seen so many numbers thrown around as the "4Site" system that is best used with the 80/20 principle that then moves on to the Power of Sixteen Concept that can then be better handled with the 400% Rule (page 136). I am seriously paraphrasing here, but it can be daunting trying to keep with the threads.
Having cleared my system of that I will say that there are a number of things that can be taken away from this book (failing fast is my favorite). It is on the extreme end of the "architecture-is-a-business" end of things, but as is so often pointed out in this book, it is what is so often left out of an architects' equation. And an omission that, if not tended to, will push architects further to the fringe of the construction industry.
Mr. Jernigan, I have no doubt, knows what he is talking about--it's just such a difficult read.BIG BIM little bim - Second Edition OverviewFinith Jernigan has rewritten his award-winning book to include the big changes happening every day in the world of BIG BIM. The second edition of "BIG BIM little bim" has expanded coverage of the practical applications of BIM for the entire construction industry. The phenomenon of the worldwide BIMStorm is highlighted in this new edition. The book gives user-friendly approaches that architects, engineers, owners, builders, facility managers, educators and students can understand and apply today. Internationally recognized as a leader in BIM, Jernigan shows how to leverage resources, compete in a worldwide market, and become more efficient and productive in the planning, design, construction and operation of facilities.

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BIM and Construction Management: Proven Tools, Methods, and Workflows Review

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BIM and Construction Management: Proven Tools, Methods, and Workflows ReviewGood book, well written, informative. Most of the titles out there focus on BIM during the design phase, so it's great to explore uses of the technology during and after construction. a must read for anyone looking to leverage BIM.BIM and Construction Management: Proven Tools, Methods, and Workflows OverviewOffering practical advice and tested techniques, this book serves as the first and only building information modeling (BIM) integration guide for the construction industry. You'll explore crucial construction tasks such as estimating, staging, sustainability testing, multiple model trade coordination, and digital detail resolution. In addition, the book also looks at facility management models and offers a clear picture of how the featured tools, techniques, and workflows can benefit each discipline.



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