From Concept To Commercialization: A Strategic Approach for Bringing Everyday Ideas to Market Review

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From Concept To Commercialization: A Strategic Approach for Bringing Everyday Ideas to Market ReviewI appreciate how methodological the author is as he takes the reader through the entire "Concept to Commercialization" process. He doesn't just point you in the right direction. He helps you think about your idea in practical terms, shows you how to run the numbers during the evaluation phase to make sure that you are following the right course, and makes you think about how your product will ultimately fit into the marketplace. The insights he shares from his own business experience make this book invaluable to anyone thinking about developing an idea into a product or starting a new business.From Concept To Commercialization: A Strategic Approach for Bringing Everyday Ideas to Market OverviewEveryday ideas are all around us, but very few ever make it to the market successfully.If you have come up with a concept for a new product or business but have no clue how to commercialize it, you will find this book highly relevant and useful.Not all ideas should be pursued; most people fail in their attempts to commercialize their concepts.There is a harsh reality surrounding the process of transforming a concept to a physical goods or business entity.Without the honest assessment of an idea's profit potential, it is no different than playing the lottery and hoping to win.This book's value lies in its strategic and business-centric approach to helping you ensure that only winning ideas are invested in.The book does this by detailing five major aspects of the concept to commercialization process:
Who is involved
A step by step approach
An extensive list of 120 concept-evaluation questions
Business insights and principles
A tracking and monitoring framework to keep activities in alignment.
It brings clarity to a subject that is highly complex and often muddled with noises and confusions from too much information.It is not a run-of-the-mill type of invention book or start-up book that resembles simplified encyclopedia of what needs to be done.Instead, it is a book intended to explore the real core of profit generation combined with the practical knowledge of "how to" steps.This collection of knowledge can only be divulged with experiences in the trenches but is now available to anyone wishing to achieve the incredible by overcoming the improbable.The book is ideally written for you if you are a(n):
Aspiring entrepreneur looking to build a product-based or service-driven company
Inventor who is serious about learning the concept to market transformation process
Student of entrepreneurial programs looking for real life insights not covered in text books
Professor of entrepreneurial studies looking to supplement your curriculum with a first person account of an entrepreneurial experience
University researcher contemplating on how to commercialize your scientific discovery or technological breakthrough
New product introduction professional looking to supplement your current evaluation system


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Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business Review

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Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business ReviewI am impressed. Construction Marketing Ideas provides a comprehensive overview of not simply the basics of marketing, but truly how to leverage marketing to bring work in the door. The book is filled with practical ideas and stories from others in the construction industry. Beyond anything else it challenged me to think outside the "marketing" box.Construction Marketing Ideas: Practical strategies and resources to attract and retain clients for your architectural, engineering or construction business OverviewMarketing in the architectural,engineering and construction industries lags behind most others insophistication and strategies. Many professional practices andcontractors chase public tender/bidding opportunities and others relyon repeat and referral business without appreciating the power oftheir brand (if they know what the word 'brand' means). This book addresses marketingchallenges with a positive and practical approach especially forbusiness owners who don't want to be bogged down in clichés and whohave been encouraged to try a variety of marketing ideas which simplydon't work. The author has published a network ofregional construction industry newspapers and websites for 20 yearsbut does not encourage AEC marketers to use paid advertising, exceptin exceptional circumstances. He shows instead how being proactivewith relationships and referrals -- rather than simply relying onthem -- and working with relevant associations can provide incrediblemarketing results at little cost and how the marketing process can beenjoyable as well as profitable.

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Prepare to Be a Millionaire Review

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Prepare to Be a Millionaire ReviewThe previous 4 reviews are by people who are helping to push the book. In other words, pumpers who help authors. When you have a book that utilizes 43 owners telling stories, the information is very lite-weight and superficial. The author should have concentrated on 3-4 owners and obtained more in depth information from them on how they started their business from start to current state. When you try to take into account 43, you are very limited in how much you can tell before you end up with a book the size of an encyclopedia. Thank goodness I found this copy in my library and not a bookstore where I may have had to pay for it.Prepare to Be a Millionaire Overview
Discover What Self-Made Millionaires Do--Every Step of the Way

People need blueprints to achieve success, just as a builder needs blueprints to construct a house. Whether you are building a house or building a business, you need to know what has worked in the past. That is what Prepare to Be a Millionaire is all about.

Tom Spinks founded the Texas-based award winning magazine, Millionaire Blueprints, because he discovered that most people who have realized their dreams have had specific directions, examples, guidelines, and instructions from individuals who have already been there. Prepare to Be a Millionaire expands on Spinks's mission of entrepreneurial networking and mentoring by offering first-person accounts and advice from self-made millionaires who have already 'walked the walk' and who are now gracious enough to teach and guide others toward their own journey to success.

No matter what industry you are in or want to be in, Prepare to Be a Millionaire delivers priceless information and ideas through each and every story. Each featured entrepreneur has gone through the good times--as well as the tough times--that are part of a successful journey. Now, it is your turn. Through reading what entrepreneurs really have to say about their success and failures, the lessons they've learned along the way, and the mistakes they've made, you will be empowered with specific knowledge that will grow your business, build your customer base, and put money in your pocket. Follow their directions--their Blueprints--and build and succeed in the business of your dreams!


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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Review

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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas ReviewMany say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read most of the stories in the book already. Yet I pre-ordered the book on Amazon for overnight delivery because I wanted the content, again, in the new package. I want to take it to the beach. I want to have it on my desk and pick it up now and then.
"you're smarter than they think"
Yes, I'm a Seth Godin fan. Reading his stuff contributed to a life change for me. Back in the late 1990s, I had ideas about how content drives action on Web sites. As the VP Marketing of several reasonably large public companies, I realized that I had "power" and "a good job." In most people's eyes, I was successful. But I just didn't have the right platform to tell the world about my ideas. And I was not fulfilled.
Seth Godin's writing always focuses on getting people like me, those with a fire in the belly to take action. "I've been betting on the intelligence of my readers for almost a decade," Godin writes on the back cover of Small is the new Big, "and that bet keeps paying off. They just don't get it. Now you, you get it... And I'm, betting that once you're inspired you'll actually make something happen."
For me, the big moment was when my company was acquired by a huge organization and I was shown the door. I chose not to take the "safe" route and find another VP Marketing job, but instead to strike out on my own. The "I dare you" messages from Godin were an important part of my life changing decision.
Wow.
I work much harder than before, but fewer hours. I attend very few meetings. I choose the terrific companies I want to work with and tell the idiots to take a hike. I've never missed one of my daughter's swim meets because of work. I have dinner with my family most evenings. I'm helping people make a difference because of my ideas rather than saying "I wish I had..." or "I could, but...".
Read Small is the New Big.
It is an important book. And no matter what you want to do to make a difference, listen to Seth's advice. Just get out there and make it happen.Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas Overview

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