Absolute Beginner's Guide to Podcasting Review

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Absolute Beginner's Guide to Podcasting ReviewThis is an eminently readable, straightforward and, dare I say it? entertaining book. Colombo and Franklin cover the territory of what podcasting is, how you (should) get started, pitfalls to avoid, directories that are a must if you ever want anyone to actually listen to what you put out there, and much much more. There are practical suggestions such as "become a voracious consumer of podcasts" at least for a little while before you launch your own podcast into the ether. There are clear instructions, loads of screen shots and--to my great pleasure--a total absence of the analogy laden attempts at "cleverness" that so often accompany technical how-to texts for beginners. I bought it, I'm giving another copy to my tech-savvy son-in-law and I recommend it to you.Absolute Beginner's Guide to Podcasting OverviewHas anyone ever told you that you should be on radio? While radio can be hard to break into, podcasting lets you put your voice and talents to work to create your own broadcast to be distributed over the Internet to millions of people. Absolute Beginner's Guide to Podcasting is the aspiring podcaster's handbook. Authors George Colombo and Curtis Franklin will guide you through creating, editing, and syndicating your podcast, from the kinds of equipment you need to how to design a podcast that will reach the widest audience possible to legal issues faced by podcasters. You'll also learn how to:
Design a podcast that grabs - and keeps - an audience!
Choose the right tools - recording software, microphones, and other equipment
Create an engaging show persona - podcasting is more than just talking!
Craft your 'cast into a show worth listening to with post-production secrets of the pros
Set up a web page and RSS feed that will allow listeners to subscribe to your podcast
Efffectively promote your podcast

The tips inside Absolute Beginner's Guide to Podcasting will guide you towards creating a fun and successful podcast.

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The Long Tail: Why the Future of Business is Selling Less of More Review

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The Long Tail: Why the Future of Business is Selling Less of More ReviewWell, timing is everything... and isn't always fair. Had I not just completed reading Jeffrey & Bryan Eisenberg's "Waiting For Your Cat to Bark?" before picking up "The Long Tail," I would probably have given this book 4 stars.
Chris Anderson has done a very good job of showing us the new "economics of abundance," or the connection of supply and demand thru technology and the Internet.
Question: What happens when everything in the world becomes available to everyone?
Answer: A market that never dies... markets for every niche, and vice-versa.
The Long Tail.
Using corporate examples like Google, eBay, iTunes and Netflix, Anderson lends an interesting perspective on how these companies have grabbed the Long Tail theory (consciously or unconsciously) and used it as the foundation for their staggering success. For customers of these companies, being online means unlimited "shelf space" - access to hundreds of thousands of bits of information, products and services they'd never been exposed to otherwise.
But how does the ordinary businessperson experience the success of the eBays of the world? Here, Anderson falls short. He states his "secret" to The Long Tail:
1.Make everything available
2.Help me find it
It's the "help me find it" part that Anderson ignores. In fact, it's the end of the book... you're left hanging, thinking, "So how in hell am I supposed to help people find me?"
Taken for what it is - a good presentation of a present-day theory (and one that was adequately covered in the original article in Wired magazine), the book is fine. But to really understand what it takes to make the Long Tail theory work for you, you must get a copy of "Waiting for Your Cat to Bark." It's in-depth coverage on not only how our economy works today, but understanding how people buy, how to understand what they're looking for and what you need to do to create persuasion magic not only on your website but in all your marketing materials.
This is not a time for "build it and they will come." Understanding an economy is only the first step. The real question is - what are you going to do about it to make yourself an integral part of the Long Tail?
It's too bad "The Long Tail" and "Waiting For Your Cat to Bark" can't be sold in a box set - they were made for each other.The Long Tail: Why the Future of Business is Selling Less of More Overview

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Naked Employee, The: How Technology Is Compromising Workplace Privacy Review

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Naked Employee, The: How Technology Is Compromising Workplace Privacy ReviewA few months ago, I applied for an adjunct position -- teaching one course, online from my home computer. To my amazement, the private "alternative" university demanded a background check. I said thanks but no thanks -- and only now do I understand what happened.
Lane, author of Naked Employee, explains that companies fear risks associated with loose cannon employees, although he doesn't use those words. They risk embarrassment, lawsuits and more. And now, when it's so easy to order background checks, why take those risks?
If you resist, says Lane, prospective employers won't think you're principled; they'll think you're hiding something. After all, background checks revealed that fifty percent of resumes submitted to a major search firm included falsified information, ranging from imaginary degrees to exaggerated responsibilities.
Once you're hired, you can be subjected to physical exams and ongoing surveillance. Lane reviews the relative invasiveness of hair, blood and urine tests. Uniforms can be equipped with devices to prevent theft and track your whereabouts. Personal phone calls can be monitored long enough to discover they're personal -- a good two to three minutes.
As I read this book, I grew more and more horrified. Lane stays focused on what's happening today, only briefly suggesting ways to frame the problem on a broader scale. For instance, at the very end of the book, he notes that providing health insurance gives employers a solid basis for questioning employee lifestyles, on and off the job.
In a much earlier book, JobShift, WIlliam Bridges called for individuals to become independent contractors rather than employees. He argued that separating health insurance from employment would protect our privacy as well as our physical health. A paradigm shift, requiring major changes in infrastructure, would be required to alter our relationship with our employers, careers and jobs.
Thus the employment relationship has become decidedly lopsided. In return for invasion of privacy, the employer offers no long-term guarantees of employment. And in at least one non-traditional "university," the background checks have become a substitute for hiring: the "dean" didn't know anything about what was being taught -- just checked off boxes. I wonder how prevalent this trend has become.Naked Employee, The: How Technology Is Compromising Workplace Privacy Overview

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Business Communication: Process and Product (with meguffey.com Printed Access Card) Review

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Business Communication: Process and Product (with meguffey.com Printed Access Card) ReviewDear Amazon:
The book you list here is the Student Study Guide to accompany my hardbound textbook BUSINESS COMMUNICATION: PROCESS AND PRODUCT. By listing this "paperback" at $26.95 and by not identifying it as the Student Study Guide, you are misleading readers. They think that a paperbound version of the complete book is available. Not true! Please identify the $26.95 book as Student Study Guide to accompany BC:PP. Thanks!Business Communication: Process and Product (with meguffey.com Printed Access Card) OverviewBUSINESS COMMUNICATION: PROCESS AND PRODUCT, 7 is designed to prepare students for success in today's digital workplace as well as tips on job searching skills. The textbook and accompanying Web site explains the basics of communicating in the workplace, working in teams, how to being a good listener and understanding business etiquette. Students study and practice the skills and activities involved in the writing process including the appropriate use of social media, preparing formal reports and proposals as well as informal business reports. The appendixes guide students through grammar and writing mechanics as well as information on formatting and writing documents. Authors Mary Ellen Guffey and Dana Loewy offer a wealth of ideas for writing resumes and cover letters, participating in interviews, and completing follow-up activities.

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Internet Research - Illustrated (Illustrated (Thompson Learning)) Review

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Internet Research - Illustrated (Illustrated (Thompson Learning)) ReviewThe book is very low on information.
If you've used a computer for at least 2 years this will teach you absolutely nothing.
$20 for a paperback book that is thinner than a quarter.
Bought this for a class,
Be better off mooching off someone else or maybe just winging to topicInternet Research - Illustrated (Illustrated (Thompson Learning)) OverviewWith both conceptual and step-by-step lessons, this book teaches learners the strategies and skills required to use the Internet as a valuable research tool. Updated for currency, this title includes information about search toolbars and the latest advances in intelligent search agents, as well as finding, evaluating, and citing online sources.

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Me Paradox: Gain the Social Business Edge Review

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Me Paradox: Gain the Social Business Edge ReviewMe Paradox is the right blend of advice and theory. It is an inspirational book for those seeking to get ahead in business. At times, the book is light and quick, with practical advice for excelling. It includes charts and practice examples to help guide you towards achieving your goals. But Me Paradox is also a philosophical work that contemplates the future of the business world as influenced by social media and the way it has been perceived and embraced. While the book is light and quick at times, it doesn't fail to delve into complicated ideas. And when it does delve, it does so in a clear and concise way.
The title Me Paradox refers to author Chae J. Pak's innovative idea for approaching social business. It is an idea that is hard to explain, but not as hard to understand once you read the book, and it has to do with putting others before yourself so that you, yourself, see gains. Pak has written from a wealth of experience and a wide breadth of research. His ideas are insightful, useful, and valuable to a world that is becoming as much about online communication as about in-person communication.
Me Paradox: Gain the Social Business Edge OverviewBy helping readers manage their online reputations, Me Paradox: Gain the Social Business Edge illustrates over 50 key activities that help them earn more money, more autonomy, more respect, more knowledge, more opportunities, and all things that differentiate their careers. Published by New World Press, Me Paradox uses a new concept - the Paradox of Me - to help readers realize that 'one single action has infinite ramifications." As a paradox, the concept of the Me Paradox avoids strict definition. Instead, it is an underlying theme in the book that helps guide readers to their ultimate ends: more fulfilling successes.Roughly, the paradox is about seeing ourselves as a composite of how others are connected to us. If this sounds a little too complicated, that's OK; Me Paradox helps readers gain the social business edge by taking complex and abstract ideas, and putting them into easy-to-read, workable notions. As an example, the Online Reputation Lifecycle breaks down aspects of online social interaction into its parts: engagement, presence, and networks. The book also provides real-life examples, best practices reviews, and personal assessment exercises to give readers hands-on references about themselves and their online practices.Me Paradox is the first definitive book on social business using online reputation management and the catalyst that activates regard.The book is unique in that it isn't as concerned about presenting absolute truths as it is about exploring causes and effects. An example of this is how the book details how information isn't always enough; information can become knowledge, which can then become wisdom, both of which are even more valuable than information alone. The book is real and useful, and it gives the power of action over to the reader - you don't have to live by the book, but if you take its suggestions to heart, you may reap big benefits.Me Paradox is brave enough to tackle abstract ideas, like the Economy of Regard, gift giving and social capital. And it covers these ideas clearly, alongside practical, inspirational advice for managing yourself in the online social territory ' all in the name of your success.

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End-to-End Game Development: Creating Independent Serious Games and Simulations from Start to Finish Review

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End-to-End Game Development: Creating Independent Serious Games and Simulations from Start to Finish ReviewThe way 'End-to-End Game Development: Creating Independent Serious Games and Simulations from Start to Finish' was written is simply not the way that I feel this book should have been undertaken. For subject matter such as this, an example project should have been devised, and the book should have gone through the steps to do exactly what the title says. Show the starting point of how an idea was created, and the steps it goes through to get from point A to point Z. Instead of doing this, the authors use a variety of examples throughout, with scattered content and scattered results.
This approach might work for talking about a programming language, but I really think it's haphazard way of doing things here.
I simply cannot recommend this book.
**End-to-End Game Development: Creating Independent Serious Games and Simulations from Start to Finish OverviewYou're part of a new venture, an independent gaming company, and you are about to undertake your first development project. The client wants a serious game, one with instructional goals and assessment metrics.Or you may be in a position to green light such a project yourself, believing that it can advance your organization's mission and goals. This book provides a proven process to take an independent game project from start to finish. In order to build a successful game, you need to wear many hats.There are graphic artists, software engineers, designers, producers, marketers - all take part in the process at various (coordinated) stages, and the end result is hopefully a successful game.Veteran game producers and writers (Iuppa and Borst) cover all of these areas for you, with step by step instructions and checklists to get the work done.The final section of the book offers a series of case studies from REAL indy games that have been developed and launched succesfully, and show exactly how the principles outlined in the book can be applied to real world products. The book's associated author web site offers ancillary materials & references as well as serious game demos and presentations.*Step-by-step no-nonsense approach to developing games from start to finish (graphic arts, software engineering, designing, producing, marketing all covered). Indy game developers will gain a clear understanding of what's involved.*Demonstrates a proven process for meshing gameplay and story to create an immersive experience for the player.*Even experienced game developers will benefit from some of the coverage, especially: setting curriculum goals, setting client expectations, and client management.*Authors are authorities in the field with decades of experience in designing and producing entertainment and educational media. Their games and other instructional designs have received numerous awards and accolades and they have held executive positions in training organizations at Fortune 500 companies. *Accompanying web site offers tools and helpful add-ons related to the book, including a serious game demo and presentation.

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Excel Annoyances: How to Fix the Most Annoying Things about Your Favorite Spreadsheet Review

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Excel Annoyances: How to Fix the Most Annoying Things about Your Favorite Spreadsheet ReviewThis is a well organized and written set of useful hints and pointers for Excel. They range from solutions to difficult data analysis issues, to tips about graphing, pivot tables, and importing data from various formats, notably XML.
The book is organized into chapters around central Excel themes; editing, formulas, formatting, charting, etc. Each chapter has a set of annoyances with a description and a solution. These annoyances are sometimes bugs, and sometimes just difficult issues that reasonably advanced users will run into where the help is either insufficient or poorly written. The fixes are generally fairly short and contained within the bounds of Excel, though the book does point to external sites and software where appropriate.
Definitely a must have for the power Excel user.Excel Annoyances: How to Fix the Most Annoying Things about Your Favorite Spreadsheet Overview
It's the solution to almost all of your electronic organization needs.Need to present a detailed expense report?Try an Excel spreadsheet.Keeping track of a complicated budget?Excel to the rescue.Want to keep tabs on your office football pool?You guessed it.

Thanks to its incredible versatility and power, Excel has emerged as more than just a mainstream program; it's now one of the most used applications on the planet.Everyone from run-of-the-mill PC users to leading financial analysts count on Excel to make sense of overflowing data. And to keep up with the overwhelming user demand, three different versions of Excel have hit the market since the debut of Excel 97: Excel 97, 2000, 2002, and 2003.Naturally, each version offers a new slate of next-generation upgrades--and, of course, operating bugs!

At last, Excel users have some relief: Excel Annoyances emerged from the suggestions of numerous Excel users who've struggled with these irritating bugs over the years.Written in the popularAnnoyancesformat, this latest O'Reilly helper addresses all of the quirks, bugs, inconsistencies, and hidden features found in each of the four versions.Chances are if someone, somewhere, found a certain step confusing, then it's addressed in Excel Annoyances.

Author Curtis D. Frye breaks down the cavalcade of information into several tip-of-the-finger categories such as Entering Data, Formatting, Charting, Printing, and more.If you're one of the millions of people who use Excel, you're sure to find a goldmine of helpful nuggets that you can use to fix the program's most annoying traits.In the end, Excel Annoyances will help you to truly maximize Excel's seemingly limitless potential.


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What Every Engineer Should Know About Starting a High-Tech Business Venture Review

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What Every Engineer Should Know About Starting a High-Tech Business Venture ReviewIt is rare to find good books written from authors on similar subject which have also a current practice. The author is from top law company and knows how the things works from inside. I find the book very well written and useful to me and opened my eyes to many problems only an experienced attorney can know.What Every Engineer Should Know About Starting a High-Tech Business Venture OverviewWritten by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologies and potential talent, and considers other issues that can reduce problems down the road. It even includes a step-by-step guide for accessing and protecting intellectual property at the earliest stages.To assist in the fundraising process, this resource explores all the available options to capitalize a business - from self-funding, to bootstrapping, to angel investors, to venture capital to government grants, to bank loans, to joint ventures. It also looks at the best ways to form a company so as to take advantage of various tax and business strategies, discusses compensation of employees with stock options or restricted stock plans, explains how an emerging company can expand internationally, and covers some key exit strategies such as an IPO or a merger/acquisition. It covers most everything a new technology business will face including hiring, firing, contracts, leases, loans, and product warranties.As you read, you will find this book is full of the stuff that engineers love: statistics, data, tools, spreadsheets, and research. But it also full of the anecdotal evidence and practical advice needed to stay the course. Now is a tremendous time for entrepreneurship. Although there have been periodic slowdowns in the economy, if you believe in a future, high-tech is the future in which to believe.This book is part of the Taylor & Francis/CRC Press series "What Every Engineer Should Know About' . Like the other books in the series, it is designed to provide you with important knowledge that will help you along your career path. This one will also help you make that path your own.

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Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits Review

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Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits ReviewSmart Women Know Their WHY is a beautiful book inside and out - it took me from tears of compassion to pure inspiration. Packed with thought-provoking questions about things that really matter and practical tips to make it all happen, this book is a must-read for every business owner who wants to marry money with meaning and make their world and the world at large a happier and healthier place."Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits OverviewA well-known figure in the world of savvy women entrepreneurs and as the founder of the Smart Women's Institute of Entrepreneurial Learning, McConnell has crafted this business handbook for professional, creative, and innovative females ready for a business and a life that works!
Here's what readers will learn from Sheri McConnell in SMART WOMEN KNOW THEIR WHY:' How to Unearth Your Purpose ' About My Trip Down Awareness Road ' Why Authenticity Is The New Black ' How to Tap the Brilliance Gene ' What Makes You CEO Worthy ' How to Become A Triple Threat ' Why It's All Good ' My Money-Magnet Mindsets ' How To Create Power Positioning ' Why You Should Man Up, Ladies! ' My Favorite Entrepreneurial Tool ' My Secret Business Sauce ' The Five Types of Smart Women ' How to Redirect Your Ego ' Plan for Dream-Launching ' How to Savor the Journey! ' The 'Story" My Hand Revealed ' Ten Laws of Smart Entrepreneurship
This Oprah-spirited book takes the reader on an inspirational journey through the author's life and provides an inside look at her most important business decisions along the way. Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their "big WHY."
McConnell grew up the only child of a bipolar mother who struggled with many demons. Through her childhood, McConnell was able to take her heartbreaking experiences and turn them into powerful lessons for life and business. McConnell opened her first company in 2001, and ever since then has perfected the art growing a company that focuses on teaching others powerful business models and mindsets. McConnell lives in San Antonio, Texas with her husband and four children.
ADVANCE PRAISE: ''provides us with all the ingredients to cook up a stew of positive and purposeful change in the world. It feels like you are discovering the secret recipe to success." - Suzanne Falter-Barns, GetKnownNow.com
''offers an abundance of authentic wisdom and practical advice. In simple and lyrical prose, she manages to convey a wellspring of inspiration." - Michele Weldon, Author of I CLOSED MY EYES and WRITING TO SAVE YOUR LIFE
'A must for any business library! Smart, fun and practical guide to mastering our lives, as well as our businesses."- Loral Langemeier, CEO and Founder of LiveOutLoud.com, Money Expert, International Speaker, NY Times Bestselling Author of THE MILLIONAIRE MAKER 3 book series
''personal, poignant, and powerful. There are dozens of nuggets of wisdom in this book. Taking just one to heart and putting it into practice will empower you to completely transform your business and life." - Dr. Larina Kase, Marketing Psychologist and Author of THE CONFIDENT LEADER
''a jolt of feminine fuel for the life and business of every smart woman. McConnell's unique delivery of savvy business guidance along with her refreshing wisdom makes this a must-read. I recommend it as a staple of every business woman's library." - Ali Brown, Millionaire Entrepreneur Business Coach, AliBrown.com

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The Essential Online Solution: The 5-Step Formula for Small Business Success Review

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The Essential Online Solution: The 5-Step Formula for Small Business Success ReviewThis book is written in 'coaching-style' which is not for everyone! 'Remember you have to'...'What do you think is'...'It is all about'...Don't forget to..., those phrases made it for me hard to read, as I expected new information and not to be taught constantly. I expected the authors were internet-insiders, what the title suggested - but I can't see that. If you are familiar with the basics of internet marketing look for something else, if you are a total newcomer go for this easy to read book.The Essential Online Solution: The 5-Step Formula for Small Business Success OverviewWith big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Review

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Reviewand Gerd has a lot to say about it. Friction is Fiction is a collection of essays and blogs by media futurist Gerd Leonhard. An excellent introduction to the new paradigm shift in digital media. If you are looking to make sense of the canary in the coal mine collapse of the Compact Disc and the mainstream record company business model Leonhard explains not only what happened but what will continue to happen to content providers and users of music, film, video, books, newspapers and all forms of media. Rather than lamenting the loss of old business models Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution. He is not the only proselytizer of the new culture of free but one of my favorites because of the lack of hyperbole and unnecessary drama. I also appreciate his global perspective and positive attitude. Highly recommended.
Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) OverviewFuturist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review

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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review
Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire.
Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement.
The "blog entries" in this book are grouped into 8 topics:
1. The basics
2. Some business uses of blogs & podcasts
3. Planning your blog
4. Making money
5. Promoting your blog & tracking statistics
6. Podcast specific topics
7. Other blog & podcast considerations
8. The future
My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients. You have to write content for your blog that your clients and prospects will like and value. If you do, then those people are more likely to seek your services that you sell for a fee. If you don't, then chances are your blog won't benefit you financially. Of course, it takes planning to be able to hit your targets with your blog(s).
I was happy to not see a topic on building a blog in this book. I would have liked this book more if it had included more stories on how bloggers get their content AND THE INS AND OUTS OF WRITING THEIR BLOGS. Just think, if this author were to write a book just on that subject, then I could recommend THREE books on blogging for someone to read who wants to become an expert on blogging. Writing three great books on the same subject would be quite a feat. 5 stars!What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere OverviewAs all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, "Engadget" is one of the more popular blogs, a daily review of newfangled and exciting gadgets. Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is "here is some advice based on what is working today, combined with a good dollop of common sense." As a result, this topic fits the What No One Ever Tells You series format perfectly!Despite their "newness," blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

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The Brighter Marketing Bible Review

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The Brighter Marketing Bible ReviewMy least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!The Brighter Marketing Bible OverviewThis remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that wil

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Pay Attention: How to Listen, Respond, and Profit from Customer Feedback Review

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Pay Attention: How to Listen, Respond, and Profit from Customer Feedback ReviewPay Attention!: How to Listen, Respond, and Profit from Customer Feedback"Over the weekend I read the "Pay Attention" book. It is excellent. The overriding message that I heard is that there is a "new way to navigate" when it comes to providing customer service in today's rapidly changing marketplace, and we all need to pay serious attention to it. This is a must-read.Pay Attention: How to Listen, Respond, and Profit from Customer Feedback Overview
Make customer feedback work for your business.

Customers are speaking loud and clear through a miriad of mediums.Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service.
Pay Attention! paves the way.Your company wins when you:
Understand Customer Expectations
Embrace and implement The RATER Factors
Define who you are and what you offer
Become E.T.D.B.W. (Easy To Do Business With)
Connect with your audience in all mediums
React appropriately and respond immediately to customer feedback
Recover sincerely when things go wrong

All you need is to Pay Attention!

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The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services Review

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The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services ReviewStreet's "Network Marketing" picks up speed after a slow start and becomes the quintessential guide to one-on-one sales in the modern marketplace. A significant portion of "Network Marketing" focuses on distinguishing network marketing from pyramid schemes, franchising and other sales methods. Street's focus on successful companies like Amway and Mary Kay contrasts with the illegalities of pyramid schemes and the costs of business franchising. Street's explanation of direct sales history is a welcome primer since newcomers to direct sales and network marketing are the target market for this book.
Street's greatest virtue in "Network Marketing" is his patient explanation of sales basics like building a home office. The average reader will be brought to speed on Voice over Internet Protocol (VoIP) phone, pay-per-click advertising and developing effective websites. While other books offer this information without context, "Network Marketing" offers plenty of examples to show the evolution of network marketing in the Internet Age. If case studies on DirectTrack, Commission Junction and Amway were left on the editor's table, "Network Marketing" could not have achieved its potential.
The Secrets to Succeeding in Network Marketing Offline and Online: How To Achieve Financial Success Selling Network Marketing Products And Services OverviewIf you've been looking for a home-based business, you have undoubtedly come upon business opportunities that are referred to as Network Marketing programs. Also known as Multi-Level Marketing or MLM, Network Marketing is just a way for businesses to distribute their products. Rather than using the usual distribution method that moves from manufacturer to a wholesaler or distributor to retailer and finally to the consumer, Network Marketing companies use independent contractor sales people to sell the products directly.If you are looking to be financially independent, own your own business, have more spare time, work from the comfort of your home, then MLM may be for you to be successful. In the past MLM required a lot of face-to-face meetings and sales presentations which are difficult to produce. The Internet, combined with Network Marketing, has created countless opportunities for individuals to develop their own business, working from home. The real ways to make a great deal of money in MLM is by recruiting a team of other independent marketers below you, and thus earn a percentage of their combined sales. This new groundbreaking book will show you how to build a successful business with MLM by harvesting the power of the Internet.In this easy-to-read and comprehensive new book, you will learn what MLM is, how to get people talking about your product or service, how to get your customers to be your sales force, recruiting, goal setting and managing time, getting customers to come to you, getting your MLM message out quickly, creating awareness, working with bloggers and online activists, marketing, dealing with negative customer experience, automating MLM writing online press releases, creating a blog, creating a customer references and referral programs, starting a fan club/loyalist community, and setting up discussion forums and boards. You will learn to use affiliate marketing, flogs, viral marketing, evangelism, buzz marketing, online MLM methods, reputation management.In addition, we went the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful MLM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas.Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about MLM in addition to hundreds of hints, tricks, and secrets on how to put MLM marketing techniques in place and start earning enormous profits, then this book is for you.

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iPhone for Work (Books for Professionals by Professionals) Review

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iPhone for Work (Books for Professionals by Professionals) ReviewSupposedly this is not a book for just any iPhone user, it's for "busy professionals", meaning people who want to use their iPhone in their line of work. It covers the basics of iPhone in hardware and software, the built-in apps, getting additional apps, connecting to corporate email systems and more. For example, connecting iPhone to a corporate Microsoft Exchange system naturally takes up quite a bit of space, and if you use that technology at work that's a good section to read. The author has taken on a formidable task with big goals, and unfortunately I don't think he's quite accomplished what I think he set out to do. For example, chapter 16, "General business applications", starts on page 307 out of around 330 pages. That seems awfully late in a book aimed at business professionals. Another example, information about developing iPhone apps, occupies only two pages and consists mostly of a list of resources. I'm not saying there should be detailed information about developing apps, but surely it deserves more attention than that in a business-oriented book. The book was clearly written in the US primarily for a US audience, which shows in some sections, like maps, since in our part of the world (Middle East), getting directions with iPhone doesn't work. Overall, this book is a decent all-around introduction to iPhone for anyone who is just starting to use Apple's smartphone, but it falls short in the business aspect.iPhone for Work (Books for Professionals by Professionals) OverviewThe iPhone's success is undeniable, and even among professionals, iPhones have become ubiquitous. It's not only the most functional, easiest to use smartphone on the market, it's also the coolest. So cool, that every professional and business user wants one, at least those that don't already have one. But is it really good for business? Unequivocally, yes! And this book not only explains why, but shows business and professional users how to integrate iPhone into their daily work routine. In short, iPhone means business and this is the only book specifically for the professional iPhone user.

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Crowdsourcing: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Review

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Crowdsourcing: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors ReviewPURCHASE NOT RECOMMENDED.
You might of heard the term - regifting. Regifting refers to the action of giving a gift one has received to someone else. There is an ongoing debate about the appropriateness of regifting and you even might disagree with the practice. That's until you remember your participation and relief in relaying your great Aunt's dreaded fruit cake during the holiday season to someone else.
The publishing industry has their own version of regifting. It's known as republishing. Republishing is when a book's content is slightly modified then released with a different title, cover and/or author. From casual observation to the consumer it appears to be a "new" book. In reality, except for a few minor cosmetic tweaks the content remains the same.
Unknowingly paying to purchase a republished book is not a welcome surprise.
The book being reviewed is entitled:
Crowdsourcing: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
by Kevin Roebuck
Publisher: Tebbo
ISBN-10: 1743046421
The book is a republished version of:
The Crowdsourcing Handbook - Everything you need to know about Crowdsourcing
by Jason Brand
Publisher: Tebbo
ISBN-10: 1743040954
Except for a few minor tweaks - title change, cover change, different author name - it's EXACTLY the same book.
It must be stated that it's the same poor quality book with the same recommendation - PURCHASE NOT RECOMMENDED.
Which brings to mind the saying - Even if you put lipstick on a pig, it's still a pig.
Adding [financial] insult to injury ...
The original book entitled - "The Crowdsourcing Handbook - Everything you need to know about Crowdsourcing" - purchase price is $19.95.
This new republished book with EXACTLY the same contents - purchase price is $48.66.

On with my republished review of this republished book ...
Let's start with the face page disclaimer:
The content within this book was generated collaboratively by volunteers. Please be advised that nothing found here has necessarily been reviewed by people with the expertise required to provide you with complete, accurate or reliable information. Some information in this book may be misleading or simply wrong.
How can the book be "...your ultimate resource for Crowdsourcing" when no checking has been done of the validity or reliability of the information contained within it?
Enough said on that.
It starts with an anemic six page introduction to crowdsourcing of which two pages are citation notes/references.
....and continues to go down hill from there.
The book lists about 80 "articles" in the table of contents contained in 209 pages. Which means content on each article averages a little over two pages in length. A number of articles are a single page.
The majority of the topics are crowdsourcing vendors (Amazon Mechanical Turk, CloudCrowd, CloudFlower, InnoCentive), crowdsourcing contests ( DARPA Grand Challenge, Netflix Prize), and miscellaneous topics (Ricky McCormick's encrypted notes).
The book is NOT a how-to manual, tutorial or reference guide on crowdsourcing.
The book is a scattered compilation of crowdsourcing topics with a very brief synopsis written on each.
...and the book doesn't have an index or glossary.Crowdsourcing: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors OverviewCrowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call.
This book is your ultimate resource for Crowdsourcing. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Crowdsourcing right away, covering: Crowdsourcing, CloudCrowd, Servio, Collaborative translation, Amazon Mechanical Turk, Article One Partners, BlooSee, BlueServo, Bossa (computing), Citizen Weather Observer Program, Closed innovation, Steve Coast, CrowdFlower, Darpa Grand Challenge, Darpa Network Challenge, Dell IdeaStorm, Digital sweatshop, Distributed Proofreaders, Distributed thinking, Experience Project, FamilySearch Indexing, Funding4Learning, Genius Crowds, Giveo, Google Lunar X Prize, I-Cube Systems, Ideawicket, Indiegogo, InnoCentive, Innovation Exchange, Istockphoto, Kickstarter, Know-How Trading, Learning to love you more, Lectorium, LibriVox, List of crowdsourcing projects, Longitude prize, Maneno, Mass collaboration, Memrise, Microtask, Mygengo, MyStock, Netflix Prize, NineSigma, NotchUp, Open innovation, Open innovation intermediary, OpenSeaMap, OpenStreetMap, PageRank, Pea galaxy, Peerbackers, Phylo (video game), Pitching engine, Pledgemusic, Quirky, ReCaptcha, Ricky McCormick's encrypted notes, RocketHub, SeeClickFix, Spigit, Spot.us, TurKit, Ubiquitous Human Computing, Urtak, Ushahidi, Utest, Wbew, Wikimedia Foundation, The Wisdom of Crowds, Wisdom of the crowd, World Water Monitoring Day, Wreckamovie, Yet2.com, YouComm News, YouCut, Zooppa.
This book explains in-depth the real drivers and workings of Crowdsourcing.

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Leap: 101 Ways to Grow Your Business Review

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Leap: 101 Ways to Grow Your Business ReviewStephanie Chandler is one of my favorite authors, she puts out books that are easy to read, easy to understand and that give you a clear outline of steps you can take to be successful. In her latest book "Leap! 101 Ways to Grow your business", Stephanie shares practical strategies, tools and techniques you can put into action to take your business to the next level. She has broken the book down into 4 easy components so that you can start where your business needs it, leverage, execute, accelerate and prosper. You choose where you are and what your vision is for your business and learn how you can develop a business-growth action plan, automate parts of your business, find business capital in this bad economy, identify your most powerful marketing strategies, utilize the internet, attract the media and boost profits.Leap: 101 Ways to Grow Your Business Overview"LEAP! is filled with golden nuggets and should be on every entrepreneur's desk!" T. Harv Eker, #1 New York Times best-selling author of Secrets of the Millionaire Mind Anyone ready to take a leap, should obviously read this book! Michael E. Gerber, World s #1 Small Business Guru and bestselling author of E-Myth Mastery"LEAP! is an extraordinary guide to growing a business in any economy. .....it is an absolute must read for any entrepreneur." Ivan Misner, New York Times best-selling author of Masters of Networking and Founder of BNIBusiness growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. LEAP! is divided into four sections: Leverage, Execute, Accelerate, and Prosper; you will learn how to: * Develop a business-growth action plan. * Automate your business. * Locate business capital. * Identify powerful marketing strategies. * Harness the power of the Internet. * Attract the media and gain valuable exposure. * Boost profits by innovating. * Protect your time so you can enjoy your life. Also included are inspiring interviews with successful business owners who have made the LEAP to real business growth, along with advice from dozens of industry experts. Whether you implement just a few strategies from this comprehensive guide or all of them, the results are sure to be extraordinary. Are you ready to LEAP?

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101 Reasons Why You Must Write A Book: How to Make A Six Figure Income by Writing and Publishing Your Own Book Review

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101 Reasons Why You Must Write A Book: How to Make A Six Figure Income by Writing and Publishing Your Own Book ReviewUnlike most of the academic books that I have read on writing and publishing, this book gives the straight goods on how-to write, publish and promote a book. It is written for people who want to start writing now. I can open Bob Burnham and Jeff McCallum's book anywhere and find useful information. It is an important part of my reference library.
--Doug Setter, Author of One Less Victim and Stomach Flattening101 Reasons Why You Must Write A Book: How to Make A Six Figure Income by Writing and Publishing Your Own Book OverviewAnyone who follows the simple, yet effective, 'BRWT Force Technology' method of writing found in "101 Reasons Why You Must Write A Book," will be able to create a book that they will be proud of. This method will allow you to write with ease in ANY style whether it's for articles, reports, white papers, or for blogs or the next NY Times best seller! If you ever wondered why the most prolific writers never have trouble writing...it's down to what this book will teach you about BRWT!" A must read for anyone looking to further their career, life, and financial situation. "101 Reasons Why You Must Write A Book" is jam packed with information not only on WHY you must write but all you need to know about HOW to write, publish, and actually profit from your book.

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