What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review

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What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere Review
Yesterday I read Blogging for Business (ISBN: 1419536451) also written by Mr. Demopoulos. I enjoyed it so much that I decided to read the instant book being reviewed that he just had published. Let me tell you, I wasn't disappointed to read two books in two days by the same author on the same subject. I highly recommend both to people who run their own small consulting practices and are comfortable using Internet tools to help market their practices. If you use article writing, book writing, seminar/workshop presentations, public speaking, and Web sites to promote yourself, then do yourself a favor and get these two books to help you incorporate blogs and blogging into your marketing repertoire.
Between the two books I actually liked the instant book being reviewed better. Both books seemed to cover the same material, but from a different perspective. I regularly tell my clients to read three books on any subject they want to become expert on. Usually that means they need to get three books on writing business plans, but if someone wants to become an expert on blogs and blogging for business these two books will fit two-thirds of the reading requirement.
The "blog entries" in this book are grouped into 8 topics:
1. The basics
2. Some business uses of blogs & podcasts
3. Planning your blog
4. Making money
5. Promoting your blog & tracking statistics
6. Podcast specific topics
7. Other blog & podcast considerations
8. The future
My favorite topics were 1, 2, 3, 5, and 8. I especially loved Topic 3 regarding how to plan your blog or blogs. It's very difficult to just throw together a blog and expect it to help your business get and retain paying clients. You have to write content for your blog that your clients and prospects will like and value. If you do, then those people are more likely to seek your services that you sell for a fee. If you don't, then chances are your blog won't benefit you financially. Of course, it takes planning to be able to hit your targets with your blog(s).
I was happy to not see a topic on building a blog in this book. I would have liked this book more if it had included more stories on how bloggers get their content AND THE INS AND OUTS OF WRITING THEIR BLOGS. Just think, if this author were to write a book just on that subject, then I could recommend THREE books on blogging for someone to read who wants to become an expert on blogging. Writing three great books on the same subject would be quite a feat. 5 stars!What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere OverviewAs all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, "Engadget" is one of the more popular blogs, a daily review of newfangled and exciting gadgets. Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is "here is some advice based on what is working today, combined with a good dollop of common sense." As a result, this topic fits the What No One Ever Tells You series format perfectly!Despite their "newness," blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

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The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits Review

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The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits ReviewI started reading this book and almost immediately started saying things like, "I didn't know that", or "Well, that makes sense, why didn't I think of that?", or even a few versions of "Huh?". The book isn't written over my head, nor is it under my ability. Let me give you a better idea. I'm no genius. I frequently misspell frequently misspelled words. I'm no slouch either. I'm proud of the fact that I essentially taught myself much of what I needed to know in order to pass the tests that helped get me in a classroom. I guess I'm average.

But in being average, I feel that I'm like a lot of people out there. I use Twitter, but probably not to the full potential. I have a blog, but I'm sure I could do more with it. Just like a lot of other people out there. Given that, I feel uniquely qualified to tear into this book and give it a good once-over.
I think this book is essential for those who want to use Twitter for more than telling us what you are making for dinner. When I talk to young people, many want to start some sort of business. That's great, and for those people I suggest finding ways to use Twitter to their best advantage. The Definitive Twitter Guide should be your first stop.
This book is extremely well written, to the point that it could hold my attention long enough for me to read it, start following it, and get up here and write a bunch of words about it. If you are like me, young enough to use Twitter but old enough to be slightly intimidated by the tech, Shannon makes the information accessible.
The PF guy in me wants to leave it at "buy this book", but the teacher in me feels the need to jump in as well. Any of my students will tell you that I rarely give "A's". This is one of those times.
The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits OverviewSocial media tools like Twitter, Facebook, and LinkedIn help businesses share information and connect with potential customers. What business can succeed without getting to know its customers? What business can survive without being seen as a reliable place for information or products? Social media promotes and supports businesses prospecting for new customers, connecting with existing customers and listening to what is going on in their community and their industry. Twitter is a powerful way to connect with people and other businesses. Connections ultimately keep you in business. This book will help you de-mystify Twitter for business. focused on small business marketing on the Internet. The Definitive Twitter Guide provides quality resources, tips, and techniques for small business owners looking to effectively compete on the web.

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Security 2020: Reduce Security Risks This Decade Review

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Security 2020: Reduce Security Risks This Decade ReviewDisclaimer: I worked for Doug for a few years, and I know a number of the other contributing authors.
I liked this book, and I think it is a useful review of where InfoSec is coming from and a useful guide to how things are likely to go in the next years.
It strikes a good balance between technical details and executive management readability, which is good for a couple of reasons.
First, it will be useful to a wider audience, and broader awareness of these issues is a good thing.
Second, given that broad appeal, it can provide some common ground for the tactical folks in the trenches (like me), and the strategic folks in management. Making sure everyone is aware of the risks and getting everyone on the same page isn't always easy, and Security 2020 can help bridge the gap.
This is not "InfoSec 101" nor is it intended to be, though the writing is approachable enough that anyone will get something out of it. But for anyone in InfoSec directly, in a related role such as systems or network administration, or considering such a role, there's a lot of good stuff here. (Some might argue that systems or network administration are InfoSec roles, and I agree but depending on how your organization is structured you can end up with separate "silos"... Regardless--being on the same page is a Good Thing.)
If you've been around a while, the early chapters will be a good review, otherwise they'll help explain how we got where we are. Then it jumps to a blend of current threats and issues, where we're likely to go, and how we'll get there. My favorite section was the various scenarios in chapter 9, though the conclusions in chapter 10 are very interesting too.
Bottom line: if you have any role or interest in Information Security at all, this is good food for thought.Security 2020: Reduce Security Risks This Decade OverviewIdentify real security risks and skip the hype
After years of focusing on IT security, we find that hackers are as active and effective as ever. This book gives application developers, networking and security professionals, those that create standards, and CIOs a straightforward look at the reality of today's IT security and a sobering forecast of what to expect in the next decade. It debunks the media hype and unnecessary concerns while focusing on the knowledge you need to combat and prioritize the actual risks of today and beyond.
IT security needs are constantly evolving; this guide examines what history has taught us and predicts future concerns
Points out the differences between artificial concerns and solutions and the very real threats to new technology, with startling real-world scenarios
Provides knowledge needed to cope with emerging dangers and offers opinions and input from more than 20 noteworthy CIOs and business executives
Gives you insight to not only what these industry experts believe, but also what over 20 of their peers believe and predict as well

With a foreword by security expert Bruce Schneier, Security 2020: Reduce Security Risks This Decade supplies a roadmap to real IT security for the coming decade and beyond.

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Get Rich Click: The Ultimate Guide to Making Money on the Internet Review

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Get Rich Click: The Ultimate Guide to Making Money on the Internet ReviewI received an special offer for this book via Clickbank. Book was "free" as long as I'd pay postage. A very good deal, I though.
This is a good book. Not great, but worth checking out. I give credit to the author for covering so many aspects of online business in one book. The problem is, there isn't enough space for everything he wants to cover-- at least in detail. It's kind of like being at a buffet, with a lot of choices, but only being able to take a tiny bite. You get an idea of what is available, but don't walk away totally satisfied.
Luckily, I have been studying online marketing for a while. When I read this stuff, I got what he was saying. If this is your first book about online maketing though, or you're looking to "get rich quick", you may end up frustrated as some of the aspects here will likely be too complicated for you to understand since you'll have to "fill in the blanks" yourself. For a beginner, I think something like Laptop Lifestyle - How to Quit Your Job and Make a Good Living on the Internet (Volume 1 - Quick Start Guide to Making Money Online) is a better option, since it moves a little slower and gives step-by-step lists of what you can do to either sell your own products online or make money using affiliate programs.
The best part about this book is that it gives detailed case studies of successful businesses and how they are making money online. There are a lot of ways to make money online and this will get you thinking about how you can find something that works for you.
Get Rich Click: The Ultimate Guide to Making Money on the Internet OverviewWhether you are looking to earn $100 a day or $100,000 a year, this book will teach you how. Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

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