Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days Review

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Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days ReviewThis book is from a guy that makes a living from creating ads that sell. That is his real job. He does it for online and offline clients. So while he goes about his daily business he amasses tons of information that he eventually decided to put into a book to sell. I don't get the idea at all that this is some guy who makes a career out of writing Internet marketing guides. As you go through the material you begin to realize something: The guy really knows what he is talking about. You can tell by the examples in the book that he does this stuff both offline and online.
The book is very, very good for those wanting to learn marketing techniques online. Honestly it's like a textbook. In many respects he pulls back the curtain on marketing tactics. I found it helpful for understanding why marketers write the way they do. From the long sales copy to bold claim headlines to web page layouts. Sure we all know that headlines matter, buyers like long reads, etc. But Lance explains it in a way that makes sense and gets you thinking how to implement the tactics in your own sites and landing pages.
The book is full of examples from email writing to headlines to layouts. There is so much information on how to create the right advertisement. If you are doing PPC ads and landing pages then this book is for you. If you have a website and are trying to sell something then this book is for you. OK, if you are already making $5K a month then it's probably not for you. But if you are just starting out trying to sell things on the Internet or are making a humble sum of cash then I really believe that a book like this will help. I've read quite a few PPC ebooks and none are close to this. I believe it is because Lance is actually a professional sales copy writer for both online and offline clients. And you know, PPC success is really all salescopy.
You know how marketers will say that you need to do "X" to convert more sales? And you sit there wondering why? And you get the sense that the joker has no clue why either, but he says so because that's what "they" say works, or learned it from someone else, or saw an example from another salespage. Well Lance explains the why, for every step of building a salespage. You'll read through the manual and think "ah, that's why I'm told to do that", or "so that's why this is suppose to convert better". You get the sense that the guy is simply a pro at what he does and has answers for building webpages that sell.Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days OverviewDirect Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an "online brochure" for the company. That's fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.In Internet Marketing: Profits That Lie Hidden in Your Website, you'll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage.You don't need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they'll be ready to buy.

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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) Review

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Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) ReviewI got this book a few weeks ago. I read it in 30 minutes, which was easy because the type is big and there is a lot of space between the paragraphs and more importantly, there is almost nothing to be learned from this book if you have read any other book on marketing... ever.
So I put it down and went back to Amazon to see if I had misread the ratings the book had. I could not understand why 11 people would give it 5 stars. I shop Amazon specifically because of the rating system and I wanted to know how 11 people could possibly have given this thing more than 2 stars at most. Not only is it sophomoric, it seems nobody cared about its publication either; there are typos and missing words all over. Now here is the interesting part: 10 of the reviewers who gave it 5 stars did so in a 6 day period in Sept 2008 right after the publication date. After that there is a 3 star review from someone who actually addressed the contents of the book and then one more review after that. And if you look closely, only that one 3-star review actually addresses the contents of the book, the others all say almost the same thing - please read them closely - every single one of them could have been written off the book jacket. So what we have here is a book that teaches nothing, that is being promoted in Guerrilla fashion by his friends who all gave it 5 star reviews in the first week the book shipped. Out of curiosity, I quickly looked at what other books the first 3 reviewers had reviewed, and saw that all 3 had only reviewed this one book except that #3 had also given 5 stars to a book by reviewer #1.
If the book was any good I would say who cares, but it is not a 5 star book. Luckily I was able to return my book, because even an orchestrated effort like this to fool us Amazon shoppers into BUYING the book cannot stop us from returning it.Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) OverviewLet 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the Front Lines: * Dozens of new high impact strategies for reaching and acquiring new customers...even on a shoestring budget, * Cutting edge online tactics designed to cut through the clutter and dramatically increase your visibility and conversion rates, * The keys to developing high powered Guerrilla partnerships and affiliate programs that will leverage your time and actually make you money while you sleep. Are you ready to turn your own prospects into customers and then into raving fans who will buy from you again, and again, and again? Join us on the Front Lines and get ready to launch your own Guerrilla Marketing Attack!

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The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits Review

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The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits ReviewI started reading this book and almost immediately started saying things like, "I didn't know that", or "Well, that makes sense, why didn't I think of that?", or even a few versions of "Huh?". The book isn't written over my head, nor is it under my ability. Let me give you a better idea. I'm no genius. I frequently misspell frequently misspelled words. I'm no slouch either. I'm proud of the fact that I essentially taught myself much of what I needed to know in order to pass the tests that helped get me in a classroom. I guess I'm average.

But in being average, I feel that I'm like a lot of people out there. I use Twitter, but probably not to the full potential. I have a blog, but I'm sure I could do more with it. Just like a lot of other people out there. Given that, I feel uniquely qualified to tear into this book and give it a good once-over.
I think this book is essential for those who want to use Twitter for more than telling us what you are making for dinner. When I talk to young people, many want to start some sort of business. That's great, and for those people I suggest finding ways to use Twitter to their best advantage. The Definitive Twitter Guide should be your first stop.
This book is extremely well written, to the point that it could hold my attention long enough for me to read it, start following it, and get up here and write a bunch of words about it. If you are like me, young enough to use Twitter but old enough to be slightly intimidated by the tech, Shannon makes the information accessible.
The PF guy in me wants to leave it at "buy this book", but the teacher in me feels the need to jump in as well. Any of my students will tell you that I rarely give "A's". This is one of those times.
The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits OverviewSocial media tools like Twitter, Facebook, and LinkedIn help businesses share information and connect with potential customers. What business can succeed without getting to know its customers? What business can survive without being seen as a reliable place for information or products? Social media promotes and supports businesses prospecting for new customers, connecting with existing customers and listening to what is going on in their community and their industry. Twitter is a powerful way to connect with people and other businesses. Connections ultimately keep you in business. This book will help you de-mystify Twitter for business. focused on small business marketing on the Internet. The Definitive Twitter Guide provides quality resources, tips, and techniques for small business owners looking to effectively compete on the web.

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Social Persuasion: Making Sense of Social Media for Small Business Review

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Social Persuasion: Making Sense of Social Media for Small Business ReviewJerry Zyskowski, Normandy Park, WA. Volunteer counselor to small businesses. My extensive background (18+ years with: [...]) helping small business owners gives me a good understanding of their needs, and this book will certainly be beneficial to them in the effective use of social media to propagate their business.
This is an excellent book for small business people to help them connect with potential customers in a more efficient manner via digital social media. This is not a book about sales, but is focused on connecting the parties leading to future sales.
Robbin first takes us through the social media mix, what's out there for us to use. Describing each and how they might be used to help us connect with customers. She then goes on to identify target audience types that have a need for our products/services. Target audiences are better than target individuals; we get the word out to a larger group. Digital social media is one choice among many to do the job, and it needs to be considered as complementary to our more conventional methods. The idea is for our business to get exposure to potential customers using a mix of tools. Initial exposure is a step toward deeper involvement with customers and eventual sales of our products. That's what Social Persuasion is all about.
The book is heavy reading, and I actually put it down for a week or so when half way through in order to adequately digest what I had read.
To help in your understanding, Robbin takes us through the social persuasion process with the case of an Interior Designer. I found this application to be very useful in relating the text material to a real world situation.
As you read the book, new terms will come up. To help you recollect what the terms mean, Robbin has included a very good Glossary in the back of the book. Since the social media technology is constantly changing, her list of Sources may become dated with time. Hopefully, she will augment these with periodic updates on her website: [...].
I consider Robbin's book an excellent addition to the field of social media application, and it should be a valuable aid to small business owners.
Social Persuasion: Making Sense of Social Media for Small Business OverviewPractical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn:

Where social media fits into a business and marketing strategy
How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
Why you may not need your own blog, but could use a Facebook page
How to make the most of your time and resources to reach your goals
Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools:

Strategies and tactics to put into practice immediately
Step-by-step instructions for finding niche social sites
Time saving tips
Hundreds of low and no-cost online resources and how to use them
Glossary of key marketing and social media terms


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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) Review

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Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) ReviewSince I've been blogging (http://www.twduff.com) for quite awhile, this is almost like reading a book to see if you're doing anything wrong. Still, Susannah Gardner does a good job with Buzz Marketing with Blogs For Dummies (Wiley).
Chapter List:
Part 1 - Getting Started with Business Blogs: Checking Out Business Blogs; Discovering the Buzz about Buzz Marketing; Building a Business Blog
Part 2 - Setting Up a Business Blog: Picking a Blog Solution; Setting Up a Hosted Blog; Taking Control with Independent Blog Software
Part 3 - Minding Blog Etiquette and Culture: Understanding Your Audience; Joining the Blogosphere; Avoiding Business No-Nos
Part 4 - Positioning Your Blog: Finding a Voice; Promoting Your Blog; Staying on the Right Side of the Law
Part 5 - Making the Most of Your Blog: Adding Value to a Blog; Making Money with a Blog; Going Beyond Blogs
Part 6 - The Part of Tens: Ten Dry-Spell-Breaking Ideas; Ten Traits of a Good Blogger; Ten Blogs You Should Know
Part 7 - Appendixes: Glossary; Using the Book Blog; Hosted and Independent Blog Solutions; How URLs Work; Case Studies; Index
Based on the title of this book, you'd probably assume that this is geared more for the business use of blogs. And in a significant sense, it is. But that's not to say that the serious personal blogger won't learn a number of things here. Gardner does a good job of taking the reader from "what is a blog" through the reasons they can be very important, and finally ends with the things you need to know to keep your blog fresh and inviting. You'd probably figure out many of these rules on your own, but the blogging world can be unforgiving. Make a mistake involving deception, and you may never get your audience back. Have your blog be nothing more than press releases, and no one will show up.
She also does a good job of bridging the theory and the practical. In addition to all the knowledge you need to understand blogging, she also takes you through some potential blogging software choices and shows how you'd use them to set up a blog. Granted, it's not a comprehensive instruction manual on how to install and configure any one blogging package, but the reader will get an idea of what it takes.
I also mentioned it's a good book for the serious personal blogger. I use my blog to share information with various audiences, but it's also a personal marketing tool. Therefore, many of the same "rules of the road" that she covers apply to me. I'm concerned about finding my voice and style, how to attract readers, and knowing whether or not my audience is getting value from my writings. While I've learned much of what she writes about on my own, I'd have come much further much faster if I had this book a couple years ago.
Good stuff, and highly practical. A very good selection to give to your boss if s/he wants to investigate the subject. Just make sure you explain that "For Dummies" isn't personal...Buzz Marketing with Blogs For Dummies (For Dummies (Computers)) OverviewIn this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:
Introduce the people behind your business
Discuss relevant issues
Provide a clearinghouse for information and expertise
Show your business as a good corporate citizen
Support an exchange of ideas
Get honest feedback from your customers
Affect public opinion

If you're new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You'll find out how to:
Set up and maintain a blog, write in blogging style, and observe blogging etiquette
Define your audience and target your blog to reach them
Involve your customers, earn their trust, educate the public, and build community
Avoid possible legal pitfalls while keeping your blog interesting
Encourage contributions and links to your blog
Use images and design an eye-catching format
Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You'll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

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Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet Review

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Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet ReviewThis is a great, handy book to guide you through the internet jungle and will save you many hours of research. I really wish I had had this book before I set up my website. I ended up learning bits and pieces here and there through different people, and it was very confusing with many unexpected, frustrating twists along the way. This book could have saved me a lot of money and headaches!
The first chapter clears up what exactly niche marketing is, the importance of using key words and following your passion. Chapter 2 goes into detail on how to use Word Tracker (an important tool for finding out which key words are used most). This chapter has pictures to help those of us who are techno-challenged.
This section is loaded with details and examples.
Chapter 3 teaches how to "target the long tail," using longer chains of key words. It also teaches how to check out the competitor web sites in the same niche. Chapter 4 instructs on how to find affiliate programs so that you can make money by promoting items from other web sites, and teaches "netiquette," or proper e-mail behavior towards those you work with. The 5th chapter teaches how to decide upon info products and affiliate products. You are also given a list of some reputable companies you can make your own affiliate plan with, so others will advertise your products and get a percentage of what they sell to their list members.
Chapter 6 gives an in depth process of how to write your own info-product, such as an e-book. In the next chapter you learn basic web design and the author walks you through basic steps such as registering a domain name. Chapter 8 guides you to writing like a pro for online copy, using catchy headlines and subheadings. This is very detailed and includes 17 must-have items in your sales copy.
Chapter 9 is about your online marketing plan, and includes items such as your mission, promotion techniques, and making your website stand out. Chapter 10 tells you how to get the word out about your site. It tells how to make link exchanges work for you, how to contact owners of other sites, and more. Finally, the last chapter gives us many more tips such as writing articles and where to submit them, how to use blogs and RSS feeds, and more.
This book is a very easy read for a book on technology! It is clear, straightforward, is sprinkled with photos throughout, and makes a handy reference book to keep on hand even after you read it.
Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet OverviewHave you ever wanted to start your own online business, but found that most of what's available today is either outdated or is so full of jargon that you need a dictionary just to muddle through it?Worse yet, have you tried to do some research, only to fall prey to the many work-at-home scams that abound online?Would you like a guide that doesn't try to fill your head with techno-babble or try to sell you on the latest "home business opportunity"?Would you like to learn how other everyday people, just like you, are using the Internet to create their own thriving web-based businesses?Get Niche Quick! is filled with the latest internet marketing information, including fully-illustrated step-by-step techniques that anyone can use to start doing business online.What's more, you can use this book as a "blueprint" to grow multiple sources of income!

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Review

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership ReviewI started reading Join the Conversation by Joseph Jaffe in December. It's now March and I've completed it. I usually pour through a book within a week or two, but this book was different. And not different in a good way. The book has good information, but it's hidden in between sophomoric humor, euphemism crammed sentences and a self-congratulatory tone. My advice - if you plan on reading this book start at chapter 18 (page 246). That's where the real information begins.Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership OverviewWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement Review

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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement ReviewI'd been thinking about starting a side business to help make up for my sagging 401k. Let me tell you, the thought of starting a business when you hit middle-age is scary. But Orrell's book is a revelation in that it shows you how to find your niche and get your business off the ground. More importantly, it offers ideas on how to use your knowledge and experience to your advantage, which is great because you probably don't want to have to go back to school to find your second career. So check this book out and realize the options you have right now.Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement OverviewAre You a Boomer Seeking Ways to Generate More Income Now and Into Your Later Years? Yes? Then This is THE Book for You!EBRI.org Retirement Readiness Rating™ Report: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire.These startling statistics have millions of people 50+ wondering, "What can I do to make money, full-time or part-time, that is flexible, interesting, and possible to do into my golden years?"Boomers into Business was written to answer that question! You will learn how to take what you know and turn it into dough. With the help of this book, you can improve your financial future; regardless of your education level, career experience or business background!Over 15 Experts Have Contributed Strategies!You'll Learn How to: * Generate Income as an Expert on Most Any Topic* Determine What You Can Become an Expert On * Create or Improve Your Topic Expert Brand Platform* Expand Your Offerings if Already Self-Employed* Promote Your Expert Brand Through Effective PR* Implement Social Media for Massive Reach Revenue * Use Many Unique Marketing Strategies to Increase Your Income...and Much More!"...Lisa's book delivers a wealth of tools and guidance to take you from where you are to where you want to be. I recommend it to all you Boomers planning your professional & financial futures!" -- Marilyn F.: 60'ish Boomer, Wealth Building Business Coach

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus Review

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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus ReviewThe online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus OverviewSuppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether you?re a veteran marketing professional or a novice entering the field, you can?t afford to miss this wisdom.

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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business Review

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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business ReviewI have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.
Not only is this book a weak primer with plenty of page filler, but Perlman's suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn't realize nor does he mention that Google's algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.
The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.
I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they've been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts. Perlman himself seems to have no background in web design or internet marketing (there's zero mention of either on his sites or in his book).
Countless other web marketing books will help you more in the long run, and will actually tell you how not to get banned from Google. I'm not even upset that I bought it, I'm upset that so many people new to web marketing will buy it, and do a major disservice to promoting their business.eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business OverviewIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Review

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ReviewAgree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter.
From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.
However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant.
Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Overview
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.


Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.

Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.


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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Review

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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing ReviewThis book sadly doesn't live up to the hype. It reads as an advertisement for the services of the authors and even uses one of the authors as a case study.
The authors use every old marketing trick in the book to try to sell in the new internet world. Truly long online sales letters and one page websites that try to gather user data are not revolutionary and are a true turn off to lots of folks.
It is rare that I return a book but this one is going back.Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing Overview
Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.
Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!
This complete Guerrilla Marketing online guide includes:
The 10 most effective Guerrilla strategies
Case studies of the five greatest online Guerrilla Marketing campaigns
How to create a high-impact website on a budget
Low-cost tactics for maximizing traffic
The 12 biggest internet marketing mistakes and how to avoid them
Creative tactics and cutting-edge tools that inspire customers to take action
Essential information on cutting-edge technology


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Social Networking Spaces (Beginning) Review

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Social Networking Spaces (Beginning) ReviewThis book is a must for the majority of us who want to be involved in social media, but didn't grow up with peer groups to help us out. The book is written in an engaging, informal style that allows learning without needing to memorize each and every word. Each chapter has a brief intro that tells you specifically what you can hope to gain by going through that chapter. Each ends with a summary Q&A related to the chapter and author's conclusion (brief, usually only 2-4 paragraphs)
For the most part, the chapters/topics are self contained; you can read them in any order or you can go sequentially. Personally, I chose the one topic at a time route, using my learning interests in the field as a guide. At this point, I have read and reread a few of the chapters, and browsed the remaining ones that I have not yet "grown into".
Prior to starting the book, I had signed up for a Twitter account, but not done much of anything with it. However, since I was intrigued by the way some people/organizations were using this service, I decided to start in the Twitter chapters (6 and 7). This book was a major help in getting me started: through it, I learned how to post a profile picture and the basics of Twitter etiquette and how to link to other services I might want to work with, including my existing blog. I also learned about short URLs, a piece of knowledge that in and of itself may be worth the price of this book.
After reading the Twitter chapters, I went back and read through the forwards and Chapter 1. The actionable possibilities put forth in the first chapter are truly mind opening, but you almost need to dabble with some of the media in the rest of the book before it really strikes you. Suggestion: skim through Chapter 1, and come back to it after any time you have done some toe dipping in one of the later sections.
The two chapters on Blogging would be very helpful to the novice, particularly one who had little experience with any type of page set up experience. They take you through step by step how to set up a working blog on Google. At the time I read these chapters, I had started a blog on Wordpress and had already worked through some of the kinks of blog set up. However, some of the suggestions for further development in the Q&A and conclusions helped me to improve my blog.
The LinkedIn chapters were the next I gravitated to, and although I had had a LinkedIn account for several years (which I had perpetuated half heartedly), I learned several things about using LinkedIn and available features that have since helped me make my page more robust and join additional groups.
The Meetup Chapter was also a good refresher for this social media program that also has a real face to face component. Again, I had been a member of Meetup for 4-5 years, had actually been a member of several Meetup groups, yet still found that there were a few tricks about the site I had not previously taken advantage of.
The big test was Facebook. I had contemplated setting up my own Facebook page for awhile, but for a number of reasons, had put this action on hold. While undertaking an Emerging media class, the time now seemed right. Chapter 3 is a great examination of the "nuts and bolts" of Facebook for one who has never attempted this media before. I recommend it thoroughly for all newbies. (In fact, I just went back and viewed it again a few minutes ago, and found another option for messaging that I had not known existed.)
To take a slight detour here, I think that the above hits on one of the highly useful aspects of "Social Networking Spaces", namely that you won't absorb everything you read before you try, but you can always go back and check.
But back to Facebook....there are 3 other chapters on Facebook, and they are particularly useful to those who want to use this resource as more than a place to interact with your friends. If you want to tell your story (or someone else's) or find out if your business can benefit by using Facebook, these chapters are a must view.

I'm not yet ready for Flickr or Youtube (except as a viewer) or Ning or Virtual Worlds or some of the other topics covered by the author, but I'm sure that when I am ready, this book will be a great starting point.
Social Networking Spaces (Beginning) OverviewFacebook and Twitter are extremely popular tools for both personal communications and business use, and LinkedIn is fast becoming a requirement for business networking. This book not only explains how to use each of these tools, it also shows you how to integrate them and stay safe and secure while using them. It also addresses how to use these tools to communicate internationally, and it covers additional types of social networking via blogs and games.

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review
Not a bad book. I thought it read pretty well. It's full length, has some good content, and is current as far as I could see when it comes to the topic of social media MARKETING (SMM). And it presents SMM from the slant of a competent up-to-date public relations professional. If you are a public relations professional and have not yet crawled out of the Dark Ages and become computer literate, then I highly recommend you give this book a read. But for the rest of us who have been following SMM (whether we are public relations specialists or not), then I didn't really see much new covered or included in this tome. As a result I am going to drop my star rating for it down a notch. The book is broken into the following 5 parts and 19 chapters:
Part I. The true value of new PR (1-5)
Part II. Facilitating conversations: New tools & techniques (6-10)
Part III. Participating in social media (11-14)
Part IV. PR 2.0: A promising future (15-18)
Part V. Convergence (19)
0.1 -The socialization of media & PR 2.0
0.2 -Introduction: Social media is the reinvention of public relations
1. What's wrong with PR?
2. PR 2.0 versus public relations
3. PR 2.0 in a Web 2.0 world
4. Traditional versus new journalism
5. PR is about relationships
6. The language of new PR
7. Blogger relations
8. Social media releases (SMRs)
9. Video news releases (VNR) 2.0
10. Corporate blogging
11. Technology does not override the social sciences
12. Social networks: The online hub for your brand
13. Micromedia
14. New "marketing" roles
15. Community managers & customer service 2.0
16. Socialization of communication & service
17. The rules for breaking news
18. A new guide to metrics
19. PR 2.0 & PR 1.0 equals putting the public back in PR
A. The SEC & the importance of recognizing corporate blogs as public disclosure
B. It's alive! A roadmap to the social media dynamic landscape
I did not see a chapter on Investor Relations (IR). And since we all know that is ALL about public relations in large companies I viewed that as a gap, hole or deficiency in the book. I don't consider it to be something that can easily be merged into the topic of "corporate blogging." This is especially true after the authors included Appendix A regarding SEC regulations.
My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each. I found it to be a wonderful crib sheet or toolkit for an SMM professional to use when building his or her marketing and PR game plans. 4 stars!Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Overview"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."Seth Godin, Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book."Tony Hsieh, CEO, Zappos.com"Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention."Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace."Trish Piontek, Director, Retail Marketing, Amerisource Bergen CorporationBreakthrough Web PR 2.0 Strategies and Tactics That WorkForget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations—and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent.What's wrong with PR—and how to fix itLeverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness Social Media PR—a complete primerBuild blogger relationships, reinvent the press release, and make social networks the hub of your online brandsWhy it's about sociology and anthropology—not technologyMaster the art of listening and leverage today's powerful, emerging micromediaReal PR metrics for the Web 2.0 worldMeasure the results that really matter--and demonstrate your value as never before

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success Review

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success ReviewThis book is a good way to get familiar with online social tools. The author covers ways to use email, social networking tools and publishing tools. He has good information about establishing some goals and determining a strategy for meeting the goals. He also has a lot of useful references if you want to get more familiar with a particular topic.
I only gave it three stars for the following reasons:
- Too much coverage of the history of the internet, email, and web pages. If I was interested in that, I'd get a book on the history of the internet, email, and web pages.
- Misinformation on some tools, and missing information about other tools. For instance, the author mentions Joomla, a content management system that can be used to create websites and blogs. He mentions it in a way that may mislead people as to its uses when he states that it can pair with any number of applications. It might work with other applications, but that may require coding skills or money to pay someone to make them work together. He also ignores the multitude of other open source content management systems that are out there.
- A serious amount of repetition in sections one and two. A lot of what is stated in the second section is already in the first, so it added a few hundred pages without saying a whole lot.
This is a good book. It's less complete than the title suggests.
The Social Media Bible: Tactics, Tools, and Strategies for Business Success OverviewThe Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:
Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment

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Actionable Web Analytics: Using Data to Make Smart Business Decisions Review

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Actionable Web Analytics: Using Data to Make Smart Business Decisions ReviewActionable Web Analytics is both well thought out and well written; but it's geared for big business (or medium size at least). If you're a general manager or executive type getting involved with web analytics this is a great book.
However, it's not geared toward the start-up entrepreneur. One of the sections talks about getting your "team" involved... your team being your: CMO (chief marketing officer), web team manager/leader, designer, information architect, usability expert, copywriter, developer, web analyst, strategist, channel manager, segmentation lead, etc. ,etc. For this I joked to my girlfriend that I guess i can have my meeting in front of the mirror! I'm all of these titles I guess. Another section talks about a company that incorrectly spent $150,000 per month on web analytics. While they did mention that this money was somewhat illspent, for entreprenurs this is totally irrelevant.
I gave it a good rating (4 stars) simply because I think the audience the authors intended (corporate types) will get a great benefit out of it. The book is particularly useful if a reader needs to put together a cohesive argument to someone else (e.g. upper management) that analytics (basically measurements) can help with making a company's website more profitable. To that end, the book does a great job!Actionable Web Analytics: Using Data to Make Smart Business Decisions OverviewKnowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

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Clout: The Art and Science of Influential Web Content (Voices That Matter) Review

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Clout: The Art and Science of Influential Web Content (Voices That Matter) ReviewFirst, I'd like to say that I normally don't write book reviews. Being a student of the web, I read *a lot* of material and I typically don't have time to write a reaction. But every once and a while, something strikes me as noteworthy. Clout is just such a book.
Having run an industry publication on User Experience Design for quite some time, I'm of course familiar with the discipline of Content Strategy. Unfortunately, though, running it means that most of what I read online or hear at conferences sounds the same. "Yes, I know I have to prioritize things and think strategically about content, thanks." What I like about Clout is how novel it really is. In short, Clout:
(1) Got my attention: its a new angle on what could easily be seen as a tired subject.
(2) Is very "practice" driven: I don't like reading about theory, I want to see how content strategy functions in the real world.
(3) Is for beginners and experts: Clout starts small--a bit of history--and ends with a bang, a call to action for all web professionals.
The author, Colleen, did a great job gathering insightful case studies and overseeing the creation of illustrative diagrams. Reading about content strategy is one thing, but *seeing* it is quite another, and Clout delivers. I find it quite remarkable that such an unassuming volume delivers such a high quantity of information. Here you'll also find some of the major takeaways from books such as Groundswell and Here Comes Everybody.
So, save yourself some reading and grab a copy of Clout. For the budding content strategist, blogger, entrepreneur, etc., I highly recommend it.Clout: The Art and Science of Influential Web Content (Voices That Matter) OverviewResults. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:
Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online.
Understand the business value of compelling web content.
Learn 8 principles for influence from the art of rhetoric and the science of psychology.
Find out what context is and why it's so important to influence.
Jump start your planning for content with a content brief.
Learn how to evaluate your web content and determine whether it's making a difference.
Foreword by Karen McGrane, managing partner of Bond Art + Science

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty Review

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Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty ReviewDigital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
While I am an accomplished entrepreneur having owned three successful businesses I admit I was intimidated by trying to wade through the new and expanding world of internet marketing. There isn't a day in my life that I don't access the internet for one reason or another but I had not even scratched the surface when it came to utilizing the power of this beast to build my business. That is until I ran across Leland Harden's "Digital Engagement". This book not only laid out a path for me to navigate towards success with internet marketing it gave me tools that I implemented that very day that changed the course of my business, literally. I went from no presence (not even a website) to getting in front of 80,000 qualified customers and actually interacting with 33 of them that showed an interest in my store within 3 days and for only $20. Amazing. Needless to say the door has been opened and it is because of "Digital Engagement". I am personally purchasing a copy of it for my close friends that have a need for business expansion. When I purchased the book for myself I had an event planned in my store and was concerned because I had very little interest. I ended up with over 50 customers in the store and sales were through the roof. Thanks guys, thanks for brining the "world wide web" to my backyard and showing me how to work it!!
[...]Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty OverviewIn an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:stop burning money on web advertising campaigns that don't deliver ' tweak websites to improve conversions and traffic flow ' master proven strategies for consumer-generated media to generate buzz and improve brand recognitionFeaturing case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

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Success Secrets of Social Media Marketing Superstars Review

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Success Secrets of Social Media Marketing Superstars ReviewWhen you start reading this book, you aren't going to be able to put it down - it's so packed full of insights and strategies for your social media marketing. The author, Mitch Meyerson, has gathered a constellation of the shining superstars of the social media world. They are all very generous in giving their valuable advice, which is one of the secrets of their online success.
Where this book is so helpful for time-pressed entrepreneurs, wanting to profit from the new opportunities created by the rise and massive popularity of the social networking platforms, is that you will discover in one easy read what the top players recommend and do themselves.
The book is clear, concise, practical and well organized with lists, bullet points and highlighted tips. And - more great value - there's the bonus of the audio interviews with the superstars. Hearing the contributors speak brings this encounter alive with even more insights. Plus, now having met the superstars you can continue your learning experience following them on Twitter or Facebook.Success Secrets of Social Media Marketing Superstars Overview"An amazing book – top social media professionals provide the ‘inside' tips on how they stay on top and stay organized.Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one."--Dave Evans, Author of Social Media Marketing: An Hour a Day
Revelations from Top Social Media Revolution LeadersOnline marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today's social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.
Features:
Proven tips and tactics from 20+ top social media marketers
The biggest mistakes businesses make with social media and how to fix them
Actionable plans for all areas including social networks, blogs, web TV and mobile marketing
Real-world case studies, best practices and proven techniques from the experts
Detailed list of resources

Contributions from World-Class Social Media Experts:
Keith Ferrazi & Tahl Raz: Relationship Strategy
Brian Clark: Psychology of Social Media
Mitch Meyerson: Online Marketing
Ann Handley: Creating Content
Gary Vaynerchuk: Building Mega-Followings
Andy Willbes: Personality
Chris Brogan: Building Communities
Joel Comm: Success Qualities
Craig Valentine: Communicate with Impact
Starr Hall: Building Profits
Dan Janal: PR Strategies
Michael Stelzner: Go Viral
Denise Wakeman: Business Blogs
Mari Smith: Facebook
Deborah Cole Micek: Twitter
Barbara Rozgonyi: LinkedIn
Julie Perry: YouTube
Paul Colligan: Podcasting
Chris Garrett: Social Bookmarking
Kim Dushinski: Mobile Marketing
Shama Kabani: Online Video
Dave Evans: One Hour a Day


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Starting an Online Business For Dummies (For Dummies (Computer/Tech)) Review

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Starting an Online Business For Dummies (For Dummies (Computer/Tech)) ReviewThis book offers a good introduction to what you need to start your own online business. All aspects of starting such a business is covered, and after I read the book I could proudly say I knew the how's (as well as what's), and I was on my way starting a business.
But there are two major flaws to this book: first, it's not very readable, and second, it doesn't give you enough hands-on information. There are superfluous step-by-step instructions on how to use FrontPage Express, but the author doesn't tell you much about building store fronts or how to accept credit cards online, two of the more pressing topics for someone wishing to start a e-business.
The CD is a big disappointment. Just a collection of demoware and shareware. It is an environmental waste and makes the book a little pricier than it should be.Starting an Online Business For Dummies (For Dummies (Computer/Tech)) OverviewThe nuts-and-bolts for building your own online business and making it succeed
Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.
Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.
Dives into all aspects of starting and establishing an online business, including the very latest big trends
Highlights business issues that are of particular concern to online businesses
Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
Shows you specific types and examples of successful online businesses
Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

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