Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts

Page One or Die: The Hidden Truth Behind Getting Your Website on Page One of Any Search Engine Review

Page One or Die: The Hidden Truth Behind Getting Your Website on Page One of Any Search Engine
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Page One or Die: The Hidden Truth Behind Getting Your Website on Page One of Any Search Engine ReviewThis book is a complete let down and at best a brochure/advertisement for you to visit their SEO marketing website and employ their services. And the fact there were so many positive reviews makes me cynically think that the authors of this book knew how to game Amazon's website and put up bogus positive reviews. It should be titled "The Hidden Truth: How I Fooled Kindle Users to Pay Double for Info that Could've Gotten Free".
There is not one thing in this book that's a 'Hidden Truth'. Everything in this book I have read for free years ago on 'net. I was really hoping there would be just a few nuggets of advice that would help us improve our rankings. But nada. I could give more meaningful advice on SEO than this author did.
The book is ridiculously short (equivalent of probably 30-40 pages), making you feel even more ripped off that you paid $17 - more than you'd pay for a real and quality book for $9.99 on Amazon.com.
Save your money and do a search on Google for "how to optimize my web page for search engines" or something similar, and get much than what's contained in this book for free and in a few minutes.
NOTE: of all the Reviews you'll see here, I am the ONLY one that's a verified buyer (sucker).
Page One or Die: The Hidden Truth Behind Getting Your Website on Page One of Any Search Engine OverviewThe Hard Facts About The Internet - 83% of People First Search Online Before Making a Purchase - 1 out of 3 of All Online Searches are Local Searches - Over 2.6 Billion Local Searches are Performed Online Every Month - 98% of People Choose a Business on Page OneLearn how to have a website that captures the attention of your customer.Having the best website does not mean you will get business.You must be on page one of the search engines to be seen.Go behind the scenes and learn what only and industry professional can teach you about search engine optimization.

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Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online Review

Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online
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Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online ReviewIf you own a website or you're an online marketing manager for a website, this is a must read book. It's loaded with effective tips and strategies for any website. I was able to implement some of the strategies the same day I started to read the book.Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online OverviewManaging online marketing requires a variety of skills which are not directly related to the work being performed.As a manager your job is to measure, budget, and prioritize this work.Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing.You can't count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitations of each. This book provides guidance, insight and strategies for managers, marketers, and executives in plain English.While this book is useful for a developer or engineer to understand what the end result of their efforts should be, it does not explain in technical terms how analytics are processed or provide code examples for creating reports.Instead this book focuses on understanding the output of tools, ROI's from different methodologies, and strategies for successfully marketing online.Through simple examples from familiar companies, Brandon walks you through how to use tools from Google, Alexa, Yahoo, Microsoft, and more to keep track of your presence on the web.Illustrations, and sample data let you see real world examples which demonstrate how other companies are approaching online marketing with and without success. Questions included in this text help you to ask your SEO, SEM, and Social Media Experts the right things to find someone who honest, qualified, and with the skill balance you need.

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Increase Your Web Traffic in a Weekend Review

Increase Your Web Traffic in a Weekend
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Increase Your Web Traffic in a Weekend ReviewI received the book 2 weeks ago and it's a good book, you will guided step by step and need only 1 week to read all the book in 2 hours every day. I like to shop online again with Amazon, and I hope amazon can open a store here in Indonesia.Increase Your Web Traffic in a Weekend OverviewThese days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors' years of practical experience, but you can put them to use in just a weekend!

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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing Review

Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing
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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing ReviewAs the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.
But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.
The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.
I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.
I highly recommend this book.Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing OverviewWelcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

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Search Engine Optimization: An Hour a Day Review

Search Engine Optimization: An Hour a Day
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Search Engine Optimization: An Hour a Day ReviewSearch Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.
The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.
Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.
The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter.
At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn't stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them.
On a final note, I need to say that I couldn't disagree more with the reviewer who thought the book was "poorly organized." Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence.
Bruce Hoag, PhD
Co-author Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series)
http://www.p-advantage.com
Search Engine Optimization: An Hour a Day OverviewBack and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

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Increase Your Web Traffic in a Weekend Review

Increase Your Web Traffic in a Weekend
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Increase Your Web Traffic in a Weekend ReviewThis book, written in 1998 and revised in 2000, by Internet time standards can be considered outdated at the time of this writing (August 2002). The author unfortunately touched on a number of Web sites and tactics that nowadays are either dead (Web sites) or considered bad internet marketing practices (redirecting, use of link farms) that could actually get you delisted. The section on traffic analysis at least talks about a professional tool (WebTrends) but then goes down a long and unnecessarily technical talk about web logs that is sure to bore the heck out of non-technical readers. If you don't mind getting spammed big time, by registering for some of the services the author recommends that are still around, and don't mind dropping in the ranks of Google at all, then get this book and follow its advice. Otherswise, download (and pay) for a license of WebPosition Gold and read the book that Amazon sells about it.Increase Your Web Traffic in a Weekend OverviewThese days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? Yes is the answer to all of these questions, and Increase Your Web Traffic in a Weekend, Sixth Edition maps out a cost effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. This book has compiled low-cost Web promotion and advertising techniques collected from the authors' years of practical experience, but you can implement them all in just one weekend!
What You'll Learn
Increase Your Web Traffic in a Weekend, Sixth Edition teaches you how to attract new visitors to your Web site and explains how to keep visitors coming back. The authors do so by helping you develop your own Web site promotion plan, leveraging a bevy of free and low-cost Web promotion and advertising techniques collected from years of practical experience. By reading this book, you will:

Learn how to increase Web traffic using different crawler-based search engines like Google and Bing and different directories like the Yahoo directory and the Open directory.
Learn how to leverage social media Web site like Facebook, Twitter, and MySpace to drive additional traffic to your Web site.
Learn how search engines work and then find out how to leverage this information to increase search engine results for your Web site by improving keyword selection, descriptions, page titles, meta-information, etc.
Learn how to drive traffic to your Web site using e-zines and how to find the e-zines that work best for you.
Find out how to get your Web site listed as the cool site of the day and how to win awards that will help get your Web site noticed.
Find out how to use direct e-mail, newsgroups, and mailing lists as a means of marketing your Web site.
Discover how to use services provided by Web sites like eBay and Amazon.com to attract new visitors to your Web site.
Discover how easy it is to advertise your Web site using free banner exchanges.
Learn how to attract the masses by sponsoring your own giveaways, contests, sweepstakes, and more.
Discover who is visiting your Web site and find out what you can do to keep them coming back by learning how to analyze your Web traffic.


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Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials) Review

Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials)
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Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials) ReviewPROS:
- Covers the broad spectrum of topics related tto search marketing. Includes terms, vendors, technology, fraud issues, metrics, and glossary. Mostly focused on paid search strategy, terms and tactics.
- Brings you up to the level of strategy and down to the level of tactical implementation of pay for performance tactics.
- If I were starting a position in Search enginge marketing, this would be the book to read. It's like sitting down with an expert teaching me the job of search engine marketing. Great for newbies or executives to get a comprehensive overview.
- If you need to "speak the language" of search engine marketing and be conversant in strategies and tactics, this is the book for you.
CONS
- Would love to see more `insider' tips and case studies. For that, go to MarketingSherpa.com.
- Could be organized better. Didn't flow for me.
- Good overview, but not a lot of information about natural search engine optimization.
- Overpriced at $37Search Marketing Strategies: A Marketer's Guide to Objective Driven Success from Search Engines (Emarketing Essentials) Overview

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Search Engine Optimization for Flash: Best Practices for Using Flash on the Web Review

Search Engine Optimization for Flash: Best Practices for Using Flash on the Web
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Search Engine Optimization for Flash: Best Practices for Using Flash on the Web ReviewThis book spends a lot of time explaining to users what SEO is and how search engines work and with some good info on how you can use HTML or PHP to add searchable text. But being a Flash book, it only touches very little actual techniques that would help advanced Flash developers. It talks about SWFObject and SWFAddress but fails to dive deeper in how you might address the biggest issue of searching multi-page (or deep-linkable) Flash sites and using other techniques like XHTML or Javascript to dynamically change the metadata or noFlash div content so search engines can search each "page" with the Flash sites.
Good for Flash developers just started to learn about SEO but there is noting much new for advanced Flash developersSearch Engine Optimization for Flash: Best Practices for Using Flash on the Web Overview
Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:



Know what content is searchable, and why metadata, keywords, and links are so important
Learn how to place HTML content in your Flash applications
Create an SEO website by connecting Flash to JavaScript and CSS
Work effectively with SWFObject by understanding its capabilities and limitations
Discover the advantages of using the Adobe Flex framework for SEO

The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.


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Keyword Research for Business: A How-To Guide Review

Keyword Research for Business: A How-To Guide
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Keyword Research for Business: A How-To Guide ReviewMy website has been pretty successful and it even ranks for some keywords that are very lucrative but I never before realized just how important those specific keywords and traffic that they drive were to my business. After reading this book, I have a much better understanding of how to choose the right keywords for my website, blog and other web content that I create.Keyword Research for Business: A How-To Guide OverviewKeyword research is one of the core facets of a business' strategy - not only online, but on the broad-spectrum.The keywords used in search engines to look for products, services or information online are the same words that drive our thoughts when it comes to getting what we want.As a result, keyword research should be a factor in determining online and offline marketing, product development and business strategies. In this How-to Guide, James Constableenlightens readers of the true necessity for keyword research for any and every business.

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Google Seo Advanced 2.0: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters Review

Google Seo Advanced 2.0: The Ultimate Web Development and Search Engine Optimization Guide For Webmasters
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Google Seo Advanced 2.0: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters ReviewFull of generalizations, typos and just wrong information, there is absolutely nothing advanced or ultimate about this book. The so-called author is a con-artist.Google Seo Advanced 2.0: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters OverviewThis short & informative Google SEO Guide is a "must have" for all your Web Development & Search Engine Optimization needs. Web Page Design & Website Ranking is so important for any Webmaster these days. Search Engines like Google, Yahoo, and MSN will play a key role in all your Internet Marketing, Online Advertising, and Website Promotion. Not to mention knowing how to achieve a higher ranking on the Search Engines will get your Website a lot of Free Traffic, so hopefully when you turn on your Computer each day and log onto the Internet, you see the increased Sales and/or Traffic Stats. Please also check out Google Adwords Advanced 2.0 & Google Adsense Advanced 2.0 to further your knowledge.

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Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet Review

Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet
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Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet ReviewThis is a great, handy book to guide you through the internet jungle and will save you many hours of research. I really wish I had had this book before I set up my website. I ended up learning bits and pieces here and there through different people, and it was very confusing with many unexpected, frustrating twists along the way. This book could have saved me a lot of money and headaches!
The first chapter clears up what exactly niche marketing is, the importance of using key words and following your passion. Chapter 2 goes into detail on how to use Word Tracker (an important tool for finding out which key words are used most). This chapter has pictures to help those of us who are techno-challenged.
This section is loaded with details and examples.
Chapter 3 teaches how to "target the long tail," using longer chains of key words. It also teaches how to check out the competitor web sites in the same niche. Chapter 4 instructs on how to find affiliate programs so that you can make money by promoting items from other web sites, and teaches "netiquette," or proper e-mail behavior towards those you work with. The 5th chapter teaches how to decide upon info products and affiliate products. You are also given a list of some reputable companies you can make your own affiliate plan with, so others will advertise your products and get a percentage of what they sell to their list members.
Chapter 6 gives an in depth process of how to write your own info-product, such as an e-book. In the next chapter you learn basic web design and the author walks you through basic steps such as registering a domain name. Chapter 8 guides you to writing like a pro for online copy, using catchy headlines and subheadings. This is very detailed and includes 17 must-have items in your sales copy.
Chapter 9 is about your online marketing plan, and includes items such as your mission, promotion techniques, and making your website stand out. Chapter 10 tells you how to get the word out about your site. It tells how to make link exchanges work for you, how to contact owners of other sites, and more. Finally, the last chapter gives us many more tips such as writing articles and where to submit them, how to use blogs and RSS feeds, and more.
This book is a very easy read for a book on technology! It is clear, straightforward, is sprinkled with photos throughout, and makes a handy reference book to keep on hand even after you read it.
Get Niche Quick: The Definitive Guide To Marketing Your Business On The Internet OverviewHave you ever wanted to start your own online business, but found that most of what's available today is either outdated or is so full of jargon that you need a dictionary just to muddle through it?Worse yet, have you tried to do some research, only to fall prey to the many work-at-home scams that abound online?Would you like a guide that doesn't try to fill your head with techno-babble or try to sell you on the latest "home business opportunity"?Would you like to learn how other everyday people, just like you, are using the Internet to create their own thriving web-based businesses?Get Niche Quick! is filled with the latest internet marketing information, including fully-illustrated step-by-step techniques that anyone can use to start doing business online.What's more, you can use this book as a "blueprint" to grow multiple sources of income!

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The Ten Golden Rules Of Online Marketing Workbook Review

The Ten Golden Rules Of Online Marketing Workbook
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The Ten Golden Rules Of Online Marketing Workbook ReviewThis is a book that sets the foundation on Internet marketing. Great tool for understandig the basics and the foundation for leveraging the power and real value of doing business supported in the online world.
Full of examples and tips allows anyone to get going fast for value from internet as a business tool.
The person who recommended it to me, explained that it is a required read to anyone who wants to work and understand the new world of Marketing, and I believe so.
The Ten Golden Rules Of Online Marketing Workbook Overview

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Online Marketing Inside Out (Online Marketing: Sitepoint) Review

Online Marketing Inside Out (Online Marketing: Sitepoint)
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Online Marketing Inside Out (Online Marketing: Sitepoint) ReviewI just finished reading this book.
I'm very content with it.
It's easy to read, an it reveals new fields of online marketing.
This book is good start point. After you read it you should find book
on every chapter you are intereted in to get more info.
I'm relatively new in online marketing and I would suggested this
book to readers who want to get introduce with online marketing.Online Marketing Inside Out (Online Marketing: Sitepoint) Overview
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.

Editorial Reviews



"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan

"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls

"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce

"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech


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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO Review

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO ReviewCreating a website that can be found among all the other sites on the web has always been important to the success of any site. Search engine optimization, or SEO, is as important to the marketing of a website as image optimization is to its graphic design. For dynamic-driven websites such as BellaOnline, it is a continuous challenge to maintain search engine optimization. This book by Jaimie Sirovich and Cristian Darie is written for the PHP programmer who needs to understand the many technical issues involved when programming a search-engine-friendly site from attracting search engine spiders to site promotion. Throughout the book, you will find code examples and practice exercises which show how to implement the techniques covered in the book.
The authors begin with a discussion of the programming environment including setting up the MySQL server and then move on to tools and resources for the IT professional and the basics of search engine optimization. One of the most important aspects of search engine optimization is the URL. The URLs that you generate for your pages must not only be search engine friendly but also people friendly. The authors discuss how to make the task of creating and managing search-engine-friendly URLs easier. Another problem you will encounter is duplicate content which will harm your site's search engine rating. The authors discuss many ways to prevent or minimize this problem such as using robots.txt and meta exclusion.
Your site visitors enjoy those cool looking interactive features, such as fancy menus, that can be created using JavaScript, Ajax and Flash. These same features make it difficult for search engines to find your site. However, web readers have come to expect a certain amount of interactivity and without at least a few of these goodies, your site will be bland by today's standards. The authors discuss this problem and cover several ways to help such as generating SEO images and the use of graphic text.
One of the most popular ways to promote a website is with RSS feeds and syndication. To be effective, these feeds must be updated as new content is added to your site. This can be time consuming especially if your site is updated several times a minute. Two answers to this problem offered by the authors are to automate the generation of RSS feeds with a PHP class and displaying feeds with SimplePie.
A standard for a good search engine friendly site is a good sitemap system. As with RSS feeds, keeping a sitemap updated can be a challenge and the authors show you how to create a traditional and an XML-based sitemap. Once your site is live, your job as an IT professional has just begun. There are many SEO technical issues the authors touch on including maintaining your site, changing hosts and cross linking.
One thing that makes a technical-heavy book like this more helpful is a working example that incorporates what you have learned. The case study for this book is an E-commerce store and catalog. The authors have also covered how to enhance a pre-existing site to be more search engine friendly and how to create a search engine optimized blog using WordPress.
Jaimie Sirovich is a search engine marketing consultant, programmer and administrator for the search engine marketing blog SEOEgghead. Cristian Darie is a software engineer and author of several books and tutorials on AJAX, ASP.NET, PHP and SQL. [...]Professional Search Engine Optimization with PHP: A Developer's Guide to SEO OverviewMaybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) Review

Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing)
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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) ReviewI read a bunch of marketing books, and many are too theoretical or only focused on big-business examples that don't translate down well to small business owners. This book takes a totally different approach. It gives practical, hands on, real world advice to help business owners better market their businesses, and more important, grow their bottom lines. Bravo!Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) OverviewSmall businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today.Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

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Google Seo Advanced 2.0 Black & White Version: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters Review

Google Seo Advanced 2.0 Black and White Version: The Ultimate Web Development and Search Engine Optimization Guide For Webmasters
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Google Seo Advanced 2.0 Black & White Version: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters ReviewSEO is explained in layman's terms in this guide. This book separates the different phases of the SEO process into simple steps for easy implementation. The book is concise but clear, and gives examples of tools that can simplify the SEO process. This guide shows you how to be successful at SEO.Google Seo Advanced 2.0 Black & White Version: The Ultimate Web Development & Search Engine Optimization Guide For Webmasters OverviewThis short & informative Google SEO Guide is a "must have" for all your Web Development & Search Engine Optimization needs. Web Page Design & Website Ranking is so important for any Webmaster these days. Search Engines like Google, Yahoo, and MSN will play a key role in all your Internet Marketing, Online Advertising, and Website Promotion. Not to mention knowing how to achieve a higher ranking on the Search Engines will get your Website a lot of Free Traffic, so hopefully when you turn on your Computer each day and log onto the Internet, you see the increased Sales and/or Traffic Stats. Please also check out Google Adwords Advanced 2.0 & Google Adsense Advanced 2.0 to further your knowledge.

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Internet Marketing: Strategy, Implementation and Practice (4th Edition) Review

Internet Marketing: Strategy, Implementation and Practice (4th Edition)
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Internet Marketing: Strategy, Implementation and Practice (4th Edition) ReviewThis book is required for an internet marketing class I am taking. I find it difficult to read. The authors are throwing so much information into each chapter that it is overwhelming and hard to absorb. I also feel that it does not follow a logical path, meaning that they reference other chapters and concepts not yet touched on almost constantly. Very often the other chapters referenced come later in the book so you haven't read them yet if you are going page/chapter order. I would not recommend this book for a student of e-marketing. Perhaps, if you already have experience in this field, you may find it useful, but as a teaching tool I feel it falls short.Internet Marketing: Strategy, Implementation and Practice (4th Edition) OverviewThe Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview.This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com.The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience."Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing.Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline."Ian Harris, Digital Marketer (BSc, PhD)"Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author."Dr Ruth Rettie Senior Lecturer, Kingston University"He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world.Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!"Dr Ellen HertzbergHedmark University College, Norway and Bangkok University, Graduate School, Thailand"Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge." Prof. Ivo Pezzuto,Principal Management Consultant and Senior Professor of Marketing and StrategySwiss Management Center

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The Truth About Search Engine Optimization Review

The Truth About Search Engine Optimization
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The Truth About Search Engine Optimization ReviewAs most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated "current events." Refers a few times to the "new" Indiana Jones movie and news about George W. Bush. Also refers to "Macromedia" Flash, but I think that was just a lack of software knowledge.
Don't get me wrong I learned a lot... A LOT!, but I question if some of this content is already outdated. Algorithms are always changing.The Truth About Search Engine Optimization Overview"Rebecca's book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web."Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory BoardIn this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more.This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results includingThe truth about page rankings

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Search Engine Marketing Review

Search Engine Marketing
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Search Engine Marketing ReviewI found a number of good references to websites that were useful.
Good general down-to-Earth advice to get you going and maybe 40% of the way along.
In reality the book, if it does nothing else, lets you know that SEO is NOT something that you will master after reading this or any other books. Good SEO comes with practise and more practise and hard work - lots of it. Oh! and more practise.
Don't expect this book to make you good at SEO but expect it to open the door for you and allow you to take the first step along the path.Search Engine Marketing Overview
Revolutionize Your Internet Marketing

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

Track and measure both digital and traditional marketing with analytics

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) Review

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) ReviewThis is a very comprehensive book that could be used as a text book for teaching Search Engine Marketing. It takes a very dedicated reader to get through the hundreds of pages. I'd give it 5 stars if it was consolidated a bit more so pages and information could be gleaned faster. It leaves no questions unanswered and explains everything in great detail and in an organized fashion.Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) OverviewThe #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
"My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It's full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it's an approachable and digestible guide chock-full of real-life examples."—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR
"Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran's search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one."
—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

"With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as "The Search Marketing Bible." With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100."
—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

Thoroughly updated to fully reflect today's latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

BONUS DVD Packed with Tools and Resources
DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

The authors systematically address every issue you're likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You'll learn how to


Identify and leverage new search engine marketing opportunities arising from social media

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