Online Marketing Inside Out (Online Marketing: Sitepoint) Review

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Online Marketing Inside Out (Online Marketing: Sitepoint) ReviewI just finished reading this book.
I'm very content with it.
It's easy to read, an it reveals new fields of online marketing.
This book is good start point. After you read it you should find book
on every chapter you are intereted in to get more info.
I'm relatively new in online marketing and I would suggested this
book to readers who want to get introduce with online marketing.Online Marketing Inside Out (Online Marketing: Sitepoint) Overview
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.

With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.

You will learn about:

The changing face of marketing
The new frontier of PR and media
Using your web site to generate income
Getting the most from the search engine crowd
Promote your message through socializing
Implementing profitable email marketing campaigns
Getting others to sell your products for you
Spreading your message through online advertising.

Editorial Reviews



"Online Marketing Inside Out is a great bridge between what's come before in online marketing and what's coming up and worth checking out. " Chris Brogan

"There's everything from social media to affiliate marketing to paid search knowledge there. Please do check it out. If you're hoping to use the Internet to promote your business, this book will come in handy." Jason Falls

"Online Marketing Inside Out" is a top-notch resource on the basics of online marketing. It provides a firm foundation from which ecommerce marketers can launch campaigns, and it can serve as a good starting place for more in depth research about any of the topics it covers." Practical E-Commerce

"If you've ever wanted to use social media to increase your traffic, set up your own affiliate program, or just explain the various online advertising options to clients, then Online Marketing Inside Out is a great starting point" Freelance Switch

"I highly recommend Online Marketing Inside Out as a reference point for people who want to get started with their online marketing efforts and for experienced marketers who might need a solid checklist to compare their existing campaigns against." Cory Huff - Sparkplugging

"Online Marketing Inside Out is a great book for those who want a no-hype understanding on the how and why of online marketing" Miles Burke

"The book explains that successful marketing involves steps summed up as: attract, engage and transact. However, equally important to executing a successful campaign is understanding the medium, whether it's email or FaceBook or a setting-up an affiliate program. A successful campaign will use that that knowledge and measure the results." yyztech


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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review
Not a bad book. I thought it read pretty well. It's full length, has some good content, and is current as far as I could see when it comes to the topic of social media MARKETING (SMM). And it presents SMM from the slant of a competent up-to-date public relations professional. If you are a public relations professional and have not yet crawled out of the Dark Ages and become computer literate, then I highly recommend you give this book a read. But for the rest of us who have been following SMM (whether we are public relations specialists or not), then I didn't really see much new covered or included in this tome. As a result I am going to drop my star rating for it down a notch. The book is broken into the following 5 parts and 19 chapters:
Part I. The true value of new PR (1-5)
Part II. Facilitating conversations: New tools & techniques (6-10)
Part III. Participating in social media (11-14)
Part IV. PR 2.0: A promising future (15-18)
Part V. Convergence (19)
0.1 -The socialization of media & PR 2.0
0.2 -Introduction: Social media is the reinvention of public relations
1. What's wrong with PR?
2. PR 2.0 versus public relations
3. PR 2.0 in a Web 2.0 world
4. Traditional versus new journalism
5. PR is about relationships
6. The language of new PR
7. Blogger relations
8. Social media releases (SMRs)
9. Video news releases (VNR) 2.0
10. Corporate blogging
11. Technology does not override the social sciences
12. Social networks: The online hub for your brand
13. Micromedia
14. New "marketing" roles
15. Community managers & customer service 2.0
16. Socialization of communication & service
17. The rules for breaking news
18. A new guide to metrics
19. PR 2.0 & PR 1.0 equals putting the public back in PR
A. The SEC & the importance of recognizing corporate blogs as public disclosure
B. It's alive! A roadmap to the social media dynamic landscape
I did not see a chapter on Investor Relations (IR). And since we all know that is ALL about public relations in large companies I viewed that as a gap, hole or deficiency in the book. I don't consider it to be something that can easily be merged into the topic of "corporate blogging." This is especially true after the authors included Appendix A regarding SEC regulations.
My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each. I found it to be a wonderful crib sheet or toolkit for an SMM professional to use when building his or her marketing and PR game plans. 4 stars!Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Overview"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."Seth Godin, Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book."Tony Hsieh, CEO, Zappos.com"Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention."Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace."Trish Piontek, Director, Retail Marketing, Amerisource Bergen CorporationBreakthrough Web PR 2.0 Strategies and Tactics That WorkForget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations—and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent.What's wrong with PR—and how to fix itLeverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness Social Media PR—a complete primerBuild blogger relationships, reinvent the press release, and make social networks the hub of your online brandsWhy it's about sociology and anthropology—not technologyMaster the art of listening and leverage today's powerful, emerging micromediaReal PR metrics for the Web 2.0 worldMeasure the results that really matter--and demonstrate your value as never before

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Customer Service: New Rules for a Social Media World (Que Biz-Tech) Review

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Customer Service: New Rules for a Social Media World (Que Biz-Tech) ReviewMost people, despite playing in social media, have very little understanding of just how powerful this tool can be for an individual or business to market themselves.
What I like about Shankman is that he takes the current "cool" tools (social media and technology) and shows how they can be used to enhance the true important things, customer service and relationships. Without already having good customer skills, social media will not help a business.
Nice blending of tech and touch...Customer Service: New Rules for a Social Media World (Que Biz-Tech) OverviewUse Social and Viral Technologies to Supercharge your Customer Service!Using social media, you can deliver amazing customer service–and generate an army of fans who'll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!You'll learn how to:• Organize a small, powerful social media team on a tight budget• Listen to what your customers, advisors, and markets are really saying• Make prospects feel like rock stars from the moment they find you• Choose online media that make the most sense for you• Avoid wasting time with platforms that won't help you• Earn your customer's loyalty, trust, and credibility • Learn from other companies' viral "disasters"• Rebuild your credibility after you've taken a public "hit" online • Make sure everyone hears your customers when they compliment you • Capture all your customer knowledge–and use it in real time • Keep people talking–and not just about you

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