Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits Review

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Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits ReviewSmart Women Know Their WHY is a beautiful book inside and out - it took me from tears of compassion to pure inspiration. Packed with thought-provoking questions about things that really matter and practical tips to make it all happen, this book is a must-read for every business owner who wants to marry money with meaning and make their world and the world at large a happier and healthier place."Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits OverviewA well-known figure in the world of savvy women entrepreneurs and as the founder of the Smart Women's Institute of Entrepreneurial Learning, McConnell has crafted this business handbook for professional, creative, and innovative females ready for a business and a life that works!
Here's what readers will learn from Sheri McConnell in SMART WOMEN KNOW THEIR WHY:' How to Unearth Your Purpose ' About My Trip Down Awareness Road ' Why Authenticity Is The New Black ' How to Tap the Brilliance Gene ' What Makes You CEO Worthy ' How to Become A Triple Threat ' Why It's All Good ' My Money-Magnet Mindsets ' How To Create Power Positioning ' Why You Should Man Up, Ladies! ' My Favorite Entrepreneurial Tool ' My Secret Business Sauce ' The Five Types of Smart Women ' How to Redirect Your Ego ' Plan for Dream-Launching ' How to Savor the Journey! ' The 'Story" My Hand Revealed ' Ten Laws of Smart Entrepreneurship
This Oprah-spirited book takes the reader on an inspirational journey through the author's life and provides an inside look at her most important business decisions along the way. Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their "big WHY."
McConnell grew up the only child of a bipolar mother who struggled with many demons. Through her childhood, McConnell was able to take her heartbreaking experiences and turn them into powerful lessons for life and business. McConnell opened her first company in 2001, and ever since then has perfected the art growing a company that focuses on teaching others powerful business models and mindsets. McConnell lives in San Antonio, Texas with her husband and four children.
ADVANCE PRAISE: ''provides us with all the ingredients to cook up a stew of positive and purposeful change in the world. It feels like you are discovering the secret recipe to success." - Suzanne Falter-Barns, GetKnownNow.com
''offers an abundance of authentic wisdom and practical advice. In simple and lyrical prose, she manages to convey a wellspring of inspiration." - Michele Weldon, Author of I CLOSED MY EYES and WRITING TO SAVE YOUR LIFE
'A must for any business library! Smart, fun and practical guide to mastering our lives, as well as our businesses."- Loral Langemeier, CEO and Founder of LiveOutLoud.com, Money Expert, International Speaker, NY Times Bestselling Author of THE MILLIONAIRE MAKER 3 book series
''personal, poignant, and powerful. There are dozens of nuggets of wisdom in this book. Taking just one to heart and putting it into practice will empower you to completely transform your business and life." - Dr. Larina Kase, Marketing Psychologist and Author of THE CONFIDENT LEADER
''a jolt of feminine fuel for the life and business of every smart woman. McConnell's unique delivery of savvy business guidance along with her refreshing wisdom makes this a must-read. I recommend it as a staple of every business woman's library." - Ali Brown, Millionaire Entrepreneur Business Coach, AliBrown.com

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review

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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Review
Not a bad book. I thought it read pretty well. It's full length, has some good content, and is current as far as I could see when it comes to the topic of social media MARKETING (SMM). And it presents SMM from the slant of a competent up-to-date public relations professional. If you are a public relations professional and have not yet crawled out of the Dark Ages and become computer literate, then I highly recommend you give this book a read. But for the rest of us who have been following SMM (whether we are public relations specialists or not), then I didn't really see much new covered or included in this tome. As a result I am going to drop my star rating for it down a notch. The book is broken into the following 5 parts and 19 chapters:
Part I. The true value of new PR (1-5)
Part II. Facilitating conversations: New tools & techniques (6-10)
Part III. Participating in social media (11-14)
Part IV. PR 2.0: A promising future (15-18)
Part V. Convergence (19)
0.1 -The socialization of media & PR 2.0
0.2 -Introduction: Social media is the reinvention of public relations
1. What's wrong with PR?
2. PR 2.0 versus public relations
3. PR 2.0 in a Web 2.0 world
4. Traditional versus new journalism
5. PR is about relationships
6. The language of new PR
7. Blogger relations
8. Social media releases (SMRs)
9. Video news releases (VNR) 2.0
10. Corporate blogging
11. Technology does not override the social sciences
12. Social networks: The online hub for your brand
13. Micromedia
14. New "marketing" roles
15. Community managers & customer service 2.0
16. Socialization of communication & service
17. The rules for breaking news
18. A new guide to metrics
19. PR 2.0 & PR 1.0 equals putting the public back in PR
A. The SEC & the importance of recognizing corporate blogs as public disclosure
B. It's alive! A roadmap to the social media dynamic landscape
I did not see a chapter on Investor Relations (IR). And since we all know that is ALL about public relations in large companies I viewed that as a gap, hole or deficiency in the book. I don't consider it to be something that can easily be merged into the topic of "corporate blogging." This is especially true after the authors included Appendix A regarding SEC regulations.
My favorite part of the book was Appendix B where the authors include a grid of URLs and short explanations for each. I found it to be a wonderful crib sheet or toolkit for an SMM professional to use when building his or her marketing and PR game plans. 4 stars!Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR Overview"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."Seth Godin, Author of Tribes "I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book."Tony Hsieh, CEO, Zappos.com"Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention."Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing "Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace."Trish Piontek, Director, Retail Marketing, Amerisource Bergen CorporationBreakthrough Web PR 2.0 Strategies and Tactics That WorkForget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the "public" back into public relations—and earn a new level of results that just wasn't possible before now. Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future. Along the way, you'll learn how to stop being a "publicist" or mere "communicator" and become what your clients or company really need: a genuine enthusiast for whom and what you represent.What's wrong with PR—and how to fix itLeverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness Social Media PR—a complete primerBuild blogger relationships, reinvent the press release, and make social networks the hub of your online brandsWhy it's about sociology and anthropology—not technologyMaster the art of listening and leverage today's powerful, emerging micromediaReal PR metrics for the Web 2.0 worldMeasure the results that really matter--and demonstrate your value as never before

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