Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits Review

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Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits ReviewSmart Women Know Their WHY is a beautiful book inside and out - it took me from tears of compassion to pure inspiration. Packed with thought-provoking questions about things that really matter and practical tips to make it all happen, this book is a must-read for every business owner who wants to marry money with meaning and make their world and the world at large a happier and healthier place."Smart Women Know Their WHY: The Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change In the World and... Make Big Profits OverviewA well-known figure in the world of savvy women entrepreneurs and as the founder of the Smart Women's Institute of Entrepreneurial Learning, McConnell has crafted this business handbook for professional, creative, and innovative females ready for a business and a life that works!
Here's what readers will learn from Sheri McConnell in SMART WOMEN KNOW THEIR WHY:' How to Unearth Your Purpose ' About My Trip Down Awareness Road ' Why Authenticity Is The New Black ' How to Tap the Brilliance Gene ' What Makes You CEO Worthy ' How to Become A Triple Threat ' Why It's All Good ' My Money-Magnet Mindsets ' How To Create Power Positioning ' Why You Should Man Up, Ladies! ' My Favorite Entrepreneurial Tool ' My Secret Business Sauce ' The Five Types of Smart Women ' How to Redirect Your Ego ' Plan for Dream-Launching ' How to Savor the Journey! ' The 'Story" My Hand Revealed ' Ten Laws of Smart Entrepreneurship
This Oprah-spirited book takes the reader on an inspirational journey through the author's life and provides an inside look at her most important business decisions along the way. Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their "big WHY."
McConnell grew up the only child of a bipolar mother who struggled with many demons. Through her childhood, McConnell was able to take her heartbreaking experiences and turn them into powerful lessons for life and business. McConnell opened her first company in 2001, and ever since then has perfected the art growing a company that focuses on teaching others powerful business models and mindsets. McConnell lives in San Antonio, Texas with her husband and four children.
ADVANCE PRAISE: ''provides us with all the ingredients to cook up a stew of positive and purposeful change in the world. It feels like you are discovering the secret recipe to success." - Suzanne Falter-Barns, GetKnownNow.com
''offers an abundance of authentic wisdom and practical advice. In simple and lyrical prose, she manages to convey a wellspring of inspiration." - Michele Weldon, Author of I CLOSED MY EYES and WRITING TO SAVE YOUR LIFE
'A must for any business library! Smart, fun and practical guide to mastering our lives, as well as our businesses."- Loral Langemeier, CEO and Founder of LiveOutLoud.com, Money Expert, International Speaker, NY Times Bestselling Author of THE MILLIONAIRE MAKER 3 book series
''personal, poignant, and powerful. There are dozens of nuggets of wisdom in this book. Taking just one to heart and putting it into practice will empower you to completely transform your business and life." - Dr. Larina Kase, Marketing Psychologist and Author of THE CONFIDENT LEADER
''a jolt of feminine fuel for the life and business of every smart woman. McConnell's unique delivery of savvy business guidance along with her refreshing wisdom makes this a must-read. I recommend it as a staple of every business woman's library." - Ali Brown, Millionaire Entrepreneur Business Coach, AliBrown.com

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The Brighter Marketing Bible Review

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The Brighter Marketing Bible ReviewMy least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!The Brighter Marketing Bible OverviewThis remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that wil

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The 7 Essential Steps to Successful eBay Marketing Review

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The 7 Essential Steps to Successful eBay Marketing ReviewI sell professionally on ebay, and when I tell people what I do for a living, many times they'll laugh or think that I'm not serious. But this book "gets" that there are lots of us out there who are serious about selling on ebay - we run legitimate businesses with real inventory, real employees, and real profit and loss - we aren't just cleaning out granny's attic for some extra cash. This resource is a true asset for people like us. It addresses some serious issues about selling on ebay and earning a living doing so. It's about so much more than what people usually consider "marketing" - it includes tangible plans for building a comprehensive small business plan and strategic planning for the future success of the business.
The tools chapter is also fantastic - they've done a really comprehensive review of all the tools available. The chapter on writing good item descriptions is also great. I've always struggled with description writing, but the authors disclose the secrets that advertising pros use to write good ads, and I'll be darned, it works great for ebay too!The 7 Essential Steps to Successful eBay Marketing OverviewIn this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

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Outcome-Based Marketing New Rules for Marketing on the Web Review

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Outcome-Based Marketing New Rules for Marketing on the Web ReviewJohn is one of the most savvy marketers I know. His sage advice is field focused and road tested. He's been in the trenches of both technical marketing as well as years of helping small business find the on-ramp to using the Internet to gain visibility for their brand and products.
The approach of this book is comprehensive yet modular -- you don't have to read through the whole book to begin to get value from what you've learned from each section. John breaks it out into easy-to-consume "chunks" that teach you not only the concepts of Internet marketing, but also the principles of why you do these things. Then he takes you through the how of implementing. The book is particularly well arranged with helpful navigational tools to let you know where you are and summary comments at the end of each section to reinforce what you've learned.
Starting with strategic thinking, he outlines the tactical action items necessary to reach the goals that a company has set. He addresses the different roles in an organization, and how each one manages or contributes to the marketing effort.
But the big payoff is how John explains the use of the major social platforms. He discusses the "rules of the road" for each of them -- LinkedIn, Facebook, Twitter... even Foursquare -- how each is unique, addressing different user populations, use cases, and target audiences. He separates the fact from the fad. And he keeps you out of trouble by explaining the special "Netiquette" of each.
John's particular expertise is SEO, Search Engine Optimization, and I know of no one who is better at doing it. He's been helping companies for years raise their visibility on the Internet, and getting them the most bang for the buck from their web advertising dollar.
This is a uniquely valuable book for any company to either start their online marketing efforts, or to a help a company that is already "on line" to step up their game to leverage latest social networks and platforms to expand their web presence.
Outcome-Based Marketing New Rules for Marketing on the Web Overview
Market. Succeed. Repeat.
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry—you will.

Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.

"John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I'veever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide."—Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series

"By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself."—Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents

"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition." —Brian Tracy, Author, The Psychology Of Selling

"It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your effortsfrom the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business."—Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks


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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement Review

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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement ReviewI'd been thinking about starting a side business to help make up for my sagging 401k. Let me tell you, the thought of starting a business when you hit middle-age is scary. But Orrell's book is a revelation in that it shows you how to find your niche and get your business off the ground. More importantly, it offers ideas on how to use your knowledge and experience to your advantage, which is great because you probably don't want to have to go back to school to find your second career. So check this book out and realize the options you have right now.Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement OverviewAre You a Boomer Seeking Ways to Generate More Income Now and Into Your Later Years? Yes? Then This is THE Book for You!EBRI.org Retirement Readiness Rating™ Report: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire.These startling statistics have millions of people 50+ wondering, "What can I do to make money, full-time or part-time, that is flexible, interesting, and possible to do into my golden years?"Boomers into Business was written to answer that question! You will learn how to take what you know and turn it into dough. With the help of this book, you can improve your financial future; regardless of your education level, career experience or business background!Over 15 Experts Have Contributed Strategies!You'll Learn How to: * Generate Income as an Expert on Most Any Topic* Determine What You Can Become an Expert On * Create or Improve Your Topic Expert Brand Platform* Expand Your Offerings if Already Self-Employed* Promote Your Expert Brand Through Effective PR* Implement Social Media for Massive Reach Revenue * Use Many Unique Marketing Strategies to Increase Your Income...and Much More!"...Lisa's book delivers a wealth of tools and guidance to take you from where you are to where you want to be. I recommend it to all you Boomers planning your professional & financial futures!" -- Marilyn F.: 60'ish Boomer, Wealth Building Business Coach

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Design and Launch an Online Travel Business in a Week (Entrepreneur Magazine's Click Starts) Review

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Design and Launch an Online Travel Business in a Week (Entrepreneur Magazine's Click Starts) ReviewI purchased this book hoping that it could provide some insight into the laws surrounding a travel-based business or provide some really helpful insights into building the business, but really this book is less about the travel aspect, and more about the nuts and bolts of building any business and really has little focus on the travel industry in particular.
Even as a setting up your business book, it provides brief overview of what you need to do, but doesn't really dive deep into any particular topic. One topic that I found especially bizarre within the book was about creating your travel website as an e-commerce website and how you could start that business via E-bay -- there's a good part of a chapter dedicated to that, but when I look at the variety of travel websites out there and talk to people in the industry, very few associate travel with an e-commerce website.
Furthermore, the choice of highlighted providers are odd and I've barely heard of some of them and surprised that some of the big players are not even mentioned.
I wouldn't waste your money on this one...Design and Launch an Online Travel Business in a Week (Entrepreneur Magazine's Click Starts) Overview
WWW.(Your Online Travel Business).COMLove travel? Do you enjoy discovering new adventures, finding the best deals, and making plans? Would you like to work with people around the world from the comfort of home?
In the trillion-dollar, worldwide travel and tourism industry, it's easier than ever to tap into your enthusiasm for travel and turn it into your next paycheck. In just one week, discover how to establish your business, create an attractive and functional website, master online marketing tools, partner with qualified providers, and more!
Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge
Tap into the newest travel trends, and choose your specialty and services
Set policies and procedures that satisfy your and your clients' needs
Use easy, automated solutions that work 24/7 to handle requests and payments
Drive traffic using search engine optimization, social marketing, and other online marketing techniques
Boost profits by expanding your offerings

Say Aloha, Bonjour, Hola…to your new business!

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Home-Based Business For Dummies Review

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Home-Based Business For Dummies ReviewIf you're completely clueless to running your own home-based business, this is a great beginner (hence the title "for Dummies"). I found the book to work best when you already have an idea for your business. As with similar books, it's great to have a general idea of what type of business you'd like to pursue before reading the book; it will help you better shape your idea.
The book did spend a lot of time talking about how to deal with family problems, creating a quiet workspace, setting work hours and how to get through a project when you have no desire. While some people might find this beneficial, it read like "filler" to me.
All in all, though, it's worth checking out.Home-Based Business For Dummies Overview
Expert tips and advice on starting a home-based business

Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process.
You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.
Complete coverage of legal and financial aspects of a home-based business
Effective advertising and promotional strategies that won't break the bank
Tips and information you need to make your business profitable
Advice on outfitting and running a home office

Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, Home-Based Business For Dummies, 3rd Edition shows you how to avoid scams and truly start working from home for profit.

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Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful Review

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Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful ReviewNow in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.Business Mastery: A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful OverviewThis best-selling business manual for wellness practitionerscovers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients.Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

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Contemporary Business Review

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Contemporary Business ReviewJust in case anybody is on the fence about purchasing this item due to an incomplete description by Amazon go ahead and order it. I spent over a 1/2 hour on the phone with Amazon Customer Service that ended up including a three-way call to the publisher trying to figure out if this book came with the audio cd's that are required by most colleges. Needless to say the call got me nowhere. Even the Customer service rep. from the publisher was clueless on the matter. So I just ended up ordering it anyways thru amazon thinking that if it did not have the cds I would just send it back. Guess what 1 day later package arrives with cds included!Contemporary Business OverviewMoving Business Forward...Faster
Opening new doors of possibility can be difficult. CONTEMPORARY BUSINESS 13e gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople.
As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always. We present to you a text and supplement package that will not only move your COURSE FORWARD FASTER but also move your STUDENTS FORWARD FASTER into the new business era.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke Review

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Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke ReviewI purchased this book on the recommendation of Peter Shankman via his Help a Reporter e-mail blast. I read the sample, read the reviews and thought that this would be one of those "must have" books for entrepreneurs.
I plowed through the first half but grew tired of Gerber's "get tough" attitude/lecturing. Gerber is not quite bloviating but his voice is pretty close. Luckily the second half of the book is much better. It's filled with useful lists of resources that you can probably find on Google using the right search terms* -- but it's nice to have them collected in one place.
This book is probably great for someone who just graduated from college and doesn't have a job. Although, if you've got a very limited budget, I might recommend The Zen of Social Media Marketing and -- perhaps -- Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business (another Shankman recommendation) as better choices for your buck. I can't fully recommend the latter, however, until I have finished reading it, Keep your eyes posted for the review....
*I only added the remark about Google because Gerber always stresses that you shouldn't pay for something that you can find on Google for free.Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke OverviewYoung serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job.In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence. Q&A with Author Scott Gerber The title of your book is 'Never Get a Real Job," but are you suggesting that there's an entrepreneur in everyone? Millennials are no longer beneficiaries of the hand-out, resume-driven society of old. Boomers and Gen Xers need to stop training Gen Y to believe that the mantra of ‘work hard, get good grades, go to school and get a job' that they were told to buy into, is alive and well. It's not - it's dead - and now it needs to be buried for good. Fact: there are over 81 million young people unemployed worldwide. And this number does not account for the tens - if not hundreds - of millions more that are underemployed. It's becoming more and more apparent that in today's world, young people will need to create a job to keep a job. Millennials need to re-train themselves to become self-sufficiency experts capable of generating their own incomes. I truly believe everyone can become entrepreneurial and partner with individuals whose strengths fill in gaps and weaknesses. The key is for us to stop thinking 'Facebook" and start thinking about practical, nuts-and-bolts, income-generating, on-the-ground businesses. When we finally turn that corner, Gen Y will truly become the most entrepreneurial generation in history. How should young entrepreneurs go about determining if their 'passion" can become a scalable business? The Hollywood-esque scene for most young entrepreneurs, where two guys are sitting at a bar, write their idea on a napkin and then proceed to build a gazillion dollar business is fiction - at least for 99.9999% of us. In truth, every entrepreneur needs to have a gut-check moment. They shouldn't simply 'believe" their idea will work as a business and get started. Rather, they need to prove it to themselves, poke holes in it, determine if it can generate real revenues - as well as how fast those revenues will start rolling in - and be able to defend their assumptions to their harshest critic. I know my detractors will mention 'revolutionary" and 'game-changing" companies such as Facebook and other Silicon Valley darlings that went on to raise millions, get acquired for billions, or go public. However, I would never advocate to young entrepreneurs, especially in our current economy, that jumping right into a business on passion alone is an advisable way to start a business. What made you want to be an entrepreneur? The thought of working for someone else gave me chills. Office politics, dress down days, cubicle life, water cooler rants, a lack of real decision making ability--they all made me want to reach for Vodka and a bottle of Xanax. If I was going to fall flat on my face or go bankrupt, it certainly wasn't going to be because I let myself end up in a position where I could be underpaid or downsized without any warning. "Real" jobs, and the quest to attain one in the first place, didn't make sense for me--and they especially don't make sense now in the new, post-recession economy. I found all the arguments that "real" jobs are stable and secure to be ludicrous. After all, how stable and secure is ANYTHING that you don't control, own or have a real say in? And with ever-growing rises in outsourcing, globalization, on and offline educational institutions, and recessions, I know I absolutely made the right decision and have absolutely no issue telling others they should do the same in order to take control of their lives and financial futures. Jobs are not going to materialize out of thin air just because politicians say they can make it happen. The only job that is remotely safe for young people in this new economy is one of their own creation and design that they own and control. However, even though we live in a world of an over abundance of collegiate institutions, enhanced automation, increased globalization, and ever-growing outsourcing options, Gen Y is still being force fed that this age-old "send out resumes to get a job" is still relevant and applicable to today--when the reality is that this notion is anything but the actual reality. Yet there hasn't been any real action. Just empty promises and words from politicians and pundits. Nor has there been any sort of helping hand to teach Gen Y about the new way forward they must learn in order to stay competitive and effective. This needs to change.

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Launching New Ventures: An Entrepreneurial Approach (with Management CourseMate with eBook Printed Access Card) Review

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Launching New Ventures: An Entrepreneurial Approach (with Management CourseMate with eBook Printed Access Card) ReviewThis book fully explains how to start a real entrepreneurialventure and make it a success! The author is the bestexpert in the field. I was introduced to this book throughan instructor who had made this book required readingfor a credit class. Instead of wasting hundreds of dollars on some seminar to start a small business, purchase and use this book to discover how much success you canachieve by thinking "outside" of the box. Launch a venture that can give real financial support to you and your employees. Who knows, you may be the next Bill Gates just needing some basic tools to start. Here are those tools........... Michael Taylor.......... V.P. Students in Free Enterprise..........University of North FloridLaunching New Ventures: An Entrepreneurial Approach (with Management CourseMate with eBook Printed Access Card) OverviewLAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.

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