QuickBooks 2007 On Demand Review

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QuickBooks 2007 On Demand ReviewI am going to presume (I know that's not very smart, but I'm going to do it anyway) that you're already decided on Quickbooks software. So the reason you're reading this book review is to determine if you want to buy this book to learn what to do with it.
This book is pare of Que's 'On Demand' series of books. It's a visual quick reference guide that uses a task oriented philosophy to show/describe how to do things in Quickbooks. Specifically, say you want to Schedule a Recurring Transaction, that is, a bill that needs to be paid the tenth of every month for the same amount. You can look up: Recurring Transactions or Scheduled Transactions in the index or Scheduling Recurring Transactions in the Table of Contents. All of these lead you to page 189. Page 189 is printed with two columns. The left hand column has a set of instructions on how to do the task. The right hand column has pictures of what the screen should look like as you follow the instructions.
So you read through the whole book quickly, learning at least the basic idea of what you can do. Get Quickbooks installed (page 2), register it (page 5), and work you way through the first couple of chapters. Then skip around to get what you want done, as you decide to implement those features.
It's a pretty handy way to learn a software system.QuickBooks 2007 On Demand OverviewQuickBooks 2007 on Demand is the ultimate reference for people who really want to learn how to use the most popular accounting program. Using a friendly seeit/do-it technique, QuickBooks 2007 on Demand gives you illustrated, full color, step-by-step explanations that put you in charge of your finances. Whether you keep this book right next to your computer for quick reference or use it to train others, you'll find this is an indispensable resource.SEE HOW TOProduce and customize reports that show exactly how your company is doing

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Small Business Smarts: Building Buzz with Social Media Review

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Small Business Smarts: Building Buzz with Social Media ReviewYou always hear about the importance of social media in business. However, many small business owners just don't think it is necessary or think it's for them. This book clears up the questions behind the importance of incorporating social media into your small business marketing and advertising efforts in a simple and fun way.
It's no secret that the one thing everyone carries around these days is a cell phone and access to information is at their fingertips. This book helps you understand how to capitalize on that and not miss out on an opportunity to communicate with your customer in a practical way.
Small Business Smarts: Building Buzz with Social Media Overview
Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.



Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.


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The Brighter Marketing Bible Review

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The Brighter Marketing Bible ReviewMy least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!The Brighter Marketing Bible OverviewThis remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that wil

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Leap: 101 Ways to Grow Your Business Review

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Leap: 101 Ways to Grow Your Business ReviewStephanie Chandler is one of my favorite authors, she puts out books that are easy to read, easy to understand and that give you a clear outline of steps you can take to be successful. In her latest book "Leap! 101 Ways to Grow your business", Stephanie shares practical strategies, tools and techniques you can put into action to take your business to the next level. She has broken the book down into 4 easy components so that you can start where your business needs it, leverage, execute, accelerate and prosper. You choose where you are and what your vision is for your business and learn how you can develop a business-growth action plan, automate parts of your business, find business capital in this bad economy, identify your most powerful marketing strategies, utilize the internet, attract the media and boost profits.Leap: 101 Ways to Grow Your Business Overview"LEAP! is filled with golden nuggets and should be on every entrepreneur's desk!" T. Harv Eker, #1 New York Times best-selling author of Secrets of the Millionaire Mind Anyone ready to take a leap, should obviously read this book! Michael E. Gerber, World s #1 Small Business Guru and bestselling author of E-Myth Mastery"LEAP! is an extraordinary guide to growing a business in any economy. .....it is an absolute must read for any entrepreneur." Ivan Misner, New York Times best-selling author of Masters of Networking and Founder of BNIBusiness growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. LEAP! 101 Ways to Grow Your Business is loaded with practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. LEAP! is divided into four sections: Leverage, Execute, Accelerate, and Prosper; you will learn how to: * Develop a business-growth action plan. * Automate your business. * Locate business capital. * Identify powerful marketing strategies. * Harness the power of the Internet. * Attract the media and gain valuable exposure. * Boost profits by innovating. * Protect your time so you can enjoy your life. Also included are inspiring interviews with successful business owners who have made the LEAP to real business growth, along with advice from dozens of industry experts. Whether you implement just a few strategies from this comprehensive guide or all of them, the results are sure to be extraordinary. Are you ready to LEAP?

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The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits Review

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The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits ReviewI started reading this book and almost immediately started saying things like, "I didn't know that", or "Well, that makes sense, why didn't I think of that?", or even a few versions of "Huh?". The book isn't written over my head, nor is it under my ability. Let me give you a better idea. I'm no genius. I frequently misspell frequently misspelled words. I'm no slouch either. I'm proud of the fact that I essentially taught myself much of what I needed to know in order to pass the tests that helped get me in a classroom. I guess I'm average.

But in being average, I feel that I'm like a lot of people out there. I use Twitter, but probably not to the full potential. I have a blog, but I'm sure I could do more with it. Just like a lot of other people out there. Given that, I feel uniquely qualified to tear into this book and give it a good once-over.
I think this book is essential for those who want to use Twitter for more than telling us what you are making for dinner. When I talk to young people, many want to start some sort of business. That's great, and for those people I suggest finding ways to use Twitter to their best advantage. The Definitive Twitter Guide should be your first stop.
This book is extremely well written, to the point that it could hold my attention long enough for me to read it, start following it, and get up here and write a bunch of words about it. If you are like me, young enough to use Twitter but old enough to be slightly intimidated by the tech, Shannon makes the information accessible.
The PF guy in me wants to leave it at "buy this book", but the teacher in me feels the need to jump in as well. Any of my students will tell you that I rarely give "A's". This is one of those times.
The Definitive Twitter Guide: Making Tweets Work for Your Business: 30 Twitter Success Stories From Real Businesses and Non-Profits OverviewSocial media tools like Twitter, Facebook, and LinkedIn help businesses share information and connect with potential customers. What business can succeed without getting to know its customers? What business can survive without being seen as a reliable place for information or products? Social media promotes and supports businesses prospecting for new customers, connecting with existing customers and listening to what is going on in their community and their industry. Twitter is a powerful way to connect with people and other businesses. Connections ultimately keep you in business. This book will help you de-mystify Twitter for business. focused on small business marketing on the Internet. The Definitive Twitter Guide provides quality resources, tips, and techniques for small business owners looking to effectively compete on the web.

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Social Persuasion: Making Sense of Social Media for Small Business Review

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Social Persuasion: Making Sense of Social Media for Small Business ReviewJerry Zyskowski, Normandy Park, WA. Volunteer counselor to small businesses. My extensive background (18+ years with: [...]) helping small business owners gives me a good understanding of their needs, and this book will certainly be beneficial to them in the effective use of social media to propagate their business.
This is an excellent book for small business people to help them connect with potential customers in a more efficient manner via digital social media. This is not a book about sales, but is focused on connecting the parties leading to future sales.
Robbin first takes us through the social media mix, what's out there for us to use. Describing each and how they might be used to help us connect with customers. She then goes on to identify target audience types that have a need for our products/services. Target audiences are better than target individuals; we get the word out to a larger group. Digital social media is one choice among many to do the job, and it needs to be considered as complementary to our more conventional methods. The idea is for our business to get exposure to potential customers using a mix of tools. Initial exposure is a step toward deeper involvement with customers and eventual sales of our products. That's what Social Persuasion is all about.
The book is heavy reading, and I actually put it down for a week or so when half way through in order to adequately digest what I had read.
To help in your understanding, Robbin takes us through the social persuasion process with the case of an Interior Designer. I found this application to be very useful in relating the text material to a real world situation.
As you read the book, new terms will come up. To help you recollect what the terms mean, Robbin has included a very good Glossary in the back of the book. Since the social media technology is constantly changing, her list of Sources may become dated with time. Hopefully, she will augment these with periodic updates on her website: [...].
I consider Robbin's book an excellent addition to the field of social media application, and it should be a valuable aid to small business owners.
Social Persuasion: Making Sense of Social Media for Small Business OverviewPractical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn:

Where social media fits into a business and marketing strategy
How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
Why you may not need your own blog, but could use a Facebook page
How to make the most of your time and resources to reach your goals
Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools:

Strategies and tactics to put into practice immediately
Step-by-step instructions for finding niche social sites
Time saving tips
Hundreds of low and no-cost online resources and how to use them
Glossary of key marketing and social media terms


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What it Takes to Make More Money than Your Parents (Vol. 1) Review

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What it Takes to Make More Money than Your Parents (Vol. 1) ReviewI want my kids to do better than I have, and faster than I have. What better way than encouraging them to read a book with interviews by young entrepreneurs? In 50 Interviews: Young Entrepreneurs - What it Takes to Make More Money than Your Parents (Vol. 1) these young people have determination and ideas that most older people would never have had the guts to follow. Let's face it, if you're over the age of 40 then you came from a time when life was a bit different than it is now. You went to school, got a job, worked your way up, then eventually retired.
Younger people have opportunities that we didn't. Sure, we can follow different paths now, but I think it's wonderful that this book was written so "kids" can see that it's possible to have a business, make money, and not have to slave away for 20-30 years at a job you merely tolerate or even hate.
Every parent should have their kids read this if they want them to be successful entrepreneurs.
What it Takes to Make More Money than Your Parents (Vol. 1) OverviewChildren are the future.Yeah. Right. We've heard that so many times that the expression has lost all meaning.But there is truth in it. Young people see the world with fresh eyes, looking past outmoded systems and prejudices. They embrace change, they dream up new ideas, and they do it all without batting an eyelash. Incidentally, these happen to be the qualities that set entrepreneurs apart.They also happen to be qualities that are routinely squashed in the public school system. Thinking small, being obedient, and coloring within the lines are considered virtues in the classroom and for anyone looking to get a job in a cubicle. Kids are missing out when no one tells them how much they could achieve by blazing their own trail.That's why we're so passionate about 'What it Takes to Make More Money than Your Parents'. The 25 amazing young people in this book don't just reveal the secrets to their success: they are living proof of the power that young people possess.All you need is an idea and an internet connection.The interviews speak for themselves. If you're holding this book, that means you've already taken the first step to realizing your full potential and making an impact in the world. Don't stop there. We can't wait to meet you at the top.In the mean time, we'd love your support in the form of your stories, suggestions, connections, or celebratory high-fives.

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Outcome-Based Marketing New Rules for Marketing on the Web Review

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Outcome-Based Marketing New Rules for Marketing on the Web ReviewJohn is one of the most savvy marketers I know. His sage advice is field focused and road tested. He's been in the trenches of both technical marketing as well as years of helping small business find the on-ramp to using the Internet to gain visibility for their brand and products.
The approach of this book is comprehensive yet modular -- you don't have to read through the whole book to begin to get value from what you've learned from each section. John breaks it out into easy-to-consume "chunks" that teach you not only the concepts of Internet marketing, but also the principles of why you do these things. Then he takes you through the how of implementing. The book is particularly well arranged with helpful navigational tools to let you know where you are and summary comments at the end of each section to reinforce what you've learned.
Starting with strategic thinking, he outlines the tactical action items necessary to reach the goals that a company has set. He addresses the different roles in an organization, and how each one manages or contributes to the marketing effort.
But the big payoff is how John explains the use of the major social platforms. He discusses the "rules of the road" for each of them -- LinkedIn, Facebook, Twitter... even Foursquare -- how each is unique, addressing different user populations, use cases, and target audiences. He separates the fact from the fad. And he keeps you out of trouble by explaining the special "Netiquette" of each.
John's particular expertise is SEO, Search Engine Optimization, and I know of no one who is better at doing it. He's been helping companies for years raise their visibility on the Internet, and getting them the most bang for the buck from their web advertising dollar.
This is a uniquely valuable book for any company to either start their online marketing efforts, or to a help a company that is already "on line" to step up their game to leverage latest social networks and platforms to expand their web presence.
Outcome-Based Marketing New Rules for Marketing on the Web Overview
Market. Succeed. Repeat.
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry—you will.

Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.

"John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I'veever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide."—Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series

"By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself."—Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents

"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition." —Brian Tracy, Author, The Psychology Of Selling

"It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your effortsfrom the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business."—Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks


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The Principles of Successful Freelancing Review

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The Principles of Successful Freelancing ReviewBeing a freelancer is the new black. It's just a crazy fun loving world where nothing can go wrong. Well as a crusty old freelancer I can tell you that's far from the truth.
Well Miles Burke in his new book The Principles of Successful Freelancing discusses just that. Miles is no stranger to making the leap into world of freelancing having done it three times.
When I first picked up this book, I'll be honest, I was a little skeptical. But I found this is a good book. It's well written with an entertaining layback style all it's own. I can just imagine Miles sitting back in a cafe or coffee shop chatting about freelancing. You could easily read this book on 4-5 hour plane flight.
This book is squarely aimed at the person who is considering getting into freelancing or has just started. It covers off all aspects of the freelancers life cycle, such as:
* From starting out and a hard look at oneself, are you cut out to be a freelancer.
* Preparing for the transition from regular work to freelancing, and all the things you really need to think about (but don't).
* Finances, making sure you really do stay in business and keep a positive cash flow.
* Productivity, time tracking, getting into that productivity zone and not being distracted.
* Selling, winning work and understanding how to sell. Something all freelances fear at some stage.
* Customer service, or keeping the client, project management made simple, and dealing with difficult clients.
* Lifestyle, work habits, life balance are discussed, this is huge area that I know freelancers cut corners on.
* Expansion, life beyond freelancing, the final stepping stone on the way for a freelancer, be that back into employment, or expansion using outsourcing or your own staff.
You know what's really good and annoying too (well for me) with this book; it is just full of all those tips and tricks that I just wish some freelancing mentor had told me all those years ago in the previous century when I started freelancing.
I enjoyed this book to the point that I found myself nodding and smiling as Miles waxed on with another aspect of freelancing, pointing out the pitfalls along the way. And sometimes I was wincing as I realised that after 14 years in the game I've still got a few things even I can improve on.
The one thing I didn't like, and this was just me, is it was it had a few too many lists in places. It made me think I was checking off my freelancing skills all the time. But really that was a very minor point.
Overall, highly recommended, if you are a new freelancer, or old one, or maybe just considering freelancing, get this book, read it. Act on it, it's a great reference source, then later on, reread it.
But you know with this book, it's now a little bit easier.The Principles of Successful Freelancing Overview
Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business. This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality.

Learn how to make a smooth transition into freelancing
Understand how to effectively manage your money
Ensure you spend your time on the right activities
Discover why a work/life balance is important
Learn how your network can support you and your business
Overcome your fear of selling
And much more ...
The 12 Principles Of Successful Freelancing
Get Organized Keep your workspace tidy and plan ahead (short- and long-term).
Control Stress Remain calm and work through issues to avoid early burnout..
Research Spend quality time researching your proposed business-it's more than a five minute web surf.
Be PassionateLove your work! You should enjoy what you do for a living.
Budget Save for a rainy day rather than spend every cent as it comes in.
Value your Health Bad health stops you from working. Take time to exercise and maintain a nutritious diet.
Embrace Selling Enjoy the sales challenge-it's easier than you think!
Satisfy Customers Don't do average work-exceed their expectations and make them need you.
Grow Your Network Value family and friends' support, and meet new people all the time.
Maintain Cashflow It's what is in the bank that counts, not what you are billing-understand the difference.
Continually Learn Keep acquiring new skills and knowledge, every week. Let it slip and you could be left behind.
Achieve a Work/Life Balance Your life should be more than work-maintain a good balance for health and success.


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Social Media for Business: The Small Business Guide to Online Marketing Review

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Social Media for Business: The Small Business Guide to Online Marketing ReviewFull disclosure: I'm a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer--you can see what I think about a range of books by clicking on the "see all my reviews" link. Didn't just duck in here to promote one book.
Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.
Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.
I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.Social Media for Business: The Small Business Guide to Online Marketing OverviewSocial Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence.Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement.Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute theirperspectives on Web marketing and social media management. Social Media for Business:' Explains the competitive advantage for small and micro-business owners' Clarifies how businesses attract, engage and retain new customers' Demystifies social media strategy, implementation and content creation' Helps you define and evaluate your social media management program ' Alerts you to the risks of not monitoring the online conversation' Discusses the value of fully integrating social media into your business' Guides you through the exciting cultural changes and paradigm shifts

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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market Review

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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market ReviewIt's the BIBLE for Online Marketers!
This is available in both eBook and Hard Copy versions - I read the (6-Phase / 12-Chapter / 245-page) eBook.
ECONOMIC CRISIS - with our (global) economy in grave condition as I write this - and with JOB losses soaring - more and more people are searching for alternative ways to generate more reliable income sources. Add to this, the power of the INTERNET, and a potential solution emerges.
HOME BUSINESS - As a Financial Advisor, Business Consultant and Home Biz Coach - I see employees, professionals and small business owners everywhere liking the idea of running an Online business from home - IF they can get the 'right' education plus the necessary marketing skills.
And thus, the world of Internet Marketing tied to running a profitable Online Home Biz -- enter this new book - - -
MASTERING NICHE MARKETING - this gives enormous value to the reader - both beginner and experienced. It's release is also perfect timing, given the economy. This book truly under-promises and over-delivers. It takes you step-by-step through the whole process of developing a marketing niche. It's the most detailed, comprehensive and exceptional guide to creating and marketing a product Online that I've ever seen or read - bar none. The author removes all the guesswork.
In my opinion, this book gives the reader (the potential Online business entrepreneur) a wonderful "foundation" for pursuing a successful Online business from home. There are far too many "failures" in this industry - because of not being able to 'find' the right niche - or because of the lack of (or poor) training -- this book can change all that as I see it.
ERIC VAN DER HOPE - its author, has high credentials behind him. Perhaps more importantly, he gives a list of his mentors at the beginning, including Ted Nichols, Anthony Robbins, Joe Sugarman, Mark Joyner, (the late) Corey Rudi, Shawn Casey, Frank Kern, Mike Litman + many, many other top marketers - a formidable mastermind group.
Some observations...
NICHE MARKET - Eric defines this as "a small but potentially profitable market segment for which it is possible to design and provide a form of custom-made product or specialized service." It involves 'targeting a group' using information about their specific preferences, which might be a group interested in - exotic vacations - real estate - tennis - gardening, etc.
NO BULL - he 'tells it like it is' in terms of becoming successful with running any Online business -- that there IS a huge market out there where good profits CAN be made -- but, that you'll need MONEY to do it -- that you'll need to take ACTION -- that there's intense COMPETITION -- that you'll need to intelligently 'identify' your market, etc. This approach impressed me.
SPECIFICS - he goes into extraordinary detail with - "Finding the Niche" -- Creating the Product" -- "Developing the Offer" -- "9 Effective Business Models" -- "Top 10 Niche Sourcing Methods" -- Case Studies -- Explicit Pictures, Screenshots, Graphs, Diagrams, Charts, etc. Amazing.
VIRTUAL STOREFRONT - you'll learn of the requirements for your Online biz (choosing Domain names, FTP accounts, Autoresponders, Merchant accounts, Hosting, Video, Audio, etc + Upselling [back-end products], Advertising, Keywords, Social Media Marketing, Testing, Traffic generation - on and on. These are only tip of the iceberg. :-)
BLOGGING - this is the 'only' part (Section 2.9) where I have a tiny disagreement with the author :-) Since developing a BLOG (for profit) can be of tremendous value in these times (as a business by itself) - and whereas he suggests using FREE Blogging platforms (like WordPress.com and/or Blogger.com) - I (personally) strongly recommend using a platform where "you" have the full control. The Free versions give you only limited scope, and they can even be "shut down" on you. The ones where 'you' provide the hosting are far superior in my opinion. I'm referring to WordPress.ORG (not the ".com" Free version). WordPress.ORG - although a little more complex - when it's tied to a good hosting service (like Hostgator.com, or those listed on Eric's page 91) - is considered the top Blog platform by most experts I believe.
ACTION STEPS - what I really liked was the way Eric ended each Phase with a set of specific Action Steps - designed to get you "in production" ASAP.
RESOURCES - he provides SO many links to great tools / systems / websites. This only expands an already rich book on the HOW TO of Internet Marketing. It removes the confusion, the overwhelm and the technical obstacles that hinder so many people that are eager to move forward in this challenging but worthwhile and potentially lucrative industry.
All in all, a magnificant contribution to the world of Internet Marketing.
My thanks to the author for this timely masterpiece - it's a classic.
Without question, I give this a full "5-STAR" rating.
Sincerely,
Peter Arnold, CLU, CFC / Founder
Business Achievers Academy / Canada
Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market OverviewThe business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

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The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs Review

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The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs ReviewNot a single resource in this book is unique or unknown to most people. A lot of the tips are already outdated, like emailing Amazon to get instructions on getting your ebook listed. This is really just a list of links with a bit of text in between.
Having said that, if you're not "in the know" then it's always nice to have the links in an organized fashion. While I've had a lot of these in my book marks for while, I know of friends who would find this book a benefit for as long as it takes them to turn the list into a bookmark list.
Just so everyone understands, I appreciate the author taking the time to assemble the links, but there are hardly "insider" resources.The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs OverviewAll in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. The Little Black Book of Online Business includes a 65 page directory of the best, proven resources to help you explode your Internet business. It has been touted as "a required resource for anyone doing business on the net", and has been downloaded from his site over 6,000 times since he first made it available.

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Weekend Entrepreneur: 101 Great Ways to Earn Extra Cash Review

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Weekend Entrepreneur: 101 Great Ways to Earn Extra Cash ReviewThis book lives up to its title. It's a nice introduction to the topic of part-time (weekend) and home-based entrepreneurship, and should be a very helpful guide to anyone who is just starting out and simply needs an easy read with lots of ideas and some business basics. If that's what you're looking for, this book delivers.
As a serial entrepreneur who has started several ventures, both small and large, I really admire individuals who don't have a lot of time on their hands yet are motivated to take the first steps towards some extra cash -- and even the possibility of financial independence. It takes courage, especially for those with a full-time job and family obligations.
This book introduces the concept of part-time entrepreneurship, provides lots of part-time and home-based business ideas, and also some advice about marketing, etc. In some ways, the most valuable part of this book are the ideas that it presents (a page or two dedicated to each concept). Most of the ideas are within the reach of an entrepreneur who doesn't have a lot of start-up capital, and all are achieveable to varying degrees depending on how much time one can dedicate to them. Also, I really like the fact that this book takes the family into consideration and even discusses how to get the kids involved. For a mother or father trying to make a go of an entrepreneurial business after work or on the weekends, involving the kids can make all the difference in the world. It's nice to see this aspect of home-based entrepreneurship addressed.
The bottom line is that this book is for people who are just starting out and interested in a part-time, home-based business. It provides lots of ideas. If you use one of their ideas, great. And if not, it's still likely that the ideas presented in this books could inspire you and lead you to your own business concept. After you launch your business there are many other resources that will be helpful to you, but the key is to get going, and on that front this book is a good place to start.
Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business VentureWeekend Entrepreneur: 101 Great Ways to Earn Extra Cash Overview
Live the Lifestyle of Your Dreams!

Are you hoping to build a better life for you and your family?

Can you see yourself here?

I could use some extra money to take a cool vacation or buy my kids something they really want.
I dream of taking a chance on one of my own ideas and turning it into reality.
I'm bored and have extra time on my hands.
I'm looking for a way my whole family can work together.

Imagine earning thousands more each year--all in your free time.

Thousands of people have found a way to live the lifestyle of their dreams--and now you can, too. Over a hundred weekend entrepreneurs share their secrets. It's all the information you need to forge your own path to the life you deserve.


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Small Business Management: Entrepreneurship and Beyond Review

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Small Business Management: Entrepreneurship and Beyond ReviewThis book is expensive - is making the book sellers and publishers rich. This is another example of schools very frequently requiring new versions of a book, with just a few changes, to make it seem as if you MUST purchase the newest version, while an older, dicounted version would suit you just as well.
My shool did not have any used books for sale. The school was charging @$200.00 plus, I paid @$150.00 here, and the last version sold here for @ $25.00! If you are considering purchasing this book, look for an older version.
The book does have valuable information for people who are starting a new business.Small Business Management: Entrepreneurship and Beyond OverviewSmall Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management.The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts Review

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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts Review
I liked this book. But I didn't find it to be a masterpiece. In my humble opinion it merely provides an overview of the basic Internet Marketing tools and techniques available. It includes the following 6 parts:
1. Setting the stage for the new media success
2. Getting your message across with a Web site
3. Getting your message across with an ezine
4. Getting your message across with a blog
5. Getting your message across with a podcast
6. Putting it all together
Each of these parts was divided into two chapters. Thus, there were a total of 12 chapters in this book. I found the text to flow and the book to be an easy read.
I think the book could have been better if it got into a little more detail regarding the subjects it chose to cover. And I think of podcasts as involving both audio files and now, today, video files. I didn't see much if any coverage of video files. And since I just read "YouTube for Business" (ISBN: 9780789737977) a week ago, I kind of thought there should have been some coverage of the subject.
I also thought there should have been a chapter entitled "Getting your message across using social networking Web sites." It seemed odd to me there was no coverage on this. 4 stars!How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts OverviewThe essential resource for building a global community of customers.How to Say It: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Review

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) ReviewThis book is an excellent introduction to Social Media for newbies. As someone who teaches Social Media Classes, both online and in San Francisco, I approached this book looking for help for my students on Social Media Marketing.
It has one only one chapter on that topic, so my first reaction was not positive. But I gave the book a 'second chance,' so to speak, and my jaded instructor eyes wandered thru its pages. It captivated me with little nuggets of new insights on the 'history' of various social media (e.g., Facebook, Friendster, and LinkedIn) as well as tips and tricks for each one.
Its focus is more for the general, novice user. But, as such, it is a great complement to other books on Social Media Marketing per se.
The book also has a strong focus on the "International" aspects of Social Media, explaining - for example - how and why Friendster remains popular abroad even as its popularity has faded in the USA.
If you are a marketer (especially an older one), new to Social Media, this book alone is not sufficient. But when purchased with other Social Media MARKETING books, it is an effective soup-to-nuts complement.
I am always looking for comments, feedback and connections - so Google 'Jason McDonald SEO' to connect with me and share your ideas about the emerging Social Media world of marketing.The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Overview"The Everything Guide to Social Media" gives readers the knowledge, tools, and techniques to understand and join in the social media movement. Written in friendly, non-technical language, the book is a highly accessible guide to the range of social media services currently available, including: messaging and communication (Blogger and Twitter); communities and social groups (Facebook and MySpace); collaboration and cooperation (Wikipedia and Wikispaces); and, virtual worlds (Second Life and Forterra). "The Everything Guide to Social Media" has all the information that new users need to become comfortable with social media. More experienced users will learn how to expand their presence online. And anyone can learn to leverage the growing power of social networks to build or grow a business. This up-to-the-minute guide will launch readers into the ever-evolving and increasingly important world of social media today.

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Blogging for Fame and Fortune Review

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Blogging for Fame and Fortune Review
I liked this book on blogging. When I first spotted this title I wasn't sure I wanted to pick it up. The author is a professional writer. He has written a lot of books. And I've read a few of them. I've even posted a book review for one or two of them on Amazon. The author's books for the most part come across as term papers to me. They can be kind of mechanical and don't always dig too deeply into the subject material. But this book is better than most of his previous works. Maybe it is because he is an active blogger himself and much of what he covers here came from first-hand knowledge?
I am by no means an expert when it comes to blogging. But I have read quite a few books on the subject and I have two blogs of my own which I haven't been contributing to lately. In my humble opinion this book is one of the better ones I have read on blogging. I was very happy to see some coverage of Blogger-dot-com and Wordpress-dot-com, two free services that anyone can (and should) take advantage of when building an online presence for themselves or their business(es). I was not familiar with Vox-dot-com or Blogster-dot-com before I read this book, but now think they are nice services to get involved with, too.
The book is well organized and well written. It is fairly comprehensive. It has 15 chapters and a glossary. The target audience is probably small business owners who are seeking to take their company online so they have an online presence where they can promote themselves, their expertise, their credibility, and how much of an authority they are. Blogging is an important ingredient in the mix, and by reading this book you will probably be well on the road to using your blogs both efficiently and productively. 5 stars!
PS. To learn more about this book I encourage you to visit the Search Inside feature Amazon offers which includes the book's Table of Contents. Enjoy!Blogging for Fame and Fortune Overview
Blog Your Way to the Big Time
Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity!
Create a custom, sticky blog site using free blogging services
Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck
Dare your audience to take notice with 101 proven blogging topics and subject matters
Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts
Use original, innovative techniques and powerful tools to make your blog stand out
Learn how to avoid the 10 most common blogger mistakes
And more

On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!

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Home-Based Business For Dummies Review

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Home-Based Business For Dummies ReviewIf you're completely clueless to running your own home-based business, this is a great beginner (hence the title "for Dummies"). I found the book to work best when you already have an idea for your business. As with similar books, it's great to have a general idea of what type of business you'd like to pursue before reading the book; it will help you better shape your idea.
The book did spend a lot of time talking about how to deal with family problems, creating a quiet workspace, setting work hours and how to get through a project when you have no desire. While some people might find this beneficial, it read like "filler" to me.
All in all, though, it's worth checking out.Home-Based Business For Dummies Overview
Expert tips and advice on starting a home-based business

Starting your own home-based business is a great way to supplement your income in these tough economic times. With thirty percent new and revised material, Home-Based Business For Dummies, 3rd Edition gives you the most current and up-to-date information you need to navigate your way through the whole process.
You'll get trusted and creative advice on how to start being your own boss, bringing in a steady paycheck, and running a business you'll enjoy.
Complete coverage of legal and financial aspects of a home-based business
Effective advertising and promotional strategies that won't break the bank
Tips and information you need to make your business profitable
Advice on outfitting and running a home office

Whether you've been affected by downsizing in these uncertain times or are just looking to earn some extra cash, Home-Based Business For Dummies, 3rd Edition shows you how to avoid scams and truly start working from home for profit.

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3 Weeks to Startup Review

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3 Weeks to Startup ReviewStart a business in 3 weeks? What about all the details, the research, the website, the legalities, the planning?
As a consultant who works with business owners on startup and finance issues, I already knew it was possible to quickly launch a business. I've done it several times myself and have helped consulting clients do the same. What I didn't have was a comprehensive, step-by-step manual that I could hand to new clients to get them up to speed on, well, SPEED.
I often use the following Anita Brookner quote regarding the usual tortoise approach to starting a business to give clients an idea of what I'm talking about:
In real life, it is the hare who wins. Every time. Look around you.
And in any case it is my contention that Aesop was writing for the
tortoise market. Hares have no time to read. They are too busy
winning the game.
If you are looking to start a business that will require financing from banks or venture capitalists, three weeks won't be enough time. Most businesses don't start out that way, though. They start as tiny enterprises with no employees and they grow from there.
3 Weeks to Startup is a comprehensive resource covering all the nuts and bolts details you need to attend to in getting your business off the ground. It takes you through a three week schedule of very specific activities you'll need to think about and do. From defining what you want in the business to who your customer is to legal issues to marketing and sales, this is a terrific guide for new and experienced business owners.
Since my consulting practice focuses on cash flow, I was especially pleased to see an easy to follow explanation of the financial side of business and a very practical approach to thinking about and managing cash flow.
The authors' writing style is very readable. The book contains no theory, it's all application and practical, realistic tasks to get your product or service to market quickly without sacrificing any of the important details. The authors also include a large number of additional resources.
This book is particularly a must-read for new business owners who have the feeling that they "don't know what they don't know." It's also valuable for experienced business owners who want to quickly launch a new venture.
3 Weeks to Startup Overview
Fast-Track Your Success
Three weeks? Can you really start a business in three weeks?
Yes, you can.
Tim Berry, business planning expert and principal author of Business Plan Pro, the country's bestselling business plan software, and Sabrina Parsons, co-founder of Palo Alto Software UK, unveil a new, more innovative business landscape and show you how to streamline your startup using the fastest resource in the world-the internet.
Eliminate the exhausting, time-consuming legwork involved in traditional startup plans, and instead fast track your business using a wealth of online tools and services. Berry and Parsons help you build your business step by step, including establishing your business plan, making your business legal, financing your venture, hiring your staff and more-using online tools and resources at every stage.
Discover how easy it is to reach your dream of opening your own business faster than you ever thought possible. Let the countdown begin-you're just 3 weeks away from opening the doors to your new business!

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Selling to the Government: What It Takes to Compete and Win in the World's Largest Market Review

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Selling to the Government: What It Takes to Compete and Win in the World's Largest Market ReviewThis book is one of the best books I have read about federal sales and marketing; in fact, in anticipation of its release I actually pre-ordered a copy. As a consultant and trainer with over 25 years of government logistics, contracting, and sales & marketing experience, I find this book to be an accurate and informative guide to companies that are new to the federal marketplace, as well as for those that are currently selling in the federal marketplace. Each chapter is full of detailed information and steps to successfull federal business development, and ends with a comprehensive checklist of things to do (each checklist is "spot-on"!). Real life stories and experiences by the author, industry experts and successful company leaders make this a must have for any company that wants to strategically grow their federal sales business. Also the 36 page glossary of terms is a gem all by its self, as it describes commonly used government sales, contracting and marketing terms and acronyms that can overwhelm a federal busines novice. I only have a few books about government sales on my bookshelf and I have two of Mark Amtower's.
Deborah Peyton, President, Fedmed Sales Consulting, LLC ([...])Selling to the Government: What It Takes to Compete and Win in the World's Largest Market OverviewLearn the crucial ins and outs of the world's largest marketThe U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation's GDP. While anyone can play in this market, only those with the right preparation can win.Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the governmentFrom the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

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