Let's Connect: A Practical Guide for Highly Effective Professional Networking Review

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Let's Connect: A Practical Guide for Highly Effective Professional Networking ReviewLet's Connect is the first book I would recommend to someone if they would like to learn how to build an effective and efficient networking strategy. After reading the book for the first time you have many networking tips you can immediately apply. After that the table of contents helps the reader very well to go back to the part of their networking strategy they want to improve further. Since I have been an avid networker for years, the tips about networking on an event were more a good reminder (and I even discovered some tips to fine-tune some of my skills). What was rather new for me was the Golden Triangle of networking and also networking via online business networking websites. They helped even me to take networking to a higher level !Let's Connect: A Practical Guide for Highly Effective Professional Networking OverviewNetworking becomes more and more important. But how do you go about it in practice? Let's Connect shows you how. These are but a few questions answered in "Let's Connect!" 1. How do I tap into the power of my network to reach my goals faster? 2. Which steps can I take to establish and maintain a relationship? 3. What is the best question in networking? 4. Is it really a small world and if so, what does that mean for me? 5. How do I prepare for a networking event? 6. How do I start and end a conversation at an event? 7. Which tools can I use to network more efficiently? 8. What is online networking and how do I go about it? 9. Which follow-up actions can I take? 10. How do I introduce two people at an event or via e-mail?

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Securing the Borderless Network: Security for the Web 2.0 World Review

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Securing the Borderless Network: Security for the Web 2.0 World ReviewI am giving this four stars because in June 2010, this really helps me see the big picture from a seasoned tech executive, Harvard MBA's point of view. Through no fault of his own, the manuscript will age fast and be less valuable fast. For instance, chapter 6 doesn't have the iPad however, it does have the Apple Newton from 1993. There is a lot of history built into Gillis's research and I found that really helpful, we have to know where we have been to understand where we are going. If you need to understand the emerging trends in security and computing in general and it is still 2010, I recommend you buy this book. If it is later than 2010 and it is not second edition or updated, ask around for a copy to borrow. I guess I am a bit of a Gillis fan, I only recycled his Get the Message from 2004 last month.Securing the Borderless Network: Security for the Web 2.0 World OverviewSecuring the Borderless Network: Security for the Web 2.0 WorldTom GillisSecuring the Borderless Network reveals New techniques for securing advanced Web 2.0, virtualization, mobility, and collaborative applicationsToday's new Web 2.0, virtualization, mobility, telepresence, and collaborative applications offer immense potential for enhancing productivity and competitive advantage. However, they also introduce daunting new security issues, many of which are already being exploited by cybercriminals. Securing the Borderless Network is the first book entirely focused on helping senior IT decision-makers understand, manage, and mitigate the security risks of these new collaborative technologies. Cisco® security technology expert Tom Gillis brings together systematic, timely decision-making and technical guidance for companies of all sizes: information and techniques for protecting collaborative systems without compromising their business benefits. You'll walk through multiple scenarios and case studies, from Cisco Webex® conferencing to social networking to cloud computing. For each scenario, the author identifies key security risks and presents proven best-practice responses, both technical and nontechnical. Securing the Borderless Network reviews the latest Cisco technology solutions for managing identity and securing networks, content, endpoints, and applications. The book concludes by discussing the evolution toward "Web 3.0" applications and the Cisco security vision for the borderless enterprise, providing you with a complete security overview for this quickly evolving network paradigm.

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Outcome-Based Marketing New Rules for Marketing on the Web Review

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Outcome-Based Marketing New Rules for Marketing on the Web ReviewJohn is one of the most savvy marketers I know. His sage advice is field focused and road tested. He's been in the trenches of both technical marketing as well as years of helping small business find the on-ramp to using the Internet to gain visibility for their brand and products.
The approach of this book is comprehensive yet modular -- you don't have to read through the whole book to begin to get value from what you've learned from each section. John breaks it out into easy-to-consume "chunks" that teach you not only the concepts of Internet marketing, but also the principles of why you do these things. Then he takes you through the how of implementing. The book is particularly well arranged with helpful navigational tools to let you know where you are and summary comments at the end of each section to reinforce what you've learned.
Starting with strategic thinking, he outlines the tactical action items necessary to reach the goals that a company has set. He addresses the different roles in an organization, and how each one manages or contributes to the marketing effort.
But the big payoff is how John explains the use of the major social platforms. He discusses the "rules of the road" for each of them -- LinkedIn, Facebook, Twitter... even Foursquare -- how each is unique, addressing different user populations, use cases, and target audiences. He separates the fact from the fad. And he keeps you out of trouble by explaining the special "Netiquette" of each.
John's particular expertise is SEO, Search Engine Optimization, and I know of no one who is better at doing it. He's been helping companies for years raise their visibility on the Internet, and getting them the most bang for the buck from their web advertising dollar.
This is a uniquely valuable book for any company to either start their online marketing efforts, or to a help a company that is already "on line" to step up their game to leverage latest social networks and platforms to expand their web presence.
Outcome-Based Marketing New Rules for Marketing on the Web Overview
Market. Succeed. Repeat.
Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don't already know the answers to these questions, don't worry—you will.

Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy's outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales.

"John Leavy's masterful Outcome-Based Marketing is the most complete and accurate guide I'veever read about succeeding on the Internet without making silly and common errors.I simply cannot imagine finding the pot of gold offered online without John's superb information serving as your compass and guide."—Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series

"By the time you get down to chapters 20-ish through 25 or so, you'll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you're still working for The Man, or whether you're going to do this for yourself."—Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents

"Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition." —Brian Tracy, Author, The Psychology Of Selling

"It's not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy's tools help you take your effortsfrom the expense line on your P&L to the investment line on your balance sheet. It's a must-read for anyone using the web to grow their business."—Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks


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Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Review

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Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors ReviewFor the price of the book, I was looking forward to receiving THE definitive work on the subject of using social media for recruiting. Unlike the title promises, however, the book gives NO STRATEGIES on how to use LinkedIn, Facebook or Twitter for recruiting. At the back of the book, it only offers Wikipedia-like definitions of the three sites, not related at all to recruiting.Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors OverviewGrowing numbers of recruiters use social media as a talent sourcing tool.
So far, social media recruitment has largely been confined to professional recruiters and larger corporates but smaller companies with more limited resources are also including a social media element in their online recruitment strategy.
Social media isn't only a great tool for networking and marketing online, companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees.
If you have vacancies that you're struggling to fill, Facebook, Twitter and LinkedIn could be the missing ingredient in your recruitment strategy. But how should you go about implementing a social media recruitment campaign?
This book is your ultimate resource for Recruiting on Social Media with LinkedIn, Facebook and Twitter. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Recruiting on Social Media with LinkedIn, Facebook and Twitter right away, covering: Recruitment, Selection ratio, Application for employment, Audition, Background check, Campus placement, Candidate submittal, Careers In The Outdoors, Common Recruitment Examination, Competency-based job description, Cover letter, Cravath System, E-recruitment, Employability, Employee referral, Employee value proposition, Employer of last resort, Employment agency, Employment contract, Employment counsellor, Europass, Executive pay, Executive search, ForceSelect, Free agent (business), Global Career Development Facilitator, Golden hello, Graduate recruitment, Greater Chicago HERC, Haigui, Higher Education Recruitment Consortium, Hipsty, Homeworker, HResume, Independent contractor, Induction (teachers),

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Cisco Networking Simplified (2nd Edition) Review

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Cisco Networking Simplified (2nd Edition) ReviewEverything about Cisco Networking Simplified screams accessibility: the landscape layout, the softback cover, the illustrations drawn without a ruler that literally take the sharp edges off of computers, servers, and switches (router icons, fortunately, are already round). A note on the cover indicates for the curious that the book is in full color. Each short chapter is broken into "at-a-glance" subsections on each topic, headed "Why Should I Care?" and "What Are the Problems to Solve?"
This book is clearly written for two types of people: executives from a non-technical background who get flustered when speaking to network engineers, and networking novices looking for a friendly introduction to the subject before they begin serious study for, say, the CCNA.
When I first opened Cisco Networking Simplified, I was a bit put off by the intensity with which I felt the authors and illustrator were trying to convince me just how down-to-Earth they are. The organization of the book is such that it's so easy to flip through, the pithy explanations so easy to digest, that one might grow quickly suspicious that here is a book designed more to make the reader feel at ease than to actually teach her anything.
But one would be wrong. CNS is a good basic reference book. It's short because it sticks to the essentials. It's weirdly-inked illustrations do make the concepts clearer. And the friendly tone never gets smarmy. On the contrary, Maggiora and Doherty anticipate a newcomer's reaction to the material well enough to know when to be terse, and when to insert whimsical asides. The unofficial eighth (political) and ninth (technical religion) layers of the OSI model and the use of ISDN to mean It Still Does Nothing are fun tidbits, well-placed, and perhaps even useful as mnemonic devices. The paragraph explaining that "routers switch and switches route," is appropriately illustrated with two people scratching their heads. That the authors make room for "Algorhyme," Radia Perlman's poem describing the Spanning Tree Algorhythm (which she also wrote), shows that they know the difference between cute and distracting, and cute and relevant.
There are some problems, though. For example, the discussion of classful addresses is outdated. The class A, B, and C system is presented as the solution to a problem caused by unanticipated Internet growth. That may have once been true, but now the time when the class system was itself perceived as the next wave of that problem has already come and gone (gone, because outside isolated or masqueraded networks, class addressing has been replaced with CIDR). An executive who reads this book and then asks his engineers whether the company has been assigned a class A, B, or C address isn't going to get a lot of respect. A more serious problem is the confusing definition of the term DCE. On page 209, it's "data circuit-terminating device." On page 210, it's "data communications equipment." The first definition is more popular according to a google search, but makes less sense (where does the "E" come from?). Perhaps both definitions are somehow valid, but in a book like this, it shouldn't be the reader's job to figure out which one. And IDSN gets two detailed pages with illustrations, while the more popular (in the U.S.) DSL gets little more than a paragraph.
Also, to call this book Cisco Networking Simplified is not really accurate. A better title might have been: Cisco Presents: Networking Simplified. Cisco has no special claim to, say, IP addressing, which is discussed in some detail. Of course, to write a basic networking book without discussing IP would be silly, and Cisco makes a lot of products that deal with IP addressing. But so do a lot of other companies.
In short, I recommend this book (three of five stars), but with caveats. Technically-minded people who already have some experience in the networking field will probably be put off by the coloring book look and feel (but then, it wasn't written for them). Novices who are reading this book as the first step on their way to certification may find that, ironically, it provides much more information on certain subjects (voice-over IP, for example) than may be sought. It's hard to imagine anyone reading this book straight through of their own volition. It's a beginner's reference. If you're confused by a topic as it's dealt with in another networking book, you can be fairly sure that if CNS covers it, then CNS contains the simplest explanation of that topic that you're likely to find.Cisco Networking Simplified (2nd Edition) OverviewCisco Networking Simplified Second EditionMaster today's world of Cisco networking with this book's completely updated, fully illustrated visual approach Easy enough for novices, substantive enough for networking professionalsCovers the latest networking topics—from network architecture to secure wireless, unified communications to telepresenceIn Full ColorJim Doherty•Neil Anderson•Paul Della MaggioraNow 100 percent updated for the latest technologies, this is today's easiest, most visual guide to Cisco® networking. Even if you've never set up or managed a network, Cisco Networking Simplified, Second Edition, helps you quickly master the concepts you need to understand. Its full-color diagrams and clear explanations give you the big picture: how each important networking technology works, what it can do for you, and how they all fit together. The authors illuminate networking from the smallest LANs to the largest enterprise infrastructures, offering practical introductions to key issues ranging from security to availability, mobility to virtualization. What you always wanted to know about networking but were afraid to ask!How networks and the Internet workHow to build coherent, cost-effective network infrastructuresHow to design networks for maximum reliability and availabilityWhat you need to know about data center and application networkingHow to secure networks against today's threats and attacksHow to take advantage of the latest mobility technologiesHow virtualizing networks can help businesses leverage their network investments even furtherHow to combine messaging, calendaring, telephony, audio, video, and web conferencing into a unified communications architectureThis book is part of the Networking Technology Series from Cisco Press®, the only authorized publisher for Cisco®.Category: CiscoCovers: General Networking

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Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) Review

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Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) ReviewIn the interest of full disclosure, I have known Martin Brossman for some time and have met Greg Hyer one time and known of him for a while. You will not find anyone who understand Linkedin and the professional aspects of using it with the real experience to back it up, than these two men. This book is the culmination of that experience.
Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) OverviewAny sales professional or business with a commitment to building trust with their customer, knows thatyour customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated inunderstanding their business, market and the decision makers. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when used effectively. LinkedIn, with more than 80 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool, your first meeting in-person can be as effective as your second orthird. Using Linkedin to support the sales cycle is absolutely critical for today sales professional. Today's sales professional must be transparent and authentic when presenting themselves online. Now, more than ever, they are a brand ambassador for the company that they represent. This means their online presence must be credible and authentic at all times. This book provides you insights into using LinkedIn to support your sales cycle as well as helps you put together a credible and professional appearance through various lessons designed to build trust.

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CompTIA A+ Certification Study Guide, Seventh Edition (Exam 220-701 & 220-702) (Certification Press) Review

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CompTIA A+ Certification Study Guide, Seventh Edition (Exam 220-701 & 220-702) (Certification Press) ReviewI literally keep this on my desk at all times. Since I had a good foundation of computer hardware and software knowledge I didn't need to read page for page, but I study up on issues I run into from time to time. I can see this being a great book to help people new into the IT world and computing. The CD has great resources to assist anyone who is planning to take the A+ Certification! Good job!!CompTIA A+ Certification Study Guide, Seventh Edition (Exam 220-701 & 220-702) (Certification Press) Overview
The Best Fully Integrated Study System Available
EXAMS 220-701 & 220-702
With hundreds of practice questions and hands-on exercises, CompTIA A+ Certification Study Guide, Seventh Edition covers what you need to know--and shows you how to prepare--for these challenging exams.
100% complete coverage of all official objectives for CompTIA A+ Exams 220-701 & 220-702
Exam Readiness Checklist at the front of the book--you're ready for the exams when all objectives on the list are checked off
Exam Watch notes call attention to information about, and potential pitfalls in, the exams
Two-Minute Drills for quick review at the end of every chapter
Simulated exam questions match the format, tone, topics, and difficulty of the real exams

Covers all the exam topics, including:
Motherboards and Processers
Memory, Storage, and Adapters
Power Supplies, Cooling Systems, Display Devices, Cables and Connectors, and Input/Output
Installing and Upgrading PC Components
Troubleshooting, Repair, and Maintenance of PCs
Installing, Configuring, and Optimizing Laptops
Troubleshooting and Preventive Maintenance for Laptops;
Operating System Fundamentals
Installing, Configuring, and Upgrading Operating Systems
Disk and File Management
Troubleshooting and Preventive Maintenance for Windows
Using and Supporting Printers
Network Basics
Installing a Small Office/Home Office (SOHO) Network
Troubleshooting Networks
Computer Security Fundamentals
Implementing and Troubleshooting Security
Operational Procedure

CD-ROM includes:
Complete Master Exam practice testing engine, featuring: Two full practice exams; Detailed answers with explanations; and Score Report performance assessment tool
CertCam video training
Electronic book for studying on the go

With free online registration:
Two Bonus downloadable MasterExam practice tests

Jane Holcombe, CompTIA A+, CompTIA Network+, MCSE, CompTIA CTT+, has been an independent trainer, consultant, and course content author since 1984.
Charles Holcombe has been an independent trainer and consultant for 30 years and has developed and delivered many training courses. He is the coauthor, with Jane Holcombe, of Survey of Operating Systems, Second Edition and several other books.

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Me 2.0: Build a Powerful Brand to Achieve Career Success Review

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Me 2.0: Build a Powerful Brand to Achieve Career Success ReviewThis book is one of the few recent books that covers personal branding. I feel like this was a timely book in the fact that the importance of personal branding is growing day by day.
The first few pages of the book are riddled with strong references, including Marshall Goldsmith, Keith Ferrazzi, Tim Sanders, David Meerman Scott, and others.
I also thought that one of the main strengths of the book was that it was well structured. The author uses four distinct steps (discover, create, communicate, and maintain) as a part of personal branding.
The target audience of this book is Generation Y. Many of the examples reference college, internships, getting your first job, etc. I am glad that the book is targeting to a specific audience, but unfortunately I felt that the material was less useful to Generation X, Baby Boomers, and other generations.
That being said, the author tells an upbeat, yet pragmatic story about the importance of personal branding. It reads fairly quickly, and I'm sure almost everyone will pick up a few tips and tricks about how to improve their own unique brand.Me 2.0: Build a Powerful Brand to Achieve Career Success Overview

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Using LinkedIn Review

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Using LinkedIn ReviewThis book is for any small business owner who wants to tap into the power of LinkedIn. What I like about this book is that you walk away with real technology skills. Using LinkedIn by Patrice-Ann Rutledge tells me what I need to know about leveraging LinkedIn to the max. This is also one of the first books I've seen that has step-by-step video tutorials, web links and audio sidebar interviews with experts that you can download to create a customized learning experience. My favorite chapters for entrepreneurs are: Communicating with Your LinkedIn Network, Saving Time with LinkedIn Tools, Advertising on LinkedIn.
Melinda Emerson "Smallbizlady"
Author Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that WorksUsing LinkedIn OverviewUsing LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including:
Creating a profile that achieves targeted goals
Finding jobs, consulting opportunities, and clients on LinkedIn
Recruiting job candidates
Developing a streamlined approach for managing contacts
Customizing LinkedIn for maximum effectiveness
Using LinkedIn Answers and Groups for research and marketing
Extending the power of LinkedIn with applications and tools
Becoming a LinkedIn service provider
Accessing LinkedIn from mobile devices
Advertising on LinkedIn


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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Review

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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job ReviewFirst review: March 13, 2010
Now, April 13, 2011, 13 months later...
If you are serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.
Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you about $[...] (with shipping). If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a virtual cup of coffee with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.
Now, with that having been said, I am sitting here at my desk eagerly downloading my preview copy of Guerrilla Marketing for Job Hunters 3.0. WHY?
I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!
Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.
SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, "EVERYTHING"!
I started my "headhunting" business in 2003. I was very good at it. In 2005, I saw Guerrilla Marketing for Job Hunters in the book store. I read the bio and learned that David Perry is a "recruiter" so I figured I would buy a copy and peruse it. After just a few pages, I was highlighting, paper clipping, taking notes and devouring the book. The very next day I was in the office reshaping the way I did business.
*I learned how to write powerful cover letters and send them to my clients on my candidate's behalf
*I honed my voice mail scripts
*I started role playing mock interviews with the candidates I presented
*...and the list could go on...
The main point is I learned how to truly differentiate myself as a recruiter. I learned how to be a "guerrilla" and that is when I can say I went from being a recruiter to being a "headhunter." More importantly, I learned how to powerfully differentiate the candidates I represented so THAT THEY WOULD GET HIRED!!! And they did. I was a top 200 recruiter in the MRI Network out of over 8000 recruiters for 3 years in a row. GUERRILLA WORKS for getting hired.
In 2009, I started building my firm and started hiring people to work for me. The first book I went to buy for training my new people was Guerrilla and to my dismay, it was "out of print." I panicked. But with a few clicks, I quickly discovered that, in just another few weeks, Guerrilla 2.0 was coming out. I pre-ordered 7 copies.
When the book landed in my office, we all did a deep dive. That year our entire recruiting firm, with rookies, billed close to a million dollars by PLACING PEOPLE.
So you can see why I can't wait to read 3.0.
David teaches you HOW TO PLACE YOURSELF...HOW TO RISE ABOVE YOUR COMPETITION AND WIN THE JOB YOU WANT instead of letting it go to someone else.
If you get 3.0 and don't get anything from it, I want to know why. Shoot me an email at [...]
Yes, his methods are different. Yes, they can be scary. Yes, you initially will be nervous using them. Guess what!? I have made money using them and you will too....HOW? You will get hired and get your paycheck!!
And here is the best part...he tells you exactly what to do. You aren't left guessing. So unless you are retired or planning on retiring this year, you need this book. Whether you are an introvert, extrovert, salesperson, engineer, manager, accountant, lawyer or just graduating from college, this publication is required reading.Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job OverviewIn Today's Job Jungle, the Guerrilla is King
"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course
"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???
"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."—Shelly Harrison, founder and CEO, Launch Pad
"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."—Dave Opton, founder and CEO, ExecuNet.com
"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."—Sam Zales, President, Zoom Information Inc.
"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."—Donato Diorio, CEO, Broadlook Technologies
"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."—Gautam Godhwani, CEO, SimplyHired.com
"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."—Steven Rothberg, founder, CollegeRecruiter.com
"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa
"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."—Peter Clayton, CEO, Total Picture Radio
P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

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Penetration Tester's Open Source Toolkit, Third Edition Review

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Penetration Tester's Open Source Toolkit, Third Edition ReviewDo you have an interest in penetration testing or perform penetration testing as a professional? If you do, then this book is for you! Author Jeremy Faircloth, has done an outstanding job of writing a third edition of a book that explores a plethora of open source tools that are available to you as a penetration tester.
Faircloth, begins by looking at some of the major bundles of tools available in the open source world of penetration testing. In addition, the author focuses on reconnaissance and learning as much about your target as possible before you actually interact with it. He then leverages the data gathered through reconnaissance and expands on it. The author then, discusses social engineering and other attacks which can be used against individuals and their client workstations. He continues by focusing into a specific type of service, relational database management systems. In addition, the author covers topics associated with the web server software itself; as well as, the web applications running on top of that foundation. He then discusses network devices from the perspective of penetration testing. The author then ties everything that was discussed together, and uses that knowledge to demonstrate how to test an enterprise application. Then, the author discusses wireless networks, how they work, and how they are used in corporate environments. Finally, he discusses penetration test labs, what they are comprised of, and how to build them.
The goal of this most excellent book, is to provide you with a great introduction to penetration testing tools. Perhaps more importantly, this book gives you the opportunity to expand your knowledge in the area of penetration testing, by using open source tools.Penetration Tester's Open Source Toolkit, Third Edition Overview
Great commercial penetration testing tools can be very expensive and sometimes hard to use or of questionable accuracy. This book helps solve both of these problems. The open source, no-cost penetration testing tools presented do a great job and can be modified by the user for each situation. Many tools, even ones that cost thousands of dollars, do not come with any type of instruction on how and in which situations the penetration tester can best use them. Penetration Tester's Open Source Toolkit, Third Edition, expands upon existing instructions so that a professional can get the most accurate and in-depth test results possible. Real-life scenarios are a major focus so that the reader knows which tool to use and how to use it for a variety of situations.

Details current open source penetration testing tools
Presents core technologies for each type of testing and the best tools for the job
New to this edition: Enterprise application testing, client-side attacks and updates on Metasploit and Backtrack


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Analyzing Social Media Networks with NodeXL: Insights from a Connected World Review

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World ReviewIntended to be an introduction and guide to the application of social network analysis (SNA) to the realm of social media, readers interested in how we can use methodologies of SNA and mathematical applications of graph and networking theory, to analyze the social media networks that form when individuals link-up or respond to each other, will want to purchase and study this book.
First, some background notes. This book has its roots in the work of an organization that has received generous funding support from Microsoft, called The Social Media Research Foundation. The Foundation has made significant progress in the development of open tools and open data sets for the purpose of encouraging open scholarship in the realm of social media and worked hard to develop tools that allow for better visualization and analysis of such widely used services as email, Wikis, Twitter, flickr, YouTube, Facebook, and the World Wide Web (WWW).
However, tracking content flowing through social media can be like trying to drink from an open fire hose. Realizing this, the Foundation began to focus resources and personnel on efforts to utilize ideas from the social sciences to follow the "social media swarm" of comments, favorites, product tags, ratings and links, in order to discern the key words, individuals and topics being communicated here and there. One of the tangible results of their work is the Foundation's release of a free and open product referred to as "NodeXL." The application itself is "a spreadsheet add-in," that is designed to support macro-views of networks for the purpose of "discovery and exploration." The Microsoft-funded research team built this tool to fit inside the user's copy of Excel in either Office 2007or 2010.
Does it work? Well, users say that it "makes the creation of social network maps as easy as making a pie chart."
Users can use NodeXL to make maps of public social media conversations based upon topics that matter to them. These maps of connections between people who mention a product, or a brand or some other key word or phrase, can reveal to users key positions and clusters in the crowded social networks. In this manner, users can zero-in on individuals who discuss a topic as they appear to be the "center" of the display and often are one of the key and influential members of the population being analyzed as well as have the ability to measure changes over time.
With small and multinational businesses alike, entrepreneurs, private individuals, and State and Federal government agencies all looking to SNA tools for help in discerning trends, networking connections, and changes in social media interactions, Microsoft's NodeXL free, open-source plug-in for use with Excel provides users with instant graphical representations of the relationships that exist between complex networked data. This is an obvious breakthrough for researchers, students and end-users alike who seek to study and understand visual and network analytics and develop applications useful in the real world.
Still interested? Then, this is a book for you - as members of the application development teams present readers with good overview case studies and how-to explanations regarding the developments behind each NodeXL application feature. Here's the table-of-contents to whet your interest:
I. Getting Started with Analyzing Social Media Networks
1. Introduction to Social Media and Social Networks
2. Social media: New Technologies of Collaboration
3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections
II. NodeXL Tutorial: Learning by Doing
4. Getting Started with NodeXL, Layout, Visual Design, and Labeling
5. Calculating and Visualizing Network Metrics
6. Preparing Data and Filtering
7. Clustering and Grouping
III Social Media Network Analysis Case Studies
8. Email: The Lifeblood of Modern Communication
9. Thread Networks: Mapping Message Boards and Email Lists
10. Twitter: Conversation, Entertainment, and Information, All in One Network!
11. Visualizing and Interpreting Facebook Networks
12. WWW Hyperlink Networks
13. Flickr: Linking People, Photos, and Tags
14. YouTube: Contrasting Patterns of Interaction and Prominence
15. Wiki Networks: Connections of Creativity and Collaboration
Appendix- NodeXL for Programmers
Principal authors are - from the University of Maryland - Derek L. Hansen of the iSchool and Ben Shneiderman of the Department of Computer Science and with Marc A. Smith, a sociologist, that is presently Chief Social Scientist with the Connected Action Consulting Group in Silicon Valley, California.
Highly recommended for college and university library collections, and readers interested in methodologies used to better understand the social networks permeating our personal and professional lives.
R. Neil Scott, MBA/MSLS
Middle Tennessee State University
Analyzing Social Media Networks with NodeXL: Insights from a Connected World Overview
Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.

In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up to provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA.

To learn more about Analyzing Social Media Networks and NodeXL, visit thecompanion siteat www.mkp.com/nodexl

*Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA

*Demonstrates how visual analytics research can be applied to SNA tools for the mass market

*Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis


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HTML, XHTML, and CSS, Sixth Edition Review

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HTML, XHTML, and CSS, Sixth Edition ReviewOk... this book is the last thing I would've bought if I had just browsed around the web (that's the I-already-know-everything talking).
My roomate bought it and the second I started turning the pages I actually told my students to get a copy for class. I got one for myself and even though I have 8 flaming years of experience in web design (note the sarcasm please) I really found every single bit of information extremely valuable.
Elizabeth restructured the way I work in the web and the I-already-know-everything guy recieved his lesson as in the old days.
Simply get a copy. I can't say much more.HTML, XHTML, and CSS, Sixth Edition OverviewNeed to learn HTML fast? This best-selling reference's visual formatand step-by-step, task-based instructions will have you up and runningwith HTML in no time. In this completely updated edition of ourbest-selling guide to HTML, Web expert and best-selling authorElizabeth Castro uses crystal-clear instructions and friendly prose tointroduce you to all of today's HTML and XHTML essentials. You'll learnhow to design, structure, and format your Web site. You'll create anduse images, links, styles, lists, tables, frames, and forms, and you'lladd sound and movies to your site. Finally, you will test and debugyour site, and publish it to the Web. Along the way, you'll findextensive coverage of CSS techniques, current browsers (Opera, Safari,Firefox), creating pages for the mobile Web, and more. Visual QuickStart Guide--the quick and easy way to learn!
Easy visual approach uses pictures to guide you through HTML and show you what to do.
Concise steps and explanations get you up and running in no time.
Page for page, the best content and value around.
Companion Web site at www.cookwood.com/html offers examples, a lively question-and-answer area, updates, and more.


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How to REALLY use LinkedIn Review

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How to REALLY use LinkedIn ReviewJan Vermeiren offers numerous good tips for more effectively using LinkedIn. I was disappointed that none of these tips seemed all that extraordinary, even for a relative new user like me. What disappointed me most were the "Advanced Strategies" for different scenarios. At least four times (almost verbatim) he repeats essentially the same strategies: join groups, increase recommendations, create alerts etc. I also agree with an earlier reviewer that Mr. Vermeiren needed a better editor to improve the book's readability.How to REALLY use LinkedIn OverviewIt is vital in any economic situation to have a network to be able to fall back on, or build upon. The most valuable website giving you this on a professional level is LinkedIn.Over 57 million people now have a profile on LinkedIn and also a few Connections. The question that most people ask is: what does this website have that I can use to my advantage? And also: how can I use it in a way that gives me results without my having to spend too much time on it?"How to REALLY use LinkedIn" shows why LinkedIn is such a powerful tool for everybody to use. Not only that, it also presents a short and effective step-by-step plan for people to apply to get immediate results and advanced strategies for finding new customers, a new job, employees and people to help you get your job done faster. On top of that, the answers to frequently asked questions, an overview of little-known LinkedIn features and the list of free time-saving tools make it the perfect manual to REALLY start using LinkedIn.UPDATES: make sure you register for free updates of the book via www.how-to-really-use-linkedin.com so you have always the most up-to-date tips to have LinkedIn work for you.

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New Perspectives on the Internet: Comprehensive (New Perspectives (Course Technology Paperback)) Review

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New Perspectives on the Internet: Comprehensive (New Perspectives (Course Technology Paperback)) ReviewA typical text book with a huge amount of information and outrageously overpriced. I bought this book for $86 on Amazon, the school bookstore wanted $115. I needed this book only for the class that I was required to take. However, I am happy with Amazon.New Perspectives on the Internet: Comprehensive (New Perspectives (Course Technology Paperback)) OverviewNEW PERSPECTIVES ON THE INTERNET has been updated to cover the newest software including Windows 7, Internet Explorer 8, Mozilla Firefox 3, and Google Chrome. With the New Perspectives critical-thinking, problem-solving approach, you will learn basic to advanced features of the Internet - from Browser Basics to Electronic Commerce.

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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech) Review

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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech) Review
I loved it. The title was good, but I thought it would have been better if "self promotion" had been included in it somewhere. Quite a while ago, back in 1997, I purchased and read 101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success which was all about self promotion and devoted just one chapter of 101 chapters to the Internet. I still love that book since so much of the theory behind it is still applicable today. However, the way to do things now is on the Internet, not through the print media and snail mail. That's where the instant book being reviewed comes in.
Branding yourself is a neat book. It is written by two guys who decided they wanted to get better known, better thought of, and develop connections or relationships with people so they would not get pidgeon holed in one opportunity and be stuck there since they don't know all that many people. While it is great to brand yourself so you have something to promote, personally I am turned off by the term "branding." I like to think more in terms of focusing on something so you can ultimately be considered an expert or authority on what you do. Yes, this is branding, but it's also a strategy regarding how to go about making something successful whether it be a person, a business, or something else that can be marketed to make money.
The focus of this book is to help someone better promote THEMSELVES. However, most of what is discussed here is equally applicable to promoting a professional services firm or other similar small business. And much of what is discussed here can be adapted so the marketer of any small business can grow his or her company very well on a limited budget.
Probably the main reason I liked this book so much was the approach the authors took to present social media marketing to the reader. Social media marketing has been around for a while now, and if a book simply lists tools and techniques the social media marketer can use, then I don't rate such a book very highly when I review it these days. But when the book feels more like a case study as this one does, it is novel and definitely worth a read. Maybe in a few years it won't be considered such hot stuff, but today it's a pretty good book.
The only downer I'll include in this review is that I would have liked the book better if Chapter 6 on Facebook had been left out. I'm not a fan of Facebook. I think it is overrated as a marketing tool, and I don't think it really ads that much to a marketing effort. But it is a popular Web site and I suppose to leave it out of the discussion when talking about building an Internet Presence would be bad.
So if you want to promote yourself so you might find or get a better job, then this book is for you. If you are a professional services firm (solo practice), then this book is for you. If you are a small business owner and want to read a case study regarding marketing on the Internet, then this book is for you. Don't let the book's title scare you from reading it. It's about self promotion, but also about Internet Marketing in general. It's about how to use today's Internet resources to attract job opportunities and new business. 5 stars!Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech) OverviewUse Social Media to Build a Great Personal Brand–and a Great Career!Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today's social media platforms to attract new business and job opportunities you'll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers' or partners' toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!Discover how to:• Build an authentic storyline and online identity that gets you the right opportunities• Choose the best social media tools for your personal goals• Blog your story boldly and effectively• Promote your events, accomplishments, victories…and even defeats and lessons learned• Integrate online and offline networking to get more from both• Reach people with hiring authority and budgets on LinkedIn• Use Twitter to share the ideas and passions that make you uniquely valuable• Launch an online branding program that really gets noticed• Avoid "killer" social networking mistakes• Leverage your online "expert" status to become a published author or public speaker• Measure the success of your social media branding• Get new projects or jobs through your online friends and followers

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Social Media Success: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more Review

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Social Media Success: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more ReviewTime to come out from under your rock. This book is aimed squarely at business owners and people inside organizations who need to get up to speed and succeed. Janet has spend years in the trenches breaking it all down for beginners and making this seemingly overwhelming subject accessible to the point of mastery.
In Chapter 1, What is Social Media? You will get a great layman's definition of where these sweeping changes came from and what you need to know about them now in order to even discuss them intelligently. And in this first chapter you discover something very important: this is not some happy "feel good" book about social media as so many of them are. The author does not pull punches and tells it straight, and I for one really appreciated that. Disillusionment is a powerfully enervating force, but you get a straight deal in this book. Even in Chapter 1, she discusses social media backlash. Good stuff.
Chapter 2, Quelling the Naysayers, is super important for those who work in organizations where you know you have to "sell" social media to others and try to bring them on board. Making cogent and persuasive arguments for adopting a social media strategy may not exactly be your strength, but this chapter gives you the ammunition you need.
Chapter 3, Inbound Marketing vs Outbound, explains these two concepts very well. Understanding inbound marketing is key to online marketing success, because that's practically the only kind of marketing you can do online.
Chapter 4, It's Not About You, makes the important point of what kind of mindset and attitude to have in order to achieve social media success.
Chapter 5, Building Your Social Media Network, starts to get into the nuts and bolts of specific strategies and tactics that work. It also deals with a number people have been tossing around a lot, lately, called "Dunbar's Number." This is supposedly the limit of how many people you can know and remember.
Chapter 6, Finding Your Network, is about how to successfully connect with the right people in the vast space of social media and networks. In this chapter you'll learn about specific online and software tools you can use to target the correct topics in social media. This is something many people get wrong, and then they think social media itself is a waste of time. Nothing could be further from the truth; they just didn't know what they were doing.
Chapter 7, Choosing the Right Venues, gives you guidelines for deciding on sites and tools to use.
Chapter 8, Set Some Rules (Or at Least Some Guidelines) helps you craft your social media policies in a way that protect organizational interests while also creating maximum marketing benefit for the organization. This is another disaster area for most companies, but this info will steer you through it easily.
Chapters 9 - 15 Cover all the popular social media sites and general tools on the web and provides you with a winning game plan to tackle each one if it's right for your organization to use. Covered are Twitter, Facebook, Flickr, LinkedIn, FriendFeed, video, and blogging.
Chapter 16, Creating Your Social Network, dives into what kind of information should be in social media profiles, talks about social bookmarking sites specifically (a subset of social media), and also discusses automation.
If there's a downside to this book, it's that it doesn't make it obvious the book is aimed at business people in organizations, rather than single-person businesses or non-business people. That doesn't mean they won't benefit, but there's information in the book that wouldn't apply to them.
The work I do online is similar to what Janet does, and in fact I know Janet because we've worked together on several projects. That's how I know that what she's saying in this book is good material. As I read it, I thought to myself there was much in it I could not have said better myself. Am I "biased?" I have nothing to gain from a positive review of this book. The book is simply worth your time.Social Media Success: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more OverviewSocial media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams. It can help you spread word of your business, your products and your successes through extended networks of people you've never even met. It can allow you to create lasting and deep relationships across continents, religious and political beliefs, in places you've always wanted to visit or never knew existed. It can open your eyes to the richness of human relationships and even find you a job.
Social media successis not about numbers. It's about conversations and relationships. It's about getting to know your customers, your friends and neighbors and yes, even your competitors! Build good strong relationships, have lots of conversations, and your social media efforts will be successful.
This book is a launch pad for successful social media engagement. It shows how to identify the right networks, find the influencers, the people you want to talk to and which tools will work the best for you. It gives you guidelines to building a successful strategy and explains how social media works to build your business, drive traffic to your website and enhance your customer service efficiency.
'Social Media Success!' will be your guide to getting started in many of the top networks and building a cohesive plan to be as efficient as possible with your valuable time and resources. Learn from real life cases of businesses large and small who have successfully used social media networks and strategies to grow their businesses, improve customer service, raise funds and even find employment using these tools.

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Social Networking for Career Success: Using Online Tools to Create a Personal Brand Review

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Social Networking for Career Success: Using Online Tools to Create a Personal Brand ReviewCongratulations to Miriam Salpeter for putting together these wonderful resources! I keep it on my desk as a reference guide! Salpeter has compiled the most current information on LinkedIn, blogging, Twitter, Facebook, social bookmarks and more! She makes it easy to understand how to get started and how to use these tools for job seekers, career activists, and businesses too!
What adds to the value of the book are the expert contributors! These first-hand users share their advice and recommendations on how to get the most out of each of the social networking platforms.
If you read one book this year to develop yourself and learn how to manage your career, this would be the one I would recommend!Social Networking for Career Success: Using Online Tools to Create a Personal Brand Overview
Social media is a powerful, mandatory tool for the job world, and career expert Miriam Salpeter illustrates its fullest potential with this one-stop resource. Learn how to create and promote an online brand and make yourself indispensable in your field.



Social Networking for Career Success offers:

Information on how you can create an effective, compelling online presence; advice from successful professionals on how social networking can propel your career; the ins and outs of social networking sites (LinkedIn, Twitter, Facebook, Quora, and many more), from the basics to the advanced features; tips for creating and maintaining a blog that will establish you as an expert in your field; and much more.




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