Showing posts with label cloud computing. Show all posts
Showing posts with label cloud computing. Show all posts

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry Review

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry ReviewA CEO business book which doesn't follow the tired Gilda Radner formula of `Enough of me talking about me...let's hear what others think about me!'. This is a fun to read book chock-full of no-holds-barred advice on everything a growth company faces. In short easy to read chapters, Benioff writes instructively about everything from fostering an innovative product development and marketing machine, to driving explosive sales in existent and new/emerging markets, to focusing on customers while simultaneously inspiring a culture of employee hyper-success. His chapters on giving back to the community should be standard reading at all business schools today. In short, this is a practical guide on how to grow a successful business without selling your soul to Mephistopheles. The enthusiasm infused in the writing is contagious. For those looking for MBA jargon, four quadrant charts, circles with arrows, new buzzwords, or formulaic bromides on business success brought about by `the cult of the leader', don't pick up this book. Benioff and Adler have penned an easy to read practical, no-nonsense step-by-step `how to' guidebook on building and running a great company. John Henry - Danville, CABehind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry OverviewHow did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.


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Securing the Borderless Network: Security for the Web 2.0 World Review

Securing the Borderless Network: Security for the Web 2.0 World
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Securing the Borderless Network: Security for the Web 2.0 World ReviewI am giving this four stars because in June 2010, this really helps me see the big picture from a seasoned tech executive, Harvard MBA's point of view. Through no fault of his own, the manuscript will age fast and be less valuable fast. For instance, chapter 6 doesn't have the iPad however, it does have the Apple Newton from 1993. There is a lot of history built into Gillis's research and I found that really helpful, we have to know where we have been to understand where we are going. If you need to understand the emerging trends in security and computing in general and it is still 2010, I recommend you buy this book. If it is later than 2010 and it is not second edition or updated, ask around for a copy to borrow. I guess I am a bit of a Gillis fan, I only recycled his Get the Message from 2004 last month.Securing the Borderless Network: Security for the Web 2.0 World OverviewSecuring the Borderless Network: Security for the Web 2.0 WorldTom GillisSecuring the Borderless Network reveals New techniques for securing advanced Web 2.0, virtualization, mobility, and collaborative applicationsToday's new Web 2.0, virtualization, mobility, telepresence, and collaborative applications offer immense potential for enhancing productivity and competitive advantage. However, they also introduce daunting new security issues, many of which are already being exploited by cybercriminals. Securing the Borderless Network is the first book entirely focused on helping senior IT decision-makers understand, manage, and mitigate the security risks of these new collaborative technologies. Cisco® security technology expert Tom Gillis brings together systematic, timely decision-making and technical guidance for companies of all sizes: information and techniques for protecting collaborative systems without compromising their business benefits. You'll walk through multiple scenarios and case studies, from Cisco Webex® conferencing to social networking to cloud computing. For each scenario, the author identifies key security risks and presents proven best-practice responses, both technical and nontechnical. Securing the Borderless Network reviews the latest Cisco technology solutions for managing identity and securing networks, content, endpoints, and applications. The book concludes by discussing the evolution toward "Web 3.0" applications and the Cisco security vision for the borderless enterprise, providing you with a complete security overview for this quickly evolving network paradigm.

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The Rough Guide to Cloud Computing (Rough Guide Reference Series) Review

The Rough Guide to Cloud Computing (Rough Guide Reference Series)
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The Rough Guide to Cloud Computing (Rough Guide Reference Series) ReviewThis is a nice little book about applications on the cloud that you can use.
I wanted a book about how to put my application on the cloud for others to use. That is not what I got. If I had read the description a bit closer I would have realized what the book is about. It is about 100 programs or services out there that you can use as an end user.
I rated it 4 stars because it does what it sets out to do reasonably well. I will learn something as I read it, just not what I need to know at the moment.The Rough Guide to Cloud Computing (Rough Guide Reference Series) Overview"The Rough Guide to Cloud Computing" is your essential 'how to' guide for taking your life online, sharing 100 websites that will change your life forever. This guide takes a practical view at the phenomena of 'cloud computing' - in simple terms, computing that takes the focus away from applications that live on home PCs and instead puts it all online. This guide will teach you how to use these tools to become more productive, find new ways to work and, of course, play online in this ever changing digital age. Written for novices and experts alike this jargon-busting guide will teach you how to stay in sync so that your contacts, emails, bookmarks and calendars are always at your fingertips. Discover how to keep in touch with friends using Google Docs, Zoho Office, Twiddla and how to take your media online, sharing snaps on Flickr and discovering new music with Spotify and Last.fm. Rely on tips and tricks for protecting precious data online and avoiding getting scammed. Find the coolest Cloud tools including using Remember The Milk to plan your days and discover how to scrapbook your life with Evernote."The Rough Guide to Cloud Computing" will help you find your feet, and keep a cool head, in the Cloud.

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The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking Review

The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking
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The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking ReviewFour signs that you are seriously behind the Internet-driven times: 1) You type "www" in front of Web addresses, 2) You think "geek" is a term of derision, 3) You subscribe to TV Guide and 4) You have a landline. If these descriptions fit you, then you will find Maria Azua's book eye-opening. She describes online developments such as wikis, cloud computing, crowdsourcing, widgets, social bookmarking, folksonomies, avatars and all the rest - and explains what they can do for your business. However, if you are already an experienced social networker, Azua's guide will be a review of familiar information. getAbstract recommends this book to businesspeople who are feeling mystified by the Internet - that is, anyone who needs to update his or her Web skills. Online, it's a new world. Azua's book provides a good map.The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking OverviewHarness the Power of Social Networking to Promote Innovation and Drive GrowthA treasure trove of strategic and tactical insights for the business leader

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Pro Hadoop (Expert's Voice in Open Source) Review

Pro Hadoop (Expert's Voice in Open Source)
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Pro Hadoop (Expert's Voice in Open Source) ReviewThe reason why I say this book's still a Good Buy is because Jason Venner has used Hadoop in several scenarios, and this book contains a lot of practical and time-saving tips on what mistakes to avoid or how to troubleshoot problems, making it an especially good book for Hadoop newbies. His materials on Testing and Debugging MapReduce Applications are also a value-add.
Chapter One provides detailed instructions on how to install Hadoop and how to run a test to verify that everything went fine. The author mentions that Hadoop 0.19 works best with Sun's JDK 1.6 and that although Hadoop will work on Windows with Cygwin installed, you have to be careful when specifying file paths.
Chapters Two and Three introduce basic concepts pertaining to MapReduce Jobs and Multimachine Clusters, respectively, and how "master" and "slave" nodes are configured. Chapter Four teaches you how to install, configure, and troubleshoot Hadoop Distributed File System.
Chapters Five and Six provide tutorials on the different types of inputs and outputs that a Hadoop MapReduce job can handle, and how to tune MapReduce jobs.
Chapter Seven is an excellent tutorial on how to unit test and debug MapReduce jobs, while Chapter Eight discusses more advanced MapReduce techniques for addressing more complex application requirements.
Chapter Nine walks you through the evolution of a (somewhat boring) real-world application, discussing rationales behind design changes, etc. Chapter 10 provides a few descriptive paragraphs each for various projects related to Hadoop (e.g., Pig, HBase, Mahout, ZooKeeper,etc). Finally, Appendix A is a detailed discussion of the JobConf API, JobConf being the object that controls information relating to a MapReduce job.Pro Hadoop (Expert's Voice in Open Source) OverviewIt's a very safe bet that cloud computing interest increases and in fact, a near certainty. A recent estimate from Merrill Lynch suggested a $95 billion annual market by 2013. Hadoop is at the center of cloud computing: it is one of the most searched-for, documented, and prevalent form of cloud computing data access, and even in its pre-final form is already rich enough to support a consulting business model. Anyone wishing to investigate an enterprise-level cloud computing solution will need a Hadoop book to at least investigate the possibilities.Hadoop is one of the tools that's driving today's developers to build tomorrow's Software as a Service (SaaS)-based and driven Internet applications, invested in by Yahoo, Microsoft, Google, Amazon and more. With Hadoop, developers can build tomorrow's data centers, or the next 'Microsoft Office" or 'Google Apps" - applications that are fully hosted on the Web, not the desktop - and much more.Pro Hadoop will be the first to market with a professional guide and reference to getting up to speed with using, developing and working with Hadoop, an open source Java-based cloud computing framework and platform backed by Yahoo. This book will likely time with Hadoop 1.0 release in June 2009, also around JavaOne, the world's largest Java conference at around 15,000 attendees on average.

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The Next Wave of Technologies: Opportunities in Chaos Review

The Next Wave of Technologies: Opportunities in Chaos
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The Next Wave of Technologies: Opportunities in Chaos ReviewThe next wave of Technologies is a very rich, and up to date, source of information. Chances are the reader has already heard, read and possibly work with some of these technologies. And of course we can always search for information on the internet. But this book bundles it all together in a consistent and comprehensive way. It also provides information that one can use as a starting point to investigate further. This book will also serve as an excellent reference book.
Next to describing and explaining the technologies, the reader gets an insight on:
- when and how these technologies and concepts, evolved to there current status
- benefits, costs, risks, limitations, and challenges
- who are (current) players (form vendor- as well as user and customer side)
- role and strategies of vendors/suppliers, and customer/user expectations
- impact on organizations
- best practices, key factors, models and frameworks
- development, management and deployment
- references to specific research done, literature, articles, whitepapers etc. (can serve as point for further study)
Phil Simon has done a great job in bringing together 15 other authors and there knowledge and expertise to form this excellent bundle of information. Each author writes a chapter on his/her specific area of expertise. One of the things I like of books written by different authors, is that each chapter has a bit different writing style, which to me makes it more interesting to read. Every chapter is written with a bit different style, while still maintaining an overall general structure. Nicely done!
Each chapter ends with a summary and a `next steps' section. The `next steps' section is intended to help the reader think about steps he/she can take when considering using, or is already using, the specific technology in their organization.
The book is structured in 4 parts:
Part1 - Introduction, Background and Definitions
Part2 - Architecture, Software Development, and Frameworks
Part3 - Data, Information, and Knowledge
Part4 - Management and Deployment
Part5 - Conclusion
the chapters are:
Part-1
Ch1 - The changing Landscape of Business and Technologies
Ch2 - How the Game has changed
Ch3 - The role of IT in an Enterprise 2.0 World
Part-2
Ch4 - Cloud Computing
Ch5 - Opens Source: The War that both Sides Won
Ch6 - Software as a Service
Ch7 - Service Oriented Architecture
Ch8 - Managing Mobile Business
Ch9 - Social Networking
Part-3
Ch10 - Enterprise Searc and Retrieval
Ch11 - Enterprise 2.0 Business Inteligence
Ch12 - Master Data Management
Ch13 - Procurement in Chaos
Part-4
Ch14 - Agile Software Development
Ch15 - Enterprise Risk Management
Ch16 - Implementing Open Source Software
Ch17 - Global Engineering
Ch18 - Enterprise 2.0 IT Project Failure
Ch19 - Readying the troops for Battle
Ch20 - Sustainability and Green IT
Part-5
Ch21 - Finding Opportunity in Chaos
That's it for my review. I hope it gives an insight of what to expect from the book.
Thansk fo reading the review.
*********The Next Wave of Technologies: Opportunities in Chaos OverviewYour all-inclusive guide to all the latest technologies
Providing you with a better understanding of the latest technologies, including Cloud Computing, Software as a Service, Service-Oriented Architecture (SOA), Open Source, Mobile Computing, Social Networking, and Business Intelligence, The Next Wave of Technologies: Opportunities from Chaos helps you know which questions to ask when considering if a specific technology is right for your organization.
Demystifies powerful but largely misunderstood technologies
Explains how each technology works
Provides key guidance on determining if a particular technology is right for your organization
Contains contributions from experts on Cloud Computing, Service-Oriented Architecture (SOA), Software as a Service (SaaS), Open Source, Mobile Technologies, Enterprise Risk Management, Social Media, Business Intelligence, and more

More of a management text than a technical guide, the book is designed to help your organization better understand these exciting new technologies and their potential impact. The Next Wave of Technologies: Opportunities from Chaos will help you determine if your organization is ready for a specific technology, how to prepare for its successful adoption, how to measure success, and the key risks and red flags to recognize.

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Dot Cloud: The 21st Century Business Platform Built on Cloud Computing Review

Dot Cloud: The 21st Century Business Platform Built on Cloud Computing
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Dot Cloud: The 21st Century Business Platform Built on Cloud Computing ReviewTechnology tools can fundamentally change how we do things, both in
business and in our personal lives. For example, the advent of the
spreadsheet changed how business people keep track of things,
email changed how we could communicate with one another, and the Web
revolutionized how we could communicate with the world at large.
Technology changes, businesses adapt. Some business exploit new technologies and disrupt their industries. Some businesses keep their heads in the sand and get left behind. Though you've no doubt heard of clouding computing (it's all over the press these days) what you may not realize how cloud computing is going to change the way you work and the way you do business.
This book isn't for geeks, it's for business people who want to know how cloud computing will facilitate new breakthroughs in business innovation, how work gets done in organizations, how companies will interact with each other in value chains, and what we now call `management' will change. One of my favorite chapters is The End of Management, which is about unleashing human potential in organizations. If you are in some way responsible for the success of your company, you should read this book. If you are a CEO or CIO, you should definitely read this book.
Dot Cloud: The 21st Century Business Platform Built on Cloud Computing OverviewShift happens. The unexpected matters. Remember how the retail book industry was slow to grasp an understanding of the Internet before it got ''Amazoned?'' Well, here we go again, only this time the shift could be even greater, and it's happening in the midst of economic turmoil. Right now, there's something in the air, something really big. It's so big that to many it's hidden in plain sight. To others it's as clear as seeing a cloud in the sky. In fact, that something is indeed the Cloud, the 21st century business platform.
Just as it was with that new-fangled ''Internet'' thing a decade ago, the Cloud and the technologies of Cloud Computing suffer from confusion and hype. And pat definitions won't do when it comes to understanding these two new buzzwords. But, as they are game-changing phenomena, business leaders--and the rest of us--must gain an understanding of what these terms really mean and how they will affect us, just as much as the Internet affected us all. In Dot.Cloud business strategy expert and former CIO, Peter Fingar, explains the main ideas of Cloud Computing in lay terms. Peter also does some old-fashioned reporting to bring together the ideas of the movers and shakers who are actively building the Cloud.
But this is not a technical book about Cloud Computing technologies; it's a business book. It's about what the Cloud portends for business ... about transformation in the ways companies are managed ... about business models for the 21st century. It's about how companies carry out their work in the Cloud instead of office buildings and skyscrapers, and how they manage their business processes in the Cloud. It's also about human interactions in the Cloud, and about the end of management and the rise of self-organizing, self-managed ''Bioteams.'' Even more, it's about unlocking human potential in business, about unleashing passion. All this points to your company's future, and your future, set in the context of the biggest economic downturn since World War II. So ultimately, it's about lighting a fire in you.
According to Jim Sinur, Vice President of Gartner, ''To say that we are living in interesting times is an understatement, and Peter has captured the essence of how business will work going forward. Dot.Cloud is both visionary and realistic in that each of the pieces of the vision have working examples today, but not woven together like in this writing. The goal of the virtual business platform is not just a dream, but attainable once all the contributing pieces are brought together. Peter brings them together here in a way that will work under any number of situations, across just about any industry.''
Gregory Simpson, Chief Technology Officer of GE, remarked, ''Dot.Cloud isn't just about the Cloud; it's really about embracing change in the workplace. It pulls together elements of Web 2.0, BPM and other dreaded three-letter acronyms, as well social and economic trends, to give you a vision for how harnessing the Cloud can transform the way your company works. Peter's unique ability to pull all of these concepts together in an understandable fashion make this a business book for the future, and the future is now!''

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The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) Review

The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services)
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The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) ReviewHaving read an advance copy of Vinnie Mirchandani's The New Polymath, I have to say that it is a riveting read. It's SuperFreakonomics for us technophiles. Because, for better or worse, The New Polymath (who can be thought of as a modern Leonardo da Vinci) must also be an IT guru ... as it is information technology that is paving the way for a new generation of polymaths that have access to unprecedented levels of information across disciplines.
Rather than tell you that this fresh and inviting (Benjamin Fried, CIO Google) book is filled with incredible examples of passionate entrepreneurs (Marc Benioff, CEO [...]), that I am inspired by this book (Maynard Webb, CEO LiveOps), or that Mirchandani is one of the few technology analysts to realize that technology doesn't come in neat bundles anymore (Thomas H. Davenport, President's Chair Babson College), I'm going to talk about The New Polymath's ten rules for success which pop out at you if you read between the lines.
Why? One of the Polymath's chronicled in Vinnie's masterful manuscript is Brian Sommer, technology consultant extraordinaire of TechVentive and renowned ZDNet blogger, who asks "where are the 10 commandments for technology" as he struggles with the challenges of cyberethics that few dare to address. It's a good question, and one that I believe we are not yet ready to answer. Which leads me to ask, "how do we get there"? Well, the first step is to obviously become learned, and successful, polymaths well equipped to ask, and debate, the question. To this end, we need a guide ... a guide that, if you dig deep, is found within Vinnie's terrific tome. To get you on your way, and to inspire you to (pre) order your own copy of The New Polymath, I give you:
The New Polymath's Ten Starting Rules for Success
(because, in reality, there are more than ten ... but these are the biggies).
(01) 1-1-1
Adopt [...] 1-1-1 model: 1 percent employee's time; 1 percent equity; 1 percent product donation. A true Polymath operates in his community, not out of it, and makes a difference.
(02) 80 for 20
Aim for solutions that deliver 80% of the value of previous solutions for only 20% of the price. A new Polymath is about true innovation, not overstated renovation.
(03) Invisible UI
If your product requires a manual, it's not a product at all. A true Polymath produces solutions with UIs so seamless and so obvious that no manual is needed.
(04) Traceability
Every component can be traced back to the source ... even if it's software. (And if it is software, every data element can be traced back to the source.)
(05) Keep Score
Polymaths are responsible and drive for sustainability ... to the point where they keep track of how well they are doing and how much better their inventions are compared with predecessor technology. If it's not more environmentally friendly (and more cost effective, because true green keeps more green in your wallet), it's not revolutionary.
(06) Semantics
It's the age of "big data", and to make sense of it all, we need to find the data that is relevant to us.
(07) Decisions, Not Data
Because, in the end, the entire point of finding the semantically relevant data is to enable us to make better decisions than we could before.
(08) Adopt the "Shamrock" It's Lucky for a Reason
A "shamrock" organization, as envisioned by Charles Handy, is one that encompasses "core management, a long-term but contractual talent pool, and a transient, flexible workforce". We are in the age of networked person, who is used to working on the move, and tomorrow's polymath's will be flexible at the core.
(09) TiaS
Technology-is-a-Service. A Polymath moves beyond SaaS (Software-as-a-Service) and TaaS (Technology-as-a-Service) and embraces the concept that, like power and water, information technology must be delivered only as a service in the world of tomorrow. Just like the utilities deliver our power and water, tomorrow's technology enterprises will deliver our apps, data, and information on-demand as that is what is needed for businesses to truly reach the next level of operations, as technology is not the core competency of most businesses that make use of it today.
(10) The Turing Oath
Brian Sommer notes that we need a Hippocratic Oath for technology, and I agree. We all need to agree to respect and uphold the privacy of our users and their data to the utmost above all else. And I'm calling that the Turing Oath, after Alan Turing who gave us the first test to determine whether a machine had reached intelligence (and, would thus, need to be instilled with ethics from the get go ... and, hopefully, the the three laws of robotics.)
I strongly encourage you to read Vinnie's groundbreaking debut into the world of publishing (other than his prolific blogging over the years over on Deal Architect and New Florence. New Renaissance.) and do what it takes to become The New Polymath. The world of tomorrow needs you, and in fact, so does the world of today. If, like the polymaths chronicled in this book and Nathan Myhrvold (who was the cloth the new polymaths chronicled in the book were cut from), I encourage you to join the Humanitarian Technology Challenge. The world needs you!
This review was originally published on Sourcing innovation at:
[...]The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) OverviewPraise for The New Polymath"Bravo! In a work that's fresh and inviting, Mirchandani shares withus his case studies in innovation and creativity. It's no small ironythat the 'IT revolution' has created a technology industry that all tooeasily falls back on bromides and received wisdom. Mirchandani inspiresus to return to IT's roots, with the transformative power that comesfrom putting technology innovation in service to business and society."--Benjamin Fried, CIO, Google, Inc. "At DeVry Education, we are focused on the next-generationworkforce that will build the Polymath enterprises of tomorrow. So,it's good to see the book touch on such a wide range oftechnologies--from cloud computing to emerging medicine--that are shapingour curriculum. We are always looking for innovation, including onlineclasses and instructional labs, and this book has got us thinking innew directions."--Daniel Hamburger, President and CEO, DeVry Inc. "In this fascinating book, Mirchandani, himself an example ofthe new breed of Polymaths that he defines, brings into a sharp focusexactly what has been achieved by those who have the remarkable abilityto combine and mix technology elements. An excellent read on multiplelevels: to learn from; to be entertained by; and most of all, to leaveyou wondering what you could personally achieve."--Andy Mulholland, Global Chief Technology Officer, Capgemini "A brilliant read. In order for individuals and companies tofully maximize new century opportunities--and stay abreast of aconstantly morphing technological frontier--Mirchandani not only givesexamples of the Polymath framework, but concrete evidence forsuccessful leveraging. Thanks to technology, we can all be Polymaths ifwe open our minds to the possibilities. Consider this book your guide--Ithink da Vinci would be proud."--Linda Avey, cofounder, 23andMe

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Code in the Cloud (Pragmatic Programmers) Review

Code in the Cloud (Pragmatic Programmers)
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Code in the Cloud (Pragmatic Programmers) ReviewThis book is not for experienced developers. It is not for inexperienced developers either. The only way I can rationalize this book is by imaging how the author is holding a hand of a very young child guiding him through the development of the child's first web page. It is really very frustrating. The writing is lucid and clear. Everything is covered. The book even has a chapter on CSS. The breadth of the book is very good, but the depth is so shallow, I can't help shaking my head. If you have been developing web apps for any length of time, you have nothing to learn from this book.
Often times I read reviews on Amazon about books that have great content, but are poorly produced. This book is the exact opposite. It is well produced, well written, but its content is worthless. I'm giving it 3 stars because I can't deny that there may be audience out there for this book - very very inexperienced developers just starting out. Maybe they will find it useful.Code in the Cloud (Pragmatic Programmers) Overview
One of the most exciting recent changes in the computing world is cloud computing. Cloud computing is a dramatic shift in how applications are developed and used---and even in what applications are. With cloud computing, developers are no longer building applications that run on a user's desktop computer. Instead, they're building services on the network that can be used by thousands of users at the same time. Cloud services are an exciting opportunity for developers: the cloud is a platform for creating services, a new kind of application that can reach more users, and provide those users with more capabilities than a desktop application ever could. Building applications as cloud services also makes them scalable: cloud applications can easily and smoothly adapt from running on a single computer for a single user to running on thousands of computers for millions of users.Code in the Cloud will teach you what a cloud service is, and how it differs from traditional applications. It will show you how to build a cloud service, taking advantage of the services that AppEngine makes available to you, using iterative development of a simple application to guide you through the different aspects of AppEngine development, using either Python or Java. Through the process of working on a simple application, you'll learn about how to build an application as a service; how to manage persistent data using AppEngine; how to build dynamic, interactive user interfaces that run in a user's web-browser; how to manage security in a web application; and how to interact with other services running in the AppEngine cloud.


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Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) Review

Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice)
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Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) ReviewI want to be fair here. I bought this book not to read hype on what looks like an emerging technology, albeit massively overhyped but, rather, to read about legal and business issues that might moderate its acceptance. To be fair, I will return to give my appraisal after I have finished but I was forced to share this so as to, perhaps, give pause to others interested in buying this book. I've seen webinars that refer to cloud computing as 2-10 technology, massively hyped for 2 years and will take the next 10 for the industry to sort out where it fits (and maybe more importantly where it does not.
The first two glaring take-aways I've seen in this book is 1) the mashing of social web to cloud computing, vis-a-vis considering MySpace, FaceBook, and other social web sites as examples of cloud computing, they are not; 2) the notion that end users will be writing their own programs in the clouds vs. the, since the dawn of software development, programmer (or more recently developers) writing the programs, tech writers writing the documentation, marketeers hyping the program and end users buying or using, with embedded ads, the software. Both of these are orthogonal to 'cloud computing'. While it may be someday, in a "Battlestar Gallactica" age end users may speak to their computer in whatever language they speak and tell it what they'd like it to do. For now it takes specialized training and while the computer languages used are different syntactically from those used in the '60s and '70s, fundamentally they are not different at all. Of course someday maybe everyone will be flying their cars to work and to play. On your next flight anywhere, tap the pilot and ask him how much specialized training he's had in order to taxi a plane, much less leave the ground and return it in one piece to where ever they said they would land it.
The authors talk about computing being a utility as electricity providers (or cable providers) yet they also talk about global compute clouds. Are there global utility companies? They talk about replacing NetBeans, Eclipse, Microsoft Visual Studio (IDEs) with some Utopian ephemeral global software development environment where the tools and end products exist virtually in some ether. None of that has to do with IT Governance and Security much less Amazon, Terramark, Eucalyptus, RightScale, or CloudSwitch. Where they have another 10-11 chapters I withhold final judgment but I felt I owed it to others innocently looking for a good source of information, not hand-waving on this subject. Just as with any emerging technology or software development language there are plenty of people that emerge from the woodwork to write a book on it, totally independent of their experience with it. Confusing Cloud Computing and Web 2.0 is not going to garner confidence. If unwary readers do not discover this until after they have purchased the book, it will not make any difference.
As a professional software developer I can tell you provisioning an image for execution in the cloud is more intensive than provisioning a bare metal server. End users are not going to be doing anything more than issuing a run command on a pre-existing image.
Here is my take: Running your business at an undisclosed facility managed by Amazon (or others) is no more cost effective than running your business out of a service center was in the 70's or 80's. If you don't physically control the data, you don't physically control access to it either. Nowadays you are under legal obligation to do so. I spent the money on this book hoping there was more substance to the security, privacy, and governance aspects of cloud computing than I just summarized.
Since one of the authors has decided to launch personal attacks on me, I will continue with my review with Chapter 3. I didn't really pick up on this in chapters 1 and 2 but I am now concerned about who edited this book. Even at the high school level children are taught to never ever cite Wikipedia for their references. I noticed the bulk of the footnotes cited are wikipedia. Since the source of information found on Wikipedia is unknown, its validity is also unknown. The professional standard for citations are peer reviewed sources. By using these there is a level of confidence a claim made, by virtue of it's citation is likely of high quality.
An assertion, I believe, made several times, and characterized on pg 52, "The new mantra of 'the browser is your operating system...browsers have become the ubiquitous operating systems for consuming cloud services". I would call to the reader's attention in any legitimate Computer Science source the definition of an operating system. Internet Explorer is not an example of an operating system. Furthermore, services, clouded or not, where the Internet browser is the user interface (UI or GUI in this case), are but one type of solution space, often characterized as LAMP or Linux, Apache, MySQL, and PHP. This is totally independent of cloud anything. I contend whenever one writes a book (or publishes one) there are two axises of importance, the first being is the material relevant to the topic and is the material factually accurate. While one might chose to host multiple web containers in the 'cloud' to take advantage of the elasticity of the cloud for scaling up and down with volume, another pervasive class of problem that takes place in a cloud-like environment is compute scaling, such as can be seen in grid computing. In this space a problem may arise where 100 or 1000 processors are required to solve a compute intensive problem but only for a few hours. This, as opposed to 24x7x365, is an excellent usage of public cloud (burst mode). To the extent the author is, thus far, focusing on web based interaction with the cloud he calls out but never elaborates on why there is any more vulnerability for a web container hosted at an Amazon secure facility, for instance, than there is within one's own perimeter. The threat vector is port 80 or port 8080. Of course, if there really is one, the obvious solution is to use off port, two phase SSL, where both the client side and server side are digitally authenticated and encrypted and host the open (proxy) website(s) within your perimeter. In either case the DoS attack on port 80 or 8080 is independent of the location of the web container. Isn't that correct Tim?
In chapter 3, pg 52, "Using hijacked or exploited cloud accounts, hackers will be able to link together computing resources to achieve massive amounts of computing without any of the capital infrastructure costs". Really? what about the account owner seeing running instances on their accounts they aren't using? How long does it take for a credit card owner or provider to realize an account is being misused? There is an easier vector for this, they are called bots and have been around for years. One need but Google the program Asphyxia. If you, for any decision, had a choice of hard vs. easy...which do you think a hacker would take?
In chapter 3, the author discusses type 1 and type 2 hypervisors. This is something of an arcane distinction but he refers to Xen as type 1, bare metal. This actually is incorrect as Xen is hosted by an operating system meaning it is not bare metal [...]. The authors spend much time on Xen, which is relevant from the perspective of security attacks against it but in that vein not a single mentioned, that I have found, is made of KVM which is part and parcel of all remotely recent versions of Linux from, I believe 2.6.20 and up. Ubuntu Enterprise Cloud is based on KVM, as is RedHat's virtualization and cloud family. But, this is why they make second editions.
Another assertion the authors make in chapter 3 (pg 59), "Security requirements such as an application firewall, SSL accelerator, cryptography, or rights management... are not supported in a public SaaS, PaaS, or IaaS cloud". Huh???? I refer the reader to Amazon's VPC, Intel's Service Gateway, SELinux, UFW. That is simply a patently false statement. Of course you can host your applications on an instance of an image configured with SELinux in enforce mode, fully firewalled, with no open connections on unsecured ports, and be quite secure. However, if this book was written in 2008 only to be published in early 2009 this may have been a more true statement then. However few people knew what cloud was in early 2009 and the entire field has rapidly evolved since the authors wrote this book. This is why it is necessary for authors, and publishers, to maintain an errata site, perhaps in the cloud, where corrections and retractions to, best case dated, worst case patently false, statements can be made. Intel, by the way, is also producing encrypting NICs (network interface cards).
While I still subscribe to my previous comment about if you don't control your data you don't control who has access to it, I do have an addendum to it. Cloud computing is a rapidly evolving field. A book, written by anyone, 2 years or more ago on cloud computing is, almost by definition, wrong or highly questionable. Technology simply moves faster than publishers generally do. If you have data that you don't want to or, legally, can not share it, in all likelihood, does not belong in a public cloud. If you are risk averse, it does not. If you are risk tolerant then the decision should be dependent on talking to vendors, cloud and operating system (no, not web browsers). What are the cloud vendor's SLA, what is the insurance on data breaches, what is the state of the art vis-a-vis SELinux, encrypting NICs, encrypted databases, the cloud vendor's physical security, software security, etc. Who had physical access to software keys?
We are a long way from the George Jettson world. In our lifetime people won't be flying their cars to work. Provisioning of data...Read more›Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) Overview
You may regard cloud computing as an ideal way for your company to control IT costs, but do you know how private and secure this service really is? Not many people do. With Cloud Security and Privacy, you'll learn what's at stake when you trust your data to the cloud, and what you can do to keep your virtual infrastructure and web applications secure. Ideal for IT staffers, information security and privacy practitioners, business managers, service providers, and investors alike, this book offers you sound advice from three well-known authorities in the tech security world. You'll learn detailed information on cloud computing security that-until now-has been sorely lacking.

Review the current state of data security and storage in the cloud, including confidentiality, integrity, and availability
Learn about the identity and access management (IAM) practice for authentication, authorization, and auditing of the users accessing cloud services
Discover which security management frameworks and standards are relevant for the cloud
Understand the privacy aspects you need to consider in the cloud, including how they compare with traditional computing models
Learn the importance of audit and compliance functions within the cloud, and the various standards and frameworks to consider
Examine security delivered as a service-a different facet of cloud security


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Cloud Application Architectures: Building Applications and Infrastructure in the Cloud (Theory in Practice (O'Reilly)) Review

Cloud Application Architectures: Building Applications and Infrastructure in the Cloud (Theory in Practice (O'Reilly))
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Cloud Application Architectures: Building Applications and Infrastructure in the Cloud (Theory in Practice (O'Reilly)) ReviewAll it talks about is Amazon's EC2, S3, MapReduce. It does not talk about "Application Architecture". It does not have ideas about how to break up traditional programs into MapReduce paradigm. It should be called Cloud Operations Architecture. If it was named by that title, I'd give it 5 stars. The book itself is not bad, but it will get obsolete very quickly due to its specificity to Amazon.
subtitle should be :Building Applications and Infrastructure in Amazon CloudCloud Application Architectures: Building Applications and Infrastructure in the Cloud (Theory in Practice (O'Reilly)) Overview
If you're involved in planning IT infrastructure as a network or system architect, system administrator, or developer, this book will help you adapt your skills to work with these highly scalable, highly redundant infrastructure services. While analysts hotly debate the advantages and risks of cloud computing, IT staff and programmers are left to determine whether and how to put their applications into these virtualized services. Cloud Application Architectures provides answers -- and critical guidance -- on issues of cost, availability, performance, scaling, privacy, and security. With Cloud Application Architectures, you will:



Understand the differences between traditional deployment and cloud computing
Determine whether moving existing applications to the cloud makes technical and business sense
Analyze and compare the long-term costs of cloud services, traditional hosting, and owning dedicated servers
Learn how to build a transactional web application for the cloud or migrate one to it
Understand how the cloud helps you better prepare for disaster recovery
Change your perspective on application scaling

To provide realistic examples of the book's principles in action, the author delves into some of the choices and operations available on Amazon Web Services, and includes high-level summaries of several of the other services available on the market today.Cloud Application Architectures provides best practices that apply to every available cloud service. Learn how to make the transition to the cloud and prepare your web applications to succeed.


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Cloud Computing For Dummies Review

Cloud Computing For Dummies
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Cloud Computing For Dummies Reviewbut for a few extra dollars you can get much better bang for the buck. Hurwitz has made a great improvement over her SOA book. Cloud Computing for Dummies is well organized and keeps to the mainstream of current thought on the subject. All the same it is superficial and padded with questionable and obsolescent details such as pricing structures that were copied from vendor sites.
You'll find Cloud Computing Explained (Rhoton) is easier to read and describes what cloud computing involves more thoroughly. Cloud COmputing and SOA Convergence (Linthicum) presents SOA and how it relates to cloud computing very well. That's important because architecture is key to cloud computing. Cloud Application Architectures (Reese) has a narrow Amazon focus but some of his discussion of resilience applies generally. You'll also want to look at Cloud Security and Privacy (Mather). There is no way you can implement cloud services without a careful look at data security issues.
The bottom line is that cloud computing is a vast subject. If you are serious about it and want to understand every aspect of it then you have to dish out a handsome sum and get at least four books. On top of that there are special focus books on each of the service providers that could be pertinent depending on which services you choose. You can get detailed information online and in the blogosphere but it's not as easy as reading it in a book.
If you are on a tight budget and just want to skim the headlines this book may be just right for you. Elseways I advise further research.Cloud Computing For Dummies Overview
The easy way to understand and implement cloud computing technology written by a team of experts

Cloud computing can be difficult to understand at first, but the cost-saving possibilities are great and many companies are getting on board. If you've been put in charge of implementing cloud computing, this straightforward, plain-English guide clears up the confusion and helps you get your plan in place.
You'll learn how cloud computing enables you to run a more green IT infrastructure, and access technology-enabled services from the Internet ("in the cloud") without having to understand, manage, or invest in the technology infrastructure that supports them. You'll also find out what you need to consider when implementing a plan, how to handle security issues, and more.
Cloud computing is a way for businesses to take advantage of storage and virtual services through the Internet, saving money on infrastructure and support
This book provides a clear definition of cloud computing from the utility computing standpoint and also addresses security concerns
Offers practical guidance on delivering and managing cloud computing services effectively and efficiently
Presents a proactive and pragmatic approach to implementing cloud computing in any organization
Helps IT managers and staff understand the benefits and challenges of cloud computing, how to select a service, and what's involved in getting it up and running
Highly experienced author team consults and gives presentations on emerging technologies

Cloud Computing For Dummies gets straight to the point, providing the practical information you need to know.

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The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies Review

The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies
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The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies ReviewThis is the book trailer. Amazon has a video posting feature for certain books but, last I heard, it's only available for certain books at this point.The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies OverviewA small seafood restaurant attracts new customers with virtually no marketing budget. An iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.

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Cloud Computing Bible Review

Cloud Computing Bible
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Cloud Computing Bible ReviewAs technology advances, new buzzwords appear in the lexicon. Lately, we've been hearing more and more about "cloud computing." If you use Google Docs, Evernote, Dropbox, or web-based email, you're using cloud computing. According to Wiktionary.org, cloud computing is, "Computing in which services and storage are provided over the Internet (or `cloud')." Pretty simple, right? Maybe for us, as the user, but there are a lot of details that need to be worked out to create a cloud service.
This is where Cloud Computing Bible by Barrie Sosinsky comes in. If you're looking for a book that explains how to use some of the cloud services mentioned above, stop here. This is not a how-to book on specific applications or services. If, however, you're looking to create a cloud-based service, whether for public consumption or your own private company, then continue reading.
Cloud Computing Bible is divided into five parts: Examining the Value Proposition, Using Platforms, Exploring Cloud Infrastructures, Understanding Services and Applications, and Using the Mobile Cloud. Sosinsky goes into great detail explaining what cloud computing is and why it may or may not benefit a particular business. He discusses the architecture of building a cloud, how to address security, storage issues, and managing the cloud. In addition to these, and other topics, Cloud Computing Bible contains loads of diagrams, tables, screenshots, and web links to further explain points or to look up more information.
The only real issue I have with this book is the reading level listed on the back cover. I consider myself relatively technology savvy with reasonable intelligence, and much of the book was far beyond me. Classifying the reading level as Beginning to Advanced is a bit of a stretch. Someone with experience in programming or information technology (IT) would better appreciate everything Cloud Computing Bible has to offer. Intermediate to Advanced is more appropriate.
If you, or someone you know, is thinking of working with cloud computing, the Cloud Computing Bible would be a good starting point.
MyMac.com rating: 8 out of 10
*Original Review at [...]Cloud Computing Bible OverviewThe complete reference guide to the hot technology of cloud computing
Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you'll be using or implementing cloud computing.
Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps
This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable
Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use
Focuses on the platforms and technologies essential to cloud computing

Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.


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Developing with Google App Engine (Firstpress) Review

Developing with Google App Engine (Firstpress)
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Developing with Google App Engine (Firstpress) ReviewI was really looking forward to reading this book. I've been working with the Google App Engine from the first week it was released, but as a Python newbie, I still thought I'd get a lot out of a book dedicated to GAE development.
Unfortunately, the book doesn't go far enough beyond the Google online documentation to be useful. The book is thin, but it also uses an incredibly large font size throughout. It's like a junior high school student trying to stretch a book report to meet the teacher's page number requirement.
There are plenty of topics that warrant discussion but are strangely absent. Performance profiling and the performance of the datastore are topics that many developers are struggling with but the book says little or nothing on these topics, and others.Developing with Google App Engine (Firstpress) OverviewGoogle has been able to create a massively scalable architecture so that they can run their applications on literally hundreds of millions of machines without a hitch. Now they are making that technology available to the public in the form of Google App Engine. This book discusses what it takes to develop cloud computing applications using the GAE and walks you through the process of not only developing the applications but also deploying them.

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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) Review

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)
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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) ReviewAs a "CRM" consultant, it's been hard enough trying to bridge the gap between "CRM software" and what CRM really is. Paul explained the differences (operationally) in his first three editions (I read 1 and 3). While CRM successes have been on the rise, I've seen little change in the markets I work in. Do they fail? No. Do they exceed beyond everyone's wildest expectations? Absolutely not.
We have this problem, as people, that we want things the way we want them. Many businesses want software that solves their problems. Many customers now want businesses to change the way they are engaged. Can you see the problem? No? Then as a business owner, you really owe it to yourself to read this book because it will open your eyes. You'll start looking at your teenager's behaviors and realize that you're not selling to Barney Fife anymore.
And as for you CRM consultants (full disclosure, I'm one of them) you will see how much value you leave on the table each and every day you build a practice around "fields and screens". Yes, software is the answer -- to how to support processes that engage customers in totally new ways. CRM at the Speed of Light 4th Edition will paint a clear picture of the changes we face as business leaders and as consultants who hope to make our businesses, or our clients, more competitive in the loyalty game.
I didn't think I would see ways to bring Social CRM into the middle market arena. But now I see how the social customer is going to demand it. Maybe not tomorrow...but certainly by next week.CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) Overview
A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise.
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.
Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment.
Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations.
CRM at the Speed of Light, Fourth Edition, reviews the lat4est technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework.
Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller.
In addition to being the author of the bestselling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm focused on cutting-edge CRM strategic services; a founding partner of the CRM training company, BPT Partners, LLC, a training a consulting venture composed of a number of CRM luminaries that has become the certification authority for the CRM industry; co-chairman of Rutgers University's CRM Research Center; Executive Vice President of the CRM Association; and a Board of Advisors member of the Baylor University MBA Program for CRM majors. Paul was named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known for his work on the use of social media in CRM as tools for customer collaboration with a company. Currently, Paul lives in Manassas, Virginia, with his wife and five cats. You can reach him at paul-greenberg3@comcast.net, follow him on Twitter at www.twitter.com/pgreenbe, or join up with him on LinkedIn or Facebook.
Praise for CRM at the Speed of Light
"[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress
"With great insights, great stories, and great inforamtion, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business
"Web 2.0 hiot and Paul Greenberg couldn't resist telling us what it all means. Lucky for us. This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing."
"As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC
"Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant
"Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

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Beginning Java Google App Engine Review

Beginning Java Google App Engine
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Beginning Java Google App Engine ReviewI was very frustrated with my purchase and I was contemplating to write a review out of frustration. However, after I've seen the 5-star reviews from other users, I couldn't believe my eyes. One review was raving about the code samples (absolutely ridiculous) and then I saw one other reader leaving a comment for the review saying that he's been working on the sample code for weeks and still couldn't make it work and I can relate to that.
I pre-order this book from Amazon and when I start reading it, it was a total disappointment. I've been working on GAE/J for a while now and I bought this book specifically to learn more about Google Accounts. The example projects are not complete and it requires you to fill in the blanks to make them work. I've also looked at the other chapters and they lack in content. The book tries to give you overall, breadth-first view of the technology (as you would expect from a beginner level book), but while doing so it mentions about bunch of GAE topics, but fails on giving good coverage for that topic. Especially in chapter 4, when the author(s) talk about frameworks, they don't mention about gotchas on how to make these frameworks work at the first place, because if you're using Spring, BlazeDS and GraniteDS (or any other frameworks, you need to do certain tweaks to make these frameworks/technologies/APIs work with GAE, because some of the Java APIs are "black-listed" by the App Engine for the obvious reasons.
If you're a beginner, this is not a book for you. If you're advanced, then again this book doesn't give you enough in-depth information of the GAE/J topics. In conclusion, it's sad to say, but this book is useless! You can save money just by going to Google's App Engine website and find more up-to-date and complete information, because they keep changing/upgrading the SDKs for GWT and the App Engine almost every month.Beginning Java Google App Engine OverviewGoogle App Engine is one of the key technologies to emerge in recent years to help developers build web applications. A great number of the developers approach the App Engine are Java developers, and this title is especially focused for this large audience sector.

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Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop Review

Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop
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Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop ReviewI needed to set up Google Calendar, Docs, Mail and Groups for a small NGO, then train the principals in their use. Because many of the services are free, Google Apps provides a very cost effective alternative to commercial programs if you can live with the idea of someone else storing all of your data.
I had a copy of Google Apps for Dummies to work from, which was pretty good but I always like to reference from a couple of sources. So I got this book. I really like how each program is covered in good depth, with excellent instructions. Common gotchas are pointed out and work arounds are given.
The book even offers some ways of using your existing desktop programs in conjunction with Google Apps, some of which hadn't occurred to me. Coverage is also given to backing up your online data, which probably too few people bother with. Google is good but not infallible.
I have only one small problem with the book and that's because the question of whether or not to even use Google Apps for sensitive information is a good idea or not isn't really addressed. If you're dealing with trade secrets of other sensitive information an online or cloud computing service may not be the best choice.Google Apps Deciphered: Compute in the Cloud to Streamline Your Desktop OverviewGoogle Apps DecipheredCompute in the Cloud to Streamline Your DesktopUse Google Apps to Improve Productivity and Collaboration, Reduce Costs, and Eliminate Technology Hassles!Google Apps gives you virtually all the business and productivity software you need–all of it free, or available at extremely low cost. Because the suite of Google Apps runs on Google's network in the cloud, you avoid the hassles that go with desktop software. Getting started with Google Apps is easy–but if you want to make the most of it, you'll need expert guidance that Google's online help doesn't provide. Get all the help you need, right here.This is your start-to-finish guide to setting up Google Apps, migrating to it, customizing it, and using it to improve productivity, communications, and collaboration. Scott Granneman introduces every leading component individually, and shows exactly how to make them work together for you on the web or by integrating them with your favorite desktop apps. You'll find practical insights on Google Apps email, calendaring, contacts, wikis, word processing, spreadsheets, presentations, video, and even Google's new web browser Chrome. And, drawing on his extensive experience helping companies move to Google Apps, Granneman presents tips and tricks you simply won't find anywhere else. Coverage includes• Choosing the right edition of Google Apps for you• Setting up Google Apps so it will be easier to use and manage• Migrating your email, contacts, and calendars to Google Apps• Administering and securing Google Apps• Integrating Google Apps with other software and services• Leveraging Google Sites to collaborate across teams, organizations, or the entire world• Making the most of Google Talk voice calls and instant messaging• Implementing Google's office productivity tools, including Docs, Spreadsheets, and Presentations• Using policy management and message recovery to control and secure your messaging• Customizing efficient Google Apps Start Pages for you and your colleagues• Sharing important and useful videos with your colleagues• Maximizing the innovative features of Google's new web browser, ChromeSCOTT GRANNEMAN is an author, teacher, and entrepreneur with extensive experience in Google Apps migration, setup, and training. As Adjunct Professor at Washington University, he teaches popular courses on technology, security, and the Internet. A monthly columnist for SecurityFocus and Linux Magazine, he has authored four books on open source technologies, including The Linux Phrasebook. As a principal at WebSanity, he manages the firm's UNIX server environment, and helps develop its Content Management System, which is used by educational, business, and non-profit clients nationwide.www.1and100zeroes.com

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Getting Organized in the Google Era: How to Stay Efficient, Productive (and Sane) in an Information-Saturated World Review

Getting Organized in the Google Era: How to Stay Efficient, Productive (and Sane) in an Information-Saturated World
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Getting Organized in the Google Era: How to Stay Efficient, Productive (and Sane) in an Information-Saturated World ReviewThis book has helped me to consolodate alot of disparate documents and important resources and make them portable. Now I can go to one place and get all my international communications and documents organized. The book has saved me a huge amount of time. I also find the writing style to be personable and witty. The authors make some pretty complex concepts simple enough that my grandmother could understand it. I recommend this book to any who travels or lives in a foreign country with limited cloud computing resources and internet savvy.Getting Organized in the Google Era: How to Stay Efficient, Productive (and Sane) in an Information-Saturated World OverviewWhether it's a faulty memory, a tendency to multitask, or difficulty managing our time, every one of us has limitations conspiring to keep us from being organized. But, as organizational guru and former Google CIO Douglas C. Merrill points out, it isn't our fault. Our brains simply aren't designed to deal with the pressures and competing demands on our attention in today's fast-paced, information-saturated, digital world. What's more, he says, many of the ways in which our society is structured are outdated, imposing additional chaos that makes us feel stressed, scattered, and disorganized.But it doesn't have to be this way. Luckily, we have a myriad of amazing new digital tools and technologies at our fingertips to help us manage the strains on our brains and on our lives; the trick is knowing when and how to use them. This is why Merrill, who helped spearhead Google's effort to "organize the world's information," offers a wealth of tips and strategies for how to use these new tools to become more organized, efficient, and successful than ever. But if you're looking for traditional, rigid, one-size-fits-all strategies for organization, this isn't the book for you. Instead, Merrill draws on his intimate knowledge of how the brain works to help us develop fresh, innovative, and flexible systems of organization tailored to our individual goals, constraints, and lifestyles. From how to harness the amazing power of search, to how to get the most out of cloud computing, to techniques for filtering through the enormous avalanche of information that assaults us at every turn, to tips for minimizing distractions and better integrating work and life, Getting Organized in the Google Era is chock-full of practical, invaluable, and often counterintuitive advice for anyone who wants to be more organized and productive–and less stressed--in our 21st-century world.From the Hardcover edition.

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The Big Switch: Rewiring the World, from Edison to Google Review

The Big Switch: Rewiring the World, from Edison to Google
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The Big Switch: Rewiring the World, from Edison to Google ReviewNicholas Carr's latest book The Big Switch is not the book that many would expect, in fact its better. Carr, who made his fame by making the assertion that IT doesn't Matter and then asking the question Does IT matter? deals with this subject for about 10% of the book. The remainder concentrates on Carr's looking forward to business, society, politics and the world we are creating. It's a welcome switch as it enables Carr to discuss broader issues rather than hammering on a narrow point.
The net score of three stars is based on the following logic. This book gets four stars as it's is a good anthological review of broader issues that have been in the marketplace for some time. It loses one star because that is all it is, a discussion, without analysis, ideas, alternatives or business applications the book discusses rather than raises issues for the future.
Ostensibly the big switch is between today's corporate computing which has islands of individual automation to what Carr calls the world wide computer - basically the programmable internet. Carr's attempt to coin a new phrase - world wide computer, is one of the things that does not work in this book. It feels contrived and while the internet is undergoing fundamental change, the attempt at rebranding is an unnecessary distraction.
Overall, this is a good book and should be considered as part of the overall future of economics and business genre rather than a discussion of IT or technology. Carr is an editor at heart and that shows through in this book. 80% of the book is reviews and discussions of the works of other people. I counted at least 30 other books and authors that I have read and Carr uses to support his basic argument.
The book's primary weakness is in its lack of attention to business issues, strategies and business recommendations. As an editor, it's understandable that Carr would not know first hand how to run a company. But I would have expected a more balanced analysis of the issues. Carr almost exclusively talks with companies that are vendors of this new solution - the supply side. He is a booster for Google - not a bad thing in itself - but something that leaves the book unbalanced. Without case examples, a discussion of business decisions, and alternatives - the book is too general to be something to organize my company's future around.
As an anthology about technology's influence on the future it's pretty good. The book does not deliver on groundbreaking new ideas that will drive strategy - particularly not for people who have followed the development of the internet. If you have read Gilder, Negroponte, Davenport and Harris, Peters, Lewis, Tapscott, among others, then you will recognize many of the ideas in this book.
Carr's book is in fact a prime example of the future world he describes where individuals garner attention, form a social group and then extract value from that group. Carr garnered attention with IT Doesn't Matter, used that to polarize the business community into IT supporters and detractors - creating even more attention, and finally extracting value from the group in the form of speaking engagements and this book. So Carr has made the big switch and it is from traditional media to a new attention driven economy. (Read Davenport and Beck's book Attention Economy if you want to understand more)Chapter by Chapter Review
The book is divided in to two parts. The first uses historical analysis to build the ideas that the Internet is following the same developmental path as electric power did 100 years ago. This idea is one of Carr's obsessions and featured throughout his writing. The second section discusses the economic, social and other issues associated with the Internet becoming the platform and marketplace for commerce.
Chapter 1: Burden's Wheel lays out Carr's overall argument from an academic perspective. It starts with the historical position of water power, the precursor to electricity, and then explains conceptually what these different technologies mean. This is a clear statement and one that is important to the book. Carr points out the unique economic impact of general purpose technologies - the few technologies that are the basis for a multitude of other economic activity.
Chapter 2: The Inventor and His Clear is a historical account of the early days of electricity. Well researched, this chapter is good reading for the business history buff than one looking to understand the arguments Carr is making. The chapter focuses largely on the development and adoption of electric power. It points out that electric power had some false starts such as Edison's instance on local DC plants and that it needed the development of some additional technologies to take off. As an analogy to computing and the internet, these examples fit very neatly - almost too neatly into Carr's argument.
Chapter 3: Digital Millwork discusses the recent history of the computer. This is intended to give the reader the opportunity to connect the history of the electricity at the turn of the 20th century with the development of computing at the turn of the 21st century. It works to a point. Straight comparisons between client service computing and DC power generation among others are partially accurate, but incomplete. Carr sees bandwidth as the savior of computing much in the same way that the dynamo and Tesla's AC power turned electric plants into regional power companies.
This chapter communicates Carr's basic complaint with current information technology - at least in this book. His complain on page 56 and 57 is that IT costs too much for what it delivers. Latter he talks about excess capacity in servers and computing capacity. This basic cost economics argument does not take into account the value generated by the existence of the applications that run on those servers and the fact that at the time business leaders, like their grand fathers before them did not have another choice.
Chapter 4: Goodbye, Mr. Gates holds his explanation of the future world - a future of virtual computing where physical location and therefore device based software licensing no longer exists. In the chapter, Mr. Carr is late to the game. Grid computing has been a developing factor for more than 10 years and will accelerate as this book popularizes the idea. The comments in this chapter are not particularly new for the technology aware but they are almost unabashedly positive in favor of Google, something that will continue for the rest of the book
Chapter 5: The White City turns away from a continued development of the technical ideas of virtualization and grid computing and moves back into a historical discussion of how electricity changed people's lives and societies. Again Carr is providing information to set the reader up to make a comparison to what the switch to the Internet might be. His discussion of Insull and Ford are interesting if brief.
Part Two of the book takes a curious turn ad Carr finishes his arguments about the programmable internet and then seeks to systematically undermine the value of that environment on which he says the future is based. He offers few ideas or solutions, just criticism or more appropriately the criticism of others.
Chapter 6 World Wide Computer returns to the notion of what the unbridled possibilities of the programmable internet might be. This chapter concentrates on how wonderful this world will be for the individual with infinite information and computing power available to them. Carr provides a clear example of a Ford Mustang enthusiast's ability to create their own multi-media blog/website/advertising site as an example of how wonderful the world will be. This chapter is the utopian chapter where we all can benefit; Carr will destroy most of those notions in latter chapters.
Here is where Carr discusses the future of corporate computing; giving the topic all of four paragraphs p. 117-118. The basic idea is that today's IT will fade away in the face of `business units and individuals who will be able to control the processing of information directly." For IT people, this is the end user computing argument. This is also the last word he makes on the subject of IT in the book.
Chapter 7: From Many to the Few is a discussion of the social impacts of a programmable internet where each runs their own personal business. Think Tom Peters and personal brand. This is the best chapter of the book and the most unusual Carr sets out to systematically point out the negative consequences of the assertions he makes in the previous chapters. Here he talks about the fact that fewer and fewer people will need to work in a global world of the programmable internet, that the utopia of equality and cottage industries envisioned by the web will not come to pass.
Chapter 8: The Great Unbundling talks about the move from mass markets to markets of one. The chapter also talks about the social implications of a web that connects like people creating a tribal and increasingly multi-polar world, rather than the world wide consciousness assumed to arise when education and communications levels increase.
Chapter 9 Fighting the Net discusses the weaknesses and vulnerabilities of free flowing information and the structural integrity of the net. This chapter again tears away at the foundation of the future that Carr lays out earlier. Normally in a book there would be public policy recommendations to address these points. They are not here giving this chapter more the feeling of journalism rather than analysis and insight.
Chapter 10 A Spider's Web addresses the personal privacy issues associated with the web and...Read more›The Big Switch: Rewiring the World, from Edison to Google Overview

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