Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

PC Upgrade and Repair Bible Review

PC Upgrade and Repair Bible
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PC Upgrade and Repair Bible ReviewSince I'm not "hardware oriented" when it comes to technology, you have to work hard to help me understand it. One book that does a great job is the PC Upgrade and Repair Bible Desktop Edition by Barry Press and Marcia Press (Wiley).
Chapter list: Getting Ready; Why Isn't the Same Computer Right for Everyone?; PC Overview; Processors, Cache, and Memory; Buses, Chipsets, and Motherboards; Video; Monitors and Flat Panels; Hard Disks and Disk Arrays; CD and DVD; Removable Storage; Modems; Wired and Wireless Networking; Hubs, Switches, Routers, and Firewalls; Configuring a Windows Network; Internet Services, Antivirus, and Anti-Spam; Sound Cards, Speakers, Microphones, and MP3 Players; Digital Cameras, Video Capture, and DVDs; Keyboards and Game Controllers; Mice, Trackballs, and Tablets; Printers, Scanners, and All-in-One Units; Cases, Cooling, and Power; Laptops and Handheld Computers; You're Going to Put That Where?; Diagnosis and Repair; Building an Extreme Machine; Glossary; Index
As I mentioned above, I'm a software developer and I just want my hardware to work. One of the hardest things for me to do would be to try and build a computer from scratch. But watching my son (who has no fear of hardware) has made me a bit more at ease with it. And with this book, I think I could actually try it. Each of the chapters gives an excellent explanation about how that piece of hardware works and how it fits into the larger picture of a full computer. For instance, in the CD chapter you'll get an understandable write-up of how information is stored and read on a CD-ROM disk. Then they transition into how a DVD is read and how the drive functions. And I actually understood it!
The only place where I thought this book was a little weak is that there doesn't seem to be a lot of upgrade or repair instructions. I expected more along the lines of step-by-step pictures and instructions on how to replace or repair certain parts in your machine. There is some of that towards the end when you get into the Diagnosis and Repair chapters, but little as you're working through the book. Some buyers might be a little upset that the title doesn't quite mesh with the content of the book. Still, the actual content *is* quite good... just not what you might expect.
Overall, I like the book a lot as it helps me understand my computer hardware better than I did before. Just a minor deduction for possible title and content confusion...PC Upgrade and Repair Bible Overview
Updated and revised with eighty percent new material, this book is 100 percent of what readers need to upgrade, fix, or troubleshoot PCs
Sixty-five percent of U.S. households own a PC; this book caters to the do-it-yourselfers in these households, both novices and tech hobbyists alike, who are looking for an approachable reference
A one-stop reference for topics such as video, CD, and DVD; multimedia; storage; communications (network and Internet); peripherals; and integrating with laptops and handhelds
Concludes with a step-by-step tutorial on building an "extreme" machine that can handle the most demanding multimedia or gaming applications
Written by Marcia and Barry Press, authors of PC Toys (076454229X)


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The Spy in the Coffee Machine Review

The Spy in the Coffee Machine
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The Spy in the Coffee Machine ReviewI found this in a charity shop and wondered how it ended up there. I mean, it was only published last year, came from a reputable academic press and discussed something that's particularly important to our lives today.
Then I read it.
There's not anything wrong with this book per se. As an overview of privacy and of the possible ramifications of technology on our privacy, it's fine. But it seems to never really become much more than an overview.
The authors are unquestionably knowledgeable about the subject of privacy, and about how communication and browsing behaviour on the Internet affect personal (and community) privacy - but it seems that they are hamstrung by the book's attempt to appeal to as wide an audience as possible. The chapters on case-studies of other nations' handling of the Net seem particularly light-on, in my view.
There's some interesting thoughts provoked by this book; the exploration of Moore's Law and the ramifications on personal surveillance, and the possible ways of ensuring government transparency on surveillance are discussion-starters. But on the whole, the book left me feeling a little unsatisfied.
That said, I suppose this is a rapidly moving area; perhaps this work would be better served in an online, easily-updated format? It's funny - something printed last year can already seem out of date, so quickly are privacy and censorship debates moving.The Spy in the Coffee Machine OverviewWhat do you know about the new surveillance state that has been created in the wake of pervasive computing - the increasing use of very small and simple computers in all sorts of host - from your computer to your coat? Well, these little computers can communicate via the web and form powerful networks whose emergent behaviour can be very complex, intelligent, and invasive. The question is: how much of an infringement on privacy are they?

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Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) Review

Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture)
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Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) ReviewThis book is an important read for anyone interested in how technology and online communications are affecting identity around the world. Enteen's experience with diverse populations and in diverse settings gives authority to her research, and her analysis is sometimes surprising and often thought-provoking.Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) OverviewVirtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communication may attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.

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Producing Video Podcasts: A Guide for Media Professionals Review

Producing Video Podcasts: A Guide for Media Professionals
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Producing Video Podcasts: A Guide for Media Professionals ReviewI normally don't write reviews, but after meeting the author at a recent conference, I felt I had to spread the word. This is one of the best books on technology I have read in a while, and I read a lot of tech books for my job. If you know technology but need the video part it works, if you know video and need the technology part, it works, if you need both it works. The book just works. I have been following Richard's podcasts for a couple years, but have never read any of his books, my loss. If you are interested in video podcasting, this is the book for you. My only warning would be make sure you are interested in podcasting and not streaming. There is a huge difference and this book shows you the difference, then teaches you podcasting.Producing Video Podcasts: A Guide for Media Professionals OverviewPut the video podcast medium to work for you and your clients with a winning formula. Know how video podcasts work and every facet of what it takes to produce a professional-quality program that will meet every criterion for success. The authors are seasoned video production pros that have been on the crest of the video podcasting wave as it has risen. With over 2500 episodes produced, they can reveal what works and what doesn't with detailed, illustrated guidance. You get the nuts and bolts of the complete process, including: *Preproduction: budgeting guidelines, mapping your production, and working with talent*Production: the ENG shooting style, lighting values and portability, sound, essential camera features, acquisition formats, and gear lists*Postproduction: resources for adding music and images, motion graphics, and editing techniques *Delivery: cost-effective hosting options, creating RSS feeds, compression, and hosting processes*Promotion: choosing directories, promoting your program, and monetizing your podcastInstruction and case studies go in-depth on issues unique to the podcast medium. A full-color presentation delivers tangible, inspiring examples of creative video podcasts. The companion website-www.VidPodcaster.com-provides a blog, templates, planning documents, sample clips, and state-of-the-art updates.* Written by video experts for video experts* Artist profiles and case studies demonstrate creative implementations* Companion web site provides template planning documents, sample clips and state-of-the-art updates

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Digitally Daunted: The Consumer's Guide to Taking Control of the Technology in Your Life Review

Digitally Daunted: The Consumer's Guide to Taking Control of the Technology in Your Life
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Digitally Daunted: The Consumer's Guide to Taking Control of the Technology in Your Life ReviewDigitally Daunted: The Consumer's Guide to Taking Control of the Technology in Your Life by Sean Westcott and Jean Riescher Westcott
Yes, I am frequenetly "digitally daunted," and I live in a small town where there are few computer gurus. This is just the book I needed. It is written in very simple terms, not "computer geek-ese" and it is not going to frighten the beginner away. I think it would be a good first book for mddle and high school students to understand computers and other digital machines beyond just experimentally learning how to use them and get by. The book is well indexed and covers about anything you need to know in order to make a wise purchas or trouble shoot your own equipment. They cover not only computers and Internet, but also cameras, telephones, cell phones, CD and DVD machines, game machines, Televisions, and much more. This is the book to read before you buy and as you struggle to learn how to use new equipment, and how to trouble shoot your own problems or whether or not to call a repair person. This book should be in every home where there is not a resident Geek!
Digitally Daunted: The Consumer's Guide to Taking Control of the Technology in Your Life OverviewWi-fi or wired? Cable or fiber optic? HDMI or RCA? MP3 or AAC? Do you feel overwhelmed when you hear these terms? You re not alone smart people everywhere feel intimidated by the technology in their life. Standing in an electronics store trying to decode the specs on a purchase can make anyone feel powerless. Worse it can leave you with costly mistakes that you can barely get out of the packaging. But it doesn t have to be that way. With the right education, you can regain the control you need to survive and thrive in the digital world. In Digitally Daunted, an IT pro and his practical wife show you how to demystify the mumbo jumbo and become a confident consumer of all the things that are supposed to make your life easier. You'll learn how to shop for and manage the electronics in your household: PCs to phone systems, televisions, cameras, and music and movie software and hardware. Digitally Daunted will help you: 1. Choose, use, and maintain all the modern appliances you need or want 2. Decide what to buy, how to buy, and how much to spend 3. Get and stay connected on the Internet the fastest, cheapest, most secure way possible 4. Discover everything you needed to know about phone service, both landline and cellular 5. Determine what you need and want from your television, DVD player, DVD recorder, and servicea Get the most out of digital cameras still and video 6. Learn about new ways to enjoy your music, photos and videos Introduce you to the latest in home gaming systems 7. Figure out what to do when things go wrong 8. Organize your tech stuff with checklists for shopping, maintenance, and service calls 9. Also includes a glossary of all the tech terms you need to know, green tips and some suggested web resources.

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Differentiating Instruction with Technology in Middle School Classrooms Review

Differentiating Instruction with Technology in Middle School Classrooms
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Differentiating Instruction with Technology in Middle School Classrooms ReviewTechnology has a bigger impact on children's lives than ever before. "Differentiating Instruction with Technology in Middle School Classrooms" is a guide to teachers who want to embrace the information age and weave technology into their curriculum as a partner in teaching. Discussing how to do integrate this well into the school and treat technology as a partner in education rather than just a tool, it emphasizes internet use. Subject by subject, "Differentiating Instructions with Technology in Middle School Classrooms" is a must for any community or college library collection focusing on education.Differentiating Instruction with Technology in Middle School Classrooms OverviewMiddle school is a time of growth and change for students, with each student changing and growing in different ways and at different rates. These students, like the rest of us, have different interests, different backgrounds, and different goals for their lives. Educators have a responsibility to treat and teach them as individuals. Differentiated Instruction (DI) makes this possible, and technology makes DI easy, effective, and engaging.
Recognizing a need for change in middle school instruction, the authors wrote Differentiating Instruction with Technology in Middle School Classrooms to show educators the benefits of combining DI with technology, encouraging educators to re-engage students by bringing lessons out of the past and into the student-centered reality of digital-age learning. This book offers an overview of research on the uniqueness of middle school students and illustrates the importance of using technology to create differentiated lessons, especially with this age group. It lists the fundamental components of DI, student traits that guide DI, and Web 2.0 resources that can help make DI a reality in the middle school classroom. It also includes sample activities for incorporating DI in multiple subjects: math, science, social studies, and language arts. The strategies and lessons in this book will ensure that students receive a tailored education that also prepares them with the technology skills they need for a successful future.
Features:
* Lists of resources for Web 2.0 tools that support differentiated instruction * A chapter on using DI for student assessment * A survey of research on middle school students
Topics include:
-differentiating instruction-Web 2.0-technology integration-math-science-social studies-langauge arts-assessment
The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.
Some of the areas in which we publish are: -Web. 2.0 in the classroom-RSS, podcasts, and more-National Educational Technology Standards (NETS) -Professional development for educators and administrators-Integrating technology into the classroom and curriculum-Safe practices for the Internet and technology-Educational technology for parents

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The Digital Journalist's Handbook Review

The Digital Journalist's Handbook
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The Digital Journalist's Handbook ReviewIn a field that changes daily, if not hourly or faster, it's nearly impossible to find a course text that captures the most important skills. It's even harder to do while contextualizing the practice in such a way that students know full well they're going to have to work beyond the book to keep current and are likely to want to do it. I'm introducing this book in the fall multimedia bootcamp (16 weeks of immersion) I teach at the Cronkite School (Arizona State University). At the moment, the book's my newest BFF. Clear, intelligent, wide-ranging -- and "gets it."The Digital Journalist's Handbook OverviewThe Digital Journalist's Handbook is your guide to the tools you need to know to thrive in today's digital newsroom. This unique how-to book provides simple explanations of complex technologies and provides examples of how journalists can incorporate them into their stories and reporting. The Handbook is composed of 12 chapters, each dedicated to a different tool in the digital journalist's toolbox. Chapters include "Writing for the Web," "Blogging," "Photography," "Audio," "Audio Slideshows," "Video," "Web Design," "Social Networking," "Data Visualization," and "Flash," as well as a glossary with definitions of more than 130 technical terms and phrases commonly used in digital journalism. The Handbook is also fully illustrated and contains diagrams and guidelines of everything from the layout of a typical blog to the features found on a digital audio recorder. In addition, each chapter includes links to online resources, tutorials, and examples of every technology mentioned in the book.The Digital Journalist's Handbook is a must-read for both novice digital journalists and tech-savvy experts.

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The Socially Networked Classroom: Teaching in the New Media Age Review

The Socially Networked Classroom: Teaching in the New Media Age
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The Socially Networked Classroom: Teaching in the New Media Age ReviewThis text is an outstanding resource for educators from K-12, whether they are beginners or entrenched in using Web 2.0 resources and tools in their classroom teaching. With appropriate and particularly useful games, activities, and lesson ideas, Kist has captured my interest, and the interest of my school colleagues, motivating us to think more about the 'new media age' and the need to harness the social networking tools that students are unanimously engaging with in today's world. The Socially Networked Classroom: Teaching in the New Media Age
jjfreo, AustraliaThe Socially Networked Classroom: Teaching in the New Media Age Overview
Incorporate social networking into instruction, no matter your level of technological expertise or Internet access!

With appropriate guidance, students' social networking skills can be harnessed for teaching and learning in the 21st century. William Kist demonstrates how pioneering teachers have successfully integrated screen-based literacies into instruction and provides:

Real-world activities and lesson examples for Grades 5-12, with assignment sheets, assessments, and rubrics
Ideas on fostering collaborative learning using blogs, wikis, nings, and other interactive media.
Tips on Internet safety, blogging etiquette, protected blogging sites, and more
Blog entries from classroom teachers


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Idea Rights: A Guide to Intellectual Property Review

Idea Rights: A Guide to Intellectual Property
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Idea Rights: A Guide to Intellectual Property ReviewIdea Rights is a wonderful book. It is clear, comprehensive and hugely useful. The tables and illustrations are creative, colorful and helpful. Anyone who's ever had a good idea should own a copy.
John Caple, Ph.D.
Author: Finding the Hat that Fits: How to turn your heart's desire into your life's workIdea Rights: A Guide to Intellectual Property OverviewIdea Rights presents a concise and accurate view of United States intellectual property law for the interested general reader, for attorneys, and for classes that introduce or otherwise cover the material. It contains seven chapters: 1) Intellectual property in general, 2) Patents, 3) Copyrights, 4) Trademarks, 5) Trade Secrets, 6) Other Legal Theories, and 7) Policy. The book includes an Appendix that presents a special Internet case study. Each chapter examines major statutes and cases, making the reader fully aware of context, then concludes with a one-page reference table summarizing the law. The book presents numerous relevant photos, exhibits from legal documents, and other illustrations relevant to understanding the issues. This book emphasizes application of the law in actual situations. Its coverage follows the analytical thinking done by lawyers in all phases of intellectual property problem solving. Each chapter analyzes the development of the law and areas of application, such as protection of software and controversies over the use of the Internet. Reading Idea Rights will demonstrate the power of intellectual property in the United States and the world.

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Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion Review

Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion
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Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion ReviewThis book is perfect for people who want to understand more about information technology and don't want to read something long or technical to learn it. The authors do a superb job taking the reader through how major technologies function (computers, the internet, cell phones, etc.), how they are shaping our lives, and what impacts they have on our laws and society. Amazing stories are woven throughout it, making it readable and fun for techies and non-techies alike. At the end of the book, you'll have a new understanding of the things we take for granted - and what possibilities and threats they pose. You'll also be light years ahead of most other people - who themselves will need to come up to speed in the coming years. A great read!Blown to Bits: Your Life, Liberty, and Happiness After the Digital Explosion Overview"If you want to understand the future before it happens, you'll love this book. If you want to change the future before it happens to you, this book is required reading."–Reed Hundt, former Chairman of the Federal Communications Commission "There is no simpler or clearer statement of the radical change that digital technologies will bring, nor any book that better prepares one for thinking about the next steps."–Lawrence Lessig, Stanford Law School and Author of Code and Other Laws of Cyberspace"Blown to Bits will blow you away. In highly accessible and always fun prose, it explores all the nooks and crannies of the digital universe, exploring not only how this exploding space works but also what it means."–Debora Spar, President of Barnard College, Author of Ruling the Waves and The Baby Business"This is a wonderful book–probably the best since Hal Varian and Carl Schultz wrote Digital Rules. The authors are engineers, not economists. The result is a long, friendly talk with the genie, out of the lamp, and willing to help you avoid making the traditional mistake with that all-important third wish."–David Warsh, Author of Knowledge and the Wealth of Nations"Blown to Bits is one of the clearest expositions I've seen of the social and political issues arising from the Internet. Its remarkably clear explanations of how the Net actually works lets the hot air out of some seemingly endless debates. You've made explaining this stuff look easy. Congratulations!"–David Weinberger, Coauthor of The Cluetrain Manifesto and Author of Everything Is Miscellaneous: The Power of the New Digital Disorder."Blown to Bits is a timely, important, and very readable take on how information is produced and consumed today, and more important, on the approaching sea change in the way that we as a society deal with the consequences."–Craig Silverstein, Director of Technology, Google, Inc."This book gives an overview of the kinds of issues confronting society as we become increasingly dependent on the Internet and the World Wide Web. Every informed citizen should read this book and then form their own opinion on these and related issues. And after reading this book you will rethink how (and even whether) you use the Web to form your opinions…"–James S. Miller, Senior Director for Technology Policy and Strategy, Microsoft Corporation"Most writing about the digital world comes from techies writing about technical matter for other techies or from pundits whose turn of phrase greatly exceeds their technical knowledge. In Blown to Bits, experts in computer science address authoritatively the practical issues in which we all have keen interest."–Howard Gardner, Hobbs Professor of Cognition and Education, Harvard Graduate School of Education, Author of Multiple Intelligences and Changing Minds"Regardless of your experience with computers, Blown to Bits provides a uniquely entertaining and informative perspective from the computing industry's greatest minds.A fascinating, insightful and entertaining book that helps you understand computers and their impact on the world in a whole new way. This is a rare book that explains the impact of the digital explosion in a way that everyone can understand and, at the same time, challenges experts to think in new ways."–Anne Margulies, Assistant Secretary for Information Technology and Chief Information Officer of the Commonwealth of Massachusetts"Blown to Bits is fun and fundamental. What a pleasure to see real teachers offering such excellent framework for students in a digital age to explore and understand their digital environment, code and law, starting with the insight of Claude Shannon. I look forward to you teaching in an open online school."–Professor Charles Nesson, Harvard Law School, Founder, Berkman Center for Internet and Society"To many of us, computers and the Internet are magic. We make stuff, send stuff, receive stuff, and buy stuff. It's all pointing, clicking, copying, and pasting. But it's all mysterious. This book explains in clear and comprehensive terms how all this gear on my desk works and why we should pay close attention to these revolutionary changes in our lives. It's a brilliant and necessary work for consumers, citizens, and students of all ages."–Siva Vaidhyanathan, cultural historian and media scholar at the University of Virginia and author of Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity"The world has turned into the proverbial elephant and we the blind men. The old and the young among us risk being controlled by, rather than in control of, events and technologies. Blown to Bits is a remarkable and essential Rosetta Stone for beginning to figure out how all of the pieces of the new world we have just begun to enter–law, technology, culture, information–are going to fit together. Will life explode with new possibilities, or contract under pressure of new horrors? The precipice is both exhilarating and frightening. Hal Abelson, Ken Ledeen, and Harry Lewis, together, have ably managed to describe the elephant. Readers of this compact book describing the beginning stages of a vast human adventure will be one jump ahead, for they will have a framework on which to hang new pieces that will continue to appear with remarkable speed. To say that this is a 'must read' sounds trite, but, this time, it's absolutely true."–Harvey Silverglate, criminal defense and civil liberties lawyer and writerEvery day, billions of photographs, news stories, songs, X-rays, TV shows, phone calls, and emails are being scattered around the world as sequences of zeroes and ones: bits. We can't escape this explosion of digital information and few of us want to–the benefits are too seductive. The technology has enabled unprecedented innovation, collaboration, entertainment, and democratic participation.But the same engineering marvels are shattering centuries-old assumptions about privacy, identity, free expression, and personal control as more and more details of our lives are captured as digital data.Can you control who sees all that personal information about you? Can email be truly confidential, when nothing seems to be private? Shouldn't the Internet be censored the way radio and TV are? Is it really a federal crime to download music? When you use Google or Yahoo! to search for something, how do they decide which sites to show you? Do you still have free speech in the digital world? Do you have a voice in shaping government or corporate policies about any of this?Blown to Bits offers provocative answers to these questions and tells intriguing real-life stories. This book is a wake-up call to the human consequences of the digital explosion.Preface xiiiChapter 1: Digital Explosion: Why Is It Happening, and What Is at Stake? 1Chapter 2: Naked in the Sunlight: Privacy Lost, Privacy Abandoned 19Chapter 3: Ghosts in the Machine: Secrets and Surprises of Electronic Documents 73Chapter 4: Needles in the Haystack: Google and Other Brokers in the Bits Bazaar 109Chapter 5: Secret Bits: How Codes Became Unbreakable 161Chapter 6: Balance Toppled: Who Owns the Bits? 195Chapter 7: You Can't Say That on the Internet: Guarding the Frontiers of Digital Expression 229Chapter 8: Bits in the Air: Old Metaphors, New Technologies, and Free Speech 259Conclusion: After the Explosion 295Appendix: The Internet as System and Spirit 301Endnotes 317Index 347

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We, Robot: Skywalker's Hand, Blade Runners, Iron Man, Slutbots, and How Fiction Became Fact Review

We, Robot: Skywalker's Hand, Blade Runners, Iron Man, Slutbots, and How Fiction Became Fact
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We, Robot: Skywalker's Hand, Blade Runners, Iron Man, Slutbots, and How Fiction Became Fact ReviewWe, Robot is a rather unique look at our progress in robotics. The book looks at a number of famous Sci-fi robots, from The Jetson's Rosie to the Terminator T-1000 to Avatar's avatars. He then compares them to progress of different projects in the robotics world, asking how close we've come to the original sci-fi vision, and of what differs, why.
It's a fun tour of some of the field's better poster-bot/children, and the interviews with some of their creators are quite interesting.
The real gold for me though, was in some of the conjecture and philosophizing that Meadows does in considering implications of robotics near future. This is especially true when looking at the borders between hardware and software which he sees little distinction. I'm of the same school of thought, but it's surprising how many people deem them completely different.
For example, when considering the implications of privacy and giving one's personal information up to 'trusted' parties, he asks us to consider whether we'd accept a "Rosie"-like robot from Google, provided for free, if in exchange we understood that it would mill about the house in spare time, learning about our personal habits and behavior and such. Is this really so different than G-mail? Really, it's not, when you think about it.
There are a lot of great nuggets of food for thought along these lines. I found myself dog-earing the corners of a lot of pages with the intent of going back to think about more deeply.
At this year's CES, I saw a surprising number of toys and gadgets blurring the lines between digital and physical worlds. Robots will be one of the conduits between those spaces sooner than we think. This book is a good tour of both the state of the art, as well as a tour of some of the unanswered questions.We, Robot: Skywalker's Hand, Blade Runners, Iron Man, Slutbots, and How Fiction Became Fact Overview"If you grew up like I did on a steady diet of The Jetsons, The Six Million Dollar Man, Star Wars, and The Terminator, then you've been wondering when all your robot fantasies might become true. But unlike promises that every American will own a personal jet pack and hovercraft by now, the proliferation of cyborgs, androids, and avatars is real. With wit and insight, Mark Stephen Meadows separates science fiction from actual fact, navigating the ethically sketchy territory of domestic robots and autonomous military robots, artificial hands and artificial emotions. We, Robot raises the crucial questions that robot-makers largely ignore. In doing so, it shows us that in our quest to create more and more lifelike robots, we've become more robotic ourselves."
-Ethan Gilsdorf, author of Fantasy Freaks and Gaming Geeks: An Epic Quest for Reality Among Role Players, Online Gamers, and Other Dwellers of Imaginary Realms

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Media/Society: Industries, Images, and Audiences Review

Media/Society: Industries, Images, and Audiences
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Media/Society: Industries, Images, and Audiences ReviewMedia-disseminated messages flood our every waking second, affecting us in ways we often do not readily discern. Croteau and Hoynes take the reader on an exploration of these media forces in a sociological journey that walks then leaps from the birth of printed words for the masses to cyberspace for the individual. In the process, we learn a lot along the way. Not only about media, but, about ourselves. Unlike most college course texts in Media and Society (in sociology or journalism), "Media Society" is written in understandable English and is not ruefully Marxian in ideological slant. The work plays it straight down the middle. The authors' goal, to which they succeed, is to provide information that shows the complexity of social relationships in, around and through which information from all sources is sought and internalized by "receivers" then, through feedback, subtly affects the "senders" and subsequent messages as well.Surprisingly up-to-date in information, especially concerning the so-called New Media (a synthesis of current technologies, traditional entertainment programs-turned-political,and old news media).Croteau and Hoynes not only introduce the reader to the media mileau in society, they show how economics drive news coverage. At the same time they explain that media consolidations have not shrunk the markets as first feared, but have actually led--perhaps inadvertently--to an explosion of different, often smaller and more intimate media. The media pie, they attest, is growing bigger as the number of slices inexplicably increase.In later chapters, the authors do a commendable job acquainting the reader with communications theory, especially explaining how opinions are formed.My favorite chapter, given my predilections, are the chapters dealing with media and the political world (and the rest of the chapters in Part 4). The authors also enter the globalization fray by demonstrating not only how American pop culture is transforming traditional cultures (see Barber's McWorld v. Jihad for greater detail), but also how traditional cultures are influencing American pop culture in ways greater than we had intuited.Anyone interested in gaining a sense of how media is impacting his or her daily life and how we, as social beings, react to that impact, should certainly read this wonderful book.Media/Society: Industries, Images, and Audiences OverviewMedia/Society: Industries, Images, and Audiences provides a framework to help students understand the relationship between media and society and helps students develop skills for critically evaluating both conventional wisdom and one's own assumptions about the social role of the media.

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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Review

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
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WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace ReviewI read an awesome and inspiring book - Wiki Brands - Reinventing Your Company in a Customer-driven Marketplace by Sean Moffitt and Mike Dover.
Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. It inspires me to remain active in Social Media. Sometime the Time Management Guy in me questions if it is a good use of time.
I love branding. Al Ries is one of my brand heros. He talks a lot about positioning. Wikibrands talks about the impact of social media on this positioning.
Wiki Brands reinforces that the web has given great power to the consumer. Consumers now can own the media through tweets and blogs. Companies need a keen awareness that what they do will be reported on. "Social media acts an accelerant for good news about the brand as well as for bad."
And online dialogue is now a two way street. The web speeds things up so responsiveness is key.
Companies do not own their brand, consumers in the internet age do. All companies can do is "help" guide and transparently contribute to help the brand move the right direction.
Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company.
Wikibrands has a practical list of things companies can do to support an online community including:
"Ability to join a VIP circle
Access to an exclusive channel or influence
Access to exclusive resources
Chance for gaining wider fame
Reputation building
Recognition by the company
Recognition by pers
Sense of we-ness versus the rest of the population "
It is a good book. Worth reading.
WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Overview

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We the Media: Grassroots Journalism by the People, for the People Review

We the Media: Grassroots Journalism by the People, for the People
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We the Media: Grassroots Journalism by the People, for the People ReviewEdited 20 Dec 07 to add links.
Joe Trippi's book, The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything joins Howard Rheingold's book, Smart Mobs: The Next Social Revolution and Bill Moyer's collaborative book, Doing Democracy as the companions for this book--taken together, the four books provide everything any group needs to "take back the power."
Whereas Trippi provides a personal story that illuminates the new power that comes from combining citizen activism with Internet-enabled networking, this book focuses more on the role the Internet and blogs play in the perception and dissemination of accurate unbiased information. It is not only an elegant presentation, easy to read, with good notes and a fine seven-page listing of cool web sites, but it also provides a useful survey of past writings on this topic--with due credit to Alvin Toffler's first perception of the trend toward mass customization and the elimination of intermediaries, together with original thoughts from the author.
This book could become a standard undergraduate reference on non-standard news sources and the blurring of the lines between producers and consumers of information (or in the government world, of intelligence).
Resistance to change by established media; the incredible emotional and intellectual growth that comes from having a "media" of, by, and for the people that is ***open*** to new facts and context and constantly being ***refreshed***, and the undeniable ability of the people in the aggregate to triumph in their assembled expertise, over niche experts spouting biases funded by specific institutions, all come across early in the book.
The book is provocative, exploring what it means when more and more information is available to the citizen, to include information embedded in foods or objects that communicates, in effect, "if you eat me I will kill you," the author's most memorable turn of phase that really makes the point.
While respecting privacy, the author notes that this may, as David Brin has suggested, be a relic of a pre-technological time. Indeed, I was reminded of the scene in Sho-Gun, where a person had to pause to defecate along the side of the trail, and everyone else simply stood around and did not pay attention--a very old form of privacy that we may be going back to.
Feedster gets some good advertising, and it bears mention that Trippi is still at the Google/email stage, while Gillmor is at the Feedster/RSS/Wiki stage.
Between Trippi and Gillmor, the term "open source politics" can now be said to be established. The line between open source software, open source intelligence or information, and open spectrum can be expected to blur further as public demands for openness and transparency are backed up with the financial power that only an aroused and engaged public can bring to bear.
Gilmor is riveting and 100% on target when he explores the meaning of all this for Homeland Security. He points out that not only is localized observation going to be the critical factor in preventing another 9-11, but that the existing budget and program for homeland security does not provide one iota of attention to the challenge of soliciting information from citizens, and ensuring that the "dots" from citizens get processed and made sense of.
The book slows in the middle with some case studies I could have done without, and then picks up for a strong conclusion by reviewing the basic laws (Moore, Metcalfe, Reed) in order to make the point, as John Gage noted in 2000, that once you have playstations wired for Internet access, and DoKoMo mobile phones that pre-teens can afford, the people ***own*** the world of information.
Spies and others concerned about deception and mischief on the Internet will appreciate the chapter on trolls, spin, and the boundaries of trust. Bottom line: there are public solutions to private misbehavior.
The chapter on lawyers and the grotesque manner in which copyright law is being extended and perverted, allowing a few to steal from our common heritage while hindering innovation (the author's words), should outrage. Lawrence Lessin and Cass Sunstein are still the top minds on this topic, but Gillmore does a fine job of articulating some of the key points.
The book ends on a great note: for the first time in history, a global, continuous feedback loop among a considerable number of the people in possible. This may not overthrow everything, as Trippi suggests, but it most assuredly does ***change*** everything.
I have taken one star away because of really rotten binding--the book, elegant in both substance and presentation, started falling apart in my hands within an hour of my cracking it open.
New books, with reviews, since this was published:
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Collective Intelligence: Mankind's Emerging World in Cyberspace
Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Escaping the Matrix: How We the People can change the world
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
One from Many: VISA and the Rise of Chaordic Organization
A Power Governments Cannot SuppressWe the Media: Grassroots Journalism by the People, for the People Overview
"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times

Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.

Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.

Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.

Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area."

Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.


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Digital Storytelling Guide for Educators Review

Digital Storytelling Guide for Educators
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Digital Storytelling Guide for Educators ReviewI purchased this book for a college course literature circle assignment. What I like about this book is the many websites and internet resource links that provide examples of Web 2.0 technology and tools to begin storytelling in the classroom. The chapters are logically presented making learning digital storytelling easy even for novices like myself. I created a very basic Windows Movie Maker video using still pictures in a matter of minutes. For the educator who wishes to dabble in digital storytelling, this book is an excellent resource and tutorial guide.Digital Storytelling Guide for Educators OverviewStorytelling is an age-old art form. With Web 2.0 and the tools already available on most computers, students can use text, music, sound effects, videos, and more to create a multimedia presentation that links them to the world beyond the classroom. Storytelling has the potential to unleash creativity, engage, and motivate. Applicable across the curriculum, digital storytelling teaches students to work collaboratively and use new technologies, skills they will be required to have in the workforce of the future.
This book offers an overview of digital storytelling as well as its variations, including e-portfolios, digital photo essays, and scrapblogs. The many recommendations, overviews, and explanations of digital storytelling tools, along with lists of additional digital storytelling resources, will help educators to apply this exciting technology in their classrooms. Educators will also discover the ways digital storytelling can be used for their own professional development. Digital Storytelling Guide for Educators provides detailed directions to preparation, production, and presentation, and rounds out with a discussion on creating rubrics and evaluating student work. Readers will come away with an understanding of digital stories and the tools needed to create them.
Features:
* Assessment rubrics for each stage of digital storytelling * Aligns digital storytelling to the NETS for Students * Each chapter includes a list of resources and links
Topics include:
-Web 2.0-multimedia-presentations-professional development-e-portfolios-web 2.0 tools
The International Society for Technology in Education (ISTE) is the trusted source for professional development, knowledge generation, advocacy and leadership for innovation. ISTE is the premier membership association for educators and education leaders engaged in improving teaching and learning by advancing the effective use of technology in PK-12 and teacher education. Home of the National Educational Technology Standards (NETS), the Center for Applied Research in Educational Technology (CARET), and ISTE's annual conference (formerly known as the National Educational Computing Conference, or NECC), ISTE represents more than 100,000 professionals worldwide. We support our members with information, networking opportunities, and guidance as they face the challenge of transforming education.
Some of the areas in which we publish are: -Web. 2.0 in the classroom-RSS, podcasts, and more-National Educational Technology Standards (NETS) -Professional development for educators and administrators-Integrating technology into the classroom and curriculum-Safe practices for the Internet and technology-Educational technology for parents

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The Myth of Digital Democracy Review

The Myth of Digital Democracy
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The Myth of Digital Democracy ReviewI read in threes and fours, this book is part of the set that includes SMS Uprising: Mobile Activism in Africa and Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful.
This book educated me. It challenged and soundly negated some of my assumptions, but it also reinforced my view that the Internet at this time is a communications network, not a knowledge network or an action network.
Here is the last paragraph:
"Yet where the Internet has failed to live up to its billing has to do with the most direct kind of political voice. If we consider the ability of ordinary citizens to write things that other people will see, the Internet has fallen far short of the claims that continue to be made about it. It may be easy to speak in cyberspace, but it remains difficult to be heard."
Totally awesome. This is an impressive piece of work. At Phi Beta Iota I am posting four web diagrams showing top news and political sites and a couple of other things (I no longer post images to Amazon after they removed 354 images as a lazy way of censoring twelve copies of Obama-Bush sharing the same face--I no longer trust Amazon with my work, hence Phi Beta Iota--and a lesson about Internet abuse).
Behind this elegant book is a great deal of hard work with lots of math, lots of elbow grease, and lots of time spent making sense of massive amounts of data. I am totally impressed.
High points for me, having earlier raved about Joe Trippi's The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything as well as Cass Sunstein's Republic.com:
01) Digital divide is not the only divide--Internet is a winner take all environment
02) Liberals predominate online
03) Googlearchy has replaced meritocracy...top ten sites rule, everyone else go fish
04) Pornography and webmail are the two big dogs on the Internet, followed by search engines and a very small news set. In comparison to webmail, news is less than 20%, and in comparison to news, politics is perhaps 1% at best (of news--a tiny tiny fraction of it all).
05) The author does not really get into the deep web, the reality that there are over 75 search engines and Goolge is losing marketshare, or the fact that China and India and Brazil are creeping up and will one day soon hit a vertical rise in their web presence, especially now that kanji and other webname character sets are accepted.
06) The heart of the book, but not the bulk of the book, is about the "missing middle" and the very real fact that ordinary citizens are neither seen nor heard within the Internet overall and within the political chambers of the Internet particularly.
My review does not do this book justice. It is profoundly deeper than my summary above.
The book does reinforce my view that we must get all research and all budgets online, and that we must create the World Brain Institute and the Global Game, mandate true cost information online, and start using citizen buying power to move capitalism in a more moral sustainable useful direction (see my review just posted of Come Home America: The Rise and Fall (and Redeeming Promise) of Our Country and my many other reviews of books on capitalism, one more of which I will mention here, The Genius of the Beast: A Radical Re-Vision of Capitalism.
Four more links within my Amazon "allowance":
Everything Is Miscellaneous: The Power of the New Digital Disorder
Reflections on Evolutionary Activism: Essays, poems and prayers from an emerging field of sacred social change
Don't Bother Me Mom--I'm Learning!
Collective Intelligence: Creating a Prosperous World at Peace
The Myth of Digital Democracy Overview

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The Digital Writing Workshop Review

The Digital Writing Workshop
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The Digital Writing Workshop ReviewThis is the book that every English teacher in America should be reading. Troy Hicks takes the traditional writer's workshop, introduced by well-known educators, such as, Donald Graves and Nancie Atwell, and reinvents it to include the all important digital element.
On page 5, Hicks discusses the purpose of his book, which relates to the obvious changes in technology; he explains how to create a writing workshop that goes beyond paper and pencil to implement a workshop that emphasizes 21st Century skills. Hicks addresses RSS, blogs, wikis, and podcasts, and he provides a companion website to support the book at the Digital Writing Workshop Ning.
I love that Hicks discusses how to introduce NPR's This I Believe series into the classroom. His ideas, thoughts, and rubrics are more than enough reason to buy this book. If your high school is not implementing this writing assignment at some level in your school, I highly suggest that you visit the website and buy Hick's book to discover why it is a keeper.
The most important element that Hicks brings up is on page 104 when he discusses why we are missing the point when we assign digital projects as assignments. Is the font, the colors, or even the number of slides used, make a project relevant? None of this really assesses whether a student can effectively create a worthy digital product. As an English teacher who understands that digital elements and images are connected to words on a deeper level than just using the required number of pictures in the slides, I know this is true, but assessing and creating a rubric is difficult. The Digital Writing Workshop demonstrates not only how to use new technologies, but also provides teachers with charts of effective digital writing. If you have just purchased this book, turn to page 115 to figure 6.2 to see what I mean.
I have used wikis and nings with my students, but this is the first year I have ventured into letting my students support their own personal blog. Hicks created a Blogger's Matrix that includes assessments for teachers to use with student bloggers in the classroom. I plan to incorporate these assessments into my classroom.
I was excited to find a book called The Digital Writing Workshop. The title alone inspired me, and I knew that this would be a book that would be an invaluable resource in my classroom.The Digital Writing Workshop OverviewWe believe new technologies can advance both the teaching and learning of writing. The National Commission on Writing in American Schools and Colleges, The Neglected R : The Need for a Writing Revolution, 2003.Years later and we re still waiting to see how it can really be done.THE WAIT IS OVER. In clean, clear prose that unravels the labyrinth of new terms and applications, Troy guides us towards a writing workshop for this age. His steady, smart advice eases the transition between the elements of writing workshop we know matter to the tools that can take each to a new place, one comfortably familiar, but with a decidedly updated feel. And this man has his priorities straight. He focuses first on the writer, then on the writing, and lastly on the technology. -Penny Kittle Author of Write Beside ThemTroy Hicks holds sight on good writing workshop instruction. Where others have talked about new technologies and how they change writing, Hicks shows you how to use new technologies to enhance the teaching of writing you already do. Chapters are organized around the familiar principles of the writing workshop: student choice, active revision, studying author s craft, publication beyond the classroom, and assessment of both product and process. In each chapter you ll learn how to expand and improve your teaching by smartly incorporating new technologies like wikis, blogs, and other forms of multimedia. Throughout, you ll find reference to resources readily available to you and your class online. He also includes a practical set of lessons for how to use wikis to explore a key concept in digital writing: copyright. New literacies are developing around us at what sometimes seems like the speed of light. It s hard to keep it all in focus. Let Troy Hicks guide you through the complexities of what it all means for your classroom so your students writing can grow right in step with our changing times and technologies.

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Making the Most of the Web in Your Classroom: A Teacher's Guide to Blogs, Podcasts, Wikis, Pages, and Sites Review

Making the Most of the Web in Your Classroom: A Teacher's Guide to Blogs, Podcasts, Wikis, Pages, and Sites
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Making the Most of the Web in Your Classroom: A Teacher's Guide to Blogs, Podcasts, Wikis, Pages, and Sites ReviewAs a novice technology using teacher, this book was just what I needed. It has given me a solid overview to help me start building my knowledge and skill. I appreciated the various examples on how to use the Web in my classroom. I have recommended this book to others I work with who are trying to ramp up their skills for using the web in their teaching.Making the Most of the Web in Your Classroom: A Teacher's Guide to Blogs, Podcasts, Wikis, Pages, and Sites OverviewThe authors show how to use Web tools to enhance learning, and discuss student safety, appropriate 'netiquette", legal considerations, and ISTE NETS technology and content standards.

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The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive Review

The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive
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The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive ReviewThe Plugged-In Manager is one of the most thought-provoking and *current* management books I've read in years. Terri Griffith's position as professor of management at Santa Clara University in Silicon Valley puts her in an ideal location to learn from and connect with some of the top management innovators in the world today.
There is nothing traditional about her worldview. Terri marries some of the core principles that define success in a world shaped by the Internet--transparency, sharing, collaboration, rapid prototyping--with a deliberate and repeatable approach that current and aspiring managers can use to ensure they make effective decisions in a rapidly-changing landscape.
A few particular strengths of this book: 1) it provides a set of well-designed, repeatable practices that will allow managers to quickly and easily begin to put theory into practice 2) it shares detailed, personal stories from managers at some of the most innovative organizations in the world, including Zappos, Nucor, IBM, Cisco, and Intuit 3) It includes a series of scenario-based assessment tools that will allow you to test how well your current approach matches that of the "plugged-in managers" she has researched. Quickly learn how far you've come (or how far you have to go).
If you are looking for ways to be a more effective manager in an Internet-enabled world, spending a few hours reading this book will be an excellent investment of your time.
The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive OverviewA game-changing approach to management
Too often discussions of management practice focus exclusively on managing people and organizational issues. Rarely, however, do they incorporate a discussion about technology or address all three dimensions in a balanced way. When they do, the result is game changing. In our hypercompetitive environment, those managers who are outstanding at being plugged into their people, technology, and organizational processes simultaneously excel at coming up with effective business solutions.
The Plugged-In Manager makes the case that being plugged-in—the ability to see choices across each of an organization's dimensions of people, technology, and organizational processes and then to mix them together into new and powerful organizational strategies, structures, and practices—may be the most important capability a manager can develop to succeed in the 21st century. Step by step Griffith shows you how to acquire this ability.
Shows what it takes for business managers to succeed as technology and organizations become more and more complex
Profiles exceptional leaders and organizations who are plugged-in, such as Tony Hsieh, CEO of Zappos.com
Offers a fresh look at management issues

Filled with compelling case studies and drawing on first-hand interviews, The Plugged-In Manager highlights this often neglected managerial capability and the costs of only focusing on one dimension rather than all three.

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Teaching Digital Natives: Partnering for Real Learning Review

Teaching Digital Natives: Partnering for Real Learning
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Teaching Digital Natives: Partnering for Real Learning ReviewSet against a background of pervasive access to information, the proliferation of digital tools and media, and unprecedented uncertainty about what the future might hold, opinions, judgements and recommendations abound concerning the status and prospects for schools, teachers, learners and technology. In Teaching digital natives: Partnering for real learning, Marc Prensky--the self-styled futurist--adds what he claims to be a new and necessary approach to addressing the needs of 21st century learners: pedagogical partnering.
As defined by Prensky (p. 13), partnering lets students and teachers focus on those aspects of learning they can do best. This involves giving students central responsibility for: finding and following their passion, using whatever technology is available, researching and finding information, answering questions and sharing their thoughts and opinions, practicing--when properly motivated, and creating presentations in text and multimedia. For their part, teachers should: create and ask the right questions, give guidance, put material in context, explain one-on-one, create rigour and ensure quality. Fundamentally, partnering requires, either as initial or subsequent steps, the establishment of new relationships between teachers and students.
Prensky's central contention relating to partnering pedagogy, based on his key underlying assumption that students in classrooms are not what they used to be and are dissatisfied with an education that doesn't speak immediately to their world views (p. xv), is best represented in the original and in full:
... by asking interesting guiding questions and letting each student relate to them and answer them in his or her own way, individually and working with peers, and then by allowing each student to discuss and refine the work in his or her own way with the teacher's guidance, each student will be able to relate much of the curriculum to his or her own interests and passions. By doing so, students will be much more motivated to work and practice than they are by a telling-and-worksheet pedagogy. (pp. 162-3)
This statement is, I believe, a well-intentioned yet familiar characterisation of good teaching, in general terms.
I am confident mainstream teachers, school leaders, and parents and guardians will be interested in Prensky's frequent Partnering Tips and the contents of Chapter 7, especially, where over 130 digital tools are listed and described for partnering students to use. However, academics and educators with a keen sense of contemporary schooling issues will, I suspect, be disappointed by the author's rather simplistic and often repetitive treatment of pedagogy and classroom practice. There are three main points to note.
First and foremost, partnering pedagogy, as Prensky fully acknowledges (p. 15), is not new. It draws on and falls into the richer traditions and practices of: student-centred, problem-based and inquiry-based learning to mention just three. Prensky prefers the term partnering because he says it emphasizes the equality of teachers' and students' roles and how each side must cooperate and leverage on particular strengths to improve learning as a whole (p. 15). However, Judith Sandholtz, Cathy Ringstaff and David Dywer (1997) made and illustrated similar points a long time ago.
Second, for a book squarely focused on pedagogy (and purporting to deliver, according to the blurb on the back cover, "a new paradigm for teaching and learning in the 21st century"), Prensky does not define pedagogy, at all. From what can be gleaned from the bulleted lists, tips and potted descriptions populating the book, pedagogy is a set of skills and instructional practices to be learnt and implemented in the classroom. This characterisation of pedagogy in my view fails to account for the discourse and dynamism underpinning the acts of teaching and learning. Let me explain.
Following Robin Alexander (2004) teaching is a practical and observable act and this suggests that the connections and interrelationships between what teachers do, what they need to know, and what they need to explain and defend to others, and themselves, are crucial to understanding teaching and learning interactions. The notion of pedagogy as discourse implies conversation, discussion, debate, conjecture and rebuttal. If accepted, pedagogy, then, is dynamic and necessarily uncertain. Beyond classrooms, it is framed, understood and played out in a variety of locations including, staff meetings, corridors, seminars, workshops and conferences. Who is in and who is out of these spaces, determines what pedagogy is and what it is not.
Additionally, the vital connections between culture and pedagogy, although extensive and varied, are not mentioned (see Alexander, 2000, for a comprehensive empirical study).
Third, and more generally, the broad brushstrokes of Prensky's supporting argument for partnering pedagogy tend to paint an incomplete and potentially misleading picture in what is involved in designing and implementing new or different patterns of teaching and learning interactions. For example, in the short chapter on assessment, it is stated that one of the "best ways" to assess students is by giving them necessary and helpful (formative) feedback (p. 179). I agree. Slightly earlier, Prensky critiques current formative assessment practices in schools along as follows:
The trouble ... is that the feedback comes too late and is too far removed from the creation of the work and the decisions students made to be useful. So despite teachers' often herculean efforts to mark and return homework or tests, the feedback does little to actually help students improve. Because assessment is only truly formative if feedback is actually read, thought about and acted upon. (p. 176)
I think it is right to single out the inappropriateness and questionable usefulness of feedback when it is untimely. However, Prensky is unclear about how students might respond to the comments they receive on their work. As I understand it, feedback performs a formative function when it informs and drives changes in teaching and learning to better coordinate and close gaps between present levels of performance and desired learning outcomes. As such, acting on feedback relates as much to teachers as it does students (see Black & Wiliam, 1998a, 1998b and 2003, for more detail). Further, Prensky omits to mention how prior monitoring (for formative purposes) of students' work in progress occurs. Other notable areas in the argument that require fleshing out include: essential questioning and understanding (see Wiggins & McTighe, 2005), task design and implementation (see Towndrow, 2007), and literacy with new media (Jewitt, 2008; Kress, 2003; Kress & van Leeuwen).
In sum, despite previously published concerns about the validity of Prensky's digital natives/immigrants dichotomy and the "engage me or enrage me" polemic (e.g., Bennett, Maton, & Kervin, 2008), this book is likely to serve useful functions as an entry level text on Digital Age education and a prompt for "thinking more broadly about education in general" (p. 190). However, and for the present, there is little new scholarship in this book, which for me raises more questions than it can reasonably answer. Three items come immediately to mind concerning unfilled gaps in the field of partnering pedagogy. To show its sustainability, we need: (i) exemplars of complete units of work and individual lesson plans that have partnering at their core, (ii) descriptive and exploratory case studies of partnering from various cultural, social and economic contexts and (iii) explanations and illustrations of how whole schools (and later school districts) can be transformed--not merely tinkered with--through partnering.
References
Alexander, R. (2000). Culture and pedagogy: International comparisons in primary education. Oxford: Blackwell.
Bennett, S., Maton, K., & Kervin, L. (2008). The 'digital natives' debate: A critical review of the evidence. British Journal of Educational Technology, 39(5), 775-788.
Black, P. J., & Wiliam, D. (1998). Assessment and classroom learning. Assessment in Education: Principals, Policy & Practice, 5(1), 7-74.
Black, P. J., & Wiliam, D. (1998b). Inside the black box: Raising standards through classroom assessment. Phi Delta Kappan, 80(2), 139-148.
Black, P. J., & Wiliam, D. (2003). 'In praise of educational research':Formative assessment. British Journal of Educational Technology, 29(5), 623-637.
Alexander, R. (2004). Still no pedagogy? Principle, pragmatism and compliance in primary education. Cambridge Journal of Education, 34(1), 7-33.
Jewitt, C. (2008). Multimodality and literacy in school classrooms. Review of Research in Education, 32, 241-267.
Kress, G., & van Leeuwen, T. (2001). Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
Kress, G. (2003). Literacy in the new media age. London: Routledge.
Sandholtz, J. M., Ringstaff, C., & Dywer, D. C. (1997). Teaching with technology: Creating student-centred classrooms. Teachers College: New York.
Towndrow, P. A. (2007). Task design, implementation and assessment: Integrating information and communication technology in English language teaching and learning. Singapore: McGraw-Hill.
Wiggins, G. P., & McTighe, J. (2005). Understanding by design (2nd ed.). Alexandria, VA: Association for Supervision and Curriculum Development.Teaching Digital Natives: Partnering for Real Learning OverviewPrensky presents a model for 21st-century teaching and learning, in which students become learners and creators of knowledge through technology while teachers guide and assess student learning.

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