Showing posts with label digital. Show all posts
Showing posts with label digital. Show all posts

Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) Review

Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture)
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Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) ReviewThis book is an important read for anyone interested in how technology and online communications are affecting identity around the world. Enteen's experience with diverse populations and in diverse settings gives authority to her research, and her analysis is sometimes surprising and often thought-provoking.Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) OverviewVirtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communication may attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.

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The DAM Book: Digital Asset Management for Photographers Review

The DAM Book: Digital Asset Management for Photographers
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The DAM Book: Digital Asset Management for Photographers ReviewIn summary, the value here is outstanding. The book is a comprehensive set of best practices (including supporting rationale) that carries you and your data from the moment you lift your finger from the shutter release until the sun burns out.
I had recently read the first edition when I discovered that a second edition was in the works. I was very impressed with the breadth and depth of the first book, and the second edition expands on both. I was a little concerned that I was buying a new cover, some corrected errata, and maybe a couple new concepts. While the cover is new, the book is what I'd consider either a "Pro" version, or a second volume. It turns the first edition into somewhat of an overview of all the concepts with implementations, still useful in its own right. However, there is a great deal of new material as well as added depth in the material covered in the first edition.
Similar to the first edition, the book presents an all-inclusive system for digital asset management. One of the attractions for me is that the system is essentially drawn from first principles in a variety of disciplines. For instance, it is written by a professional photographer who clearly has a need for a system that works day-to-day in the trenches, yet it's accessible to the layman since the author takes the time to explain the concepts behind the implementation. The author has clearly honed the system through a great deal of experience as well as significant research and what I'm finding to be active participation in the imaging and asset management communities.
A degree of computer facility is required to get the most from the book, but on the other hand I'd argue that the book isn't a bad way to learn some of the fundamentals and utility of metadata.
The system described is well thought-out, scalable, systematic, and addresses many key concerns of anyone with a computer and a camera. The book establishes some best practices (including explanations based on sound concepts as well as pitfalls to be aware of) for things like organization, rating, validation, backup, storage, and archiving, all while retaining usability. I admit that I don't hang out with any professional photographers, but with that being said, there is no one I know that has a system for managing their photo collection that safeguards it from loss while making it available to work on and share. Basically, everyone I know has had multiple cameras over the years and has an amorphous, unmanageable blob of photos strewn across hard drives, with no concept of what's there, what's backed up, what's safe, and what they're repeating whenever they try to sort, rate, or edit.
This book stands out among some of the others that I have read in that it clearly communicates the rationale behind the workflow steps (and presents alternatives). There are many successful photographers out there, and they all must have systems and workflows that work for them. There are other books that simply document a photographer's dogmatic process and leave a lot of questions and loose ends. It's tough to get a sense of the relative importance of all the interdependent decisions you have to make. The DAM Book, in contrast, leave very few questions or loose ends, and is very comprehensive, and to me the author's enthusiasm for the subject matter shows through. If you're unsure about something, the author is active and responsive in the forums over at thedambook.com.
Highly recommended and worth far more than I paid for it.The DAM Book: Digital Asset Management for Photographers Overview
One of the main concerns for digital photographers today is asset management: how to file, find, protect, and re-use their photos. The best solutions can be found in The DAM Book, our bestselling guide to managing digital images efficiently and effectively. Anyone who shoots, scans, or stores digital photographs is practicing digital asset management (DAM), but few people do it in a way that makes sense. In this second edition, photographer Peter Krogh -- the leading expert on DAM -- provides new tools and techniques to help professionals, amateurs, and students:



Understand the image file lifecycle: from shooting to editing, output, and permanent storage
Learn new ways to use metadata and key words to track photo files
Create a digital archive and name files clearly
Determine a strategy for backing up and validating image data
Learn a catalog workflow strategy, using Adobe Bridge, Camera Raw, Adobe Lightroom, Microsoft Expression Media, and Photoshop CS4 together
Migrate images from one file format to another, from one storage medium to another, and from film to digital
Learn how to copyright images

To identify and protect your images in the marketplace, having a solid asset management system is essential. The DAM Book offers the best approach.


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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Review

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation ReviewAgree with others that this book is very well written. Easy to understand and reads quickly, which is notable for a book on a subject that could easily be made a much more complicated and technical conversation. Especially helpful are the 'pledges' at the beginning of each chapter that identify questions up front that the content in the chapter will address. Also helpful are the case examples at the end of each chapter.
From a content perspective, the book explores the main components of digital strategy, and is written in a way that is relevant to any size business, whether it be a large organization or a start-up. Personally, as a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.
However, since the digital (and especially social media) landscape has been evolving at such a rapid pace (and since the book was written), it would be great to see updates made to some chapters within the book to make it even more relevant.
Otherwise, this is a great book for those looking for an in-depth introduction to digital marketing principles and strategy, or even for those already familiar with digital marketing in their organization who would like to better understand how what they do fits into an overall digital marketing framework.Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Overview
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.


Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.

Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.


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