Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design Review

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Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design ReviewOk all I can say is wow. This man uses insults (accurately) to get the job done. I found myself wanting to redo things on my site and other sites I design just so he wouldn't find it and use it as a bad example. Good God. He is RIGHT ON on a lot of that stuff.

I disagreed him with him when it came to Flash. He thinks Flash is unnecessary, which it is in certain circumstances... but... he failed to mention adult sites which really use the art of visualization for the ultimate sale, which is what he discusses - that websites should be about bringing in money. Other than that and his not-so-secret hate for splash pages (although again, he failed to mention that some sites actually REQUIRE them by law)... I agreed with him on everything else in the book.

He gets into the Do's and Don'ts and really blasts the sites that use tacky animated Gifs on clashing backgrounds, unclean and unfocused sites, sites that don't use alt tags on images, and it really covers a whole lot of things that are just plain wrong. Way wrong.

He even got into a subject about never including text that says 'Click Here' and at first I scratched by head and thought - but why not?? And he showed some examples of it done right, and examples of how bad and tacky it can look when it is used wrong. I immediately got inspired and got rid of all of my 'Click here' text and sure enough, the results looked much more professional.

I have at least 20 high-maintenance business sites I constantly work on, and that being said - I am constantly feeling pretty positive about the work that I do. He doesn't care how good you think you are. He will be brutal. And it's about time someone steps forward to say it.
'A webmasters job is never complete' is an accurate statement.

He doesn't just give negative criticism... he offers good advice and solutions that are doable and just require effort and a sense of direction.

The bottom line: If you get aggravated with what he says, you can close the book and reopen it when you're ready for brutal honesty.Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design OverviewInspired by the award-winning Web site "Web Pages That Suck", this text takes a humorous approach to teaching Web design techniques by critiquing bad sites and then applying common sense and practical, hands-on guidance to create site make-overs. This updated second edition features design problems (misuse of Flash content) and old standbys (poor navigation). The CD contains a database of daily newspapers and other places for readers to promote their sites, plus "Software that Doesn't Suck" for Windows and Macintosh users - shareware, graphics programs, and other tools that have earned the author's seal of approval.

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The Long Tail: Why the Future of Business is Selling Less of More Review

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The Long Tail: Why the Future of Business is Selling Less of More ReviewWell, timing is everything... and isn't always fair. Had I not just completed reading Jeffrey & Bryan Eisenberg's "Waiting For Your Cat to Bark?" before picking up "The Long Tail," I would probably have given this book 4 stars.
Chris Anderson has done a very good job of showing us the new "economics of abundance," or the connection of supply and demand thru technology and the Internet.
Question: What happens when everything in the world becomes available to everyone?
Answer: A market that never dies... markets for every niche, and vice-versa.
The Long Tail.
Using corporate examples like Google, eBay, iTunes and Netflix, Anderson lends an interesting perspective on how these companies have grabbed the Long Tail theory (consciously or unconsciously) and used it as the foundation for their staggering success. For customers of these companies, being online means unlimited "shelf space" - access to hundreds of thousands of bits of information, products and services they'd never been exposed to otherwise.
But how does the ordinary businessperson experience the success of the eBays of the world? Here, Anderson falls short. He states his "secret" to The Long Tail:
1.Make everything available
2.Help me find it
It's the "help me find it" part that Anderson ignores. In fact, it's the end of the book... you're left hanging, thinking, "So how in hell am I supposed to help people find me?"
Taken for what it is - a good presentation of a present-day theory (and one that was adequately covered in the original article in Wired magazine), the book is fine. But to really understand what it takes to make the Long Tail theory work for you, you must get a copy of "Waiting for Your Cat to Bark." It's in-depth coverage on not only how our economy works today, but understanding how people buy, how to understand what they're looking for and what you need to do to create persuasion magic not only on your website but in all your marketing materials.
This is not a time for "build it and they will come." Understanding an economy is only the first step. The real question is - what are you going to do about it to make yourself an integral part of the Long Tail?
It's too bad "The Long Tail" and "Waiting For Your Cat to Bark" can't be sold in a box set - they were made for each other.The Long Tail: Why the Future of Business is Selling Less of More Overview

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Naked Employee, The: How Technology Is Compromising Workplace Privacy Review

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Naked Employee, The: How Technology Is Compromising Workplace Privacy ReviewA few months ago, I applied for an adjunct position -- teaching one course, online from my home computer. To my amazement, the private "alternative" university demanded a background check. I said thanks but no thanks -- and only now do I understand what happened.
Lane, author of Naked Employee, explains that companies fear risks associated with loose cannon employees, although he doesn't use those words. They risk embarrassment, lawsuits and more. And now, when it's so easy to order background checks, why take those risks?
If you resist, says Lane, prospective employers won't think you're principled; they'll think you're hiding something. After all, background checks revealed that fifty percent of resumes submitted to a major search firm included falsified information, ranging from imaginary degrees to exaggerated responsibilities.
Once you're hired, you can be subjected to physical exams and ongoing surveillance. Lane reviews the relative invasiveness of hair, blood and urine tests. Uniforms can be equipped with devices to prevent theft and track your whereabouts. Personal phone calls can be monitored long enough to discover they're personal -- a good two to three minutes.
As I read this book, I grew more and more horrified. Lane stays focused on what's happening today, only briefly suggesting ways to frame the problem on a broader scale. For instance, at the very end of the book, he notes that providing health insurance gives employers a solid basis for questioning employee lifestyles, on and off the job.
In a much earlier book, JobShift, WIlliam Bridges called for individuals to become independent contractors rather than employees. He argued that separating health insurance from employment would protect our privacy as well as our physical health. A paradigm shift, requiring major changes in infrastructure, would be required to alter our relationship with our employers, careers and jobs.
Thus the employment relationship has become decidedly lopsided. In return for invasion of privacy, the employer offers no long-term guarantees of employment. And in at least one non-traditional "university," the background checks have become a substitute for hiring: the "dean" didn't know anything about what was being taught -- just checked off boxes. I wonder how prevalent this trend has become.Naked Employee, The: How Technology Is Compromising Workplace Privacy Overview

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Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers Review

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Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers ReviewAs a Kindle author, with three novels available and others in progress, I found Stephen Windwalker's work invaluable. This, and the companion work on marketing to Kindle readership, have provided great support and keen insight on preparing my work to better leverage colophon and copyright issues. The step-by-step support on the publishing process answered many questions that were not present on the Digital Text Platform site. If you plan to publish a Kindle book, or already have one, check out these easy to follow tips (20 of them). I'm delighted that there are more Windwalker tips in progress. It's great to have his works at my back.Beyond The Literary-Industrial Complex: Using The Amazon Kindle And Other New Technologies To Unleash An Indie Movement Of Readers & Writers OverviewFind out why you need a publisher ... like a fish needs a bicycle. Here's the book that is helping thousands of authors to unleash a 21st-century indie movement of writers and readers, by the #1 selling author in the Amazon Kindle bookstore. Elegantly combining mission and manual, Windwalker narrates the end of the old world of publishing due to the failure of major publishers to serve either readers or authors, issues a compelling call for change, and guides authors and independent publishers through the steps that will allow them to succeed and to connect with discerning readers, in the fast-changing publishing world made possible by new technologies such as Amazon's Kindle and CreateSpace. Also includes: * A STEP-BY-STEP APPROACH TO PUBLISHING A KINDLE EDITION OF YOUR BOOK OR DOCUMENT* PUBLISHING YOUR FICTION ON THE KINDLE PLATFORM* PUBLISHING PERIODICALS FOR THE AMAZON KINDLE* START EARNING A LIVING TODAY WRITING ARTICLES FOR THE KINDLE

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Social commerce: Quand le e-commerce rencontre le Web d'aujourd'hui (French Edition) Review

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Social commerce: Quand le e-commerce rencontre le Web d'aujourd'hui (French Edition) ReviewA travers cet ouvrage, Julien Chaumond nous propose sa vision sur ce que sera l'état de l'art du e-commerce dans quelques années: la révolution sociale en oeuvre depuis 2005 aura parachevé sa domination du web en introduisant de nouveaux mécanismes jusque dans la pratique la plus vieille de l'humanité: le commerce, l'achat, la vente, le troc, l'échange...
Empruntés par quelques pionniers, le social commerce est déjà une source de croissance extraordinaire pour certains pure-players du Web tels que Groupon comme pour d'autres, venant du e-commerce classique. Dans ce livre, l'auteur s'attarde sur toutes les facettes du phénomène: le group buying, le social merchandising, le social marketing, le social shopping, le purchase sharing et beaucoup d'autres anglicismes aussi atroces pour la langue française qu'ils sont effectifs dans la réalité.
Le lecteur découvrira une analyse fine et très prospectiviste des futurs bouleversements à venir dans le e-commerce au vue des signaux faibles de ces dernières années. Enfin, loin de n'être qu'un n ième bavardage pour "social media strategists", les développeurs ou décideurs du milieu du e-commerce y trouveront leur compte avec les parties très pratiques des chapitres 3, 4 et 5 dont on saluera la forte composante "sémantique", une autre tendance lourde de ces dernières années.
En résumé: un livre minutieux, clair et pertinent à la croisée du e-commerce et du web social. A acheter et partager au choix sur Facebook, Twitter, Blippy, Swipely ou ... Status.net !
Social commerce: Quand le e-commerce rencontre le Web d'aujourd'hui (French Edition) OverviewCe livre est l'histoire d'une rencontre, celle du monde du e-commerce et de celui du Web.Jusqu'à présent, les deux mondes se côtoyaient sans vraiment se rencontrer. Les entreprises du Web s'occupaient de Web, les entreprises e-commerce de e-commerce. De même pour les entrepreneurs eux-mêmes : les entrepreneurs du e-commerce venaient plutôt du monde du commerce, ceux du Web, du monde du Web.Ces derniers mois, pourtant, des nouveaux services comme Groupon, Blippy, ou Ping, sont apparus à l'intersection de ces deux mondes et connaissent une croissance énorme. Leurs principes, décrits en détail dans ce livre - group buying, communautés de social shopping, purchase sharing, social marketing - commencent à être repris par les e-commerçants plus traditionnels.La thèse centrale de ce livre est que le e-commerce est aujourd'hui de plus en plus lié aux innovations technologiques et d'usage du Web grand public, c'est-à-dire du "Web d'aujourd'hui", celui des réseaux sociaux, de Facebook et Twitter.L'intersection du Web social et du e-commerce, ou social commerce, voit naître des opportunités gigantesques, à la fois pour les e-commerçants, pour les entreprises du Web, qui trouvent dans le e-commerce des modèles économiques solides pour monétiser leurs activités, et bien sûr pour les startups et entrepreneurs sur un secteur qui promet d'être explosif :« If I had to guess, social commerce is the next areato really blow up »-- Mark Zuckerberg, Août 2010

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Creating Interactive Web Sites with PHP and Web Services Review

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Creating Interactive Web Sites with PHP and Web Services ReviewLet me start by saying that I did find this book quite helpful. It contains a wealth of ideas about topics that a Web site developer would want to know about. The author doesn't just talk about designing a Web site with static data. These Web sites really are interactive, which is the direction that many Web sites are headed today. For example, if you want to create a blog, Chapter 6 will get you started. Are you a merchant that wants to get started with online payments? Chapters 8 and 9 will get you started; although, they probably aren't the end of the journey because the book doesn't address security and privacy concerns. Even so, you can get a lot of information out of this book.
The book does have a few problems, one of which is the title. I didn't really see much in the way of real Web services coverage. Yes, there is a simple example of working with Amazon Web Services in Chapter 7, but that's not really a lot of coverage. The supposed coverage of Google Web Services in Chapter 7 doesn't deal with Google Web Services at all--it discusses how to create request URLs for the standard interface. Does this make the techniques less useful? No, I found them quite helpful, but this truly isn't a Web services book.
I found it a little jolting that the author has just barely introduced functions on page 17 and on page 18 you're already working with databases. I wouldn't consider this a book for the novice--it's not a gentle introduction to PHP at all.
The author also has a tendency to either omit necessary configuration details or mention them in passing so that a reader could easily miss them. For example, the reader needs a developer token to work with the Amazon example, yet the author devotes a single sentence to this topic and it's buried in a paragraph with other details. Consequently, even though the code probably all works, some readers have probably gotten frustrated trying to figure out the missing details.
Given what I know about the book now, it's still a very good purchase and will stay on my bookshelf. The author introduces too many good ideas and interesting concepts to ignore this book. Hopefully, a second edition will fix some of the annoyances that kept the first edition from being as good as it could be.Creating Interactive Web Sites with PHP and Web Services OverviewBuild Dynamic Websites with PHP and MySQL—and Extend Those Sites with Web Services
PHP and MySQL are great tools for building database-driven websites. There's nothing new about that. What is new is the environment in which your site operates—a world rich (and growing richer) in web services that can add value and functionality in many different ways. Creating Interactive Web Sites with PHP and Web Services walks you through every step of a major web project—a content-management system—teaching you both the basic techniques and little-known tricks you need to build successful web sites. And you can use those skills to develop dynamic applications that will meet your special requirements. Here's some of what you'll find covered inside:
Adding, deleting, and displaying data with a custom content-management system
Building a template system with PHP
Interacting with web services using PHP and MySQL
Creating and managing a user system and a shopping cart
Processing credit card payments using merchant accounts and third-party payment solutions
Tracking site statistics using PHP and MySQL
Enhancing your site with third-party scripts

Tons of examples, complete with explanations and supported by online source code, will speed your progress, whether you're a true beginner or already have PHP experience. This book is platform-agnostic, so it doesn't matter if you're deploying your site on Linux or Windows. You also get PHP and MySQL references, so you can quickly resolve questions about syntax and similar issues.

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Beginning Ajax (Programmer to Programmer) Review

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Beginning Ajax (Programmer to Programmer) ReviewThis book is really disappointing. The code examples are not at all well suited for the book's supposed target (starting level).
The first example (page 21) is too complex for a beginners' book *and* for a first chapter... and they even say so! (Quote: "Note that this example is quite complex.") I wonder, if they knew it was too complex to grasp at a first glance, why didn't they change it? They introduce even XSL without any need -this can only discourage a beginner. Believe me, I can think of a thousand better examples, and I'm not an expert in Ajax.
It doesn't get any better in the next chapters. The authors can't manage to explain fundamental things like the XMLHttpRequest object, which is an essential part of Ajax, and consequently should be an essential part of a book about Ajax for beginners.
So... I really don't recommend this book. I usually enjoy Wrox books, but I have to say this title is absolutely not worth the money. If you are a beginner, try Wiley's Ajax for Dummies instead. Hope this helps!Beginning Ajax (Programmer to Programmer) OverviewUsing proven examples and explaining concepts step by step, this book shows you how building Ajax-enabled sites and applications allows more interactive user interfaces than ever before. You'll learn about the differences in capabilities between client-side and server-side development techniques, as well as how Ajax crosses this boundary. You'll also discover how Ajax techniques can be summed up by patterns (which are development models that you'll use repeatedly). With a mastery of these techniques, you'll be able to breathe new life into your Web sites.

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Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) Review

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Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) ReviewThis book is an important read for anyone interested in how technology and online communications are affecting identity around the world. Enteen's experience with diverse populations and in diverse settings gives authority to her research, and her analysis is sometimes surprising and often thought-provoking.Virtual English: Queer Internets and Digital Creolization (Routledge Studies in New Media and Cyberculture) OverviewVirtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communication may attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.

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The Rough Guide to the Internet 13 (Rough Guide Reference) Review

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The Rough Guide to the Internet 13 (Rough Guide Reference) ReviewI came to Amazon today to order this book after borrowing the 2006 edition from the library. If this book doesn't answer your questions and help expand the Web's utility for you, you're either dead or a black belt geek.The Rough Guide to the Internet 13 (Rough Guide Reference) Overview
This multi-million-selling Internet book is still the ultimate handbook for novices and experts alike. Written in plain English, it covers everything from getting online for the first time to newsfeeds, Internet telephony and advanced tips and tricks guaranteed to turn casual surfers into Net gurus. This fully revised guide covers all the latest sites and crazes, including Skype, blogging, myspace and other social networks and online video. Whether you've never sent an email or you just want to keep up with the latest developments, this is the book for you.


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The Essential Online Solution: The 5-Step Formula for Small Business Success Review

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The Essential Online Solution: The 5-Step Formula for Small Business Success ReviewThis book is written in 'coaching-style' which is not for everyone! 'Remember you have to'...'What do you think is'...'It is all about'...Don't forget to..., those phrases made it for me hard to read, as I expected new information and not to be taught constantly. I expected the authors were internet-insiders, what the title suggested - but I can't see that. If you are familiar with the basics of internet marketing look for something else, if you are a total newcomer go for this easy to read book.The Essential Online Solution: The 5-Step Formula for Small Business Success OverviewWith big-box stores dominating today's business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company's bottom line.

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Review

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Reviewand Gerd has a lot to say about it. Friction is Fiction is a collection of essays and blogs by media futurist Gerd Leonhard. An excellent introduction to the new paradigm shift in digital media. If you are looking to make sense of the canary in the coal mine collapse of the Compact Disc and the mainstream record company business model Leonhard explains not only what happened but what will continue to happen to content providers and users of music, film, video, books, newspapers and all forms of media. Rather than lamenting the loss of old business models Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution. He is not the only proselytizer of the new culture of free but one of my favorites because of the lack of hyperbole and unnecessary drama. I also appreciate his global perspective and positive attitude. Highly recommended.
Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) OverviewFuturist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

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Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards Review

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Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards ReviewI had the opportunity to read through this book over the last week, and I'm just floored by how much good information it's got in it. This book is years of Patrick's experiences running successful forums (22 forums now, I believe!) and all the tips, tricks and wisdom he's picked up during those years. I ran a moderately successful forum years ago, and would have saved myself months of headache and heartache had I the information in this book at my fingertips back then.
The book is definitely opinionated - these are Patrick's recommendations based on his experiences, and it shows. His voice is natural, and the wording is down to earth. This isn't some theoretical treatise, but a 'from the trenches' view of what works, what doesn't, and why.
The book includes many sample forms which have example language to use for welcoming members to your forum, working with moderators, dealing with abusive or disruptive visitors, and much more. They're all available on the book's website too, so you don't need to retype it all in, but can quickly customize them to fit your own needs .
The one thing lacking in this book is that it doesn't go in to much detail about the major forum packages out there, so the reader who is just starting out will have to do some more research as to what packages have which features discussed in the book. Having said that, this keeps the focus of the book more on the human/people side of internet forums, and doesn't devolve in to a technical manual. I would have preferred a small feature comparison of the big forum systems out there, but I'm more of a technically-inclined person to begin with. If you're not technically inclined, you likely won't even notice the information not there.
Bottom line: if you're thinking of starting a web-based community, or have one and aren't sure how to manage it, this book is a must-have. It will save you weeks, if not months, of getting up to speed and being as effective as possible with your forums.
Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards OverviewEvery day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies, professions, and whatever else strikes their fancy. Admin­istrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O'Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums, including:' choosing a name and domain name' picking the right software' deciding on user options like avatars and private messaging' setting guidelines and dealing with violators' ensuring that posts stay on topic' settling online disputes among users' involving users and keeping the site interestingManaging Online Forums is the one book that shows site owners and administrators how to create a safe and entertaining community that users will return to again and again.

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Digital Dharma: A User's Guide to Expanding Consciousness in the Infosphere Review

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Digital Dharma: A User's Guide to Expanding Consciousness in the Infosphere ReviewAs a teacher of middle schoolers, I am amazed when watching kids use their cell-phones and other assorted gizmos. Teenagers, more than most of us, have an insatiable need to connect with others--literally and virtually--it is a constant in their lives. Steven's book helped me put their behavior (as well as my own and others) into a much larger frame--one that connects the deepest human needs (and the ancient ways of meeting these) with today's technology.
An acknowledgement, I am Steven's sister-in-law!Digital Dharma: A User's Guide to Expanding Consciousness in the Infosphere OverviewDigital Dharma has something for everyone. It is for technology experts and yoga fanatics alike. Whether you're simply seeking the spiritual, already practicing a spiritual tradition, or a Body-Mind-Spirit reader with ambivalent feelings about your computer and cell phone, this book will guide you on the path toward a new consciousness. Similarly, novices of the digital world, media junkies, and technology "utopians" who understand at some level there is much yet to be learned from the Infosphere, will all find intriguing, useful material here.

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The Internet: The Missing Manual Review

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The Internet: The Missing Manual ReviewThis book reminds me a lot of those "Internet Yellow Pages" books you used to see from 1994 until about 1996 when modern search engines and the growing sophistication of computer users made them unnecessary.
I thought I would peruse this book and see if it had anything of value to offer, and I have to say that unless you've been stranded on a desert island for the last twelve years, I can't see how it could be of much help. These days, pretty much all age groups from preschoolers to senior citizens have this much knowledge of the internet. In 2006 do we really need a book that tells us the different ways to connect to the internet, how to shop online, how to gamble online, and the perils of banking online? I don't think so.
I gave this book three stars mainly out of residual respect for the Missing Manual Series that is very helpful for learning the MAC and its various applications as well as software packages such as Photoshop Elements. Nothing in the manual is incorrect. It is well written and well illustrated. It is just too basic to be helpful for anyone who knows how to access an Internet search engine.
The table of contents is as follows:
Part I: GETTING ONLINE
1. Getting Online
Broadband Connections (Fast); Dial-Up Connections (Slow); Wireless Connections (Awesome); Software; Advanced Connection Tricks (Windows); Advanced Connection Tricks (Mac OS X);
2. Surfing the Web
Your First Web Page; Portals: Dashboards of the Web; Browser Choices;
Part II: FINDING INFORMATION
3. How to Search the Web
Search Basics; Directories at Your Service;
4. Searching by Information Type
White Pages, Yellow Pages; Driving Directions; Health and Medicine; Job Hunting; Getting the Facts; Word Definitions;
5. News and Blogs
News Sites; Online Newspapers; Sports, Weather, and Entertainment; Blogs; Feeds: Having the News Come to You;
6. Reviews and Ratings
Movies; Restaurants; Music; Books; Consumer Electronics; Cars;
Part III: SHOPPING, TRAVEL, AND FINANCE
7. Shopping
How to Shop Online; The Top Shopping Sites; Finding Good Deals; Shopping for Big-Ticket Items ;
8. Planning Trips
Booking Tickets and Reservations; Last-Minute Deals;
9. Finance
Online Banking; Finding Loans Online; Trading Online and Tracking Investments; Doing Your Taxes Online;
Part IV: ENTERTAINMENT AND MEDIA
10. Games and Gambling
Games for the Whole Family; Action Games; Massive Multiplayer Games; Virtual Worlds; Fantasy Sports; Gambling;
11. Music and Audio
Digital Audio and the Internet; Listening to Digital Audio; Online Music Stores; Streaming Music Sites; Internet Radio; Podcasts;
12. Videos, Movies, and TV
Videos and Movies Online; DVDs by Mail; Watching Webcams;
13. Photos
Finding Photos; Sharing Photos Online; Sending Photos to a Printing Service; Sending Photos via Email;
Part V: COMMUNICATING WITH OTHERS
14. Email
Email Program vs. Web-Based Email; Setting Up Your Email Program; Writing and Sending Messages; Reading and Organizing Email; Fighting Email Pests
15. Instant Messages and Chat
Instant Messaging: An Introduction; IM Services: The Catalog;
16. Discussion Groups
Finding and Searching Groups; Creating New Groups;
17. Social Networking
Socializing and Dating Services; Professional Networking;
18. Skype & VoIP: Internet Phones;
Skype: Computer-to-Phone Plans; Phone-to-Phone Plans;
Part VI: INTERNET POWER AND PROTECTION
19. Your Own Blogs, Web Sites, and Podcasts
Blogs; Super-Simple Web Pages; Professional Web Sites; Podcasts;
20. Living on the Web
Online Backup and Storage; Online Word Processing Programs; Project Planning and Group Calendars; Online Meetings/Web Conferencing ;
21. Staying Safe
Know Your Enemies; Fighting Internet Pests; Defeating Spyware; Controlling Cookies; Phishing Lures; Sealing Your Computer's Firewall; Protecting Your Kids;


The Internet: The Missing Manual Overview
The Internet is almost synonymous with change--that's one of its charms, and one of its headaches.You may think you know the Internet, but are you really up to speed on internet telephones, movie and TV downloading, blogging, gaming, online banking, dating, and photosharing?
This utterly current book covers:Getting Online. Readers will have all the information they need to decide what kind of broadband connection works best for them, which browser they should use, and what kind of spyware-fighting and virus-and spam-protection measures they need to protect themselves.
Finding Information. Google may be the leading search site, but it's certainly not the only game in town. This book introduces a diverse and useful collection of sites that help uncover everything from health care information, to shopping, travel and finance, to dependable reviews and ratings.
Movies, music, and photos. The Web's teeming with entertainment--and not just the sort of postage-stamp sized videos that only a geek could love. Learn where to download movies, watch TV online, listen to music, play games, and post and share photos with friends.
Keeping in touch. Email's only the beginning. This book introduces readers to the many tools that make the modern Internet such a great way to stay connected. From Web-based discussion groups to instant messaging programs, and from blogs and podcasts to Internet-based phone calls, this book will help you join the conversation.

Ideal for anyone just venturing into cyberspace, this book is also perfect for more experienced users who could use an update to today's most exciting internet applications.


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Book Promo 201: Harness the power of the Internet with Web 2.0 and Social Media Marketing Review

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Book Promo 201: Harness the power of the Internet with Web 2.0 and Social Media Marketing ReviewEvery author, whether new or established, could boost their marketing campaign to new heights by reading Book Promo 201. Many other books on promotion are like cotton candy - all fluff and sugar. Not this book. Author Nikki Leigh delivers the blue-plate special. She doesn't just talk about promotion, she gives you real-world examples that work. And, she includes multiple tips from other marketing gurus who she networks with regularly. If you follow her advice, you will also build quality strategic alliances while successfully promoting your book.
Book Promo 201 is far more than an information or reference book. It's a workbook. Each chapter has a series of questions to help you gain a working knowledge of that topic. They also help you tailor that particular marketing technique to your specific needs.
Another thing that sets this book apart is the scope and depth of coverage on all aspects of Web 2.0 sites. The Internet has evolved from displaying static brochures to becoming more interactive and social in nature. Gone are the days when you simply announce that you have an interesting book. Social networking gives you the opportunity to interface with folks of like interest. By using the extensive information in Book Promo 201, you will begin to build a community where you can share your passion with others who enjoy having conversations about the same topic.
Even established authors will appreciate the thorough listing of links related to book promotion. It's likely you will find new links listed here. In fact, the time you save in finding these invaluable links on your own are worth the price of the book. A good rule of thumb to keep in mind is that an old book is new to someone who hasn't read it yet. Previously published books could greatly benefit from a re-energized marketing campaign following the suggestions in Book Promo 201.
If you're not tech-savvy, have no fear. Book Promo 201 is written in clear language that anyone can easily follow. The suggestions in this book will take you from know-nothing to do-something in a fraction of the time it would take you to figure it out on your own.
Book Promo 201 is not just a handy reference manual. It is a MUST HAVE for every author, no matter how many books you have published. Read it, re-read it, and follow the advice Nikki Leigh offers. It's like having access to the minds of multiple marketing masters in one volume.
MaAnna Stephenson - Author of Just the FAQs seriesBook Promo 201: Harness the power of the Internet with Web 2.0 and Social Media Marketing OverviewHave you heard of Web 2.0 and Social Media Marketing? Do these sound like high tech terms? The majority of people on the internet are using these things each day. Are you on Facebook or MySpace? Did you ever Digg a web page? Those are examples of Web 2.0 and Social Media Marketing. There seem to be an unlimited number of social networking web sites, but one key is knowing which sites are beneficial for you. Another key is understanding how and why to use them.Those are just a couple of things this book can answer for you in a down to earth and conversational manner.Award winning author Nikki Leigh explains branding, viral marketing, Web 2.0, blogs, podcasting, virtual tours, social networking and social bookmarking sites and much more. With that information and over 1000 resource links, this is a book that you will turn to again and again as you create an expanded and effective presence on the Internet to promote yourself and your books.

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Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts Review

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Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts ReviewAs a novice to Online Marketing and operator of a website that was in need of a great deal of revitalization, Gary Haffer's Book provided a fantastic understanding for the non-technical user, and was able to expand into more complicated concepts with ease. The proof is in the numbers- an exponential increase in hits to my website after implementing these simple, highly effective tips.Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts OverviewMost online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it?Since 2010 is here, you want your website to be growing with traffic rather than with few visitors. Gary E. Haffer's new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more.Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Expertsis a useful "how-to explanation" book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you'll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me."If you were wondering how to:* Increase your website's visibility (rank) on Google* How to list your website on the search engines* How to see what the competition is doing and beat them* Avoid Search Engine roadblocks* Develop keywords that produce traffic* Use online press releases to increase customers* Get the most from social sites* Make people find what they want on your website - This is the book that can help!

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How to Do Everything with Web 2.0 Mashups Review

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How to Do Everything with Web 2.0 Mashups ReviewThis book reminded me of Marine Corps boot camp. We did a lot of stuff, but only just enough to say we did it and not enough to learn anything from it. This book tries to cover far too many topics in a very short space. We used this book for a class I took the summer before last. It is not even really a good introduction as it leaves out many particulars needed to understand what is going on. I had to do quite a bit of internet research just to figure out much of what this book purported to teach. I say skip this book and get some more thorough books on the individual topics.How to Do Everything with Web 2.0 Mashups Overview
Want to supercharge your website with the latest searching, mapping, shopping, and imaging tools? Now you can build amazing mashups with help from this step-by-step guide. How to Do Everything with Web 2.0 Mashups shows you how to remix the best of Google, Amazon, Flickr, and eBay to create customized applications. You'll learn to use essential Web 2.0 technologies--including XML, JavaScript, XHTML, and REST--and seamlessly integrate them into your own innovative mashups.

Build dynamic mashups using XML and JavaScript

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Search Engine Optimization: An Hour a Day Review

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Search Engine Optimization: An Hour a Day ReviewSearch Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.
The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.
Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.
The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter.
At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn't stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them.
On a final note, I need to say that I couldn't disagree more with the reviewer who thought the book was "poorly organized." Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence.
Bruce Hoag, PhD
Co-author Managing Value-based Organizations: It's Not What You Think (New Horizons in Management Series)
http://www.p-advantage.com
Search Engine Optimization: An Hour a Day OverviewBack and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

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The Rough Guide to The Internet 14 (Rough Guide Reference) Review

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The Rough Guide to The Internet 14 (Rough Guide Reference) ReviewBuckley gives a quick coverage of what you can do or find on the Internet. He ambitiously tries to cover every major mass usage. Browsing is shown to be very easy. Several browsers are explained, notably Microsoft's Internet Explorer and Apple's Safari. But other alternatives that get a mention are Firefox, Opera, Netscape and Mozilla.
Other popular activities in the book include email and using a search engine. Along with various ways to perform Instant Messaging and SMS. The very popular Skype (now part of eBay!) lets you have cheap long distance phone calls. Getting music from a peer-to-peer service is another common activity that you might need advice on.
The book also warns about various perils. Like scams in email, often in the form of phishing. You are also cautioned to beware of attachments in messages from strangers. The attachments might be viruses looking for a home on your machine. So regularly updating a virus checker is a good thing.
All around, a handy guide.The Rough Guide to The Internet 14 (Rough Guide Reference) Overview"The Rough Guide to The Internet" is still the ultimate handbook for novices and experts alike. Written in plain English, it covers everything from getting online for the first time to newsfeeds, Internet telephony and advanced tips and tricks guaranteed to turn casual surfers into Net gurus. Whether you need to demystify Internet jargon, update or upgrade your level of security, discover WiFi, networking and the fine art of searching; "The Rough Guide to The Internet" provides all the essential information from getting online the first time to advanced tips and tricks. Fully updated, this edition features a directory of the web's coolest sites, lowdown on switching to Google Mail and latest crazes including 'Twitter' as well as Skype, blogging, myspace and other social networks and online video. Whether you've never sent an email or you just want to keep up with the latest developments, this book is invaluable for making the most of your time on the Internet. Let "The Rough Guide to The Internet" open up the Internet world to you.

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The Naked Corporation: How the Age of Transparency Will Revolutionize Business Review

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The Naked Corporation: How the Age of Transparency Will Revolutionize Business ReviewThis is a very good book which has opened my eyes into looking for companies that are honest and transparent with their customers, shareholders and employees. This book calls companies to stop hidding behind secrets that destroy corporations (Enron and others) and start being transparent, by providing informaiton to your customers, shareholders and employees. Companies need to show that they are responsible to the environment, to their stakeholders and other corporations. This book is calling companies to be ethical in their daily transactions and gives example after example of corporations who have fallen because they tried to hide the truth. This book shows that we need strong ethical people to run todays corporations and we as investors need to reward companies who are starting to become transparent. At the same time we need to punish companies who are not taking responsibility for their actions and wrong doings. This book also points out that most investors are blind with their investments and don't even realize what their largest investment is invested in (for most people their largest investment is their pension plan, and I admit I don't know what mine is invested in). This is a very good book and has opened my eyes to at least see what's going on out there and provided me with the tools to do some research and make sure I reward companies that are making an effort to save our environment and be honest with employee's, investors, stakeholders, and customers. The one question I have is are we raising a generation that will be able to have the
qualities needed to run the corporations of tomorrow... Great book...The Naked Corporation: How the Age of Transparency Will Revolutionize Business Overview

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