Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Review

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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) Reviewand Gerd has a lot to say about it. Friction is Fiction is a collection of essays and blogs by media futurist Gerd Leonhard. An excellent introduction to the new paradigm shift in digital media. If you are looking to make sense of the canary in the coal mine collapse of the Compact Disc and the mainstream record company business model Leonhard explains not only what happened but what will continue to happen to content providers and users of music, film, video, books, newspapers and all forms of media. Rather than lamenting the loss of old business models Leonhard focuses primarily on the excitement and opportunities presented by the current media revolution. He is not the only proselytizer of the new culture of free but one of my favorites because of the lack of hyperbole and unnecessary drama. I also appreciate his global perspective and positive attitude. Highly recommended.
Friction is Fiction: The Future of Content, Media & Business (Black & White Edition) OverviewFuturist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1

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