Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design Review

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Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design ReviewOk all I can say is wow. This man uses insults (accurately) to get the job done. I found myself wanting to redo things on my site and other sites I design just so he wouldn't find it and use it as a bad example. Good God. He is RIGHT ON on a lot of that stuff.

I disagreed him with him when it came to Flash. He thinks Flash is unnecessary, which it is in certain circumstances... but... he failed to mention adult sites which really use the art of visualization for the ultimate sale, which is what he discusses - that websites should be about bringing in money. Other than that and his not-so-secret hate for splash pages (although again, he failed to mention that some sites actually REQUIRE them by law)... I agreed with him on everything else in the book.

He gets into the Do's and Don'ts and really blasts the sites that use tacky animated Gifs on clashing backgrounds, unclean and unfocused sites, sites that don't use alt tags on images, and it really covers a whole lot of things that are just plain wrong. Way wrong.

He even got into a subject about never including text that says 'Click Here' and at first I scratched by head and thought - but why not?? And he showed some examples of it done right, and examples of how bad and tacky it can look when it is used wrong. I immediately got inspired and got rid of all of my 'Click here' text and sure enough, the results looked much more professional.

I have at least 20 high-maintenance business sites I constantly work on, and that being said - I am constantly feeling pretty positive about the work that I do. He doesn't care how good you think you are. He will be brutal. And it's about time someone steps forward to say it.
'A webmasters job is never complete' is an accurate statement.

He doesn't just give negative criticism... he offers good advice and solutions that are doable and just require effort and a sense of direction.

The bottom line: If you get aggravated with what he says, you can close the book and reopen it when you're ready for brutal honesty.Son of Web Pages That Suck: Learn Good Design by Looking at Bad Design OverviewInspired by the award-winning Web site "Web Pages That Suck", this text takes a humorous approach to teaching Web design techniques by critiquing bad sites and then applying common sense and practical, hands-on guidance to create site make-overs. This updated second edition features design problems (misuse of Flash content) and old standbys (poor navigation). The CD contains a database of daily newspapers and other places for readers to promote their sites, plus "Software that Doesn't Suck" for Windows and Macintosh users - shareware, graphics programs, and other tools that have earned the author's seal of approval.

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Grow Your Online Sales Review

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Grow Your Online Sales ReviewGreg Jameson begins by telling you the many reasons that you should have a website online. In addition, he provides helpful suggestions for choosing a good domain name. What I fould beneficial are the "types of pages" he says should be included on your site. Questions that I also had that were answered in this book are:
- what are the free ways to generate traffic to a website & the multiple places to get links
- he explains how to do email marketing, what to include, and why it's important
- how you can get usable content for your website, newsletters, etc. He points out a clever trick to find free downloads of
pdf's about any subject which you could utilize to create your own content
- an explanation of what resolution is best for images used on your site & the importance of getting this right
- why creating videos to take advantage of youtube is a smart thing for businesses & how setting up a youtube channel is valuable
to users
- why adding a pop-up written message from within youtube could possibly cause a person to visit your website
- how to get the most from your presence on facebook or position yourself as an expert by blogging
- his description of different problems that your site could face & what one thing you can do to find out these problems have
happened sooner to protect you from revenue losses
But the part of most significance to me was his breakdown of decisions you need to make when dealing with the setup of money collection from customers. These include what you need to make customers comfortable in making a purchase at your site, why your shopping cart choice is so important, and his simplified chart which illustrates what happens when a customer uses his credit card. All-in-all, this is a great book to have. It has so much interesting and unique information that I most definitely would want to own more of Greg Jameson's books. It contains items that can prevent you from making some costly mistakes and ways to create more customers for your site.Grow Your Online Sales OverviewPractical advice on getting the most of your internet presence

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines Review

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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines ReviewI am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased 22%, and we feel this is just the beginning. If a man of my age can read, understand, and successfully act upon the Mordkovich Brothers recommendations you can too. Many many thanks to the Mordkovich Brothers. Buy this book; you'll be very glad you did.
Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines OverviewBusiness, Economics, Marketing, Advertising, Promotion, SEO, PPC

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