Grow Your Online Sales Review

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Grow Your Online Sales ReviewGreg Jameson begins by telling you the many reasons that you should have a website online. In addition, he provides helpful suggestions for choosing a good domain name. What I fould beneficial are the "types of pages" he says should be included on your site. Questions that I also had that were answered in this book are:
- what are the free ways to generate traffic to a website & the multiple places to get links
- he explains how to do email marketing, what to include, and why it's important
- how you can get usable content for your website, newsletters, etc. He points out a clever trick to find free downloads of
pdf's about any subject which you could utilize to create your own content
- an explanation of what resolution is best for images used on your site & the importance of getting this right
- why creating videos to take advantage of youtube is a smart thing for businesses & how setting up a youtube channel is valuable
to users
- why adding a pop-up written message from within youtube could possibly cause a person to visit your website
- how to get the most from your presence on facebook or position yourself as an expert by blogging
- his description of different problems that your site could face & what one thing you can do to find out these problems have
happened sooner to protect you from revenue losses
But the part of most significance to me was his breakdown of decisions you need to make when dealing with the setup of money collection from customers. These include what you need to make customers comfortable in making a purchase at your site, why your shopping cart choice is so important, and his simplified chart which illustrates what happens when a customer uses his credit card. All-in-all, this is a great book to have. It has so much interesting and unique information that I most definitely would want to own more of Greg Jameson's books. It contains items that can prevent you from making some costly mistakes and ways to create more customers for your site.Grow Your Online Sales OverviewPractical advice on getting the most of your internet presence

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Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) Review

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Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) ReviewA good buy. Certainly not the single authority on e-commerce that you should rely on, but, if you're looking to open an internet store (or already have) this is a good reference to have when you hit those inevitable roadblocks.
Matthew Overstreet
http://www.swordwares.comDesign and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) Overview
WWW.(Your Online Store).COM

Have you fantasized about your own retail store-selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today's technology makes it easier than ever to take your retail dreams to the world's largest marketplace-the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world-with no technical background or graphic design skills!
Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
Create content and online deals that capture shoppers and keep them coming back
Use surefire online tools that work 24/7 to handle payments and accept orders
Drive traffic using Search Engine Optimization and other marketing and advertising techniques
Skillfully handle inventory, order fulfillment, customer service and all other operations

The world's largest marketplace is at your fingertips…take advantage of it!

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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Review

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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity ReviewAs with most books, I started by taking a look at a few sample pages of the book before getting deep into it. My first data point was page 248: where Avinash describes elegantly a case study on measuring offline applications using Google Analytics. Exquisite. Than, on page 279 he shows how to analyze video influence on revenues. Amazing.
After leafing through the book for a while I went back to the beginning and I really enjoyed the way Avinahs Kaushik links the content; bringing basic and important concepts and very advanced techniques side by side. The book has a friendly tone, i.e., it feels like walking down the street and talking to a friend. Avinash knows when to soothe the reader and let him know that this might be frustrating or difficult, he does not pretend to give all the answers.
A central theme on Avinash philosophy also in his previous book (Web Analytics: An Hour a Day) is that people will bring change, not tools. So, even though he proposes several techniques for choosing vendors, he puts in in its place: if you don't have people, you better look for them, no tool will help you. For every $100 you have, you should invest $90 on people and $10 on tools.
This book describes a holistic approach of the Web Analytics field which he defines as "the analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline)."
The book treats all the aspects that need to be understood in order to have a successful web strategy: clickstream data, testing, Voice of Customer, social, mobile, video, you name it. In addition, you will learn about planning and growing a web analytics career, so if you are serious about your career, this book is for you.
Concluding, 'Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity' is a landmark on the Web Analytics field and a must buy for anyone looking to grow and succeed in the Internet.Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity OverviewAdeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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