Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) Review

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Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) ReviewThis book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) Overview
Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies


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osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. Review

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osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. ReviewLet's be clear about one thing. The book is not about running a general purpose website that is selling things. It pertains to those sites using the osCommerce software. This provides a programmatic framework with features needed by many small commercial websites.
But it turns out that several key sections of the book do offer advice germane to anyone wanting to sell on the web. One topic is whether you should join various organisations that will certify your website as reputable. Truste, BBBonline, VeriSign, GeoTrust and others are mentioned. These let you put a seal (a clickable image) on your webpages. So that if a reader clicks on it, it will go to that organisation's server and popup a page attesting that your website is an accredited member. The book's coverage of the top companies offering such certifications is good. Another topic well covered is how to provide search results from searches done within your database of products. Here, osCommerce naturally comes with an internal search option.
Search Engine Optimisation is another topic extensively discussed. This is where you try to get your webpages listed as prominently as possible in the (free) results of major search engines. Tips are given, including how to avoid getting blacklisted by the search engines for being an SEO spammer. (Naughty, naughty!)
Unfortunately, a failing of the book is a poorly done index. For example, on the subject of certificates, SSL, seals or any of those certifying organisations, there simply are no entries in the index. Another example is the omission of link farms or spam from the index, even though these are discussed in the text.osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. OverviewPractical techniques and proven strategies to increase online sales: learn from an expert! This book is for anyone administering a small/medium sized osCommerce site. This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

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Grow Your Online Sales Review

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Grow Your Online Sales ReviewGreg Jameson begins by telling you the many reasons that you should have a website online. In addition, he provides helpful suggestions for choosing a good domain name. What I fould beneficial are the "types of pages" he says should be included on your site. Questions that I also had that were answered in this book are:
- what are the free ways to generate traffic to a website & the multiple places to get links
- he explains how to do email marketing, what to include, and why it's important
- how you can get usable content for your website, newsletters, etc. He points out a clever trick to find free downloads of
pdf's about any subject which you could utilize to create your own content
- an explanation of what resolution is best for images used on your site & the importance of getting this right
- why creating videos to take advantage of youtube is a smart thing for businesses & how setting up a youtube channel is valuable
to users
- why adding a pop-up written message from within youtube could possibly cause a person to visit your website
- how to get the most from your presence on facebook or position yourself as an expert by blogging
- his description of different problems that your site could face & what one thing you can do to find out these problems have
happened sooner to protect you from revenue losses
But the part of most significance to me was his breakdown of decisions you need to make when dealing with the setup of money collection from customers. These include what you need to make customers comfortable in making a purchase at your site, why your shopping cart choice is so important, and his simplified chart which illustrates what happens when a customer uses his credit card. All-in-all, this is a great book to have. It has so much interesting and unique information that I most definitely would want to own more of Greg Jameson's books. It contains items that can prevent you from making some costly mistakes and ways to create more customers for your site.Grow Your Online Sales OverviewPractical advice on getting the most of your internet presence

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Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days Review

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Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days ReviewThis book is from a guy that makes a living from creating ads that sell. That is his real job. He does it for online and offline clients. So while he goes about his daily business he amasses tons of information that he eventually decided to put into a book to sell. I don't get the idea at all that this is some guy who makes a career out of writing Internet marketing guides. As you go through the material you begin to realize something: The guy really knows what he is talking about. You can tell by the examples in the book that he does this stuff both offline and online.
The book is very, very good for those wanting to learn marketing techniques online. Honestly it's like a textbook. In many respects he pulls back the curtain on marketing tactics. I found it helpful for understanding why marketers write the way they do. From the long sales copy to bold claim headlines to web page layouts. Sure we all know that headlines matter, buyers like long reads, etc. But Lance explains it in a way that makes sense and gets you thinking how to implement the tactics in your own sites and landing pages.
The book is full of examples from email writing to headlines to layouts. There is so much information on how to create the right advertisement. If you are doing PPC ads and landing pages then this book is for you. If you have a website and are trying to sell something then this book is for you. OK, if you are already making $5K a month then it's probably not for you. But if you are just starting out trying to sell things on the Internet or are making a humble sum of cash then I really believe that a book like this will help. I've read quite a few PPC ebooks and none are close to this. I believe it is because Lance is actually a professional sales copy writer for both online and offline clients. And you know, PPC success is really all salescopy.
You know how marketers will say that you need to do "X" to convert more sales? And you sit there wondering why? And you get the sense that the joker has no clue why either, but he says so because that's what "they" say works, or learned it from someone else, or saw an example from another salespage. Well Lance explains the why, for every step of building a salespage. You'll read through the manual and think "ah, that's why I'm told to do that", or "so that's why this is suppose to convert better". You get the sense that the guy is simply a pro at what he does and has answers for building webpages that sell.Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days OverviewDirect Web Sales Start with Good Web Design Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an "online brochure" for the company. That's fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.In Internet Marketing: Profits That Lie Hidden in Your Website, you'll discover how to design a direct sales website, how to write profitable sales copy, how to optimize your website for the major search engines-such as Yahoo, Google, MSN, and AOL Search-and how to use Google Adwords to your advantage.You don't need flash animations or fancy graphics to have a good website. Good design is all about focusing your marketing message exactly as you want it, and presenting it in such a way that when your customers do arrive, they'll be ready to buy.

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CMS Made Simple 1.6: Beginner's Guide Review

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CMS Made Simple 1.6: Beginner's Guide ReviewI have been using CMSmadesimple (CMSMS) for 5 years or so. It's a very robust CMS (content management system) that is quite easy to learn in a basic way. To get more out of CMSMS though you need to know a bit more than you can easily pick up from just using the application, visiting the WIKI and user forums.
This book is exactly what a user new to CMSmadesimple would need to jump-start the learning experience. A web developer with more experience but no experience specifically with CMSmadesimple or the Smarty templating engine would also benefit from this book. To be sure, the measured pace of the book is perfect for a neophyte to CMSmadesimple.
The approach taken by the book is to teach you how to install CMSmadesimple and then how to build an example website from scratch using the book as your tutor. It walks you through each and every step, carefully assessing your progress along the way with end-of-chapter quizzes and a great method of delivering the content.
The book follows the procedure of telling you what you are about to do, telling you how to do it then explaining to you what you just did. For block-heads like me, it is the only way I learn well... by reading, doing and recapping.
All the major areas are covered including how to Install CMSMS, how to use the core modules, an understanding of how to use Smarty to build your templates, how to convert other website templates to work with CMSMS, a brief discussion of SEO and how to add e-commerce functionality and a discussion of Users and Permissions. There is a lot of information packed into this slender book. All of the information is presented in a no-nonsense, straightforward manner.
If you prefer reference types of books, this probably won't meet your needs as it does take a tutorial approach and is best consumed in a linear fashion. You -could- use it by jumping around from here to there if you just wanted to discover how to do some specific things such as adding a protected page to your site, easily implementing YouTube videos onto your pages or perhaps how to create a form with various types of input fields. But this book is not a reference book for CMSmadesimple. Rather it is a guided approach to learning the basics, and then some, of CMSmadesimple.
The author makes ample use of screenshots along the way. The code snippets are available from the publishers website, which is fortunate since no CD accompanies the book.
There are not many books dealing with CMSmadesimple and I was thrilled to find one that covered all the essentials in an easy to digest way. I'd highly recommend this to anyone contemplating the building of a website with CMSmadesimple. It will greatly enhance your early experiences with the application and explain some of the concepts that even I didn't have a firm grasp on until reading the book. In particular, the brief but helpful discussion of how the Smarty templating engine works is indispensable information.
I can't think of a better introduction to CMSmadesimple. I wish I'd had this book 5 years ago. It would have accelerated my learning greatly. And as an aside, if you are using WordPress to build websites but blogging is not your primary focus for the website, give CMSmadesimple a good look. It is really slick, has an active user forum and is continually undergoing development.CMS Made Simple 1.6: Beginner's Guide OverviewThis is a practical, hands-on book based around a case study website, which you will set up in this easy-to-understand introduction to using CMS Made Simple. The chapters provide clear instructions and detailed screenshots, so you can see exactly what to do at each step of the build. This book is perfect for newcomers as well as webmasters who are looking for an introduction to building powerful and professional websites with a content management system. The workshop covers all aspects of web publishing and is aimed for web designers, web developers, editors, and web managers.

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Drupal E-commerce with Ubercart 2.x Review

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Drupal E-commerce with Ubercart 2.x ReviewAt first glance at the title of this book, you might be tempted to think that it is not too much more than a reference guide to the complex Ubercart module. Surprisingly, you're only half right. While the authors, George Papadongonas and Yiannis Doxaras, do a great job of covering almost all aspects of the modules that ship with Ubercart, they also go way beyond that. It turns out this book is actually a pretty good guide for not only configuring your Drupal-powered ecommerce site, but also quite valuable in the planning, promoting, and tracking phases as well.
As you'd expect, the authors do a nice job covering the many modules that need to be enabled and configured for a basic Ubercart site. In many cases they go screen-by-screen in the configuration - something that isn't easy to make very engaging. They cover Ubercart's conditional actions functionality quite nicely and how it can be used to configure tax and shopping modules. They also cover product classes and product kits - two very powerful features of Ubercart that every site admin should leverage.
Where the book really shines though is in the descriptions of all the various topics (mainly other modules) in the Ubercart universe. They wisely provide information about popular supporting modules that many ecommerce sites lack, including wish lists, product recommendations, and coupon codes. It is effective use of modules like these that really make ecommerce sites useful.
Overall, this book is a nice surprise. At well over 350 pages, it is beefier than most Drupal books, and provides a wealth of practical information that most Ubercart-powered sites will benefit from.Drupal E-commerce with Ubercart 2.x OverviewThis book will take you through the basics, like Drupal and Ubercart installation and common settings, and as we proceed through the chapters, we'll implement more advanced techniques. Whether you know Drupal or not, this book will be your guide to creating a powerful e-commerce web site. If you are a business owner wanting to create an eCommerce website for your company or to upgrade a company eShop to be easier to maintain and have advanced e-shopping capabilities, then this book is meant for you. You don't need any programming experience to use this book.

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Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) Review

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Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) ReviewA good buy. Certainly not the single authority on e-commerce that you should rely on, but, if you're looking to open an internet store (or already have) this is a good reference to have when you hit those inevitable roadblocks.
Matthew Overstreet
http://www.swordwares.comDesign and Launch an eCommerce Business in a Week (Entrepreneur Magazine's Click Starts) Overview
WWW.(Your Online Store).COM

Have you fantasized about your own retail store-selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today's technology makes it easier than ever to take your retail dreams to the world's largest marketplace-the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world-with no technical background or graphic design skills!
Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
Create content and online deals that capture shoppers and keep them coming back
Use surefire online tools that work 24/7 to handle payments and accept orders
Drive traffic using Search Engine Optimization and other marketing and advertising techniques
Skillfully handle inventory, order fulfillment, customer service and all other operations

The world's largest marketplace is at your fingertips…take advantage of it!

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Best Website: Simple Steps to Successful Websites Review

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Best Website: Simple Steps to Successful Websites ReviewA remarkably good book at describing the actual steps. in detail - that need to be completed to build a truly profitable website! I'm surprised no one has been able to write a book like this before. An actual complete guide that steps through; what type of website to start, getting the right domain name, setting up the web server, easily building and managing the website and finally, a number of excellent promotional strategies - that are actually mostly free!!
I measure how much I like a book by how many tabs I place to mark the pages... and I have quite a few marked with this book. Even the "How to Make a $100,000 from Something You Already Have." Chapter isn't hype.. It's not easy to do, but it is a very interesting way to make money online.
Could have used more detail with regard to e-mail marketing.. but I think that is being picky. Very very, good book!! I Highly recommend it!!
Best Website: Simple Steps to Successful Websites OverviewThe book shows how to profit at least $10,000 to $20,000 a month with your website business.The reason Nelson believes he's written the best Web business book available, is because of this..Over the last 15 years of building some of the internet's most successful websites. It's been Nelson who's done all the graphic design, database design and web design. It's also been Nelson who's done the Search Engine Optimization, polishes the marketing campaigns, analyzes the data and makes adjustments along the way.And it's also been Nelson who thinks up the products and services that are being sold.This has put him in the unique position of being able to address every challenge people have in building a successful Web business. He can accurately show you, through first-hand knowledge, the tips, tricks and shortcuts to building a brilliantly successful Web business.That's what this book is all about.You and Nelson going over exactly what you need to know, to build a highly profitable website.Things like.. How to get the right domain name, where to host your website, how to make web design easy and the most powerful ways to get website traffic.

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Starting a Yahoo Business For Dummies Review

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Starting a Yahoo Business For Dummies ReviewFirst of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.
I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.
I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!
This book covers all the basics for people who don't know much about getting started.
But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.
In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.
I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)
That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.
Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.
In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.
Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.Starting a Yahoo Business For Dummies OverviewTurn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
Use the Yahoo! Store Editor and Manager
Plan effective store navigation
Use better images to sell more products
Build successful advertising strategies
Generate more traffic from search engines


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E-commerce Get It Right Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses Review

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E-commerce Get It Right Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses ReviewWhile this book is informative and does a good job of simplifying explanations, it became apparent that the author of this book was writing from a "here in the U.K." perspective. The information was helpful, but when it came to talking about legal considerations, those given were for the U.K. market. I am going to keep this book, as it did offer much information, food for thought, and helpful advice. The only thing I would have liked to have seen more of would be lists of recommended or best-rated resources. Those given were few and far between.E-commerce Get It Right Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses OverviewE-commerce Get It Right!Just released and written in a no holds barred style... This new and exclusive Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce website and business. Whether you're an e-commerce Start-Up or have an Existing e-commerce website that is struggling to make a profit, this book is literally packed full of the latest tried and tested insider secrets, key strategies and practical tips, proven over a 10-year period to generate sales and profits at explosive levels.Did you know...97% of e-commerce websites (shopping websites) make $0 profits in their first 3 years online. Such is the steep learning curve and skill set required to build an e-commerce website that can dominate your product category, market or niche. Be Part of Elite 3% with E-commerce Get It Right!Inside You'll Learn...
How to Build & Launch a Super-Charged E-commerce Website & Business - Fast!
How to Generate High Quality, Ready-To-Buy Visitors!
How to Convert More of These Visitors Into Paying Customers!
How to Transform a Struggling E-commerce Website!
How to Fast Track Your Learning & Avoid the Pitfalls!
...and Everything Else In Between for E-commerce Success!E-commerce is a booming industry that is growing at a rapid rate and many e-commerce businesses are taking market share from traditional offline retail businesses. Now is the time to take the opportunity of an accelerated start-up regardless of the economy, your background, age or experience. You'll see how to quickly get accomplished in owning and running your own e-commerce website and business with E-commerce Get It Right!Within this book, we are going to break down and analyze the four critical steps required to get explosive E-commerce Sales & Profits - within 30 Days of launch and beyond.
Step 1 - Get Started: Setting Up Your E-commerce Success Formula!
Step 2 - Get Sales: Build & Launch Your E-commerce Website - Fast!
Step 3 - Get Hiring: How To Find A Kick Ass-Web Designer!
Step 4 - Get More Sales: Marketing to Hordes of Hungry, Ready-to-Buy Ecommerce Customers!
We'll also cover building your e-commerce success foundation, hiring a kick-ass web designer, how to drive masses of traffic to your website, how to lower bounce and cart abandonment, and how to increase conversion rates (sales), all using simple and common sense yet powerful e-commerce strategies!Start Up Accelerated With E-commerce Get It Right! Available In Kindle, Paperback, eBook and ePub formats compatible with all eReader devices.

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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes Review

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Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes ReviewAt the beginning of Chapter 28 (17 Things Yo' Momma Never Told You About Google), the authors talk about the concept of 10,000 hours of work necessary to master any subject/field. Perry makes the observation that it would be very difficult to spend 10,000 hours studying Google Adwords - there is simply not that much you can study about Google Adwords. But there is a ton of things that you can study that comes before and after the click.
In my opinion, this book does an excellent job of talking about the things that come before and after the click.
The book covers all the information you need to know to run a successful Google Adwords campaign. But there are lots of other things you need to know to run a successful business - the things that come before and after the click. Chapter 12 goes into great detail about developing your USP (unique selling proposition). The first sentence of chapter 12 is. "This could be the most important chapter in the book." You must be able to answer the question, "Why should anyone do business with you? Why should anyone buy your product? What is your unique guarantee?" Unfortunately most people run "me too businesses". Follow the advice in chapter 12, develop your own unique business.
The book also gives a good introduction to copywriting, including some good advice from one of the best in the business - John Carlton. Anyone trying to sell in print (either online or offline) must learn the concepts and principles as put forth in the chapter on copywriting.
While the authors state that chapter 12 might be the most important chapter in the book, I believe that chapter 23 is of equal value. Here the authors talk about "grinding down the competition." The concept is that success is not a flash in the pan, brilliant idea. Success is more often the result of dogged determination, plodding incremental improvements and simply sticking with the basics long after others have given up.
The authors constantly remind the reader that split testing is the keys to riches. You can never know/guess what the market wants or is willing to spend money on. You must be willing to listen to the market. Don't try to impose your ideas/will on the market.
It is very easy for business owners to think that they know what will work, what people want and which ads "look" good. But as the authors point out time and time again, you cannot guess with any degree of accuracy about what will work . You must test, test and test some more. I think the most difficult thing for the reader to accept is that to be successful you must give up your pre-conceived notions of what you think/know will work be open to learning from the markets.
There are plenty of words of wisdom from Claude Hopkins (author of the classic - Scientific Advertising - written in 1923) scattered throughout the book. They are in the form of tidbits "Uncle Claude Sez".
There are some exceptionally good supplemental bonuses that you can download from a link provided in the book. For new Google users you can get a $25 credit to start your account.
There are plenty of references throughout the book to additional sources. I would highly recommend that anyone interested in marketing on the Internet sign up for Perry Marshall's free information. Yes he will make offers to sell you additional programs but you are free to decide if they make sense for you. You will get a great marketing education from the very valuable free information he gives away.
I highly recommend this book. It contains a wealth of information about how to run a successful business. It does not/will not give you quick/easy way to guaranteed profits. Ultimately, the authors tell it straight. It takes doing an awful lot of work, seeking continuous incremental improvements to get ahead in today's highly competitive world. If you are looking for a great guide that is truthful, then this is a great resource.Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes Overview
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