Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) Review

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Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) ReviewThis book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Lifestyles Paperback)) Overview
Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies


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osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. Review

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osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. ReviewLet's be clear about one thing. The book is not about running a general purpose website that is selling things. It pertains to those sites using the osCommerce software. This provides a programmatic framework with features needed by many small commercial websites.
But it turns out that several key sections of the book do offer advice germane to anyone wanting to sell on the web. One topic is whether you should join various organisations that will certify your website as reputable. Truste, BBBonline, VeriSign, GeoTrust and others are mentioned. These let you put a seal (a clickable image) on your webpages. So that if a reader clicks on it, it will go to that organisation's server and popup a page attesting that your website is an accredited member. The book's coverage of the top companies offering such certifications is good. Another topic well covered is how to provide search results from searches done within your database of products. Here, osCommerce naturally comes with an internal search option.
Search Engine Optimisation is another topic extensively discussed. This is where you try to get your webpages listed as prominently as possible in the (free) results of major search engines. Tips are given, including how to avoid getting blacklisted by the search engines for being an SEO spammer. (Naughty, naughty!)
Unfortunately, a failing of the book is a poorly done index. For example, on the subject of certificates, SSL, seals or any of those certifying organisations, there simply are no entries in the index. Another example is the omission of link farms or spam from the index, even though these are discussed in the text.osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. OverviewPractical techniques and proven strategies to increase online sales: learn from an expert! This book is for anyone administering a small/medium sized osCommerce site. This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

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The Brighter Marketing Bible Review

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The Brighter Marketing Bible ReviewMy least favourite thing about having a business is marketing - I find it a total chore, and I'm often lost as to what i should be doing and why. The Brighter Marketing Bible makes it easy - it's step by step, specific, easy to understand and most importantly (for me) written in a very human style.
I have enjoyed reading this book far more than I expected to, and the exercises have been really useful - it's a very welcome addition to my groaning bookshelves!The Brighter Marketing Bible OverviewThis remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that wil

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Increase Your Web Traffic in a Weekend Review

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Increase Your Web Traffic in a Weekend ReviewI received the book 2 weeks ago and it's a good book, you will guided step by step and need only 1 week to read all the book in 2 hours every day. I like to shop online again with Amazon, and I hope amazon can open a store here in Indonesia.Increase Your Web Traffic in a Weekend OverviewThese days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors' years of practical experience, but you can put them to use in just a weekend!

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Internet Marketing For Free: The Guide: Internet Marketing To Go Review

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Internet Marketing For Free: The Guide: Internet Marketing To Go Review
This book was OK. It had the potential to be a great little book on Internet marketing. However, I just had too much trouble digesting it. I did not see any reason to split the content into three parts, 21 chapters, and an appendix. And there were typos - more than just a few. On top of that, I found the book to be incredibly wordy. And the journalistic style of writing is adequate for newspaper articles, but not for something sold as a book. There were many one-sentence paragraphs throughout. And the page formatting left me thinking I was reading a text file that had been converted to PDF.
If the author had organized the book into eight chapters as follows, and done a nice job of developing a theme in each chapter, then I suspect the book would deserve at least a 4-star rating.
1. Search Engine Optimization
2. Article writing & submission
3. Blogging
4. Posting on online directories
5. Posting press releases on PR directory sites
6. Posting on free classifieds sites
7. Social networking & forums
8. Affiliate programs & Joint ventures
Unfortunately, the book is not so neatly organized. And there are numerous "bonuses" refered to in the book. When I buy a book I expect everything in it to be something I paid for. I don't need to be told I am getting a bonus here and a bonus there.
I was able to get through parts 1 and 2 of the book before I started just skimming the text. There really is a lot of good content in this little ebook masquarading as a POD special. The author qualifies as an infopreneur and she speaks from real world experience in much of what she talks about here. There are a ton of URLs that any infopreneur would probably like to get their hands on. Whether they will be good links in a year or two I don't know. But the raw content in this little tome saves it for me. Otherwise I would have really tanked its star rating. 3 stars!Internet Marketing For Free: The Guide: Internet Marketing To Go OverviewInternet Marketing for Free: The GUIDE will teach you what you need to know about internet marketing.You'll learn the latest internet marketing techniques:*Search engine optimization*Article Marketing*Blogging*Free Classifieds and Pay Per Clicks*Joint Ventures*Press Releases*Affiliate Program Management*ForumsThe best part is that each of these internet marketing techniques are completely free to do. All you need to do is spend a little time setting up your marketing campaigns. Apply these techniques consistently to your sites, and you'll drive all the targeted traffic to your sites you need, and you'll do it on a zero marketing budget.

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Keyword Research for Business: A How-To Guide Review

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Keyword Research for Business: A How-To Guide ReviewMy website has been pretty successful and it even ranks for some keywords that are very lucrative but I never before realized just how important those specific keywords and traffic that they drive were to my business. After reading this book, I have a much better understanding of how to choose the right keywords for my website, blog and other web content that I create.Keyword Research for Business: A How-To Guide OverviewKeyword research is one of the core facets of a business' strategy - not only online, but on the broad-spectrum.The keywords used in search engines to look for products, services or information online are the same words that drive our thoughts when it comes to getting what we want.As a result, keyword research should be a factor in determining online and offline marketing, product development and business strategies. In this How-to Guide, James Constableenlightens readers of the true necessity for keyword research for any and every business.

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The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond Review

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The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond Review"The Internet is no longer an uncharted business frontier"... the first words I read.
The Online Millionaire is a how-to that zeroes in on this idea.
Serving up lessons on everything from eBay to building your own website author Amy Joyner backs up theory with stories from the front lines. Lacing each chapter with stories retold by online millionaires, Joyner's 101 approach (with sub-chapter headings like The Lowdown and How It Works) may not appeal to the Internet enthusiast, or anyone under the age of 16, but will be a breath of fresh air to the web-challenged. Joyner keeps it simple and paints with broad strokes . . . so for me - a member of the latter group, Millionaire helped break down the intimidating and self-imposed barriers I have towards the Internet. I couldn't build a website before reading this book and I probably won't anytime soon, but the curtain has been pulled and the mystery revealed.
The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond OverviewThis book will show you how to become the next huge online success story"Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. In The Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces."You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site."While it is still the 800-pound gorilla of e-commerce, as you'll realize by the timeyou reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best."So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites."--From the Introduction

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Drupal E-commerce with Ubercart 2.x Review

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Drupal E-commerce with Ubercart 2.x ReviewAt first glance at the title of this book, you might be tempted to think that it is not too much more than a reference guide to the complex Ubercart module. Surprisingly, you're only half right. While the authors, George Papadongonas and Yiannis Doxaras, do a great job of covering almost all aspects of the modules that ship with Ubercart, they also go way beyond that. It turns out this book is actually a pretty good guide for not only configuring your Drupal-powered ecommerce site, but also quite valuable in the planning, promoting, and tracking phases as well.
As you'd expect, the authors do a nice job covering the many modules that need to be enabled and configured for a basic Ubercart site. In many cases they go screen-by-screen in the configuration - something that isn't easy to make very engaging. They cover Ubercart's conditional actions functionality quite nicely and how it can be used to configure tax and shopping modules. They also cover product classes and product kits - two very powerful features of Ubercart that every site admin should leverage.
Where the book really shines though is in the descriptions of all the various topics (mainly other modules) in the Ubercart universe. They wisely provide information about popular supporting modules that many ecommerce sites lack, including wish lists, product recommendations, and coupon codes. It is effective use of modules like these that really make ecommerce sites useful.
Overall, this book is a nice surprise. At well over 350 pages, it is beefier than most Drupal books, and provides a wealth of practical information that most Ubercart-powered sites will benefit from.Drupal E-commerce with Ubercart 2.x OverviewThis book will take you through the basics, like Drupal and Ubercart installation and common settings, and as we proceed through the chapters, we'll implement more advanced techniques. Whether you know Drupal or not, this book will be your guide to creating a powerful e-commerce web site. If you are a business owner wanting to create an eCommerce website for your company or to upgrade a company eShop to be easier to maintain and have advanced e-shopping capabilities, then this book is meant for you. You don't need any programming experience to use this book.

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Start Your Own Information Marketing Business (Start Your Own Information Marketing Business: Your Step-By-Step) Review

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Start Your Own Information Marketing Business (Start Your Own Information Marketing Business: Your Step-By-Step) ReviewI liked the title, I am interested in the topic, so I bought the book. Five chapters in I am still looking for the 100 years of experience touted in the introduction.
Chapter 1 is a pep talk for what is not to follow. I guess you have to start somewhere.
Chapter 2 is a lawyers review of business structures that can be found in any introductory business text or online for free. I thought it ironic that a line was included about being sued for a customer tripping in front of the business. Hey Guys! This is an E-business! Customers don't trip over things in cyberspace. It would be nice if things like: where exactly a cyber-company is located, or choosing the best tax structure for a cyber-company, were covered. They are not, so don't bother looking.
Chapter 3 launches right into raising money for the new company. One of the chief attractions of this venue for me was the low entry barriers and relative ease with which a company could be launched on a shoestring. Instead we waste an entire chapter telling you what you already know about raising money.
Chapter 4 starts to get to the meat of the book, strategies for creating products. Telephone interviews, personal experience, etc. The actual selection of a topic, though critical, seems to be overlooked. Perhaps I should say, how to choose an optimal topic is ignored. It is assumed you will find some topic to pursue. Some discussion of keywords, amazon research, etc. would have been nice, but don't look for it here. Instead, if you happen to stumble over a winning topic, this chapter will tell you all the wonderful spin-offs you can make with it.
I am seriously considering putting the book on the shelf at this point. So far it has been a waste of time and trees. Perhaps I will write my own....
Just my opinion,
GregStart Your Own Information Marketing Business (Start Your Own Information Marketing Business: Your Step-By-Step) Overview
Take Your Information and Turn It into a Six-Figure Income

A six-figure income from information? Yes! It sounds easy because it is. You've got information that millions of others are looking for and now you can learn how to package, price and sell it.
The experts at Entrepreneur take you step by step, jumpstarting your thinking about your area of expertise and showing you how to convert it into a high-demand information product. Following the example set by today's most successful information marketers, you learn the ins and outs of running your own information marketing business using proven strategies and effective marketing techniques. Whether looking for a side business or a full-time venture-information marketing is a flexible, lucrative business that you can start any time, and everything you need is right here.
Choose from a wide range of information products or discover what information you already have to sell
Capture the perfect market-one that is looking for your product
Determine your selling price
Learn from real-life success stories
Get started right away with a listing of dozens of information-marketing resources and vendors

Everything you need to know to create your own information product is already inside you. Now, let Entrepreneur help you turn it into big profits!

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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business Review

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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business ReviewI have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.
Not only is this book a weak primer with plenty of page filler, but Perlman's suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn't realize nor does he mention that Google's algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.
The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.
I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they've been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts. Perlman himself seems to have no background in web design or internet marketing (there's zero mention of either on his sites or in his book).
Countless other web marketing books will help you more in the long run, and will actually tell you how not to get banned from Google. I'm not even upset that I bought it, I'm upset that so many people new to web marketing will buy it, and do a major disservice to promoting their business.eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business OverviewIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

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Internet Marketing: Strategy, Implementation and Practice (4th Edition) Review

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Internet Marketing: Strategy, Implementation and Practice (4th Edition) ReviewThis book is required for an internet marketing class I am taking. I find it difficult to read. The authors are throwing so much information into each chapter that it is overwhelming and hard to absorb. I also feel that it does not follow a logical path, meaning that they reference other chapters and concepts not yet touched on almost constantly. Very often the other chapters referenced come later in the book so you haven't read them yet if you are going page/chapter order. I would not recommend this book for a student of e-marketing. Perhaps, if you already have experience in this field, you may find it useful, but as a teaching tool I feel it falls short.Internet Marketing: Strategy, Implementation and Practice (4th Edition) OverviewThe Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview.This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com.The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience."Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing.Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline."Ian Harris, Digital Marketer (BSc, PhD)"Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author."Dr Ruth Rettie Senior Lecturer, Kingston University"He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world.Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!"Dr Ellen HertzbergHedmark University College, Norway and Bangkok University, Graduate School, Thailand"Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge." Prof. Ivo Pezzuto,Principal Management Consultant and Senior Professor of Marketing and StrategySwiss Management Center

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Web Stores Do-It-Yourself For Dummies Review

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Web Stores Do-It-Yourself For Dummies ReviewThis book doesn't give a lot of information on the actual ins and outs of setting up a company, purchasing inventory, communicating with suppliers, or the actual business aspects of running an online retail store. It is mainly a guideline for how to build your own website to sell products - and it only gives a couple of suggestions for simple e-commerce sites to use. As a matter of fact, it actually kind of seems like a sales pitch for Yahoo! Merchant Solutions. If you want to sell your daughter's friendship bracelets, this is a good purchase. If you are serious about becoming an actual successful web retailer, this is not the book for you.Web Stores Do-It-Yourself For Dummies OverviewAre you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You'll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.
This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can't resist, processing orders and payments efficiently, and much more. You'll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:
Pick products that will really sell
Find and evaluate storefront providers
Establish payment options
Accept credit card payments safely
Lay out your design from the ground up
Set up a catalog of goods
Arrange for shipping
Incorporate the best practices of super-selling sites
Keep your store up to date
Put your Web store at the hub of your sales
Fine-tune before you open
Take advantage of search engines and pay-per-click campaigns

Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple!

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How to Make Your Own Free Website: And Your Free Blog Too Review

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How to Make Your Own Free Website: And Your Free Blog Too ReviewI bought Mr. Matthews' ebook on marketing and selling ebooks at the same time I purchased this one. While that one focuses a lot on marketing and selling (duh, right?), this has more in the way of setting up free websites and blogs with little to no knowledge of HTML.
As I just recently self pubbed my first short novel/novella, I wanted to see what I could do setting up a website for little to no money. (I'm the stereotypical cash-strapped writer, lol.) The website I was contemplating setting up was an all modular, drag and drop-type of set up, but I felt the cost on a monthly basis just doesn't work at this point in time.
So I got this book. And it pointed me in directions I never thought about. It discussed certain things about websites I'd never considered. As I already have a free blog, I didn't pay as much attention to that, but I'll re-read because I figure I can only better my blog with more suggestions. :-)
And his advice on using a Google external tool for a domain name - it was the easiest explanation for using that particular tool that I've ever seen.
Well worth the (paltry) price for the ebook version.How to Make Your Own Free Website: And Your Free Blog Too OverviewWant your own free website and a free blog too? Did you think only a professional web-designer could create that? If so then you're in luck, because it's never been easier or less expensive to make your own free website.Yes, you really can do this; anyone can because it's easy! There's no need to learn HTML coding anymore because venues like Webs, Yola, Wordpress, Blogger and others have made it simple with WYSIWYG editing (what you see is what you get). This book is a comprehensive, straight to the point, simple to follow guide. It's written in terms anyone can understand from the computer beginner to advanced users who will benefit from extra advice.Jason Matthews is also the author of, How to Make, Market and Sell Ebooks All for Free, and he knows from experience a myriad of online tools, programs and software that are freely available for anyone to make the most of an internet career at absolutely no cost.With this guide you'll learn to:
Make Free Websites.
Make Free Blogs.
Customize Your Widgets.
Sell With PayPal buttons.
Drive Traffic with Facebook, Google Plus, Twitter, YouTube, etc.
Maximize SEO (Search Engine Optimization).
Rise in Google-Yahoo-Bing rankings.
Submit free Online Articles and Press Releases.
Grow an Email List of Contacts.
And much more.
Plus it's easy, fun and makes the most of entirely free tools.You are guaranteed to save time, money and effort. Today is the day to jump-start your online presence and make your own free website!

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Review

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Reviewe-Marketing eXcellence, third addition, covers the entire scope of e-Marketing:
Objectives - Do you want to sell? build a brand? talk to and or serve customers?
e-Models - e-commerce, communications, online revenue, web2.0.
e-Customers - Who are they? why do they/don't they buy online? how do they buy? how do you build relationships with them? how do they communicate with each other?
Tools - Not just the internet! iDTV, Digital Radio, Mobile etc.
Site design - Establishing the purpose of the site, best practice design, navigation, structure and copywriting.
Traffic building - SEM, display advertising, e-mail, viral, PR.
CRM - Developing lasting relationships with your customers - database marketing, profiling and personalisation.
e-Business - From value chains to value networks; an analysis what's involved in setting up and managing an e-Business.
The main body text is well written, and the depth of coverage for each topic is just right for a book this size.
Throughout the book you'll find the following boxes:
e-Marketing Excellence - Real world case studies of how large corporations have used the topic being discussed in that part of the book.
Practical/Best Practice e-Marketing tip - Specifics on how you can use the topic being discussed in your own e-marketing campaigns.
e-Marketing Insight - Views from corporations, technology providers (e.g. Google), e-Marketing experts to get you thinking in multiple directions.
The book is also littered throughout with high quality charts, graphics and screenshots of actual websites, all in colour, to give you actual examples of how these techniques are being used.
This third edition of the book has extensive coverage on the latest trends in e-Marketing - viral marketing, web2.0 approaches such as social networking and online PR.
One of the highlights of this book, for me, is thorough coverage of the SOSTAC® approach to e-Marketing planning. Created by Paul Smith (who is a co-author of this book), the model provides a structured framework for building your e-Marketing plans. The model can be applied to projects from small to massive. The book concentrates on how to apply the SOSTAC® model specifically to e-Marketing. Essential reading for anyone involved in writing e-Marketing plans.
This book has broadened my knowledge of e-Marketing in a way that I would not have been able to do so without it. I found myself constantly thinking in new directions when reading it. I now have an appreciation of many more aspects of what's involved when planning for, implementing, and testing e-Marketing campaigns, and I would not hesitate to recommend this book to anyone involved in all aspects (strategizing, managing, implementing) of e-Marketing. The book also serves as an excellent resource for the e-Marketing student.eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) OvervieweMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTACplanning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.*Learn how to create a digital marketing strategy and get better campaign results* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

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Starting a Yahoo Business For Dummies Review

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Starting a Yahoo Business For Dummies ReviewFirst of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.
I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.
I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!
This book covers all the basics for people who don't know much about getting started.
But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.
In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.
I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)
That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.
Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.
In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.
Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.Starting a Yahoo Business For Dummies OverviewTurn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
Use the Yahoo! Store Editor and Manager
Plan effective store navigation
Use better images to sell more products
Build successful advertising strategies
Generate more traffic from search engines


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Starting an Online Business For Dummies (For Dummies (Computer/Tech)) Review

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Starting an Online Business For Dummies (For Dummies (Computer/Tech)) ReviewThis book offers a good introduction to what you need to start your own online business. All aspects of starting such a business is covered, and after I read the book I could proudly say I knew the how's (as well as what's), and I was on my way starting a business.
But there are two major flaws to this book: first, it's not very readable, and second, it doesn't give you enough hands-on information. There are superfluous step-by-step instructions on how to use FrontPage Express, but the author doesn't tell you much about building store fronts or how to accept credit cards online, two of the more pressing topics for someone wishing to start a e-business.
The CD is a big disappointment. Just a collection of demoware and shareware. It is an environmental waste and makes the book a little pricier than it should be.Starting an Online Business For Dummies (For Dummies (Computer/Tech)) OverviewThe nuts-and-bolts for building your own online business and making it succeed
Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.
Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.
Dives into all aspects of starting and establishing an online business, including the very latest big trends
Highlights business issues that are of particular concern to online businesses
Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
Shows you specific types and examples of successful online businesses
Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs Review

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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs ReviewThis book is a must have for anyone who seriously wants or is toying with the idea of Affiliate Marketing. Brown takes you through the entire process from getting started to choosing a software application right for you to how to market and promote your site. He explains the ins and outs of Affiliate Marketing on the Web in language anyone can understand, even if you're not smarter than a fifth grader.
Do you know the difference between residual and flashflood traffic techniques? How about pay per click as opposed to pay per lead? I didn't. However, after reading this book I certainly have been educated in the lingo associated with Affiliate Marketing. Brown also manages to take the guess work out of Google.
You don't have to be a web designer to apply the techniques, but if you're somewhat computer savvy it's beneficial. Brown doesn't present a get rich quick scheme, but instead delivers a sure fire way to get more traffic to your site and more money in your pocket. He doesn't lead you down the garden path and his book will definitely help you travel the road to success.
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs OverviewAffiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.In addition, we spent thousands of hours interviewing hundreds of today s most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your Web site for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you.

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Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today Review

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Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today ReviewLet me preface this review by pointing out that six of the seven reviewers that gave this book five stars have something in common: They only review books from Atlantic Publishing, and each reviewer rates the exact same books five stars each. Take that for what it's worth, now on to my review.
If you're in the market for a book that will inspire you as a business owner, then this is what you're looking for. But if you're expecting a book that will offer real insight on techniques to improve your business, this book will disappoint.
There are two main issues with the success stories contained within this book. The first is that the majority of stories are from the owners of very obscure websites. One Amazon reviewer seems to suggest that the stories read more like ads than anything, and he does seem to have a valid point.
The second major issue is that most the success stories seem to involve sites that generated significant revenue from the late 1990's to about 2002. If the companies mentioned in a 2006 book were so successful, it seems odd that many of those sites are no longer online in 2009. Furthermore, tips on what worked for an e-commerce website back in 2001 aren't particularly useful for an online storefront developed in 2010. This ties in to the fact that the chapter on website development is extremely brief, and would offer no real search engine optimization help even to online marketing newbies.
At an absolute best, you might pick up a handful of useful ideas from some of the stories shared by business owners. Most of their suggestions are vague, and often don't involve techniques that someone can replicate. Rather than try to absorb dozens of different ideas from dozens of site owners, it seems more practical to purchase a book where a single author offers techniques that worked for his or her own clients. The stories in this book make for interesting reading, but ultimately they won't offer sound techniques for online marketing in this day and age.Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today OverviewThis new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today's internet marketplace is a major challenge. There are many books and courses on internet marketing; this is the only book that will provide you with insider secrets. The reason we asked the marketing experts who make their living on the internet every day and they talked! With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through 2010, your business needs guidance from today s successful internet marketing veterans. Learn the most efficient ways to bring consumers to your site, get visitors to purchase, how to up sell, oversights to stay away from, and how to steer clear of years of disappointment. We spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-commerce marketers. This book is a compilation of their secrets, and proven successful ideas. If you are interested in learning hundreds of hints, tricks and secrets on how to make money or more money with your Web site than this book is for you. Instruction is great, but advice from experts is something else, and the experts chronicled in this book are earning millions. This new exhaustively researched book will provide you with a jam-packed assortment of innovative ideas you can put to use today. This book gives you the proven strategies, innovative ideas, and actual case studies to help you sell more with less time and effort.

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How to Make Money Online with eBay, Yahoo, and Google Review

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How to Make Money Online with eBay, Yahoo, and Google ReviewI was disappointed in this book because it made me believe that it would be about Yahoo! and Google equally with eBay. However, this book was all about eBay with a tiny sprinkling of Yahoo! and Google here and there -- certainly not enough to include Yahoo! and Google in the title of the book. The book has 29 chapters. It doesn't stop talking about eBay until Chapter 21 then resumes its eBay discussion in Chapter 29.
The book should have been called "eBay 101" or "eBay for Not-So-Dumb Dummies." It does have good information for a complete eBay newbie but I would recommend other books for the non-eBay savvy newcomer like Adam Ginsberg's book: How to Buy, Sell, and Profit on eBay or eBay Powerseller Secrets by Debra and Brad Schepp. In fact, those two books I just mentioned alone should be all you need to get started if you want to make money on eBay.
Pass on this book. It's a rip off. The title is not appropriate and designed to deceive people into believing that the book will give you a strong online selling strategy with a successful mix of eBay, Yahoo!, and Google when that isn't the case. It's all about eBay with a few words dropped in here and there about Yahoo! and Google.How to Make Money Online with eBay, Yahoo, and Google Overview
Groundbreaking strategies for reaching millions of customers online and boosting traffic, sales, and profits

This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You'lllearn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google. How to Make Money Online with eBay,Yahoo!, and Google explains how to use cross-merchandising and integration strategies to promote sales and manage inventory across multiple sales channels.


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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools Review

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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools ReviewThis is, in a way, an exploitation book. The tagline on the cover says "20 ways to Reach More Customers and Build Revenue with Google Business Tools". It's a little bit of a stretch to include Google Apps, a set of online business applications, in this rubric, but author Greg Holden pulls it off convincingly by comparing the utility and cost of Google Apps with its Microsoft counterparts.
Where you might expect simply a rehash of Google's own extensive help files, it is apparent that Holden has put considerable effort into actually learning the various tools that Google makes available.
For example, he adds insights that an unsophisticated user might not pick up on, such as adding Google Talk to your own website to allow direct live interaction with your own customers and prospects. This might be old hat to experienced web marketers, but not to neophytes.
Holden covers a remarkably broad range as do the Google tools he covers. For each of Google's services, Holden provides a detailed description and lots of hints and tips.
Overall, this is a surprisingly informative book. Those not familiar with Google will find it helpful as an introduction to all of Google's services.
JerryGo Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools OverviewGoogle is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized - and get noticed. Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

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