Showing posts with label best practices. Show all posts
Showing posts with label best practices. Show all posts

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts Review

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts
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Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts ReviewAs a novice to Online Marketing and operator of a website that was in need of a great deal of revitalization, Gary Haffer's Book provided a fantastic understanding for the non-technical user, and was able to expand into more complicated concepts with ease. The proof is in the numbers- an exponential increase in hits to my website after implementing these simple, highly effective tips.Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts OverviewMost online business owners are getting nowhere figuring out how to get traffic from search engines. It is a known fact that to have visitors to your websites - one needs greater visibility within the search engines. But exactly how do you do it?Since 2010 is here, you want your website to be growing with traffic rather than with few visitors. Gary E. Haffer's new book, Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts will help achieve website visibility, traffic and more.Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Expertsis a useful "how-to explanation" book designed to help those new to Search Engine Optimization (SEO), managers, online marketers, as well as the more seasoned veterans. Readers will find information ranging from understanding the lingo of online marketing to enhancing a website's visibility to generate traffic. Open the book and you'll discover step-by-step examples that demonstrate key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing meta tags, and setting up social networks that help super-size your website, and over 450 terms used in online marketing. One business owner states, "Our website was basically invisible on the Internet and after reading only two chapters of Haffer's book and creating effective keywords, we are on page one and prospects are calling me that otherwise would have never found me."If you were wondering how to:* Increase your website's visibility (rank) on Google* How to list your website on the search engines* How to see what the competition is doing and beat them* Avoid Search Engine roadblocks* Develop keywords that produce traffic* Use online press releases to increase customers* Get the most from social sites* Make people find what they want on your website - This is the book that can help!

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HTML and JavaScript BASICS (Basics (Course Technology)) Review

HTML and JavaScript BASICS (Basics (Course Technology))
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HTML and JavaScript BASICS (Basics (Course Technology)) ReviewWeb pages are written in HTML, and Barksdale teaches this for an absolute novice. Hopefully, you should find it easy to follow. HTML's rapid success was due in no small part to this ease of use. It is also not a procedural language, though sometimes it is mistakenly called that. What Barksdale shows about HTML is that it is a declarative language. That is, you say that certain text should be written in a given colour or font style or size, and at a certain relative location on the page. You tell the browser what you want shown, and it has to implement that.
But Barksdale goes beyond HTML. As a display language, it is very limited. Whereas he shows how you can use JavaScript as a client side [ie. running on the browser] language, to perform actual programming tasks. JavaScript is a good functional complement to HTML, as you might appreciate.HTML and JavaScript BASICS (Basics (Course Technology)) OverviewThis BASICS series text, updated to include the latest information on JavaScript and HTML, provides an easy-to-follow, step-by-step introduction to all aspects of HTML and JavaScript programming. Topics covered in the book include HTML organization techniques, HTML power techniques, using images with JavaScript, and using forms with JavaScript.

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How to Measure Anything: Finding the Value of "Intangibles" in Business Review

How to Measure Anything: Finding the Value of Intangibles in Business
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How to Measure Anything: Finding the Value of "Intangibles" in Business ReviewHubbard explains how to "find the value of intangibles in business." An excellent book and one which should be on every manager's book shelf.
Hubbard has made what can be a deadly dull subject interesting and accessible. I found several examples for measuring exactly what I needed and always felt I could not measure. This book is a must read for leaders including the Master Six Sigma Blackbelt on your staff. Finding the value of intangibles in business has always been a challenge. How to Measure Anything is full of practical ideas for getting to a measurement.
Measurement: reducing the uncertainty. As long as we are not willing to accept a best guess, or educated estimate, or range of possibilities for a difficult to measure item we will not move forward. Our decisions will be flawed. Hubbard put forth these four assumptions which I found to be most useful when thinking about measuring:
1.Your problem is not as unique as you think
2.You have more data than you think
3.You need less data than you think
4.There is a useful measurement that is much simpler than you think.

Numbers can be used to confuse people; especially the gullible ones lacking basic skills with numbers. Therefore we, as leaders, must be committed to making sure the whole organization is data driven and understands the way we can reduce uncertainty through the straight forward techniques Hubbard explains. As he states, "The fact is that the preference for ignorance over even marginal reductions in ignorance is never the moral high ground."
Hubbard gives us a very useful check list for a Universal Approach to Measurement:
1.What are you trying to measure? What is the real meaning of the alleged "intangible?"
2.Why do you care -- what's the decision and where is the "threshold?"
3.How much do you know now -- what ranges or probabilities represent your uncertainty about this?
4.What is the value of the information? What are the consequences of being wrong and the chance of being wrong, and what, if any, measurement effort would be justified?
5.Within a cost justified by the information value, which observations would confirm or eliminate different possibilities? For each possible scenario, what is the simplest thing we should see if that scenario were true?
6.How do you conduct the measurement that accounts for various types of avoidable errors (again, where the cost is less than the value of the information)?
I especially enjoy the approach Hubbard takes to quantify the cost of making measurement based on the value of the information obtained. Too often, I have seen projects founder on either inaction to get data which would be of great value and little cost or, perhaps, the exact opposite -- spending great amounts of time and money to obtain relatively useless information.
To emphasize: After reading Hubbard's excellent book on `How to Measure Anything,' I was able to immediately solve several measurement challenges for my CEO and Business Owner colleagues. This book makes accessible measurement techniques that have eluded many of my colleagues. It should be on every manager's desk. - Dave Kinnear, CEO dbkAssociates, Inc. and Vistage Chair.How to Measure Anything: Finding the Value of "Intangibles" in Business OverviewPraise for How to Measure Anything: Finding the Value of Intangibles in Business"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed."-Peter Tippett, PhD, M.D.Chief Technology Officer at CyberTrustand inventor of the first antivirus software"Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques."-Peter SchayEVP and COO ofThe Advisory Council"As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clich?s and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions."-Ray GilbertEVP Lucent"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'"-Dr. Jack StennerCofounder and CEO of MetraMetrics, Inc.

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Distributed Programming with Ruby Review

Distributed Programming with Ruby
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Distributed Programming with Ruby ReviewThis book provides an excellent survey of distributed programming techniques using the Ruby platform. As a software engineer who is largely unfamiliar with Ruby, but very familiar with distributed programming, I was able to leverage the book both to understand "how you do things" in Ruby, as well as to introduce myself to the (libraries, framework tools, etc.) which make distributed programming a reality. My experience in reading this book was that it had a great flow, and a very clean presentation on the subject matter. I walked away with a deeper understanding of the Ruby language itself, as well as a mapping from "strategy/design concept" to "implementation toolkit" should I have a need to write a distributed service in Ruby. In summary, the book provides an excellent survey of both distributed concepts, as well as several options available on the Ruby platform for each, covering: DRb, Rinda, RingyDingy, Starfish, Distribunaut, Politics, Starling, working with Rabbit MQ, BackgrounDRb, and Delayed Job.
Much like the Ruby language itself, the text is very concise in explaining even fairly complicated concepts. It achieves this focus of delivery by building on fundamental concepts, providing a very simple starting point, and layering on additional "would like to" one at a time, without confusing the underlying intention. This pattern is present both at the micro level, as each chapter introduces a new distributed challenge and leaves you with a working knowledge of what the Ruby space has to offer for solutions implementations; as well as at the macro level, as the topics of each chapter progress from very simple things like remote procedure calls and data marshalling, to advanced topics such as an remote work processor, distributed work queue based on a map-reduce framework or a message queue service. While the phrase "map-reduce" is mentioned in several topic headings, there is no actual example of a problem solved with a map and reduce against a distributed dataset. The final topic, although not directly a distributed programming concept, is useful information for any production system that does any work of interest: a work scheduler using BackgrounDRb.
In a similar way, each chapter presents a very tiny example app, with complete code, and a walk through, distinguishing between the concept at hand, and the library specific implementation semantics. Also, similar examples are used where appropriate, making it easier to understand the specific nuances of a particular library. Mirroring the measured build up of the text, the code samples evolve in a simple and natural way over the course of a given topic. Although one might complain that there is little imagination in the examples, this focus ensures that the reader walks away with a clear understanding of the "Hello World" level implementation - details are left up to further research.
My only complaint in terms of coverage is that the book is overly "Ruby-only" focused. As an engineer working in a largely heterogeneous environment, I would be interested in a comparison of the internal "Ruby" only packages (e.g. DRb or Rinda) vs. tools that are a bit more cross platform: e.g. in this case, a comparison against a more generalized, stack agnostic marshalling framework (e.g. Google's Protocol Buffers, Facebook's Thrift, Cisco's Etch, or Microsoft's M). In particular, this would signify where the Ruby platform offers a particular advantage for a particular kind of distributed problem. However, as the title goes, this text is focused on the Ruby specific implementations of various technologies, instead of how Ruby as a language plays (with others) in these various areas.
Overall, I would say this is an excellent resource to use as a pointer for further research. If you are developing distributed systems using Ruby, then you are likely already aware of a certain number of these libraries; the survey of alternative options might be informative. For someone like myself who is familiar with distributed systems development but relatively ignorant of Ruby, it proved to be an excellent introduction both to the language, as well as to the Ruby specific semantics for implementing a basic distributed design (e.g. marshalling, task / job execution, etc.)
(Reposted from Bay APLN [...])Distributed Programming with Ruby Overview"A must have title for the well-rounded Ruby programmer building advanced Rails applications and large systems!" OBIE FERNANDEZ, Series EditorComplete, Hands-On Guide to Building Advanced Distributed Applications with RubyDistributed programming techniques make applications easier to scale, develop, and deploy—especially in emerging cloud computing environments. Now, one of the Ruby community's leading experts has written the first definitive guide to distributed programming with Ruby. Mark Bates begins with a simple distributed application, and then walks through an increasingly complex series of examples, demonstrating solutions to the most common distributed programming problems.Bates presents the industry's most useful coverage of Ruby's standard distributed programming libraries, DRb and Rinda. Next, he introduces powerful third-party tools, frameworks, and libraries designed to simplify Ruby distributed programming, including his own Distribunaut. If you're an experienced Ruby programmer or architect, this hands-on tutorial and practical reference will help you meet any distributed programming challenge, no matter how complex.Coverage includes• Writing robust, secure, and interactive applications using DRb—and managing its drawbacks• Using Rinda to build applications with improved flexibility, fault tolerance, and service discovery• Simplifying DRb service management with RingyDingy• Utilizing Starfish to facilitate communication between distributed programs and to write MapReduce functions for processing large data sets• Using Politics to customize the processes running on individual server instances in a cloud computing environment • Providing reliable distributed queuing with the low-overhead Starling messaging server • Implementing comprehensive enterprise messaging with RabbitMQ and Advanced Message Queuing Protocol (AMQP)• Offloading heavyweight tasks with BackgrounDRb and DelayedJob

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