Showing posts with label collaboration. Show all posts
Showing posts with label collaboration. Show all posts

Wiki: Web Collaboration Review

Wiki: Web Collaboration
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Wiki: Web Collaboration ReviewWikis are an interesting experiment in collaborative effort on the Web. The best known example is of course Wikipedia. The authors cite this, but devote most of the text to explaining how to use MediaWiki and TWiki. Both have become popular for maintaining wikis, and are shown to be very easy to learn and use in a group effort.
Wikis have a notation all their own. But not too dissimilar to HTML, and just as easy to learn.
You can treat this book as a learner's manual for MediaWiki or TWiki. More generally, you might read it to see if your company or group should run its own Wiki, and the issues involved. The discussion is at a deeper technical level than elementary books on Wikis.Wiki: Web Collaboration OverviewWikis are Web-based applications that allow all users not only to view pages but also to change them. The success of the Internet encyclopedia Wikipedia has drawn increasing attention from private users, small organizations and enterprises to the various possible uses of wikis.Their simple structure and straightforward operation make them a serious alternative to expensive content management systems and also provide a basis for many applications in the area of collaborative work. We show the practical use of wikis in carrying out projects for users as well as for maintainers. This includes a step-by-step introduction to wiki philosophy, social effects and functions, a survey of their controls and components, and the installation and configuration of the wiki clones MediaWiki, TWiki and Confluence. In order to exemplify the possibilities of the software, we use it as a project tool for planning a conference.

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Blogs. Wikipedia. Second Life. and Beyond (Digital Formations) Review

Blogs. Wikipedia. Second Life. and Beyond (Digital Formations)
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Blogs. Wikipedia. Second Life. and Beyond (Digital Formations) ReviewI read this book as part of my graduate studies in communication at the University of Utah. I stumbled upon the author, but when I read this book, I knew I was on to something.
Bruns covers a lot of ground in this book, providing a good overview of the current state of online information production. The book focuses on collaborative information production and how this is disrupting "industrial" forms of content creation. Anyone familiar with Bruns' previous book, "Gatewatching," will find this book to be an excellent extension of that work.
Bruns' key discussion in "Blogs, Wikipedia, Second Life, and Beyond" is how the audience has moved from users to "produsers," a term he coined. Scholars and general observers alike will find his analysis helpful and well written. Most of the book is composed of insightful case studies. It's definitely worth a look.Blogs. Wikipedia. Second Life. and Beyond (Digital Formations) OverviewWe—the users turned creators and distributors of content—are TIMEÂ's Person of theYear 2006, and AdAgeÂ's Advertising Agency of the Year 2007. We form a new Generation C. We have MySpace, YouTube, and OurMedia; we run social software, and drive the development of Web 2.0. But beyond the hype, whatÂ's really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments, from open source through blogs and Wikipedia to Second Life. This book shows that whatÂ's emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: produsage. The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy. Building on an analysis of key sites including Wikipedia, Flickr, YouTube, and Second Life, it explores the intellectual, technological, and social implications of produsage, as well as the legal and economic models employed by produsage projects. In doing so, the book highlights the implications of produsage for our culture, democracy, and society.

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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs Review

Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs
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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs ReviewRawn Shah's book, Social Networks for Business, is a top down technical view on implementing social media. He provides a view of social networking that will appeal to IT professionals as it is based on a premise that social networking is a technology that should be structured and controlled at the center like other technologies. While this is possible, the advice Shah offers is based on the fundamentals that if you build it right, manage it right, then they will come.
That logic is simple but it assumes that business professionals are users of the technology rather than creators of the solutions that operate on a social network. That last piece is important as those following the advice in this book bear a high probability of simply recreating existing low value low activity intranet portals and knowledge bases in new social networking clothing.
A warning that this is a rather lengthy review in order to explain why I see the book as technically correct but not enough to address the issues fully. Shah is not wrong, its rather he is narrow in the ability to his advice to work beyond his experience and he is looking at the issue with an established techno-management lens that does not capture the potential of these new technologies. Perhaps no book can capture it all, in which case this becomes part of a social media library and body of study.
That has been my observation at more than two dozen companies I have met all of whom have the same question "We, meaning IT, have built a social network with all the bells and whistles but no one wants to use it." The reason behind the low use is in the question itself. Social networks are not built and provided by one party for others to use. Social networks are not software in the traditional sense, but generative technologies that require engaging the business in their creation of the applications that matter.
My intent in this review is not to degrade Shah's work. The book is first rate, complete, well written and very thoughtful. Its just that Shah's application of traditional heavy weight IT management principles do not consider the idea that the business, not IT builds the solutions. This is understandable as the author comes from IBM and the advice he provides reflects their unique sales/engineering culture that looks for structure and unfortunately is unique to Big Blue. There is nothing wrong with IBM, the same way that there is nothing wrong with the advice in this book.
Readers need to be aware that this book treats social networking as a management and technical issue. A view that I have observed is incomplete at best and detrimental to the enterprise efforts to gain the collaboration, knowledge sharing and flexibility needed to compete in this environment.
Shah recognizes this issue, devoting five of the ten chapters to issues related to the social system. Unfortunately here he takes a technical management view defining the roles, governance and structures required to set up a central management of the network. The work is good and complete down to salary ranges for community managers and their assigned work tasks. I can see this working in a highly structured culture where people look for the right way to contribute before making a contribution. The issue with gaining value from social networking is not that they do not have enough management; it is more like they do not have enough emphasis on the social systems. In this regard I like Seth Godin's notion of mavens as a lightweight structure to make the social systems work.
Strengths:
*Comprehensive in addressing the management and technical issues involved in implementing social networks in a modern top down corporation
*Strong focus on defining terms and laying out the taxonomy of social networking
*Chapter 10 the last chapter's first few pages summarizes a strong definition of social media and networking. It should have appeared in the first chapter as it sets a good context for the book
*Proves technical and operational management best practices for those technologies
*Clearly written and focused as it delivers a significant amount of information in 162 pages.
Challenges
*The absence of examples is regrettable, as we need to see how these practices work in reality rather than being described in the abstract. Changing social relationships is always contextually heavy and some examples would have gone a long way to addressing the points mentioned earlier.
*The book does not address business issues that can be addressed by social networking. The focus of the social networking solutions implied by the book is in terms of people using wiki's, blogs and the like rather tan what the business uses the tools to accomplish.
*The view of social networking as fundamentally a technical and central management issue. This is despite the fact that Shah offers models that are not based on central control like the starfish model. Unfortunately as he goes to illustrate potential applications the management structure turns out to be centralized more often than not (Chapter 5).
*The book outlines solutions that are dependent on the authors experience within IBM and that colors the recommendations and views. IBM is mentioned sporadically throughout the book and while they have accomplished a lot using social networking, the book is a little too IBM centric to be viewed as an entirely independent analysis of what works in the market place. This does not make what Shah writes wrong - it just makes it narrow in is potential application.
*Social behavior is assumed to come from management structures rather than the motivation and interest of people. This gives the reader the feeling that a top down approach, driven by sponsors can tacitly coerce collaboration out of a corporation.
Shah's book brings a technical set of practices that compliment McAfee's business-social definitions in his book Enterprise 2.0. This is a good thing and readers will find value. However they must recognize the limitations and implied mental models found in the book.
I need structure for social networking and this book does a good job of describing structure. However, you need the right social systems first as no amount of structure will overcome weak social dynamics and create value.Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs OverviewThe First Best-Practice Guide to Executing Any Type of Social Computing ProjectOrganizations today aren't just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don't just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial "micro-challenges" you'll face in keeping them vibrant.• From mega-trends to micro-issues Mastering both high-level strategy and day-to-day, ground-level management• Defining the social experience you want to provide to your community Clarifying how members can join together and collaborate on collective tasks• Focusing on the crucial human factors Building a culture of engagement in deeper collaborative relationships• Promoting effective leadership and governance Setting ground rules that work appropriately for the situation, without "oppression"• Building the skills to manage and measure your collaborative project Discovering the skills necessary to effectively lead computing projects

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Enterprise Web 2.0 Fundamentals Review

Enterprise Web 2.0 Fundamentals
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Enterprise Web 2.0 Fundamentals ReviewIt's perhaps slightly surprising to see this put out by Cisco Press. They usually deal with topics closely if not explicitly tied to Cisco hardware, or to Cisco sponsored credentialling.
The book has more general scope, for the most part. It talks in broad, largely nontechnical prose, about the Web 2.0. Explaining what this means in terms of blogs, social networking, wikis and other user-generated activities. But it also has meaning in terms of the mobile user, who might access the web from a cellphone, PDA or wireless netbook.
As to how the Web 2.0 is accomplished in a technical manner, the book describes various programming languages that are popular in building such websites. Think Ajax and Ruby on Rails, for instance.
The conceptual boundary of the Web is the so-called Semantic Web, a term proposed by Tim Berners-Lee. We get some airing here about the Semantic Web. You get to appreciate that this is still early times for it. The book also brings up cloud computing. Alas, the latter term is so vague, but to the extent that it has useful meaning, the book tries to educate you on this.
The last 2 chapters are where Cisco is actively promoted. Describing how Cisco uses things like blogs in their sales group. I'm not sure quite what to make of these chapters. Is it mainly to build mindshare about how Cisco uses these ideas? For instance, it mentions how Cisco won several awards for their projects. Good for them.
The appendices are extensive and quite good, if you want to use the book as a guide to far more detailed resources on the Web. In a way, the appendices somewhat impart the book the flavour of a review article in a scholarly journal, by their copious references to original texts.Enterprise Web 2.0 Fundamentals OverviewAn introduction to next-generation web technologiesThis is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You'll gain a clear understanding of what's really new about Web 2.0 and what isn't. Most important, you'll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content aggregation, cloud computing, the Mobile Web, and much more. This is the only book on Web 2.0 that:Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionalsProvides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studiesOffers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0Previews tomorrow's emerging innovations–including "Web 3.0," the Semantic WebProvides up-to-date references, links, and pointers for exploring Web 2.0 first-handKrishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.Understand Web 2.0's foundational concepts and component technologiesDiscover today's best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)Leverage cloud computing, social networking, and user-generated contentUnderstand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to workGain insight into how Web 2.0 technologies are deployed inside Cisco and their business value to employees, partners, and customersThis book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.Category: General NetworkingCovers: Web 2.0$40.00 USA / $48.00 CAN

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Create a Great Deal: The Art of Real Estate Negotiating Review

Create a Great Deal: The Art of Real Estate Negotiating
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Create a Great Deal: The Art of Real Estate Negotiating ReviewThe author is a former lawyer turned realtor who truly teaches you how to solve seemingly impossible difficulties when trying to get parties cooperative in a transaction. He is known for his "work arounds" meaning, how to solve complex problems in a creative and legal way.
He writes well, is earnest and, as a former professor, easy to understand and learn from.
If your negotiating skills need a tune up, he's the guy, for sure!
Create a Great Deal: The Art of Real Estate Negotiating OverviewBuying a house is a decision that is based more on emotion than logic. It is a transaction with an enormous effect on a family that deals with amounts of money that are huge for most buyers and sellers. By developing your talent to negotiate well in these emotional, high pressure situations, you can greatly improve your clients' lives. This book will give you everything you need to know to negotiate for your clients, and for yourself, to a Win-win finale.

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Collective Intelligence in Action Review

Collective Intelligence in Action
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Collective Intelligence in Action ReviewI was recently asked by the publisher to review Collective Intelligence in Action. The author is Satnam Alag, a Bay area engineer with a Ph.D. from the University of California, Berkeley. Dr. Alag is VP of NextBio, a specialized search engine.
The first chapter is free and so is the source code used in the book.
The book is for Java developers who want to implement "Collective Intelligence" applications in Java. It tells us about extracting and applying data from blogs, wikis and social network applications. I am not one to praise, but this book succeeds brilliantly. If you are a Java engineer and work with Web technologies, you must get this book. It covers topics such as computing similarity measures using vector models, Nai've Bayes Classifiers, inverse document frequency (idf), Machine Learning (using the Weka API), building a crawler with regular expressions, collaborative filtering (with links to open source tools), and so on.
Even if you do not work with Java, if you care for high-end Web applications, this book is for you. It reminds me of Lyon's Java¿ Digital Signal Processing book. It offers the gist of what academia knows, but focuses on what people (engineers and researchers) do in practise.
The book is not meant for academia however. There are references, but no theorem.
Disclaimer. I did not get paid to review this book, and I do not stand to gain anything if you buy the book. I have no relationship with the publisher or the author.
Further reading. A competing book is Programming Collective Intelligence: Building Smart Web 2.0 Applications by Toby Segaran. It uses Python instead of Java.Collective Intelligence in Action Overview
There's a great deal of wisdom in a crowd, but how do you listen to a thousand people talking at once? Identifying the wants, needs, and knowledge of internet users can be like listening to a mob.

In the Web 2.0 era, leveraging the collective power of user contributions, interactions, and feedback is the key to market dominance. A new category of powerful programming techniques lets you discover the patterns, inter-relationships, and individual profiles-the collective intelligence--locked in the data people leave behind as they surf websites, post blogs, and interact with other users.

Collective Intelligence in Action is a hands-on guidebook for implementing collective intelligence concepts using Java. It is the first Java-based book to emphasize the underlying algorithms and technical implementation of vital data gathering and mining techniques like analyzing trends, discovering relationships, and making predictions. It provides a pragmatic approach to personalization by combining content-based analysis with collaborative approaches.

This book is for Java developers implementing Collective Intelligence in real, high-use applications. Following a running example in which you harvest and use information from blogs, you learn to develop software that you can embed in your own applications. The code examples are immediately reusable and give the Java developer a working collective intelligence toolkit.

Along the way, you work with, a number of APIs and open-source toolkits including text analysis and search using Lucene, web-crawling using Nutch, and applying machine learning algorithms using WEKA and the Java Data Mining (JDM) standard.


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MediaWiki Administrators' Tutorial Guide: Install, manage, and customize your MediaWiki installation Review

MediaWiki Administrators' Tutorial Guide: Install, manage, and customize your MediaWiki installation
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MediaWiki Administrators' Tutorial Guide: Install, manage, and customize your MediaWiki installation ReviewAlthough a comparison cannot be made, because of the lack of competition (discarding the online help at MediaWiki.org) the MediaWiki Administrators' Tutorial Guide is a good and must have reference for anyone working with MediaWiki as administrator but also as user, offering almost anything one would want to know to start off with, to maintain and to customise and even hack a wiki installation. For those wanting to go a bit further with writing real PHP code for creating extensions, custom wiki markup and special pages, the book offers some nice code examples to work with and to modify to one's needs.
The book could have benefited from somewhat richer content, such as more references to additional sources on the Internet and especially something like break-out boxes presenting experiences from admins of major wiki real life implementations. Next to that it appears that some more time should have been spend on a better index, correcting language, typos and structuring in general.
My book rating: 8
To summarise: the pros and cons
Pros:
+ Almost everything you will need for a basic MediaWiki installation, its maintenance and some customisation is available in this book. It is a complete reference for admins but certainly also for users, that would like some basic understanding of MediaWiki.
+ Very nice and easy to grasp examples of skin customisation and creation (I am no PHP expert!).
+ Good example on creating an article rating system extension and accompanying special page. With this knowledge and some additional PHP you will be able to try out a couple of your extension idea's quite easily I guess.
+ There is a nice bonus chapter (11) presenting 7 extensions and some support on how to install them.
+ A book is so much easier than an online source! Of course this is not a pro for this book per se, but for others as well.
Cons:
+ Missing 1: some practical case studies of real life MediaWiki implementations and preferably interviews with the admins of the practise of maintaining a wiki
+ Missing 2: More attention to anti-vandalism tools out there, dedicated to preventing rather than cleaning-up.
+ Missing 3: A good index: the index at the end of the book is way too brief to be of real value for someone trying to find something back in the book.
+ Missing 4: Too little in-text references and no references section in the book, for further reading or information, like most important forums for those looking for help (like the MediaWiki Mailing List Archive and MWusers.com).
+ Sometimes the English used suggests a lack of some decent editorial oversight (or shall I call it charming?)
+ Chapter 1, describing wiki's in relation to weblogs, forums and CMS systems and the position in Web 2.0 is not really convincing. Furthermore, although alternative wiki systems are briefly mentioned, no real and "honest" comparison is made.
+ Images and tables are not numbered, which is not good for readability.
+ The typographical distinction between paragraph and sub-paragraph could have been better
MediaWiki Administrators' Tutorial Guide: Install, manage, and customize your MediaWiki installation OverviewThis book covers the open-source MediaWiki wiki engine from installation and getting started through structuring your collaborative website, advanced formatting, images, multimedia, security, and managing users to backing up, restoring, and migrating your installation and creating new MediWiki templates. The author, Mizanur Rahman, is a Senior Software Engineer at ReliSource Technologies. The book has a fast-paced, friendly tutorial style and uses a fun example to teach all of MediaWiki's key features. This book is for competent computer users who want to run MediaWiki. They should have some knowledge of HTML and have used a wiki before. No PHP knowledge is required for most of the book, although some chapters at the end include some PHP code.

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Emotional Intelligence for Project Managers: The People Skills You Need to Achieve Outstanding Results Review

Emotional Intelligence for Project Managers: The People Skills You Need to Achieve Outstanding Results
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Emotional Intelligence for Project Managers: The People Skills You Need to Achieve Outstanding Results ReviewSome months ago I completed a Project Management course for which the textbook was the Project Management Body of Knowledge (PMBOK) by the Project Management Institute (PMI). As I went through the 9 PM knowledge areas, 5 process groups, 44 processes and the countless tools and techniques in each process, I could not help thinking that something was missing. While the PMBOK does a good job covering project management methodologies, it barely talks about the people skills that Project Managers need for success. Anthony Mersino's "Emotional Intelligence for Project Managers" does an excellent job bridging this gap in the discipline of Project Management.
This book is broken into four parts. It starts with an introduction to Emotional Intelligence, a term that Mersino defines as "knowing and managing our own emotions and those of others for improved performance". The remaining parts deal with Self-management, Building project stakeholder relationships and Using Emotional Quotient (EQ) to lead project teams. To me, the highlight of the book was Mersino's Emotional Intelligence Framework for Project Management This builds upon and customizes (for project management) Daniel Goleman's Framework of Emotional Competencies.
The Emotional Intelligence Framework for Project Management has five domains:
1. Self-awareness
2. Self-management
3. Social awareness
4. Relationship management
5. Team leadership
Mersino has over 20 years of project management experience and teaches courses at Northwestern University. Overall, this book is well researched and well presented. In addition, it is an excellent compilation of resources on emotional intelligence for project management. It is a great addition to every Project Manager's book-shelf.Emotional Intelligence for Project Managers: The People Skills You Need to Achieve Outstanding Results OverviewIn order to run projects successfully, project managers need to master more than the requisite technical knowledge. The more complex the project, the more significant their interpersonal skills become to achieving a successful outcome. Without the people skills necessary to lead effectively, even the most carefully orchestrated project can quickly fall apart. Emotional Intelligence for Project Managers introduces readers to the basic concepts of emotional intelligence and shows how to apply them to their project goals. Readers will learn how to: Set the tone and direction for the project Communicate more effectively Improve listening skills Create a positive work environment Motivate, coach, and mentor team members Productively handle stress, criticism, and blame And more. Complete with checklists and self-assessments, this handy guide enables project managers to apply these important skills to their projects right away.

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The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) Review

The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services)
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The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) ReviewHaving read an advance copy of Vinnie Mirchandani's The New Polymath, I have to say that it is a riveting read. It's SuperFreakonomics for us technophiles. Because, for better or worse, The New Polymath (who can be thought of as a modern Leonardo da Vinci) must also be an IT guru ... as it is information technology that is paving the way for a new generation of polymaths that have access to unprecedented levels of information across disciplines.
Rather than tell you that this fresh and inviting (Benjamin Fried, CIO Google) book is filled with incredible examples of passionate entrepreneurs (Marc Benioff, CEO [...]), that I am inspired by this book (Maynard Webb, CEO LiveOps), or that Mirchandani is one of the few technology analysts to realize that technology doesn't come in neat bundles anymore (Thomas H. Davenport, President's Chair Babson College), I'm going to talk about The New Polymath's ten rules for success which pop out at you if you read between the lines.
Why? One of the Polymath's chronicled in Vinnie's masterful manuscript is Brian Sommer, technology consultant extraordinaire of TechVentive and renowned ZDNet blogger, who asks "where are the 10 commandments for technology" as he struggles with the challenges of cyberethics that few dare to address. It's a good question, and one that I believe we are not yet ready to answer. Which leads me to ask, "how do we get there"? Well, the first step is to obviously become learned, and successful, polymaths well equipped to ask, and debate, the question. To this end, we need a guide ... a guide that, if you dig deep, is found within Vinnie's terrific tome. To get you on your way, and to inspire you to (pre) order your own copy of The New Polymath, I give you:
The New Polymath's Ten Starting Rules for Success
(because, in reality, there are more than ten ... but these are the biggies).
(01) 1-1-1
Adopt [...] 1-1-1 model: 1 percent employee's time; 1 percent equity; 1 percent product donation. A true Polymath operates in his community, not out of it, and makes a difference.
(02) 80 for 20
Aim for solutions that deliver 80% of the value of previous solutions for only 20% of the price. A new Polymath is about true innovation, not overstated renovation.
(03) Invisible UI
If your product requires a manual, it's not a product at all. A true Polymath produces solutions with UIs so seamless and so obvious that no manual is needed.
(04) Traceability
Every component can be traced back to the source ... even if it's software. (And if it is software, every data element can be traced back to the source.)
(05) Keep Score
Polymaths are responsible and drive for sustainability ... to the point where they keep track of how well they are doing and how much better their inventions are compared with predecessor technology. If it's not more environmentally friendly (and more cost effective, because true green keeps more green in your wallet), it's not revolutionary.
(06) Semantics
It's the age of "big data", and to make sense of it all, we need to find the data that is relevant to us.
(07) Decisions, Not Data
Because, in the end, the entire point of finding the semantically relevant data is to enable us to make better decisions than we could before.
(08) Adopt the "Shamrock" It's Lucky for a Reason
A "shamrock" organization, as envisioned by Charles Handy, is one that encompasses "core management, a long-term but contractual talent pool, and a transient, flexible workforce". We are in the age of networked person, who is used to working on the move, and tomorrow's polymath's will be flexible at the core.
(09) TiaS
Technology-is-a-Service. A Polymath moves beyond SaaS (Software-as-a-Service) and TaaS (Technology-as-a-Service) and embraces the concept that, like power and water, information technology must be delivered only as a service in the world of tomorrow. Just like the utilities deliver our power and water, tomorrow's technology enterprises will deliver our apps, data, and information on-demand as that is what is needed for businesses to truly reach the next level of operations, as technology is not the core competency of most businesses that make use of it today.
(10) The Turing Oath
Brian Sommer notes that we need a Hippocratic Oath for technology, and I agree. We all need to agree to respect and uphold the privacy of our users and their data to the utmost above all else. And I'm calling that the Turing Oath, after Alan Turing who gave us the first test to determine whether a machine had reached intelligence (and, would thus, need to be instilled with ethics from the get go ... and, hopefully, the the three laws of robotics.)
I strongly encourage you to read Vinnie's groundbreaking debut into the world of publishing (other than his prolific blogging over the years over on Deal Architect and New Florence. New Renaissance.) and do what it takes to become The New Polymath. The world of tomorrow needs you, and in fact, so does the world of today. If, like the polymaths chronicled in this book and Nathan Myhrvold (who was the cloth the new polymaths chronicled in the book were cut from), I encourage you to join the Humanitarian Technology Challenge. The world needs you!
This review was originally published on Sourcing innovation at:
[...]The New Polymath: Profiles in Compound-Technology Innovations (Wiley Professional Advisory Services) OverviewPraise for The New Polymath"Bravo! In a work that's fresh and inviting, Mirchandani shares withus his case studies in innovation and creativity. It's no small ironythat the 'IT revolution' has created a technology industry that all tooeasily falls back on bromides and received wisdom. Mirchandani inspiresus to return to IT's roots, with the transformative power that comesfrom putting technology innovation in service to business and society."--Benjamin Fried, CIO, Google, Inc. "At DeVry Education, we are focused on the next-generationworkforce that will build the Polymath enterprises of tomorrow. So,it's good to see the book touch on such a wide range oftechnologies--from cloud computing to emerging medicine--that are shapingour curriculum. We are always looking for innovation, including onlineclasses and instructional labs, and this book has got us thinking innew directions."--Daniel Hamburger, President and CEO, DeVry Inc. "In this fascinating book, Mirchandani, himself an example ofthe new breed of Polymaths that he defines, brings into a sharp focusexactly what has been achieved by those who have the remarkable abilityto combine and mix technology elements. An excellent read on multiplelevels: to learn from; to be entertained by; and most of all, to leaveyou wondering what you could personally achieve."--Andy Mulholland, Global Chief Technology Officer, Capgemini "A brilliant read. In order for individuals and companies tofully maximize new century opportunities--and stay abreast of aconstantly morphing technological frontier--Mirchandani not only givesexamples of the Polymath framework, but concrete evidence forsuccessful leveraging. Thanks to technology, we can all be Polymaths ifwe open our minds to the possibilities. Consider this book your guide--Ithink da Vinci would be proud."--Linda Avey, cofounder, 23andMe

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Building Social Web Applications: Establishing Community at the Heart of Your Site Review

Building Social Web Applications: Establishing Community at the Heart of Your Site
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Building Social Web Applications: Establishing Community at the Heart of Your Site ReviewIf you are looking for and how-to guide, with code listings and practical examples you better pick another book. Gavin Bell covers the topic from an architect/designer point of view, he also tends keep in mind the business side of things, something I appreciated. This means the content will be valuable for a long time, since languages, tools and frameworks come and go, while the advice you can get from this book is platform agnostic. Don't get me wrong, this isn't a book with just dry theory, it's based on solid experience both from first-hand experience by the author and the way some major social applications have been build and evolvedBuilding Social Web Applications: Establishing Community at the Heart of Your Site Overview
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel like they've found a new home on the Web. If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.

Determine who will be drawn to your site, why they'll stay, and who they'll interact with
Create visual design that clearly communicates how your site works
Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps
Manage the identities of your visitors and determine how to support their interaction
Monitor demand from the community to guide your choice of new functions
Plan the launch of your site and get the message out


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Beginning OpenOffice 3: From Novice to Professional (Beginning: From Novice to Professional) Review

Beginning OpenOffice 3: From Novice to Professional (Beginning: From Novice to Professional)
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Beginning OpenOffice 3: From Novice to Professional (Beginning: From Novice to Professional) ReviewBeginning OpenOffice 3 walks the reader through using the most common features of OpenOffice, arguably one of the most powerful and complete office suite available. And best of all, it is free! Many companies and individuals are discovering it for the first time as they deal with the need to exchange files with others who are using the newest version of Microsoft Office. Given the choice of upgrading all their systems to the newest version or simply downloading OpenOffice 3, many are examining it as a viable option. OpenOffice 3 can open and edit files created with the newest version of Word and save them in a format the Microsoft Office can open and use.
This brings us to the purpose of this book. How do you find out how to use the features to achieve the results you want? One of the best things about this book is the approach the author uses. The entire book is project oriented so you learn by creating projects and solving problems in a real world scenario. The book covers all the different software components - word processing, spreadsheet, database, illustration, and presentation software. The author does an excellent job of focusing on and detailing the most common needs of a typical office. You can literally start from no knowledge of office suite software at all and learn how to become a proficient user in relatively short order.
The chapter on the word processing module starts from the very basics of opening a file or creating a new one. From there the author leads the reader through formatting, creating and using templates, paragraph styles and other common needs. Then he moves the reader through creating a newsletter, inserting graphics, word wrap, changing styles in a page and other advanced topics. This section ends with understanding how to automatically create footnotes, endnotes, table of contents and style sheets.
The section on the spreadsheet module covers creating a spreadsheet, adding formulas, linking formulas to other cells, and multiple other common tasks. In addition it covers creating charts and graphs and making them easy to understand. The chapters on the presentation and illustration programs are much shorter but the programs are much less complex by design. Presentation software needs to be able to create a slide show, change slides on a predetermined time scale, and add bulleted points and other basic actions needed to provide a solid presentation. The illustration module also is designed to create or edit items for inclusion in newsletters or other publishing needs. It is basically somewhat more powerful than paint but much less than Adobe or similar illustration packages.
The database module is covered well with enough detail to learn how to use it but not so much as to get the reader lost in multiple foreign key linking and the like. The author does a very good job of explaining the use of multiple tables and linking them for efficient database creation. He also covers the creation of input forms, queries, and reports and other functional requirements of database management.
Once you have a basic understanding of the different modules the second section of the book involves putting them all together to share content by building a web page with a database, ability to input information over the web and create queries and reports via the web browser.
The writing is concise while still being detailed enough to provide highly functional information. Using it I was able to create a complete web based database for the processing of financial information for grant requests for a local foundation. Granted I already had an extensive understanding of most of these areas but it was quick and easy to build it based on information supplied in the book.
Beginning OpenOffice 3 is highly recommended to anyone interested in learning how to use this powerful office suite.Beginning OpenOffice 3: From Novice to Professional (Beginning: From Novice to Professional) OverviewDownloaded over 90 million times, Open Office is a free open-source alternative to Microsoft Office and iLife that runs natively on Windows, Mac OS X and most Linux distributions. The software includes a word processor, spreadsheet application, database, presentation software, and graphics. While there are similarities to other closed-source office applications, there are always questions that arise from using new software, and this book will contain the solutions for new and current users of Open Office 3.Microsoft's forthcoming Office suite release, currently titled MS Office 2008, has been delayed yet again, so there's a real opportunity to introduce Open Office to an audience that is ready to ditch their alliance to Microsoft.

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We the Media: Grassroots Journalism by the People, for the People Review

We the Media: Grassroots Journalism by the People, for the People
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We the Media: Grassroots Journalism by the People, for the People ReviewEdited 20 Dec 07 to add links.
Joe Trippi's book, The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything joins Howard Rheingold's book, Smart Mobs: The Next Social Revolution and Bill Moyer's collaborative book, Doing Democracy as the companions for this book--taken together, the four books provide everything any group needs to "take back the power."
Whereas Trippi provides a personal story that illuminates the new power that comes from combining citizen activism with Internet-enabled networking, this book focuses more on the role the Internet and blogs play in the perception and dissemination of accurate unbiased information. It is not only an elegant presentation, easy to read, with good notes and a fine seven-page listing of cool web sites, but it also provides a useful survey of past writings on this topic--with due credit to Alvin Toffler's first perception of the trend toward mass customization and the elimination of intermediaries, together with original thoughts from the author.
This book could become a standard undergraduate reference on non-standard news sources and the blurring of the lines between producers and consumers of information (or in the government world, of intelligence).
Resistance to change by established media; the incredible emotional and intellectual growth that comes from having a "media" of, by, and for the people that is ***open*** to new facts and context and constantly being ***refreshed***, and the undeniable ability of the people in the aggregate to triumph in their assembled expertise, over niche experts spouting biases funded by specific institutions, all come across early in the book.
The book is provocative, exploring what it means when more and more information is available to the citizen, to include information embedded in foods or objects that communicates, in effect, "if you eat me I will kill you," the author's most memorable turn of phase that really makes the point.
While respecting privacy, the author notes that this may, as David Brin has suggested, be a relic of a pre-technological time. Indeed, I was reminded of the scene in Sho-Gun, where a person had to pause to defecate along the side of the trail, and everyone else simply stood around and did not pay attention--a very old form of privacy that we may be going back to.
Feedster gets some good advertising, and it bears mention that Trippi is still at the Google/email stage, while Gillmor is at the Feedster/RSS/Wiki stage.
Between Trippi and Gillmor, the term "open source politics" can now be said to be established. The line between open source software, open source intelligence or information, and open spectrum can be expected to blur further as public demands for openness and transparency are backed up with the financial power that only an aroused and engaged public can bring to bear.
Gilmor is riveting and 100% on target when he explores the meaning of all this for Homeland Security. He points out that not only is localized observation going to be the critical factor in preventing another 9-11, but that the existing budget and program for homeland security does not provide one iota of attention to the challenge of soliciting information from citizens, and ensuring that the "dots" from citizens get processed and made sense of.
The book slows in the middle with some case studies I could have done without, and then picks up for a strong conclusion by reviewing the basic laws (Moore, Metcalfe, Reed) in order to make the point, as John Gage noted in 2000, that once you have playstations wired for Internet access, and DoKoMo mobile phones that pre-teens can afford, the people ***own*** the world of information.
Spies and others concerned about deception and mischief on the Internet will appreciate the chapter on trolls, spin, and the boundaries of trust. Bottom line: there are public solutions to private misbehavior.
The chapter on lawyers and the grotesque manner in which copyright law is being extended and perverted, allowing a few to steal from our common heritage while hindering innovation (the author's words), should outrage. Lawrence Lessin and Cass Sunstein are still the top minds on this topic, but Gillmore does a fine job of articulating some of the key points.
The book ends on a great note: for the first time in history, a global, continuous feedback loop among a considerable number of the people in possible. This may not overthrow everything, as Trippi suggests, but it most assuredly does ***change*** everything.
I have taken one star away because of really rotten binding--the book, elegant in both substance and presentation, started falling apart in my hands within an hour of my cracking it open.
New books, with reviews, since this was published:
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Collective Intelligence: Mankind's Emerging World in Cyberspace
Global Brain: The Evolution of Mass Mind from the Big Bang to the 21st Century
Escaping the Matrix: How We the People can change the world
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
One from Many: VISA and the Rise of Chaordic Organization
A Power Governments Cannot SuppressWe the Media: Grassroots Journalism by the People, for the People Overview
"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times

Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news.

Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call to newsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant.

Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it.

Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area."

Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News, Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press. Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.


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Macrowikinomics: Rebooting Business and the World Review

Macrowikinomics: Rebooting Business and the World
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Macrowikinomics: Rebooting Business and the World ReviewUsing the power of each of us to solve problems that challenge all of us is the central premise of Macrowikinomics. Tapscott has always been good at spotting, shaping and branding trends and this book is no exception. However, this book repeats and restates earlier ideas rather then moving forward to the next logical question of how we do this.
I am sorry to provide a less than enthusiastic review, as I am sure others will find this book revolutionary. However, I am reviewing the book as someone who wants to learn how to make the changes that Tapscott and Williams advocate in my company and industry.
The authors do cover different industries and mention emerging companies giving the impression that the book breaks new ground. However, readers familiar with Tapscott's other works will find that this book repeats and restates Wikinomics more than it covers new ground. It is clear that Tapscott and Williams are looking at this issue from the macro economic rather than business perspective. Is there microwikinomics in the wings?
The book's structure reinforces this observation as it starts by revisiting the basics of the Wikinomics and the five principles of networked intelligence: Collaboration, Openess, Sharing, Integrity and Interdependence. The authors next concentrate on discussing the complex challenges and industries under threat. These include: Green energy, Transportation, Education, Health Care, Media and Government.
The middle section repeats the same pattern of describing their issue, the inability of modern approaches to address the issue and examples of companies using wikinomics to address the issue which that authors report are too early to be reshaping the world we live in.
The last part of the book concentrates on the challenges posed by wikinomics. In my opinion these last two chapters are the more valuable parts of the book, particularly for someone who has already read Wikinomics. But these chapters, like the rest of the book, raises more issues than it resolves.
Recommendations
If you are a wikinomics fan, then you will probably buy the book no matter what anyone says. As a reader familiar with Wikinomics I found more examples but little in the ways of new ideas or applications. The examples are interesting but they lack specifics of how you apply wikinomic principles.
This is a four star book, if you are new to Wikinomics. Macrowikinomics has more examples of than the original book. I would suggest reading Chapters 1-4, then the chapters related to your industry and finish with chapters 18 and 19. This should make the book about 150 - 200 pages which is an appropriate length.
This is a three star book for those who enjoyed Wikinomics and wanted to learn more about how leaders are applying these ideas rather than where the ideas could be applied. I had hoped for more than an expanded restatement of the earlier book.
Strengths
Comprehensive in tackling a diverse set of global issues and industries. The breadth of Tapscott and William's discussion illustrates the broad ability of social media and mass collaboration to change the way the world works.
Company specific examples are interesting and they do illustrate that people are applying these ideas in each of these areas, but the examples are general marketing level descriptions rather than providing actionable advice.
The beginning and the end of the book are quite clear and provide a good overview of the ideas in the book. These include chapters 2, 4, 18 and 19.Challenges
The authors have had more than three years since the introduction of Wikinomics to understand how these forces work in companies. Unfortunately there is little of this understanding in the book. It does not discuss how to address significant issues such as assigning responsibility, accountability, management, measurement and rewards. These are issues that people running companies need to face and ones that people studying rather than living the problem can overlook.
The authors are at times strident in their dismissal of current governments, companies, industries and individuals. Throughout the book the authors are clear that they believe that believe that wikinomics is the only way to solve these issues. This may be a good way to energize people around social issues, but it does little to help people apply these ideas to evolve from where they are to where they need to be.
Americans appear to be the primary audience for the book. While Tapscott and Williams mention India and China, their intended audience is people in the U.S. This is surprising given the author's calls for a coordinated global response to economic and environmental issues.
The book is long at over 400 pages; in large part because of the middle chapters follow a similar structure, which makes the book seem repetitive and reinforces the impression that the authors believe that the same solution applies to every situation.
The notion of 'rebooting business and the world' is an interesting premise and an inaccurate description of what the authors intend since rebooting is used most often as a way of solving problems by resetting the system to its original configuration. This is not what the authors intend but it's the analogy they have chosen.Macrowikinomics: Rebooting Business and the World OverviewIn their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever. Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable. Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: cling to the old industrial-era paradigms or use collaborative innovation to revolutionize not only the way we work, but how we live, learn, create, govern, and care for one another. You'll meet innovators such as: * An Iraq veteran whose start-up car company is "staffed" by over 4,500 competing designers and supplied by microfactories around the world * A microlending community where 570,000 individuals help fund new ventures-from Angola to Vietnam * An online community for people with life-altering diseases that also serves as a large-scale research project * An astronomer who is mapping the universe with the help of 250,000 citizen scientists Tapscott and Williams once again use original research to provide vivid new examples of organizations that are successfully embracing the principles of wikinomics to change the world. Visit www.Macrowikinomics.com.

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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Review

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change ReviewThis excellent book focuses on how social media have the power "to make a difference." In a way, that's what all the books about social media are about. However, the special focus of The Dragonfly Effect is to emphasize the behavioral components that drive the actual impact of social media campaigns, and "make them stick," to reuse the expression coined by Chip Heath, who wrote the foreword of the book. The dragonfly metaphor gives the authors the four wings of the model that governs the efficiency of a social campaign: Focus + GET (i.e. Grab Attention, Engage, Take Action): "A dragonfly travels with speed and directionality only when all for wings are moving in harmony," the authors note. Each wing constitutes a chapter, and each chapter details the specific design principles for building up the emotional contagion process.
The book starts with the powerful story of two teams who ended up joining forces, Team Sameer and Team Vinay. Contrary to most social media stories, we are not in a fairyland here: Sameer Bhatia and Vinay Chakravarthy both lost their battle against leukemia in 2008. But both teams achieved phenomenal success by making an impact, not only by raising awareness about donating bone marrow, but also by getting tangible results - i.e. changing mindsets and doubling the number of South Asians registered with the National Marrow Donor Program (NMDP).
The initial condition of success in social medial is to have a focus; in other words, "to hatch a goal that will make an impact." This focus is driven by five design principles: Humanistic, Actionable, Testable, Clarity, and Happiness. Yet, focus, however clear it may be, is not enough. How are you going to stand out in an "overcrowded, overmessaged, and noisy world?" This is when the art of "grabbing attention" comes in, with its own design principles: send out a message which is personal, unexpected, and visual, triggers a visceral reaction, and subsequently enables people to connect with your goal -- engage. People will join your cause if you tell them a story in which they can believe, if you are authentic, address them when they can listen, and if, in turn, you respond to their engagement. Once this is done, you have all the basic prerequisites for people to feel empowered and take action. This is the sort of groundwork that gets 100,000 people to join your Save Darfur Facebook group. "Your goal is to inspire and enable your group to take action." In short, "movements that begin online must be backed by real-life action; otherwise, there is no point."
The book reads well (and is well-written), and again, has the merit emphasizing the social psychology side of leveraging social media both for the initiator and the followers of a social media movement. Multiple examples relevantly illustrate the point of the authors. We may take some exception, to a certain extent, with the use of the Obama campaign as a model. While it is true that the Obama social media campaign itself exemplifies the four wings of The Dragonfly Effect and showed efficiency in making people vote, it is also obvious that Obama failed to create an enduring movement capable of morphing into a lasting political groundswell supporting him as President. An additional chapter could have dealt with the art of stringing campaigns together with a more precise analysis of the complexity of the dialectical interactions between the online and the real worlds. While it is customary to emphasize the social media aspect of the Obama campaign, the actual efficiency of the campaign was founded upon a complementary relationship between the analog and digital worlds. The physical side of the Obama tribe fizzled out, which, in turn, made his team overlook the necessity of coining an efficient social media message moving forward. No Social Web can affect change without a "ground crew" on Terra Firma and, as Dan Ariely mentions in this afterword, an understanding of the predictable irrationality "of what motivates the people behind the social network."The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Overview

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Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done Review

Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done
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Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done ReviewExcellent book that tackles a lot of the issues for keeping digital natives entertained and productive. Especially relevant to those trying to work with younger generations or to market to them.Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business Is Done OverviewGenerational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.

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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges Review

Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges
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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges ReviewWriting this review has been is one of the hardest things I have had to do. I wanted to like this book, it's a great subject, a knowledgeable an author and great prior reviews. Unfortunately this book does not deliver making this review tough to put together. I would not suggest using this book to introduce Web 2.0 to the business. I know that this review may draw some heat from the other reviewers but here are the reasons behind my review and why I recommend reading McAfee's HBR article rather than investing the time in this book.
The book covers an important topic and a critical time in its formation. What is the impact of social computing technologies like Wiki's, blogs and other forms of social media. McAfee defines Enterprise 2.0 as the use of emergent social software platforms by organization s in pursuit of their goals. (p.71) McAfee says that Enterprise 2.0 is not primarily a technology issue. This is not born out in the text as majority of the book spends time defining the technology behind E 2.0 (chapter 3 and 4) and the capabilities provided by the technology (chapter 5).
McAfee treats E 2.0 technology at a high level. Its is as if, McAfee does not believe a business person would be interested in how the technology works, which makes the web 2.0 technologies seem trivial. If McAfee had expanded the view of technology to include the integration of business processes and information with these technologies he could have provided powerful business based descriptions.
McAfee intended to write a business book about Enterprise 2.0 but he concentrates the vast majority of pages on emergent social software platforms (ESSP). There is little discussion of the business impact of the software, how it applies to major business processes or activities and how these platforms change the way business work at a strategic, market, financial, product, organizational or operational areas. These are all questions business executives have and they are not treated sufficiently in this book. This is one reason why I would not suggest using this book as a platform for launching new social software initiatives.
Business books relies on case studies to illustrate their points and while McAfee has case studies from Google, Serena Software, the CIA, and Vista Print which should provide a solid foundation. However, the cases talk about how these people implemented Espy's in a generic fashion saying that company A implemented a blog to solve their problem. Only the description of Google's adoption of predictive markets constitutes a strong case. The limited use of practical or detailed examples is puzzling, as it does not give the reader access to McAfee's experience and insight.
McAfee further weakens his argument as the book draws on academic frameworks outside of E 2.0 and technology to answer critical issues. Normally, this is where a strong case study would illustrate how people have addressed these challenges. However, McAfee chooses strong academics including discussion of theories of Granovetter (Strength of Weak Ties), Hayek and Harford (Theory of Knowledge), Gourville (Behavioral economics and slow rates of adoption) to make his points. This unfortunately weakens the book's business impact and credibility. Not that the ideas of these thought leaders are weak, its just that they give the book a stronger academic feel than other business books. While the case studies are a good touch, the examples involve implementing relatively generic web 2.0 a wiki for one, a blog for another. While the cases do discuss the results achieved, the cases would have been stronger if the case studies provided more detail about how the cases used these technologies to achieve these results.
Finally the book seems to be stitched together from three separate research pieces. The best part of the book is actually the final chapter. It describes the book that I believe you should have read as it hints at the business, financial and other issues opened by Enterprise 2.0. The tone, content and focus of the final chapter is distinctly different from the rest of the work. If the whole book could have been like the last chapter this would have been one of the best business books of the last three years.
The first five chapters of the book are more descriptive of the phenomenon and suffer from McAfee's desire to assert his brand of the terms Enterprise 2.0 and ESSP. This assertion comes from his frequent use of the first person to define and drive the book forward, I believe this or I see that. This weakens the book and gives it a self-referential style that does not go over well with a business audience.
In chapters six and seven the book branches off into a discussion of the business value of IT and refuting Nicholas Carr's IT doesn't matter argument. This part comes out of the blue and discuses IT in general rather than the specifics of how ESSP changes the definition of IT and its role in the enterprise. Another opportunity lost in my estimation.
The introduction of Web 2.0 and social software into enterprises is a significant opportunity for every organization. This book has the potential to introduce business to these technologies in much the same way that Hammer and Champy set the stage for re-engineering, or Negroponte and the internet. However after thinking about this review for more than a week, I felt that the book does not do this and I cannot recommend it as the way of introducing ESSP's to the enterprise. I do not intent to criticize the author, his knowledge or his experience as I am sure that McAfee knows more about how to make this technology work to create value, it just did not show in this book. Sorry to offer a different view on this book, but I hope that you can see the reasons behind this review.Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges Overview"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.

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