Showing posts with label nonprofit. Show all posts
Showing posts with label nonprofit. Show all posts

How To Become A Nonprofit Rockstar: 50 Ways To Accelerate Your Career Review

How To Become A Nonprofit Rockstar: 50 Ways To Accelerate Your Career
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How To Become A Nonprofit Rockstar: 50 Ways To Accelerate Your Career ReviewI really like this book. I applaud Rosetta and Trista for their ability to bring sound career advice in a fun engaging manner.
The book is a must read for everyone that wants to accelerate their career and build social capital-which is far more important than any type of capital. You will not regret purchasing this book. Happy Reading!!!How To Become A Nonprofit Rockstar: 50 Ways To Accelerate Your Career OverviewDo you feel stuck in your nonprofit career? Unsure how to take that next step? How to Become a Nonprofit Rockstar is an accessible, do-it-yourself map of how to navigate the nonprofit sector and gives you the tools that you need to move from entry level to leadership. This book is designed for professionals who want to build a meaningful and rewarding nonprofit career. How to Become a Nonprofit Rockstar is based on the authors' experiences as well as interviews with nonprofit rockstars who have supercharged their careers. You'll learn how to develop meaningful nonprofit experience, build a strong network, establish a strong personal brand, achieve the elusive work/life balance, and move on up in your career.

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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good Review

Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good
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Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good ReviewI have used this resource with clients who have few resources and little experience in social marketing. It is a well written guidebook that explains the steps in developing social marketing strategies and provides well constructed worksheets. The book is extremely enlightening for organizations who are doing this for the first time or who cannot afford high-priced consultants. As a writer without much social marketing background, it helped me help my clients. It might be worth noting that the reference is designed for U.S. use and cites resources only available here, but I still found the basic approach helpful for an overseas client.Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good OverviewThis book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.

The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.


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How to Say It: Grantwriting: Write Proposals That Grantmakers Want to Fund Review

How to Say It: Grantwriting: Write Proposals That Grantmakers Want to Fund
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How to Say It: Grantwriting: Write Proposals That Grantmakers Want to Fund ReviewThis book is without a doubt worthy of an award! It is extremly well organized, leaves no rock unturned in terms of what you need to do to write a grant, and makes the reader feel empowered by utilizing Deborahs template for success. In addition, Deborah gives all the little tips and hints that I don't believe most authors would think of that are very helpful and encouraging. It is a joy to read, layed out in a format that is easy to follow, straight forward and written in prose that a person not well versed in grant writing could absorb.This gem of a book could be used to teach grantwriting or merely utilized as a reference by more seasoned grantwriters. Deborah includes a wealth of information throughout the book for clarity, and sites to refer to for specific information.I strongly recommend this excellent text for the novice-that is, if you really want to learn all about grantwriting in one book. This is it!
K. Tyler
How to Say It: Grantwriting: Write Proposals That Grantmakers Want to Fund OverviewA guide to writing grant proposals tailored specifically to a donor's interests, complete with step-by-step instructions and samples of winning proposals. In grant- seeking, words can go where the applicant can't-the foundation boardroom, the corporation's headquarters-so it's important to use them as the strategic, powerful tools that they are. This book shows readers how to find, frame, and use words effectively to make the case for any organization and its projects. Readers are provided the tools for crafting a grant proposal that speaks directly to the funder's interests. Grant-seekers will learn: • How to find out which funders fit their project exactly • Strategies for figuring out what each grant-maker is looking for • Critical tips for crafting attention-grabbing proposals Koch shows readers how to write with a point of view that is geared to the funder's interests and goals, while remaining true to the project. Packed with examples of winning proposals, and strategies for using words to inspire and convince, this is the must-have resource for any grant-seeker hoping to stand apart from the crowd.

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Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals Review

Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals
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Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals ReviewI was searching for something comprehensive yet approachable that covers the whole nonprofit world, soup-to-sorbet, so grabbed the newly released "Nonprofit Management 101: A Complete and Practical Guide For Nonprofit Leaders and Professionals". It's an amazingly good read, and assembles the best thinking from some of the best minds in the field. At 600 pages, but with big font and lots of text boxes and other attention grabbers, the book covers complex subjects with ease and clarity:
*Fundraising with individuals, foundations and companies
*Legal, financial, and human resource management
*Board and volunteer recruitment and engagement
*Social media and the effective use of technology
*Nonprofit career paths
*Lobbying and advocacy
There is something useful in here for even the most advanced non-profit'ers, I would think. I plan to recommend it to anyone who could use such a thing!
Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals OverviewA comprehensive handbook for leading a successful nonprofit
This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization.
Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards
Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit
Author is the former Executive Director of Craigslist Foundation


This important resource offers professionals key insights that will have a direct impact on improving their daily work.

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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Review

The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
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The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change ReviewThis excellent book focuses on how social media have the power "to make a difference." In a way, that's what all the books about social media are about. However, the special focus of The Dragonfly Effect is to emphasize the behavioral components that drive the actual impact of social media campaigns, and "make them stick," to reuse the expression coined by Chip Heath, who wrote the foreword of the book. The dragonfly metaphor gives the authors the four wings of the model that governs the efficiency of a social campaign: Focus + GET (i.e. Grab Attention, Engage, Take Action): "A dragonfly travels with speed and directionality only when all for wings are moving in harmony," the authors note. Each wing constitutes a chapter, and each chapter details the specific design principles for building up the emotional contagion process.
The book starts with the powerful story of two teams who ended up joining forces, Team Sameer and Team Vinay. Contrary to most social media stories, we are not in a fairyland here: Sameer Bhatia and Vinay Chakravarthy both lost their battle against leukemia in 2008. But both teams achieved phenomenal success by making an impact, not only by raising awareness about donating bone marrow, but also by getting tangible results - i.e. changing mindsets and doubling the number of South Asians registered with the National Marrow Donor Program (NMDP).
The initial condition of success in social medial is to have a focus; in other words, "to hatch a goal that will make an impact." This focus is driven by five design principles: Humanistic, Actionable, Testable, Clarity, and Happiness. Yet, focus, however clear it may be, is not enough. How are you going to stand out in an "overcrowded, overmessaged, and noisy world?" This is when the art of "grabbing attention" comes in, with its own design principles: send out a message which is personal, unexpected, and visual, triggers a visceral reaction, and subsequently enables people to connect with your goal -- engage. People will join your cause if you tell them a story in which they can believe, if you are authentic, address them when they can listen, and if, in turn, you respond to their engagement. Once this is done, you have all the basic prerequisites for people to feel empowered and take action. This is the sort of groundwork that gets 100,000 people to join your Save Darfur Facebook group. "Your goal is to inspire and enable your group to take action." In short, "movements that begin online must be backed by real-life action; otherwise, there is no point."
The book reads well (and is well-written), and again, has the merit emphasizing the social psychology side of leveraging social media both for the initiator and the followers of a social media movement. Multiple examples relevantly illustrate the point of the authors. We may take some exception, to a certain extent, with the use of the Obama campaign as a model. While it is true that the Obama social media campaign itself exemplifies the four wings of The Dragonfly Effect and showed efficiency in making people vote, it is also obvious that Obama failed to create an enduring movement capable of morphing into a lasting political groundswell supporting him as President. An additional chapter could have dealt with the art of stringing campaigns together with a more precise analysis of the complexity of the dialectical interactions between the online and the real worlds. While it is customary to emphasize the social media aspect of the Obama campaign, the actual efficiency of the campaign was founded upon a complementary relationship between the analog and digital worlds. The physical side of the Obama tribe fizzled out, which, in turn, made his team overlook the necessity of coining an efficient social media message moving forward. No Social Web can affect change without a "ground crew" on Terra Firma and, as Dan Ariely mentions in this afterword, an understanding of the predictable irrationality "of what motivates the people behind the social network."The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Overview

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The Networked Nonprofit: Connecting with Social Media to Drive Change Review

The Networked Nonprofit: Connecting with Social Media to Drive Change
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The Networked Nonprofit: Connecting with Social Media to Drive Change ReviewAllison Fine and Beth Kanter have impressed me with their perspective and insight into the opportunities that evolving technologies represent for the nonprofit sector. I read Momentum in 2006, and have read Kanter's blog for years, so I was excited to read this book. I was disappointed to learn that it offered nothing that hasn't been portrayed in their earlier works, and found it to be a rudimentary introduction that had no compelling crux bringing everything together.
While the book might be useful for those who are looking for an introduction to the promise of social networks for nonprofits, I actually found Momentum to be better-organized and more compelling (and still relevant), and have found more useful info (though no better organized) in Beth's top-ten blog posts [...]. There seemed to be little original research behind this book, only interesting-but-anecdotal examples of successes and trends in the nonprofit sector, and no comprehensive explorations of results experienced across any range of organizations (time-savings, increased expenses, cost-shifts, increased membership, etc).
I don't think nonprofits will find this book useful as a guide for how to replicate the examples provided, though it will help open their eyes to the same new ways of thinking that are presented in Momentum and Beth's Blog.The Networked Nonprofit: Connecting with Social Media to Drive Change OverviewThe Networked Nonprofit Connecting with Social Media to Drive Change
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
"The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."—Diana Aviv, president and CEO, Independent Sector
"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations
"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation
"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell
"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network
"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc.
"URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."—Seth Godin
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) Review

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) ReviewKivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) OverviewA nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

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