Showing posts with label saas. Show all posts
Showing posts with label saas. Show all posts

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry Review

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry ReviewA CEO business book which doesn't follow the tired Gilda Radner formula of `Enough of me talking about me...let's hear what others think about me!'. This is a fun to read book chock-full of no-holds-barred advice on everything a growth company faces. In short easy to read chapters, Benioff writes instructively about everything from fostering an innovative product development and marketing machine, to driving explosive sales in existent and new/emerging markets, to focusing on customers while simultaneously inspiring a culture of employee hyper-success. His chapters on giving back to the community should be standard reading at all business schools today. In short, this is a practical guide on how to grow a successful business without selling your soul to Mephistopheles. The enthusiasm infused in the writing is contagious. For those looking for MBA jargon, four quadrant charts, circles with arrows, new buzzwords, or formulaic bromides on business success brought about by `the cult of the leader', don't pick up this book. Benioff and Adler have penned an easy to read practical, no-nonsense step-by-step `how to' guidebook on building and running a great company. John Henry - Danville, CABehind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry OverviewHow did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.


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The Next Wave of Technologies: Opportunities in Chaos Review

The Next Wave of Technologies: Opportunities in Chaos
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The Next Wave of Technologies: Opportunities in Chaos ReviewThe next wave of Technologies is a very rich, and up to date, source of information. Chances are the reader has already heard, read and possibly work with some of these technologies. And of course we can always search for information on the internet. But this book bundles it all together in a consistent and comprehensive way. It also provides information that one can use as a starting point to investigate further. This book will also serve as an excellent reference book.
Next to describing and explaining the technologies, the reader gets an insight on:
- when and how these technologies and concepts, evolved to there current status
- benefits, costs, risks, limitations, and challenges
- who are (current) players (form vendor- as well as user and customer side)
- role and strategies of vendors/suppliers, and customer/user expectations
- impact on organizations
- best practices, key factors, models and frameworks
- development, management and deployment
- references to specific research done, literature, articles, whitepapers etc. (can serve as point for further study)
Phil Simon has done a great job in bringing together 15 other authors and there knowledge and expertise to form this excellent bundle of information. Each author writes a chapter on his/her specific area of expertise. One of the things I like of books written by different authors, is that each chapter has a bit different writing style, which to me makes it more interesting to read. Every chapter is written with a bit different style, while still maintaining an overall general structure. Nicely done!
Each chapter ends with a summary and a `next steps' section. The `next steps' section is intended to help the reader think about steps he/she can take when considering using, or is already using, the specific technology in their organization.
The book is structured in 4 parts:
Part1 - Introduction, Background and Definitions
Part2 - Architecture, Software Development, and Frameworks
Part3 - Data, Information, and Knowledge
Part4 - Management and Deployment
Part5 - Conclusion
the chapters are:
Part-1
Ch1 - The changing Landscape of Business and Technologies
Ch2 - How the Game has changed
Ch3 - The role of IT in an Enterprise 2.0 World
Part-2
Ch4 - Cloud Computing
Ch5 - Opens Source: The War that both Sides Won
Ch6 - Software as a Service
Ch7 - Service Oriented Architecture
Ch8 - Managing Mobile Business
Ch9 - Social Networking
Part-3
Ch10 - Enterprise Searc and Retrieval
Ch11 - Enterprise 2.0 Business Inteligence
Ch12 - Master Data Management
Ch13 - Procurement in Chaos
Part-4
Ch14 - Agile Software Development
Ch15 - Enterprise Risk Management
Ch16 - Implementing Open Source Software
Ch17 - Global Engineering
Ch18 - Enterprise 2.0 IT Project Failure
Ch19 - Readying the troops for Battle
Ch20 - Sustainability and Green IT
Part-5
Ch21 - Finding Opportunity in Chaos
That's it for my review. I hope it gives an insight of what to expect from the book.
Thansk fo reading the review.
*********The Next Wave of Technologies: Opportunities in Chaos OverviewYour all-inclusive guide to all the latest technologies
Providing you with a better understanding of the latest technologies, including Cloud Computing, Software as a Service, Service-Oriented Architecture (SOA), Open Source, Mobile Computing, Social Networking, and Business Intelligence, The Next Wave of Technologies: Opportunities from Chaos helps you know which questions to ask when considering if a specific technology is right for your organization.
Demystifies powerful but largely misunderstood technologies
Explains how each technology works
Provides key guidance on determining if a particular technology is right for your organization
Contains contributions from experts on Cloud Computing, Service-Oriented Architecture (SOA), Software as a Service (SaaS), Open Source, Mobile Technologies, Enterprise Risk Management, Social Media, Business Intelligence, and more

More of a management text than a technical guide, the book is designed to help your organization better understand these exciting new technologies and their potential impact. The Next Wave of Technologies: Opportunities from Chaos will help you determine if your organization is ready for a specific technology, how to prepare for its successful adoption, how to measure success, and the key risks and red flags to recognize.

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Dot Cloud: The 21st Century Business Platform Built on Cloud Computing Review

Dot Cloud: The 21st Century Business Platform Built on Cloud Computing
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Dot Cloud: The 21st Century Business Platform Built on Cloud Computing ReviewTechnology tools can fundamentally change how we do things, both in
business and in our personal lives. For example, the advent of the
spreadsheet changed how business people keep track of things,
email changed how we could communicate with one another, and the Web
revolutionized how we could communicate with the world at large.
Technology changes, businesses adapt. Some business exploit new technologies and disrupt their industries. Some businesses keep their heads in the sand and get left behind. Though you've no doubt heard of clouding computing (it's all over the press these days) what you may not realize how cloud computing is going to change the way you work and the way you do business.
This book isn't for geeks, it's for business people who want to know how cloud computing will facilitate new breakthroughs in business innovation, how work gets done in organizations, how companies will interact with each other in value chains, and what we now call `management' will change. One of my favorite chapters is The End of Management, which is about unleashing human potential in organizations. If you are in some way responsible for the success of your company, you should read this book. If you are a CEO or CIO, you should definitely read this book.
Dot Cloud: The 21st Century Business Platform Built on Cloud Computing OverviewShift happens. The unexpected matters. Remember how the retail book industry was slow to grasp an understanding of the Internet before it got ''Amazoned?'' Well, here we go again, only this time the shift could be even greater, and it's happening in the midst of economic turmoil. Right now, there's something in the air, something really big. It's so big that to many it's hidden in plain sight. To others it's as clear as seeing a cloud in the sky. In fact, that something is indeed the Cloud, the 21st century business platform.
Just as it was with that new-fangled ''Internet'' thing a decade ago, the Cloud and the technologies of Cloud Computing suffer from confusion and hype. And pat definitions won't do when it comes to understanding these two new buzzwords. But, as they are game-changing phenomena, business leaders--and the rest of us--must gain an understanding of what these terms really mean and how they will affect us, just as much as the Internet affected us all. In Dot.Cloud business strategy expert and former CIO, Peter Fingar, explains the main ideas of Cloud Computing in lay terms. Peter also does some old-fashioned reporting to bring together the ideas of the movers and shakers who are actively building the Cloud.
But this is not a technical book about Cloud Computing technologies; it's a business book. It's about what the Cloud portends for business ... about transformation in the ways companies are managed ... about business models for the 21st century. It's about how companies carry out their work in the Cloud instead of office buildings and skyscrapers, and how they manage their business processes in the Cloud. It's also about human interactions in the Cloud, and about the end of management and the rise of self-organizing, self-managed ''Bioteams.'' Even more, it's about unlocking human potential in business, about unleashing passion. All this points to your company's future, and your future, set in the context of the biggest economic downturn since World War II. So ultimately, it's about lighting a fire in you.
According to Jim Sinur, Vice President of Gartner, ''To say that we are living in interesting times is an understatement, and Peter has captured the essence of how business will work going forward. Dot.Cloud is both visionary and realistic in that each of the pieces of the vision have working examples today, but not woven together like in this writing. The goal of the virtual business platform is not just a dream, but attainable once all the contributing pieces are brought together. Peter brings them together here in a way that will work under any number of situations, across just about any industry.''
Gregory Simpson, Chief Technology Officer of GE, remarked, ''Dot.Cloud isn't just about the Cloud; it's really about embracing change in the workplace. It pulls together elements of Web 2.0, BPM and other dreaded three-letter acronyms, as well social and economic trends, to give you a vision for how harnessing the Cloud can transform the way your company works. Peter's unique ability to pull all of these concepts together in an understandable fashion make this a business book for the future, and the future is now!''

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Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) Review

Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice)
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Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) ReviewI want to be fair here. I bought this book not to read hype on what looks like an emerging technology, albeit massively overhyped but, rather, to read about legal and business issues that might moderate its acceptance. To be fair, I will return to give my appraisal after I have finished but I was forced to share this so as to, perhaps, give pause to others interested in buying this book. I've seen webinars that refer to cloud computing as 2-10 technology, massively hyped for 2 years and will take the next 10 for the industry to sort out where it fits (and maybe more importantly where it does not.
The first two glaring take-aways I've seen in this book is 1) the mashing of social web to cloud computing, vis-a-vis considering MySpace, FaceBook, and other social web sites as examples of cloud computing, they are not; 2) the notion that end users will be writing their own programs in the clouds vs. the, since the dawn of software development, programmer (or more recently developers) writing the programs, tech writers writing the documentation, marketeers hyping the program and end users buying or using, with embedded ads, the software. Both of these are orthogonal to 'cloud computing'. While it may be someday, in a "Battlestar Gallactica" age end users may speak to their computer in whatever language they speak and tell it what they'd like it to do. For now it takes specialized training and while the computer languages used are different syntactically from those used in the '60s and '70s, fundamentally they are not different at all. Of course someday maybe everyone will be flying their cars to work and to play. On your next flight anywhere, tap the pilot and ask him how much specialized training he's had in order to taxi a plane, much less leave the ground and return it in one piece to where ever they said they would land it.
The authors talk about computing being a utility as electricity providers (or cable providers) yet they also talk about global compute clouds. Are there global utility companies? They talk about replacing NetBeans, Eclipse, Microsoft Visual Studio (IDEs) with some Utopian ephemeral global software development environment where the tools and end products exist virtually in some ether. None of that has to do with IT Governance and Security much less Amazon, Terramark, Eucalyptus, RightScale, or CloudSwitch. Where they have another 10-11 chapters I withhold final judgment but I felt I owed it to others innocently looking for a good source of information, not hand-waving on this subject. Just as with any emerging technology or software development language there are plenty of people that emerge from the woodwork to write a book on it, totally independent of their experience with it. Confusing Cloud Computing and Web 2.0 is not going to garner confidence. If unwary readers do not discover this until after they have purchased the book, it will not make any difference.
As a professional software developer I can tell you provisioning an image for execution in the cloud is more intensive than provisioning a bare metal server. End users are not going to be doing anything more than issuing a run command on a pre-existing image.
Here is my take: Running your business at an undisclosed facility managed by Amazon (or others) is no more cost effective than running your business out of a service center was in the 70's or 80's. If you don't physically control the data, you don't physically control access to it either. Nowadays you are under legal obligation to do so. I spent the money on this book hoping there was more substance to the security, privacy, and governance aspects of cloud computing than I just summarized.
Since one of the authors has decided to launch personal attacks on me, I will continue with my review with Chapter 3. I didn't really pick up on this in chapters 1 and 2 but I am now concerned about who edited this book. Even at the high school level children are taught to never ever cite Wikipedia for their references. I noticed the bulk of the footnotes cited are wikipedia. Since the source of information found on Wikipedia is unknown, its validity is also unknown. The professional standard for citations are peer reviewed sources. By using these there is a level of confidence a claim made, by virtue of it's citation is likely of high quality.
An assertion, I believe, made several times, and characterized on pg 52, "The new mantra of 'the browser is your operating system...browsers have become the ubiquitous operating systems for consuming cloud services". I would call to the reader's attention in any legitimate Computer Science source the definition of an operating system. Internet Explorer is not an example of an operating system. Furthermore, services, clouded or not, where the Internet browser is the user interface (UI or GUI in this case), are but one type of solution space, often characterized as LAMP or Linux, Apache, MySQL, and PHP. This is totally independent of cloud anything. I contend whenever one writes a book (or publishes one) there are two axises of importance, the first being is the material relevant to the topic and is the material factually accurate. While one might chose to host multiple web containers in the 'cloud' to take advantage of the elasticity of the cloud for scaling up and down with volume, another pervasive class of problem that takes place in a cloud-like environment is compute scaling, such as can be seen in grid computing. In this space a problem may arise where 100 or 1000 processors are required to solve a compute intensive problem but only for a few hours. This, as opposed to 24x7x365, is an excellent usage of public cloud (burst mode). To the extent the author is, thus far, focusing on web based interaction with the cloud he calls out but never elaborates on why there is any more vulnerability for a web container hosted at an Amazon secure facility, for instance, than there is within one's own perimeter. The threat vector is port 80 or port 8080. Of course, if there really is one, the obvious solution is to use off port, two phase SSL, where both the client side and server side are digitally authenticated and encrypted and host the open (proxy) website(s) within your perimeter. In either case the DoS attack on port 80 or 8080 is independent of the location of the web container. Isn't that correct Tim?
In chapter 3, pg 52, "Using hijacked or exploited cloud accounts, hackers will be able to link together computing resources to achieve massive amounts of computing without any of the capital infrastructure costs". Really? what about the account owner seeing running instances on their accounts they aren't using? How long does it take for a credit card owner or provider to realize an account is being misused? There is an easier vector for this, they are called bots and have been around for years. One need but Google the program Asphyxia. If you, for any decision, had a choice of hard vs. easy...which do you think a hacker would take?
In chapter 3, the author discusses type 1 and type 2 hypervisors. This is something of an arcane distinction but he refers to Xen as type 1, bare metal. This actually is incorrect as Xen is hosted by an operating system meaning it is not bare metal [...]. The authors spend much time on Xen, which is relevant from the perspective of security attacks against it but in that vein not a single mentioned, that I have found, is made of KVM which is part and parcel of all remotely recent versions of Linux from, I believe 2.6.20 and up. Ubuntu Enterprise Cloud is based on KVM, as is RedHat's virtualization and cloud family. But, this is why they make second editions.
Another assertion the authors make in chapter 3 (pg 59), "Security requirements such as an application firewall, SSL accelerator, cryptography, or rights management... are not supported in a public SaaS, PaaS, or IaaS cloud". Huh???? I refer the reader to Amazon's VPC, Intel's Service Gateway, SELinux, UFW. That is simply a patently false statement. Of course you can host your applications on an instance of an image configured with SELinux in enforce mode, fully firewalled, with no open connections on unsecured ports, and be quite secure. However, if this book was written in 2008 only to be published in early 2009 this may have been a more true statement then. However few people knew what cloud was in early 2009 and the entire field has rapidly evolved since the authors wrote this book. This is why it is necessary for authors, and publishers, to maintain an errata site, perhaps in the cloud, where corrections and retractions to, best case dated, worst case patently false, statements can be made. Intel, by the way, is also producing encrypting NICs (network interface cards).
While I still subscribe to my previous comment about if you don't control your data you don't control who has access to it, I do have an addendum to it. Cloud computing is a rapidly evolving field. A book, written by anyone, 2 years or more ago on cloud computing is, almost by definition, wrong or highly questionable. Technology simply moves faster than publishers generally do. If you have data that you don't want to or, legally, can not share it, in all likelihood, does not belong in a public cloud. If you are risk averse, it does not. If you are risk tolerant then the decision should be dependent on talking to vendors, cloud and operating system (no, not web browsers). What are the cloud vendor's SLA, what is the insurance on data breaches, what is the state of the art vis-a-vis SELinux, encrypting NICs, encrypted databases, the cloud vendor's physical security, software security, etc. Who had physical access to software keys?
We are a long way from the George Jettson world. In our lifetime people won't be flying their cars to work. Provisioning of data...Read more›Cloud Security and Privacy: An Enterprise Perspective on Risks and Compliance (Theory in Practice) Overview
You may regard cloud computing as an ideal way for your company to control IT costs, but do you know how private and secure this service really is? Not many people do. With Cloud Security and Privacy, you'll learn what's at stake when you trust your data to the cloud, and what you can do to keep your virtual infrastructure and web applications secure. Ideal for IT staffers, information security and privacy practitioners, business managers, service providers, and investors alike, this book offers you sound advice from three well-known authorities in the tech security world. You'll learn detailed information on cloud computing security that-until now-has been sorely lacking.

Review the current state of data security and storage in the cloud, including confidentiality, integrity, and availability
Learn about the identity and access management (IAM) practice for authentication, authorization, and auditing of the users accessing cloud services
Discover which security management frameworks and standards are relevant for the cloud
Understand the privacy aspects you need to consider in the cloud, including how they compare with traditional computing models
Learn the importance of audit and compliance functions within the cloud, and the various standards and frameworks to consider
Examine security delivered as a service-a different facet of cloud security


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Business in the Cloud: What Every Business Needs to Know About Cloud Computing Review

Business in the Cloud: What Every Business Needs to Know About Cloud Computing
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Business in the Cloud: What Every Business Needs to Know About Cloud Computing Review"Business in the Cloud...Computing" is an excellent,clear & easy to understand guide designed for a broad audience of business & technical leaders to balance the needs for a comprehensive framework to understand Cloud Computing and its Business Impact with the need for a simple & direct discussion of the key points without delving so deeply into specific details!
"Business in the Cloud...Computing" is divided into three parts. The first two chapters provide a basis for understanding current organizational & economic changes / realities! The next six chapters define Cloud Technology,strategies,tactics and lessons learned-to-date! Chapter six - The Transition from Managing Technology to Managing Business Processes is very direct & relevant! The last two chapters expand upon the information in previous chapters to the Business Impact of Cloud Computing & Global Implications of the Cloud!
"Business in the Cloud...Computing" is designed to clarify the often-vague concept of Cloud Computing to not only understand it but to put it to work!...Please review & use...All Cloud Innovators & Builders...Michael.Business in the Cloud: What Every Business Needs to Know About Cloud ComputingBusiness in the Cloud: What Every Business Needs to Know About Cloud Computing Overview
A close look at cloud computing's transformational role in business

Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing.
Why IT and business thinking must change to capture the full potential of cloud computing
Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures
Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition

Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.

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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) Review

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)
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CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) ReviewAs a "CRM" consultant, it's been hard enough trying to bridge the gap between "CRM software" and what CRM really is. Paul explained the differences (operationally) in his first three editions (I read 1 and 3). While CRM successes have been on the rise, I've seen little change in the markets I work in. Do they fail? No. Do they exceed beyond everyone's wildest expectations? Absolutely not.
We have this problem, as people, that we want things the way we want them. Many businesses want software that solves their problems. Many customers now want businesses to change the way they are engaged. Can you see the problem? No? Then as a business owner, you really owe it to yourself to read this book because it will open your eyes. You'll start looking at your teenager's behaviors and realize that you're not selling to Barney Fife anymore.
And as for you CRM consultants (full disclosure, I'm one of them) you will see how much value you leave on the table each and every day you build a practice around "fields and screens". Yes, software is the answer -- to how to support processes that engage customers in totally new ways. CRM at the Speed of Light 4th Edition will paint a clear picture of the changes we face as business leaders and as consultants who hope to make our businesses, or our clients, more competitive in the loyalty game.
I didn't think I would see ways to bring Social CRM into the middle market arena. But now I see how the social customer is going to demand it. Maybe not tomorrow...but certainly by next week.CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series) Overview
A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise.
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work.
Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment.
Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations.
CRM at the Speed of Light, Fourth Edition, reviews the lat4est technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework.
Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller.
In addition to being the author of the bestselling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm focused on cutting-edge CRM strategic services; a founding partner of the CRM training company, BPT Partners, LLC, a training a consulting venture composed of a number of CRM luminaries that has become the certification authority for the CRM industry; co-chairman of Rutgers University's CRM Research Center; Executive Vice President of the CRM Association; and a Board of Advisors member of the Baylor University MBA Program for CRM majors. Paul was named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known for his work on the use of social media in CRM as tools for customer collaboration with a company. Currently, Paul lives in Manassas, Virginia, with his wife and five cats. You can reach him at paul-greenberg3@comcast.net, follow him on Twitter at www.twitter.com/pgreenbe, or join up with him on LinkedIn or Facebook.
Praise for CRM at the Speed of Light
"[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress
"With great insights, great stories, and great inforamtion, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business
"Web 2.0 hiot and Paul Greenberg couldn't resist telling us what it all means. Lucky for us. This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing."
"As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC
"Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant
"Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management

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