SocializeWith.Me: Or Someone Else Will Review

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SocializeWith.Me: Or Someone Else Will ReviewThis book has alot of value to offer that clearly explains the Social Media and what it does for business and personal lifestyles. Not everyone knows about Social Media but if you been looking for a great read this book is a must have Social Media Resource Guide to add to your library. It took me from tips, tools and online strategies to use while I was reading and applying the techniques to clean up my very own marketing pages. I love how Gaspare explains about the Do's and Dont's of marketing and branding in this book, it is going to hit home with alot of people who are on Facebook and Twitter that are lost. I had the honor of interviewing the author on my show The Ahauldri Show on [...]about his book and he is indeed honest and Genuine! I would say this is going to be a best seller!!!SocializeWith.Me: Or Someone Else Will OverviewSocial media is an obvious force in the modern world. It's used by both the average person and by businesses, from your Uncle Joe to Fortune 500 companies, and everyone in between. SocializeWith.Me (Or Someone Else Will) helps you with tips, tools, and strategies to engage friends, followers, and contacts using Social Media.

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Connection Generation: How connection determines our place in society and business Review

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Connection Generation: How connection determines our place in society and business ReviewThis book is easy to read and inspiring. It gets you thinking and into action about how to use the web to promote yourself, connect with others and create opportunities. If you have someone in your family that doesnt understand how to use the web to connect - this is the book that will get them jumping onto facebook, sending emails and connecting in ways they never thought was possible.Connection Generation: How connection determines our place in society and business OverviewWe're all connected at some level. Whether you're a student, teacher, business owner, corporate professional, entrepreneur, manager, executive, or someone who is interested in how connectedness is changing our world, Iggy Pintado's Connection Generation is a must-read. A recognized leader in global connection technology and dedicated observer of societal and business patterns, Iggy believes that by understanding the attitudes and behaviors of individuals and groups, we can better manage the powerful link between communication and connection technologies to determine our individual and collective future. With nearly every facet of civilization linked together, it is imperative that we understand how we connect into society and how this impacts on our capacity to adapt and grow. Consumer or leader, this book answers the vital question everyone is asking: Am I prepared for the lightning-fast connectivity changes taking place in the world?

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Small Business Smarts: Building Buzz with Social Media Review

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Small Business Smarts: Building Buzz with Social Media ReviewYou always hear about the importance of social media in business. However, many small business owners just don't think it is necessary or think it's for them. This book clears up the questions behind the importance of incorporating social media into your small business marketing and advertising efforts in a simple and fun way.
It's no secret that the one thing everyone carries around these days is a cell phone and access to information is at their fingertips. This book helps you understand how to capitalize on that and not miss out on an opportunity to communicate with your customer in a practical way.
Small Business Smarts: Building Buzz with Social Media Overview
Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.



Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.


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Social Persuasion: Making Sense of Social Media for Small Business Review

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Social Persuasion: Making Sense of Social Media for Small Business ReviewJerry Zyskowski, Normandy Park, WA. Volunteer counselor to small businesses. My extensive background (18+ years with: [...]) helping small business owners gives me a good understanding of their needs, and this book will certainly be beneficial to them in the effective use of social media to propagate their business.
This is an excellent book for small business people to help them connect with potential customers in a more efficient manner via digital social media. This is not a book about sales, but is focused on connecting the parties leading to future sales.
Robbin first takes us through the social media mix, what's out there for us to use. Describing each and how they might be used to help us connect with customers. She then goes on to identify target audience types that have a need for our products/services. Target audiences are better than target individuals; we get the word out to a larger group. Digital social media is one choice among many to do the job, and it needs to be considered as complementary to our more conventional methods. The idea is for our business to get exposure to potential customers using a mix of tools. Initial exposure is a step toward deeper involvement with customers and eventual sales of our products. That's what Social Persuasion is all about.
The book is heavy reading, and I actually put it down for a week or so when half way through in order to adequately digest what I had read.
To help in your understanding, Robbin takes us through the social persuasion process with the case of an Interior Designer. I found this application to be very useful in relating the text material to a real world situation.
As you read the book, new terms will come up. To help you recollect what the terms mean, Robbin has included a very good Glossary in the back of the book. Since the social media technology is constantly changing, her list of Sources may become dated with time. Hopefully, she will augment these with periodic updates on her website: [...].
I consider Robbin's book an excellent addition to the field of social media application, and it should be a valuable aid to small business owners.
Social Persuasion: Making Sense of Social Media for Small Business OverviewPractical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn:

Where social media fits into a business and marketing strategy
How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter?
Why you may not need your own blog, but could use a Facebook page
How to make the most of your time and resources to reach your goals
Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools:

Strategies and tactics to put into practice immediately
Step-by-step instructions for finding niche social sites
Time saving tips
Hundreds of low and no-cost online resources and how to use them
Glossary of key marketing and social media terms


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The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros Review

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The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros ReviewI've worked with Coleen in the past so had to read the Web 2.0 Job Finder - it's a really good resource for job seekers in today's world - especially for those who aren't online or who haven't thought through their own online strategy and their 'brand'. Highly recommend and honestly, read it before you need to - while working or while in school...don't wait until you're actively searching for a job!The Web 2.0 Job Finder: Winning Social Media Strategies to Get the Job You Want From Fortune 500 Hiring Pros OverviewSocial networking sites are dramatically changing the way people stay connected. Not surprisingly, sites such as LinkedIn, Facebook, and MySpace, along with "tweets," blogs, and personal Web pages, are now key components of how job seekers discover exciting new opportunities and how companies find promising new employees.Networking is the single most effective tool for finding a job--and social networking makes the networking effort incredibly more powerful. The ability to create, develop and maintain a social network that boosts a career is one of the biggest challenges for the 21st-century job seeker.Based on the expertise of Fortune 500 hiring professionals and recruiters, The Web 2.0 Job Finder will show you:' How to create, develop, and maintain an online presence and brand.' How to adopt best practices for getting a job by writing skill-specific resumes, targeting jobs that match your skills and anticipating what a company needs.' How both companies and job seekers are staying ahead of the curve in a challenging job market, with special insights from top executives at Yahoo!, Microsoft, Google, and many other notable employers.' How to make your social network work for you and not against you (hint: avoid beer-swilling photos on Facebook).

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10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) Review

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10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) ReviewUnlike numerous other books in social media or Internet Marketing in general, this book is well-organized and easy to follow for the marketer/businessman on the go. Aside from its structure, it presents different templates that can be used in actually planning or executing social networking/social media strategies.
Actually...the ideas, structure and templates can be tailored to so that it can be used beyond social networking.
The text itself is insightful, well-researched, practical and straight-forward.10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) OverviewSocial networking as a business tool is evolving, and questions still remain about how to use it effectively and securely. 10 Steps to Successful Social Networking answers those questions, covering technology, sales and brand value, how to connect social networking to key business drivers, launch plan development, success-building, how to connect your business to the world and grow market share, and how to adapt the system to business needs.

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Social Media for Business: The Small Business Guide to Online Marketing Review

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Social Media for Business: The Small Business Guide to Online Marketing ReviewFull disclosure: I'm a contributor, a friend of both co-authors, and business associate of most of the other contributors. I am a touch biased. On the other hand, I am also a prolific reviewer--you can see what I think about a range of books by clicking on the "see all my reviews" link. Didn't just duck in here to promote one book.
Social Media for Business is written for the solopreneur and micro-business market, where you (mostly) are doing most of everything yourself. I teach classes on social media in the local Chambers and Community College system, as does Martin Brossman. If you're likely to take those classes but can't get to one, this is a good book for you.
Social Media for Business steps you through the theory of what's happening in this space--primarily LinkedIn, Facebook, and Twitter--and then provides you with specific activities you can do, in a reasonable amount of time, to promote your business. The book touches on Mobile (phone apps for smart phones); GooglePlus did not make it into the printed copy but we anticipate online updates at the website, accessible to people who buy the book through QR codes and a password.
I've read some other books about social media marketing that open with, "Start with a small test budget of no more than $200,000.00." Brossman & McGaha will not take you down that path. If you're overwhelmed by all the online marketing you are being told you should be doing (especially by people who want you to pay them to do it for you) and need to get an understanding of the whole field before you start spending marketing money, Social Media for Business is a good place to start.Social Media for Business: The Small Business Guide to Online Marketing OverviewSocial Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence.Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement.Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute theirperspectives on Web marketing and social media management. Social Media for Business:' Explains the competitive advantage for small and micro-business owners' Clarifies how businesses attract, engage and retain new customers' Demystifies social media strategy, implementation and content creation' Helps you define and evaluate your social media management program ' Alerts you to the risks of not monitoring the online conversation' Discusses the value of fully integrating social media into your business' Guides you through the exciting cultural changes and paradigm shifts

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from Bedlam to Boardroom: How to get a derailed executive career back on track Review

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from Bedlam to Boardroom: How to get a derailed executive career back on track ReviewSome context: I'm a Navy Captain planning to transition after 25 years of service. I've been actively researching and networking for about 8 months and I'm still a year from when I expect to transition to my second career. I've talked to a lot of people and read quite a few career planning and second career books. From what I have seen I would feel very comfortable handing somebody a copy of "from Bedlam to Boardroom". In my case I find it complements "What Color is Your Parachute" very well.
As a career military officer I am keenly aware of the fact that anything I do next is going to be a cultural shift from what I have been doing for 25 years. The skills and experiences I have gained in my career are transferable to the civilian sector but I am going to be in for some culture shock...and I'm well aware of the fact that I can not simply expect to wave my military title at somebody and expect them to hire me for that alone. I need to learn some new skills and relearn some others.
One early lesson has been my online presence/profile. I intuitively knew it was important but did not know how to actively manage it other than avoiding doing stupid things. Colleen's book is the first one I've come across that provides specific actionable steps for not only managing what is out there but helping me to project what I want others to find and see. I actually thought I was a pretty savvy LinkedIn user until I read her book. I've been able to apply several of her tips and techniques with great success for my networking.
It is easy to dismiss Twitter and other similar social media sites as non-substantive...but I have learned that many of the key people I want to be engaged with for networking use Twitter for near-real time data flow. It's all in how you use the technology. I feel no need to share what I'm eating for breakfast...but being dialed-in via Twitter so that I get the latest news and tips on industries, companies, and people that matter to me is crucial. Frankly, until I read Chapters 4 and 5 in Colleen's book I not only misunderstood the value of these tools but I was intimidated and uncomfortable trying to use them.
As I get deeper into researching what I want to do next I've also learned the importance of researching companies. Chapter 8 offers some great tips for this.
Bottom line...this is a book that is easy to get through very quickly. That doesn't mean it is short on substance. It means that it's very easy to get through it in one or two sittings with a bunch of tabs or turned down pages that you will find yourself going back to as you polish up your resume to enhance the "silver thread" or sit down at your computer to work on your online social networking presence.from Bedlam to Boardroom: How to get a derailed executive career back on track OverviewYou need this book whether you are employed or not... It's a tougheconomy out there and not likely to change in the next several years.Besides, the average time in a job now is 3-4 years.GET VISIBLE. GET KNOWN for your expertise, and you'll never have to conduct a "job search" again.In 10 chapters, you'll find a detailed roadmap with helpful examples, timelines and insider tips for becoming the niche authority that you are, and pushing your profile into the limelight.I'll show you how to be pursued as the targeted executive job candidate in today's market, and how to sustain your visibility moving forward in your career.The world is an online community now, and the future of your employment status is highly dependent on your ability to adapt.I wrote this book the way that I speak to my clients, so it can be a quick read, and not a laborious "text book". There are dozens of immediate things you can do to increase your job search traction, and start appearing higher in the search lists for your skill sets on Google, Bing, Yahoo, and LinkedIn. Trust me. You'll be glad you read it.

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I'm in a Job Search--Now What???: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy Review

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I'm in a Job Search--Now What: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy ReviewKristen Jacoway included information that I haven't found in any other job search books. Includes helpful checklist, web-sites and other books to read. Good book for students just graduating or someone that hasn't had to do a job search in a while.I'm in a Job Search--Now What: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy OverviewIn the book, 'I'm in a Job Search--Now What???' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position.
The book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book:
Goal Setting
Personal Branding
Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview.
Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, etc.) in the job search process
Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc.
Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume' to the top of the pile, etc.
Developing a targeted list of companies where to work
Research tools to help in interviewing
Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process
Networking
Tips on how to customize your resume' for different positions to demonstrate to the employer why YOU are the best fit for the position
and much, much more!


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Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Review

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Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors ReviewFor the price of the book, I was looking forward to receiving THE definitive work on the subject of using social media for recruiting. Unlike the title promises, however, the book gives NO STRATEGIES on how to use LinkedIn, Facebook or Twitter for recruiting. At the back of the book, it only offers Wikipedia-like definitions of the three sites, not related at all to recruiting.Recruiting on Social Media with LinkedIn, Facebook and Twitter: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors OverviewGrowing numbers of recruiters use social media as a talent sourcing tool.
So far, social media recruitment has largely been confined to professional recruiters and larger corporates but smaller companies with more limited resources are also including a social media element in their online recruitment strategy.
Social media isn't only a great tool for networking and marketing online, companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees.
If you have vacancies that you're struggling to fill, Facebook, Twitter and LinkedIn could be the missing ingredient in your recruitment strategy. But how should you go about implementing a social media recruitment campaign?
This book is your ultimate resource for Recruiting on Social Media with LinkedIn, Facebook and Twitter. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Recruiting on Social Media with LinkedIn, Facebook and Twitter right away, covering: Recruitment, Selection ratio, Application for employment, Audition, Background check, Campus placement, Candidate submittal, Careers In The Outdoors, Common Recruitment Examination, Competency-based job description, Cover letter, Cravath System, E-recruitment, Employability, Employee referral, Employee value proposition, Employer of last resort, Employment agency, Employment contract, Employment counsellor, Europass, Executive pay, Executive search, ForceSelect, Free agent (business), Global Career Development Facilitator, Golden hello, Graduate recruitment, Greater Chicago HERC, Haigui, Higher Education Recruitment Consortium, Hipsty, Homeworker, HResume, Independent contractor, Induction (teachers),

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) Review

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) ReviewI read a bunch of marketing books, and many are too theoretical or only focused on big-business examples that don't translate down well to small business owners. This book takes a totally different approach. It gives practical, hands on, real world advice to help business owners better market their businesses, and more important, grow their bottom lines. Bravo!Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) OverviewSmall businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today.Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Review

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The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) ReviewThis book is an excellent introduction to Social Media for newbies. As someone who teaches Social Media Classes, both online and in San Francisco, I approached this book looking for help for my students on Social Media Marketing.
It has one only one chapter on that topic, so my first reaction was not positive. But I gave the book a 'second chance,' so to speak, and my jaded instructor eyes wandered thru its pages. It captivated me with little nuggets of new insights on the 'history' of various social media (e.g., Facebook, Friendster, and LinkedIn) as well as tips and tricks for each one.
Its focus is more for the general, novice user. But, as such, it is a great complement to other books on Social Media Marketing per se.
The book also has a strong focus on the "International" aspects of Social Media, explaining - for example - how and why Friendster remains popular abroad even as its popularity has faded in the USA.
If you are a marketer (especially an older one), new to Social Media, this book alone is not sufficient. But when purchased with other Social Media MARKETING books, it is an effective soup-to-nuts complement.
I am always looking for comments, feedback and connections - so Google 'Jason McDonald SEO' to connect with me and share your ideas about the emerging Social Media world of marketing.The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities (Everything (Business & Personal Finance)) Overview"The Everything Guide to Social Media" gives readers the knowledge, tools, and techniques to understand and join in the social media movement. Written in friendly, non-technical language, the book is a highly accessible guide to the range of social media services currently available, including: messaging and communication (Blogger and Twitter); communities and social groups (Facebook and MySpace); collaboration and cooperation (Wikipedia and Wikispaces); and, virtual worlds (Second Life and Forterra). "The Everything Guide to Social Media" has all the information that new users need to become comfortable with social media. More experienced users will learn how to expand their presence online. And anyone can learn to leverage the growing power of social networks to build or grow a business. This up-to-the-minute guide will launch readers into the ever-evolving and increasingly important world of social media today.

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) Review

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Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) ReviewDecided to read this book because we work with many retailers and brands that sell through retail. All are at various stages of trying to figure out the space and how it best applies to their business. It was a quick, insightful and well-written read. On my iPad, I have about 50 highlighted notes to integrate into upcoming strategy presentations and consulting engagements. Love the case stories and the depth in which they go. Very valuable insight. Recommend.Branded: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series) OverviewWritten through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
Demonstrates why retailers cannot 'wait and see', and must move rapidly
Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data


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Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) Review

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Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) ReviewIn the interest of full disclosure, I have known Martin Brossman for some time and have met Greg Hyer one time and known of him for a while. You will not find anyone who understand Linkedin and the professional aspects of using it with the real experience to back it up, than these two men. This book is the culmination of that experience.
Linking Into Sales: Using LinkedIn to Support the Sales Cycle (Volume 1) OverviewAny sales professional or business with a commitment to building trust with their customer, knows thatyour customer wants to know more about you before they trust you with their money. Using the web, customers want to pre-screen the individuals they are working with and expect you to come pre-educated inunderstanding their business, market and the decision makers. With the cost of interruption-advertising requiring more dollars to get the customers attention, effective business networking is of greater importance than ever before. Professional networking tools, like LinkedIn, can give you a competitive edge when used effectively. LinkedIn, with more than 80 million business professional networking at a global level, gives the sales professional a true advantage both by letting the customer learn more about them and they learning more about the customer. By using the concept of pre-screening as a sales tool, your first meeting in-person can be as effective as your second orthird. Using Linkedin to support the sales cycle is absolutely critical for today sales professional. Today's sales professional must be transparent and authentic when presenting themselves online. Now, more than ever, they are a brand ambassador for the company that they represent. This means their online presence must be credible and authentic at all times. This book provides you insights into using LinkedIn to support your sales cycle as well as helps you put together a credible and professional appearance through various lessons designed to build trust.

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Read This First: The Executive's Guide to New Media-from Blogs to Social Networks Review

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Read This First: The Executive's Guide to New Media-from Blogs to Social Networks ReviewRon came to our PR agency over a year ago to help us as we struggled to get our clients to understand and implement social media. After Ron was kind enough to let me read the manuscript of "Read This First," confusion reigned no more for me. Social media -- how it came about and why every business needs to do it -- became crystal clear.
Read This First is written in a very conversational tone (much like the good blogger that Ron is) that will reach anybody with a few hours and an open mind. The ideas are exciting and accessible to anyone who wants to grow their business in today's connected world. Ron provides a brief history of how we came to this new era of incredible potential and promise, and how executives should best approach the opportunities in front of them for their organizations.
Because so many people have so much trouble getting their heads around the mind-boggling changes that social media represents, I tell everyone to not just read this first, read this TWICE.Read This First: The Executive's Guide to New Media-from Blogs to Social Networks OverviewWhat is your Company's Online Reputation?
If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First.
You will learn:
*Why you can no longer control your brand and why you shouldn't try.
*Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation.
*How New Media is the most measurable medium in the history of corporate communications.
*Case studies of real companies, big and small, using Social Media.

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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Review

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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business ReviewI have "Blogging All-in-One for Dummies" by Susan Gunelius and loved it, so when this book came out about social media marketing I wanted to get it right away. I'm amazed by all of the information in this book. It includes links to tools, sample plans, and examples from small business owners rather than just big name brands that other books include. The best part for me is that this focuses on strategy. I'm not a marketing professional, so understanding WHY I might want to do one thing or another to promote my business through social media really makes this book worth every cent. Of course, it was less than $12, so I think I got way more than my money's worth. If you're trying to promote your business or your blog or yourself (or anything else frankly) online then you really need to read this book.30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Overview
BIG PRESENCE isn't just for BIG COMPANIES anymore!A social media marketing handbook for small business owners on the go
Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profits—regardless of thesize of your marketing budget or the time you have to devote to it.
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:
Blogging and microblogging
Social networking and bookmarking
Audio and video
E-books and webinars
Direct and indirect marketing
Brand and relationship building
Word-of-mouth marketing
Expanding your reach and establishing your position
Integrating with traditional marketing
Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.

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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition) Review

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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition) ReviewIn the first edition of her book "The Facebook Era", Clara Shih gave us a history and an introduction to the phenomenon of the social network. With her second edition, Clara has now given us an indispensable reference that provides one with the information needed to gain a clearer understanding of the social network era we now live in, and also usable strategies and tactics to help your business take advantage of this challenging and exciting new business landscape. Clara really listened to the audience of the first edition and has worked hard (as did the large number of contributors in this edition) to give us a really useful book. I highly recommend The Facebook Era 2nd Ed. ***** stars
Luis Antonio, Editor: Capture And Create Magazine
The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition) Overview"Clara's book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we're in of social business."–Tony Hsieh, CEO, ZapposNEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!• Five new chapters: planning/metrics, customer service, and much more• New and revamped case studies• New guest contributions from world-class experts, such as Charlene Li• New, instantly actionable "To Do" lists after every chapter• New Facebook discussion threads and much more!Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies.Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You'll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!

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Using LinkedIn Review

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Using LinkedIn ReviewThis book is for any small business owner who wants to tap into the power of LinkedIn. What I like about this book is that you walk away with real technology skills. Using LinkedIn by Patrice-Ann Rutledge tells me what I need to know about leveraging LinkedIn to the max. This is also one of the first books I've seen that has step-by-step video tutorials, web links and audio sidebar interviews with experts that you can download to create a customized learning experience. My favorite chapters for entrepreneurs are: Communicating with Your LinkedIn Network, Saving Time with LinkedIn Tools, Advertising on LinkedIn.
Melinda Emerson "Smallbizlady"
Author Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that WorksUsing LinkedIn OverviewUsing LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning resources: more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know. This practical, approachable coverage guides you through mastering LinkedIn topics including:
Creating a profile that achieves targeted goals
Finding jobs, consulting opportunities, and clients on LinkedIn
Recruiting job candidates
Developing a streamlined approach for managing contacts
Customizing LinkedIn for maximum effectiveness
Using LinkedIn Answers and Groups for research and marketing
Extending the power of LinkedIn with applications and tools
Becoming a LinkedIn service provider
Accessing LinkedIn from mobile devices
Advertising on LinkedIn


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30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook Review

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30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook ReviewGail Martin has written a pretty nifty book of ideas. She starts with your marketing goals, and won my heart when she pointed out how important it is to IDENTIFY your marketing goals. So, before she even gets into Social Media Marketing, she points out the important of MARKETING in and of itself.
That's a welcome relief from many books that give you so much technology and so little thought-provoking, ideas. That said, her best chapter is the chapter on Twitter, which has both ideas about how and what to Tweet plus some great web links to really some very cool tools for Twitter. She also discusses Facebook vs. LinkedIn, and I got a kick out of her jokes about what sort of "friends" really are on Facebook. She nails the distinction between the two sorts of friendship - Facebook friendships vs. LinkedIn friendships.
Unfortunately, besides the chapter on Twitter, the book is weak on actual web resources and places to go to learn about social media. That's a pity because I think she knows more about the details than she lets on in this book. A fun, provocative, inexpensive read... So it will stay more on my beach reading list than my reference shelf, but still stay it will.
I teach Social Media marketing and SEO and you can find me (I love to hear comments about books, as I try to read and review as many as I can) through my profile or just Google Jason McDonald and SEO. Enjoy the book.30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook OverviewSmall business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.This book makes it easy to tap into the power of today's hottest social media sites to:
Get global impact out of press releases, articles, blog posts, and book reviews.
Increase your personal and corporate visibility as the go-to expert in your industry.
Build relationships with clients and connect with ideal prospects.
Network around the world and around the clock with people who need what you have to offer.Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job Review

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Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job ReviewFirst review: March 13, 2010
Now, April 13, 2011, 13 months later...
If you are serious about finding a new career opportunity, this book is required reading. Don't do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry's guidance, coaching, wisdom and insight.
Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you about $[...] (with shipping). If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here...having a virtual cup of coffee with the best in the business in job hunting. But it gets even better...with his book you have all of the notes from that meeting, in writing, to review and use over and over again.
Now, with that having been said, I am sitting here at my desk eagerly downloading my preview copy of Guerrilla Marketing for Job Hunters 3.0. WHY?
I am a "headhunter." I do not call myself a recruiter. I do not call myself an "executive search" consultant. I PLACE PEOPLE into COMPANIES. I help companies "hire to win." I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don't get paid. I don't eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!
Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their "career counseling consulting fee" regardless of whether you get hired or not.
SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, "EVERYTHING"!
I started my "headhunting" business in 2003. I was very good at it. In 2005, I saw Guerrilla Marketing for Job Hunters in the book store. I read the bio and learned that David Perry is a "recruiter" so I figured I would buy a copy and peruse it. After just a few pages, I was highlighting, paper clipping, taking notes and devouring the book. The very next day I was in the office reshaping the way I did business.
*I learned how to write powerful cover letters and send them to my clients on my candidate's behalf
*I honed my voice mail scripts
*I started role playing mock interviews with the candidates I presented
*...and the list could go on...
The main point is I learned how to truly differentiate myself as a recruiter. I learned how to be a "guerrilla" and that is when I can say I went from being a recruiter to being a "headhunter." More importantly, I learned how to powerfully differentiate the candidates I represented so THAT THEY WOULD GET HIRED!!! And they did. I was a top 200 recruiter in the MRI Network out of over 8000 recruiters for 3 years in a row. GUERRILLA WORKS for getting hired.
In 2009, I started building my firm and started hiring people to work for me. The first book I went to buy for training my new people was Guerrilla and to my dismay, it was "out of print." I panicked. But with a few clicks, I quickly discovered that, in just another few weeks, Guerrilla 2.0 was coming out. I pre-ordered 7 copies.
When the book landed in my office, we all did a deep dive. That year our entire recruiting firm, with rookies, billed close to a million dollars by PLACING PEOPLE.
So you can see why I can't wait to read 3.0.
David teaches you HOW TO PLACE YOURSELF...HOW TO RISE ABOVE YOUR COMPETITION AND WIN THE JOB YOU WANT instead of letting it go to someone else.
If you get 3.0 and don't get anything from it, I want to know why. Shoot me an email at [...]
Yes, his methods are different. Yes, they can be scary. Yes, you initially will be nervous using them. Guess what!? I have made money using them and you will too....HOW? You will get hired and get your paycheck!!
And here is the best part...he tells you exactly what to do. You aren't left guessing. So unless you are retired or planning on retiring this year, you need this book. Whether you are an introvert, extrovert, salesperson, engineer, manager, accountant, lawyer or just graduating from college, this publication is required reading.Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job OverviewIn Today's Job Jungle, the Guerrilla is King
"You'll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you, for jobs that aren't advertised or don't even exist yet."—Kevin Donlin, creator, TheSimpleJobSearch.com; co-creator, The Guerrilla Job Search Home Study Course
"This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search-this book is all about landing a real job with intense competition in a minimal amount of time."—Jason Alba, CEO, JibberJobber.com; author, I'm on LinkedIn—Now What???
"Recruiters: read this book! You're going to need it. When people start following the advice in Guerrilla Marketing for Job Hunters 2.0, you're going to be looking for a job."—Shelly Harrison, founder and CEO, Launch Pad
"Job hunters don't need to be told the 'what' of job hunting, they want and need to know the 'hows.' They are all here and then some."—Dave Opton, founder and CEO, ExecuNet.com
"Changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience—in a cost-effective fashion."—Sam Zales, President, Zoom Information Inc.
"Don't get lost on the battlefield, win the war. Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed."—Donato Diorio, CEO, Broadlook Technologies
"Lays out a straightforward and detailed 'plan of attack' for every step of a job search...an indispensable tool for job seekers to land the interview."—Gautam Godhwani, CEO, SimplyHired.com
"Competition for the best positions is especially fierce and every candidate will be looking for an edge. If you want to get the edge...you need to get this great new book."—Steven Rothberg, founder, CollegeRecruiter.com
"The only book that explains step by step, how to land interviews with the companies you choose AND create a high-visibility profile attracting employers-like a moth to a flame."—Terrence Kulka, Director, Executive MBA Program, Telfer School of Management, University of Ottawa
"Beyond your Guerrilla Resume...here's how to take charge of your personal brand, and stand out from the crowd leveraging LinkedIn, Facebook, MySpace, YouTube, Twitter, and more."—Peter Clayton, CEO, Total Picture Radio
P.S.—We knew you'd read this far. How did we know this? Please turn to Chapter 5 and read, "One Unusual Way to End Your Guerrilla Cover Letter."

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