Red-Hot Selling: Power Techniques That Win Even the Toughest Sale Review

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Red-Hot Selling: Power Techniques That Win Even the Toughest Sale ReviewDo you consider yourself a sales professional? If so, when was the last time you read a book about sales? If it's been a while you'd do well to pick up this one by Paul Goldner, who states that selling is a science, not an art, and not a profession for those who want to get by on their "gift of gab."Red-Hot Selling: Power Techniques That Win Even the Toughest Sale OverviewNo matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple, start-to-finish sales process for new sales professionals and veterans alike. "Red-Hot Selling" also includes the author's powerful three-tiered planning process, proprietary tools including the Meeting Management Worksheet, and the best closing techniques in the business - plus can't-miss secrets for distinguishing your product or service in a competitive market. Selling may be tough, but it's not complicated. With this one-of-a-kind guide, you can streamline your job, kick-start your career, and send your earnings sky-high!

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The Principles of Successful Freelancing Review

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The Principles of Successful Freelancing ReviewBeing a freelancer is the new black. It's just a crazy fun loving world where nothing can go wrong. Well as a crusty old freelancer I can tell you that's far from the truth.
Well Miles Burke in his new book The Principles of Successful Freelancing discusses just that. Miles is no stranger to making the leap into world of freelancing having done it three times.
When I first picked up this book, I'll be honest, I was a little skeptical. But I found this is a good book. It's well written with an entertaining layback style all it's own. I can just imagine Miles sitting back in a cafe or coffee shop chatting about freelancing. You could easily read this book on 4-5 hour plane flight.
This book is squarely aimed at the person who is considering getting into freelancing or has just started. It covers off all aspects of the freelancers life cycle, such as:
* From starting out and a hard look at oneself, are you cut out to be a freelancer.
* Preparing for the transition from regular work to freelancing, and all the things you really need to think about (but don't).
* Finances, making sure you really do stay in business and keep a positive cash flow.
* Productivity, time tracking, getting into that productivity zone and not being distracted.
* Selling, winning work and understanding how to sell. Something all freelances fear at some stage.
* Customer service, or keeping the client, project management made simple, and dealing with difficult clients.
* Lifestyle, work habits, life balance are discussed, this is huge area that I know freelancers cut corners on.
* Expansion, life beyond freelancing, the final stepping stone on the way for a freelancer, be that back into employment, or expansion using outsourcing or your own staff.
You know what's really good and annoying too (well for me) with this book; it is just full of all those tips and tricks that I just wish some freelancing mentor had told me all those years ago in the previous century when I started freelancing.
I enjoyed this book to the point that I found myself nodding and smiling as Miles waxed on with another aspect of freelancing, pointing out the pitfalls along the way. And sometimes I was wincing as I realised that after 14 years in the game I've still got a few things even I can improve on.
The one thing I didn't like, and this was just me, is it was it had a few too many lists in places. It made me think I was checking off my freelancing skills all the time. But really that was a very minor point.
Overall, highly recommended, if you are a new freelancer, or old one, or maybe just considering freelancing, get this book, read it. Act on it, it's a great reference source, then later on, reread it.
But you know with this book, it's now a little bit easier.The Principles of Successful Freelancing Overview
Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business. This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality.

Learn how to make a smooth transition into freelancing
Understand how to effectively manage your money
Ensure you spend your time on the right activities
Discover why a work/life balance is important
Learn how your network can support you and your business
Overcome your fear of selling
And much more ...
The 12 Principles Of Successful Freelancing
Get Organized Keep your workspace tidy and plan ahead (short- and long-term).
Control Stress Remain calm and work through issues to avoid early burnout..
Research Spend quality time researching your proposed business-it's more than a five minute web surf.
Be PassionateLove your work! You should enjoy what you do for a living.
Budget Save for a rainy day rather than spend every cent as it comes in.
Value your Health Bad health stops you from working. Take time to exercise and maintain a nutritious diet.
Embrace Selling Enjoy the sales challenge-it's easier than you think!
Satisfy Customers Don't do average work-exceed their expectations and make them need you.
Grow Your Network Value family and friends' support, and meet new people all the time.
Maintain Cashflow It's what is in the bank that counts, not what you are billing-understand the difference.
Continually Learn Keep acquiring new skills and knowledge, every week. Let it slip and you could be left behind.
Achieve a Work/Life Balance Your life should be more than work-maintain a good balance for health and success.


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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement Review

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Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement ReviewI'd been thinking about starting a side business to help make up for my sagging 401k. Let me tell you, the thought of starting a business when you hit middle-age is scary. But Orrell's book is a revelation in that it shows you how to find your niche and get your business off the ground. More importantly, it offers ideas on how to use your knowledge and experience to your advantage, which is great because you probably don't want to have to go back to school to find your second career. So check this book out and realize the options you have right now.Boomers into Business: How Anyone Over 50 Can Turn What They Know into Dough Before and After Retirement OverviewAre You a Boomer Seeking Ways to Generate More Income Now and Into Your Later Years? Yes? Then This is THE Book for You!EBRI.org Retirement Readiness Rating™ Report: 47.2% of older Boomers (56-62) are at risk of outliving their retirement savings. And 43.7% of younger Boomers (46-55) are at risk of not having enough money for basic monthly expenses when they retire.These startling statistics have millions of people 50+ wondering, "What can I do to make money, full-time or part-time, that is flexible, interesting, and possible to do into my golden years?"Boomers into Business was written to answer that question! You will learn how to take what you know and turn it into dough. With the help of this book, you can improve your financial future; regardless of your education level, career experience or business background!Over 15 Experts Have Contributed Strategies!You'll Learn How to: * Generate Income as an Expert on Most Any Topic* Determine What You Can Become an Expert On * Create or Improve Your Topic Expert Brand Platform* Expand Your Offerings if Already Self-Employed* Promote Your Expert Brand Through Effective PR* Implement Social Media for Massive Reach Revenue * Use Many Unique Marketing Strategies to Increase Your Income...and Much More!"...Lisa's book delivers a wealth of tools and guidance to take you from where you are to where you want to be. I recommend it to all you Boomers planning your professional & financial futures!" -- Marilyn F.: 60'ish Boomer, Wealth Building Business Coach

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Take the Cold Out of Cold Calling Review

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Take the Cold Out of Cold Calling ReviewI have been reading sales and prospecting books for 25 years, and this book is in the handful that I have ever recommended to other people that sell for a living. Sam Richter's book describes in specific detail how to use free Internet resources to find out every relevant, timely and sales oriented detail imaginable about every prospect you want to do business with. In your first cold call to that prospect you will know more about the prospect's business problem--and how your product or service can specifically solve that problem--than any other sales person that has ever called that prospect before.Take the Cold Out of Cold Calling OverviewIMPORTANT NOTE: This book is now in its 8th Edition, published September, 2011, and the content has been updated to accurately reflect current search techniques and websites.If information is power, Take the Cold Out of Cold Calling is ''power on steroids!'' Know more than you ever thought you could (or should) about your clients, prospects, and competition. No more winging it. No more guessing what the other person cares about. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering relevant solutions. By practicing the techniques taught in the book, you will make a great first impression during sales calls and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun.In Take the Cold Out of Cold Calling you'll discover the secret world on online information, how to find it, and how to use it. You'll get step-by-step instructions along with real examples. You'll learn...
How to build deep and meaningful relationships with prospect and clients.
Ways to access highly qualified lead lists -- for FREE!
Tips and tricks for popular search engines get it right the first time.
How to use Google like a pro -- it's scary what you can find once you know how to look.
Social networks including LinkedIn, Facebook, Twitter and the secrets on how to use them as amazingly powerful Sales Intelligence engines.
The ''Invisible Web'' -- sites most people and search engines don't know about and can't find.
How to access premium information resources at no or very low cost.
The theory of the ''Fourth R'' and value-based ''warm call selling.''
How to massively increase your credibility with prospects and existing clients.
How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression.
If you are involved in business development, sales, or account management in any way, you've ''cold called.'' Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal. The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you'll get the tools and training you need to join the club.The book includes full access to the online Know More! Resource Center and downloadable Toolbar, making it easy (and FUN) to practice what you learn. Awards: Sales Book of the Year Medalist USA Book News Book of the YearAxiom Business Book Awards Medalist

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Review

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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling ReviewMichael Port begins his book practically: "[T]here may be two simple reasons why you don't serve as many clients as you'd to today. You either don't know what to do to attract and secure more clients or you know what to do but you're not actually doing it" (p. xxvii).
In the pages that follow, he unpacks his "Booked Solid System" to which he ascribes the power to solve both of those stated problems.
Contrasting "old school" and "new school" marketing methods, he writes, "[Many] have come to believe that marketing and selling is pushy and self-centered and borders on sleazy ... You must never fall into the typical client-snagging mentality. If you do, you'll operate in a mentality of scarcity and shame as opposed to one of abundance and integrity" (p. xxix).
Questions to ask yourself:
How can I be fully self-expressed in my work to create meaning for me and those whom I serve?
How can I work only in the areas of my greatest strengths and talents so that I can shine?
How many relationships with people of purpose did I make and deepen?
How can I better listen to and serve my ideal clients?
How can I wow people with substance?
How can I overdeliver on my promises to my clients?
How can I cooperate with other professionals to create more abundance?
Port's claim is a large one: "If you keep asking yourself these questions, if you set a solid foundation for your business, build trust and credibility within your marketplace, and use the seven core self-promotion strategies [offered later in the book], you'll be booked solid in no time" (p. xxx).
His layout of information consists of 3 modules: Your Foundation, Building Trust and Credibility, and The Seven Core Self-Promotion Strategies.
Each of the modules has something worthy to note, but I found module 1 to be the most informative and helpful - especially chapter 2: "Why People Buy What You're Selling."
He counsels, "Marketing and sales isn't about trying to convince, coerce, or manipulate people into buying your services. It's about putting yourself out in front of, and offering your services to, those whom you are meant to serve - people already looking for your services" (p. 17).
Those who are already looking for your services are those who should make up your target market. It's in this section where Port shines. He says, "Your target market's urgent needs [the things they would like to move away from] and compelling desires [the things that they would like to move toward] prompt them to go in search of you and your services ... You must offer what your potential clients want to buy, not you want to sell or think they should want to buy" (p. 22).
What will cause someone to purchase the service that you are selling?
" [I]f your potential clients are going to purchase your service and products, they must see them as investable opportunities; they must feel that the return they receive is greater than the investment they made.
... This return will come in different forms, depending on what you offer, but the return is almost always financial or [24] emotional.
... Rather than talking about what you do, focus instead on clear, specific, and detailed solutions that solve your clients' problems" (pp. 23-24).
The next biggest issue that Port addresses is how we talk about what we do - commonly referred to as "The Elevator Speech." This is important because, in Port's words, "A primary reason that many service professionals fail to build thriving businesses is that they struggle to articulate - in a clear and compelling way - exactly what solutions and benefits they offer" (p. 47). Port offers guidance and examples for a long version, a mid-length version, and a short version by mixing and matching your answers to some exercises that you've already worked through. Those exercises include: Summarizing your target market in one sentence, identifying the three most critical problems faced by that market, telling how you solve these problems (the more unique the better), mentioning the most dramatic ("Wow!") results that your clients have experienced, and including the benefits your clients receive" (see p. 51).
This wisdom alone is worth the price of the book. The rest is just bonus as far as I'm concerned!Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling OverviewThe new edition of the bestselling business development guide
Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile.
Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.
Features unique, personalized, updated social media marketing strategies for service professionals
Provides new pricing models and sales strategies for simpler selling
Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
Offers new solid product launch strategies and tactics for creating instant awareness
Author a New York Times bestseller, TV personality, and highly recognized professional speaker


Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

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