Showing posts with label conversation. Show all posts
Showing posts with label conversation. Show all posts

The Internet and the Language Classroom (Cambridge Handbooks for Language Teachers) Review

The Internet and the Language Classroom (Cambridge Handbooks for Language Teachers)
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The Internet and the Language Classroom (Cambridge Handbooks for Language Teachers) ReviewExcellent book. The first pages (Guidelines) serve as the basis to understand what Internet is all about and how it can be used in ELT . It's got tips, hands-on sections and Website FAQs. They're a must for newbies like me. For us, EFL/ESl teachers, this book is an excellent resource to start our journey towards the integration of ICT into the language classroom. Wonderful activities, smartly organized by levels and themes.The Internet and the Language Classroom (Cambridge Handbooks for Language Teachers) OverviewThis new edition offers clear guidance on the practicalities of the Internet as a resource and classroom tool and a range of practical activities grouped by themes and levels.

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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Review

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership ReviewI started reading Join the Conversation by Joseph Jaffe in December. It's now March and I've completed it. I usually pour through a book within a week or two, but this book was different. And not different in a good way. The book has good information, but it's hidden in between sophomoric humor, euphemism crammed sentences and a self-congratulatory tone. My advice - if you plan on reading this book start at chapter 18 (page 246). That's where the real information begins.Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership OverviewWith the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

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The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively Review

The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively
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The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively ReviewI don't usually review books on lobbying, but that has more to do with the fact that there are few good books written on this important act of advocacy. I have been a lobbyist for a trade association for over 25 years and I would have loved to have been given a resource like Pat Libby's book when I started out in the business. Don't get me wrong, there is considerable material out there on the political process, it is just that it is not very usable to the average person interested in promoting a legislative cause or agenda.
What I like about The Lobbying Strategy Handbook is that it gives a fairly sound foundation in the basics of law making, the governmental budgeting process and lobbying. The most important part follows with a clear, "how to", ten-step advocacy campaign procedure, with some real life case studies.
The author created and directs a university institute for non-profit education in California and previously ran several non-profits, lobbying for their key issues. She clearly knows what she is writing about from first hand experiences. The reader might not qualify for a degree reading this book, but they will certainly know how to develop and promote a legislative strategy.
Lobbying is not just for the "high rollers" working the corridors of power in Washington. Pat makes this whole advocacy procedure accessible to everyone, especially on the local level. And isn't that what our democratic process is really all about - giving every citizen the abilities to make changes in the way our government works.
The Lobbying Strategy Handbook: 10 Steps to Advancing Any Cause Effectively OverviewThe Lobbying Strategy Handbook shows how students with passion for a cause can learn to successfully influence lawmaking in the United States. The centerpiece of this book is a 10-step framework that walks the reader through the essential elements of conducting a lobbying campaign. The framework is illustrated by three separate case studies that show how groups of people have successfully used the model. Undergraduate, graduate students, and anyone interested in making a difference, can use the book to guide them in creating and conducting a grassroots campaign from start to finish.

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