Showing posts with label funding. Show all posts
Showing posts with label funding. Show all posts

Security 2020: Reduce Security Risks This Decade Review

Security 2020: Reduce Security Risks This Decade
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Security 2020: Reduce Security Risks This Decade ReviewDisclaimer: I worked for Doug for a few years, and I know a number of the other contributing authors.
I liked this book, and I think it is a useful review of where InfoSec is coming from and a useful guide to how things are likely to go in the next years.
It strikes a good balance between technical details and executive management readability, which is good for a couple of reasons.
First, it will be useful to a wider audience, and broader awareness of these issues is a good thing.
Second, given that broad appeal, it can provide some common ground for the tactical folks in the trenches (like me), and the strategic folks in management. Making sure everyone is aware of the risks and getting everyone on the same page isn't always easy, and Security 2020 can help bridge the gap.
This is not "InfoSec 101" nor is it intended to be, though the writing is approachable enough that anyone will get something out of it. But for anyone in InfoSec directly, in a related role such as systems or network administration, or considering such a role, there's a lot of good stuff here. (Some might argue that systems or network administration are InfoSec roles, and I agree but depending on how your organization is structured you can end up with separate "silos"... Regardless--being on the same page is a Good Thing.)
If you've been around a while, the early chapters will be a good review, otherwise they'll help explain how we got where we are. Then it jumps to a blend of current threats and issues, where we're likely to go, and how we'll get there. My favorite section was the various scenarios in chapter 9, though the conclusions in chapter 10 are very interesting too.
Bottom line: if you have any role or interest in Information Security at all, this is good food for thought.Security 2020: Reduce Security Risks This Decade OverviewIdentify real security risks and skip the hype
After years of focusing on IT security, we find that hackers are as active and effective as ever. This book gives application developers, networking and security professionals, those that create standards, and CIOs a straightforward look at the reality of today's IT security and a sobering forecast of what to expect in the next decade. It debunks the media hype and unnecessary concerns while focusing on the knowledge you need to combat and prioritize the actual risks of today and beyond.
IT security needs are constantly evolving; this guide examines what history has taught us and predicts future concerns
Points out the differences between artificial concerns and solutions and the very real threats to new technology, with startling real-world scenarios
Provides knowledge needed to cope with emerging dangers and offers opinions and input from more than 20 noteworthy CIOs and business executives
Gives you insight to not only what these industry experts believe, but also what over 20 of their peers believe and predict as well

With a foreword by security expert Bruce Schneier, Security 2020: Reduce Security Risks This Decade supplies a roadmap to real IT security for the coming decade and beyond.

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Startup: The Complete Handbook for Launching a Company for Less Review

Startup: The Complete Handbook for Launching a Company for Less
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Startup: The Complete Handbook for Launching a Company for Less ReviewThis is truly a great book for any kind of entrepreneur - tech startup or coffee shop, just starting or already in business.
The book makes a big promise with, "The Complete Handbook for Launching a Company for Less," and "$100,000 in savings," but if you stick with the program, it works!
Obviously, it's impossible to create a comprehensive book of business best practices because every business has its own variables, but chapter by chapter, this book tackles everything you need to know - in order - for starting a business and growing it successfully.
She breaks down even the most complicated topics - like financing a business with loans or with investors - in plain English and gives step-by-step advice to maximize your upside and minimize the risk of starting a business. This book definitely explores "How to Finance a Startup" in a lot more detail than any other book I've come across. She has 14 sources beyond the normal VCs, angel investors, and SBA loans - and shows how to structure sweat equity with vendors and partners, etc.
I wish everything in life came with this kind of manual. This is the kind of reality-based textbook that university entrepreneurship programs should be using.
Every chapter begins with strategy, then breaks down tactics, then specific recommendations for templates, tools, software, and websites. You can tell that the author has actually used the tools because she even makes recommendations on how to get the most out of them - and how to get a deal.
Every chapter contains do-it-yourself guides - and that's where a lot of the savings comes in. The Branding, Marketing, PR, and Advertising chapters are so much fun! Brainstorming a brand and names for your business, templates for creating your own press releases - all very helpful.
Even for small business owners who have been in business for years, this book is a great quick reference guide for growing a business - tackling sales and revenue growth.
A great read!
Startup: The Complete Handbook for Launching a Company for Less OverviewFor the technology startup raising venture capital, the freelancer, social entrepreneur, and coffee shop owner, Edwards has written a modern textbook for entrepreneurship, covering all aspects of starting a business, including finance, branding, advertising, PR, accounting, and business law.Part manual, part manifesto, the nearly 400-page text presents proven strategies for launching a startup on a shoestring budget. In Startup: The Complete Handbook for Launching a Company for Less, Edwards draws upon her own experiences as a venture capital investor and bootstrap entrepreneur to outline over $100,000 in savings with do-it-yourself guides and personal finance strategies.The book explains how to create a profitable business model, conserve cash, and get operational fast, giving equal attention to the risks and wealth creation opportunities business ownership provides.Startup tackles both strategy and tactics - discussing high-level business strategy concepts and illustrating back of the napkin calculations to help entrepreneurs make good decisions.Edwards offers three tests for feasibility (to minimize risk), 14 creative ways to finance a startup, and a formulaic approach to marketing (to grow revenue).In concise, plain English, Startup explains the finer points of venture funding, angel investors, grants, SBA loans, intellectual property, and corporate structure, and includes templates of business plans, press releases, and startup expenses.Chapter Outline:1 - The Pros and Cons of Entrepreneurship2 - Startup Finance is Personal Finance3 - Create a Business Model that Works4 - Feasibility5 - How to Finance a Startup6 - Create an Unforgettable Brand7 - Marketing, Advertising & Publicity8 - Managing Administrative Details9 - Make it Legal10 - Two Business Plans

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