Starting Green: An Ecopreneur's Toolkit for Starting a Green Business from Business Plan to Profits Review

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Starting Green: An Ecopreneur's Toolkit for Starting a Green Business from Business Plan to Profits ReviewIn this follow-up to 75 Green Businesses, Dr. Croston has presented the entrepreneur a plethora of useful information on getting a business off the ground and growing green. Much of the information on funding, operations and marketing is applicable to all businesses and makes for a useful resource for all start-ups. It's not perfect, (for example the heading Limited Liability Corporation should be Limited Liability Company) but contains a tremendous amount of useful information, ideas, and insight. The sections on facilities and communications are especially good and should be read by all small business owners.Starting Green: An Ecopreneur's Toolkit for Starting a Green Business from Business Plan to Profits Overview
Build a Better Business And a Better WorldGreen entrepreneur and scientist Dr. Glenn Croston outlines green business essentials and helps you uncover eco-friendly opportunities, build a sustainable business plan, and gain the competitive advantage in today's environmentally mindful market.
"The world is finally waking up to the importance of green...including entrepreneurs!They understand and appreciate the importance of going green, but few have the practical roadmap to make it happen. Croston gives entrepreneurs and small businesses an incredible blueprint on how to join the green revolution, be successful, profitable, and make a difference!"- Jim Horan, author, consultant, and speaker, president of The One Page Business Plan Company
"Glenn Croston's Starting Green is the indispensable guide for the entrepreneur of the 21st Century. Croston's extensive research and incredible examples will illuminate the incredible opportunities within Green Business. Even as a green business owner for the past two decades, I drew countless ideas and inspiration from this book." -Eric Corey Freed, principal of organicARCHITECT, author of Green Building & Remodeling for Dummies
"We face great challenges today in our economy and environment, but the shift toward sustainability offers even greater opportunities.Starting Green gives you the tools to join this revolution with a business of your own.The business case for sustainability is clear; what we need now is action. This book will help you pave the way forward and thrive."-Hunter Lovins, Co-author of Natural Capitalism, co-founder of the Rocky Mountain Institute, and president and founder of Natural Capitalism Solutions
"The emerging green economy offers a wealth of opportunities for entrepreneurs and innovators, building everything from green-minded service providers to breakthrough products and technologies. Glenn Croston has created a valuable roadmap that can help find the profitable opportunity that's right for you."-Joel Makower, executive editor of GreenBiz.com, and author of Strategies for the Green Economy
"In his new book Glenn Croston successfully fuses two of the most powerful and constructive trends in present day society: (1) the boom in entrepreneurship that Information Age technologies has ignited, and (2) mounting public support and consumer demand for more efficient and sustainable products and services. With Croston's book in hand, the many people eager to explore and to profit from this healthy social change can start taking giant steps. "Byron Kennard, executive director of the Center for Small Business and the Environment, and co-author of Small Wonders (http://www.smallwondersreport.org/)
"Glenn Croston has done it again.In his latest book, Starting Green:An Ecopreneur's Guide to Starting a Green Business-From Business Plans to Profits, he provides eco-minded entrepreneurs with an inspiring, well thought out and information rich roadmap for creating new green businesses for the coming conserver economy. There are so many people looking for ways to enter this rapidly growing segment of the marketplace, yet because the territory is new and ideas are untested, many lose confidence before they've begun.But we need those ideas in order to create a sustainable economic future, and Croston, with his straight-forward and easy to implement advice, shows the way.If you are wanting to help re-envision our economic future, begin with this book and, and become a part of the transformation."--Sarah Susanka, architect and author of The Not So Big House series, and The Not So Big Life

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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment Review

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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment ReviewThis book presents a stakeholder perspective for understanding the big picture of corporate social responsibility (CSR). These stakeholders are grouped as follows:
organizational (employees, managers, stockholders, unions);
economic (e.g., customers, creditors); and
societal (e.g., communities, government and regulators, the environment).
The book examines the scope of CSR, and views it through the lens of the needs and values of stakeholders. It puts forth the arguments against CSR.
CSR is examined in a strategic context, placing the subject in sharp focus from a business perspective. The authors examine a long list of issues that define CSR in practice, each associated with a specific stakeholder group, using a real-life case study with supporting sources. Vivid examples of CSR strategies in action are provided.
The book is a treasure trove of information and insights. It is comprehensive, and extremely well organized-an outstanding book in every respect. For anyone interested corporate social responsibility, this book is must-reading.Strategic Corporate Social Responsibility: Stakeholders in a Global Environment OverviewBlending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

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