Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts

Information Trapping: Real-Time Research on the Web Review

Information Trapping: Real-Time Research on the Web
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Information Trapping: Real-Time Research on the Web ReviewIn Information Trapping, Tara Calishain does a good job covering the basics of automated searching and information trapping, and even covers more advanced topics like re-publishing the information you find to a blog or Wiki. The writing is clear and concise, and the structure is easy to follow.
Chapters include:
What is Information Trapping
RSS Basics
Page Monitors
Email Alerts
Building Queries
Who's Linking to Your Site?
Trapping Topic-Based Information
Multimedia Trapping
Trapping tags and Conversations
Filtering the Inflow
Case Studies
Organizing What You Find
Publishing Your Information
Throughout the book, the author does a good job of mentioning the best sites you can use today to find and mine information, and explores some advanced search engine query syntax, and methods of emailing, filtering, and organizing the information your search will return.
If you are looking to extract data from the web, Information Trapping is a good primer on using automated methods to find information on the web.Information Trapping: Real-Time Research on the Web OverviewHow many times have you run a Google search that resulted in thousands of results? With over 8 billion pages online and more posted every day, the Web more than likely contains the information you're looking for — if only you could find it. In Information Trapping: Real-Time Research on the Web, Internet-search-engine expert Tara Calishain makes researching more efficient and rewarding for anyone for whom the Web is an indispensable tool — academics, journalists, scientists, and professionals, as well as bloggers, genealogists, and hobbyists. She does so by teaching the latest techniques for building automated information-gathering systems. As an alternative to the typical one-time search for information, Tara demonstrates how readers can use RSS feeds, page monitoring tools, and other software to set up information streams of many different data types — from text to multimedia to conversations — for capture and review.

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Cognitive Interviewing: A Tool for Improving Questionnaire Design Review

Cognitive Interviewing: A Tool for Improving Questionnaire Design
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Cognitive Interviewing: A Tool for Improving Questionnaire Design ReviewAfter conducting over 100 cognitive interviews I came across this book. Some of the theory I'd read previously suggested I should have been much tighter with the interview protocol.
Willis' book was both reassuring and challenging. He outlines the theoretical background to cognitive interviewing, and talks about the different styles of cognitive interviews that one could do. To my relief, I hadn't done mine wrong, I'd just used a less structured style. On the other hand, it was a challenge to read about how else I could have done them and whether I should be trying a more standardised format in future.
What was best about this book was the practicality of it. Apart from information on the various styles of interviews and the various sorts of probing questions possible, I really appreciated the chapters on the skills a cognitive interviewer needs, how to train and supervise interviewers, how to recruit participants, and various ways to record individual interviews, and best of all how to report the findings from the interviews.
If you actually need to do some cognitive interviews, rather than just write about the theory, this is definitely THE BOOK to have. I've read it from cover to cover, promoted it at a conference, and have referenced it in about four different report in the last three months.Cognitive Interviewing: A Tool for Improving Questionnaire Design Overview
The design and evaluation of questionnaires-and of other written and oral materials-is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use of verbal probing techniques, and how one can elicit additional information from subjects about their thinking and about the manner in which they react to tested questions. These tools help researchers discover how well their questions are working, where they are failing, and determine what they can do to rectify the wide variety of problems that may surface while working with questionnaires.

Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences, as well as practice fields such as medicine, business, and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design.


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