Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review

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Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Review
The name fits just perfect. Cakim's book is all about Implementing Word of Mouth Marketing. This is one of the best books I have read on the subject and the best one showing how to create and manage successful WOMM programs.
`Implementing Word of Mouth Marketing' is like a WOMM manuel with step by step instructions filled with great advice. I couldn't put down my pen from taking notes. There are insightful `tip' boxes throughout the book. I had them all typed and posted on our office wall. The `assessment worksheet' included at the end of the book provides a ready-set-go WOMM program planning and helps to tailor an error free WOMM program.
I am running a WOMM company and would like to thank Idil Cakim for the insightful ideas that inspired me and my team.
`Implementing Word of Mouth Marketing' is a must read for anyone who is in the marketing business. This book is just on time.
Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers Overview
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Reveals how word of mouth disperses online
Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
Explains how to design online word of mouth campaigns
Includes measurement tools to gauge the impact word of mouth campaigns

Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

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The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle Review

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The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle ReviewThere are two types of freelancers this book will help - those just starting out and those who have been struggling to achieve their dreams of becoming a wealthy freelancer.
If you are just starting out, this is a great resource that will save you countless hours of going down the wrong trail. If you have been at it for awhile but not achieving the success you desire, this book will give you some solid tips and techniques to get you on the right path.
The first thing you should get clear about is being a wealthy freelancer means different things to different people. It is not all about money. Money is important and this book has plenty of tips on how to increase your income. But living the life you want is much more important than just making money. So this book has lots of tips and suggestions on how to decide what is important to you and how to balance your work with other areas of your life.
The book starts off with a discussion about what being a wealthy freelancer really means. This sets the tone for the rest of the book. It is very important that you understand the realities of being a freelancer, both the benefits and the downside.
Then the next twelve chapters give secrets to being a successful freelancer - starting with the most important secret - Mastering the Mental Game. "Research continues to tell us that most people simply do not take the time to set goals and put them in writing." If you are going to be successful, you must get clear on what you want, who you want to work with and what value you are going to bring to your clients.
Another very important secret is how to create an amazing buzz piece. The authors go into great detail to explain what a buzz piece is and how to craft one that will attract potential clients. They give one of the best blueprints for creating a USP that I have seen. If you don't know what a USP is or have not crafted your own, you really need to get this book.
There are 10 other secrets to help any freelancer move forward toward their goals. At the end of each chapter is a summary - called Wealthy Takeaways- which recaps the important points in that chapter. Also there are lots or additional resources throughout the book.
This is a very well organized and written book. It is not based on some theory. It is written as a joint effort of three highly successful freelancers. They each give very specific examples from their own experience. You will get great value from reading this book. Implement the lessons and you can become a wealthy freelancer.The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle Overview Being your own boss can lead to incredible profits-here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever! Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word. Here's a glimpse of what's waiting for you inside this book: *Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals *How to get more prospects to say "Yes!" to the fees that you propose *Why striving to be the "best" in your field almost never works, and what to do instead *How to charge more - and earn more - by creating new income streams closely related to your core business *How to have more time for the life you want and still have a great income *How to "test the waters" and land freelance work now, even if you're already employed *Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions *Stories of real-life freelancers who destroy the myth that freelancers barely scrape by And dozens more proven tips and strategies to build a more profitable and fulfilling solo business.

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