The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition Review

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The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition Review
What a lovely book. I'm really glad I purchased a copy for myself. I'm a SCORE volunteer counselor and quite often my clients ask about Web sites and Web site design, and how to incorporate them into their small business' marketing plan. This book is the one that comes to my mind when I recommend a tome for them to read so I don't have to go into a long-winded sermon on the ins-and-outs of building a Web site. The other book I like a lot is Susan Daffron's book entitled Web Business Success (ISBN: 0974924504).
The book has 12 chapters, but I haven't listed them below. The list below includes the topics covered in the book that I have prioritized and grouped the way I would have liked the book to read.
1. How to Design a Web site
2. Add a Blog
3. Add a Podcast
4. Add an Ezine
5. Create eBooks
6. Create audio CDs and DVDs
7. Learn about Shopping Cart technology
8. Learn about RSS technology
9. Learn about Search Engine Optimization (SEO)
10. Learn about Online Advertising
11. Learn about Online Marketing
12. Learn about Using Amazon to Promote and Sell Your Book
My favorite topics were 1, 2, 5, 9 and 11. In my humble opinion they are the meat to putting together a Net presence using a Web site. It is these topics that I recommend my SCORE clients focus on when reading the book. I've tried the ezine thing, and I have found it to be a waste of time and effort. CDs and DVDs are beyond me at this time. But maybe in the future I might consider them as a great marketing vehicle. I think shopping cart technology is good for a retail shop. But an author with only one or two titles may want to skip it. I don't find much use for RSS technology since I don't go heavy on reading blogs. Maybe when there get to be a number of good blogs to read, then I might recommend RSS.
I have recently read a few books on using Amazon to promote and sell POD books. I think they were written after this book, and they seem to do a better job covering topic #12 above. Maybe the material on Amazon in this book is a little dated? But I saw a lot of good stuff on Amazon in this book. Consider also checking out Shepard's book entitled Aiming at Amazon (ISBN: 093849743X) and Weber's book entitled Plug Your Book! (ISBN: 0977240614).
Don't think that this book is only good for authors who want to use the Net to market their book. The principles and techniques beautifully explained in this book are equally applicable to promoting any business. So any wanta-be entrepreneur that doesn't know much about the Net or Web sites will do themselves a favor by getting this book, reading it, and then studying it. 5 stars!The Web-Savvy Writer: Book Promotion With A High-Tech Twist, Second Edition Overview

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Internet Rich: Your Blueprint to Book Sales Review

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Internet Rich: Your Blueprint to Book Sales ReviewHow many times have you had get-rich internet schemes pop up in your email? And some of them are even tempting...at the cost of hundreds of dollars and no guarantee of anything but hard work on your part. It seems the "get rich" only applies to those hawking those schemes.
Well, I can tell you after one quick read that the new how-to book INTERNET RICH, by 16 year web selling veteran Mike Bray, and his writing partner, webmaster and ebook publishers L. J. Martin, is a straight-forward 1,2,3 method of using the internet to its best and most efficient effect. Bray's longtime perfection of Search Engine Optimization has evolved into a specialty that works for selling books (which this manual expounds upon) or selling baked goods or Bollywood movies or bat repellant. As they both say, "after all, selling is selling." And short of marrying a "royal" how else can you get your face, and your product, in front of a billion buyers?
The nuts and bolts of eBook and print-on-demand is covered. Social media is also dealt with, not only the why, but the how, with step-by-step detail of utilizing LinkedIn, Twitter, Facebook, and others to build a dedicated list of followers for whatever your website and social media pages are pushing. In fact List Building is a chapter. And the purchase of the book gives you access to the book's webpage, which allows you to "cut and paste" many lists and resources.The links to the website, other pertinent sites, and the glossary are worth a hundred times the price of the book, available as a Kindle eBook, on SmashWords, and Nook...or in print from Amazon. Get onboard this e-ticket internet ride, or be left behind. Like they say, they can show you how, but the work is up to you!
Internet Rich: Your Blueprint to Book Sales Overview"Internet Rich is an eye-opening, potentially life-changing book for writers or anyone smart enough to recognize the opportunities the internet has opened up". Danielle C."Well, I can tell you after one quick read that the new how-to book INTERNET RICH, by 16 year web selling veteran Mike Bray, and his writing partner, webmaster and eBook publishers L. J. Martin, is a straight-forward 1,2,3 method of using the internet to its best and most efficient effect. Bray's longtime perfection of Search Engine Optimization has evolved into a specialty that works for selling books (which this manual expounds upon) or selling baked goods or Bollywood movies or bat repellent". Darryl StuckertInternet Rich: Your Blueprint to Book Sales is a guide to using the many resources of the internet for book sales, however it will apply to whatever you're selling.Mike Bray is a sixteen year veteran of internet selling, having promoted everything from call girls (Mike is Las Vegas based) to cameras to cowhides.Mike is an expert at selling on the web, particularly in the field of SEO, search engine optimization.L. J. Martin is the author of 27 fiction and non-fiction books and was an early participant in webpage creation and print on demand publishing.

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