Advertising 2.0: Social Media Marketing in a Web 2.0 World Review

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Advertising 2.0: Social Media Marketing in a Web 2.0 World ReviewInformative, but better yet Dr. Tuten's great writing style makes soaking up the information pleasant. Great `real world' examples show that this is not just an academic exercise. She also tackles those yucky metrics that have plagued us since the dawn of this new medium. Bottom line, if you're reading this, you have pre-screened yourself for what this book provides, go ahead and grab a copy.Advertising 2.0: Social Media Marketing in a Web 2.0 World Overview

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