Showing posts with label market. Show all posts
Showing posts with label market. Show all posts

The Business of iPhone App Development Review

The Business of iPhone App Development
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The Business of iPhone App Development ReviewIn order to get a jump on this a few weeks ahead of print, I got the e-book version direct from Apress.
And what a treasure trove of great ideas & resources it is! Anyone interested in the business side of doing iPhone apps (and indeed, mobile apps in general) will find a lot of valuable info here.
In fact, this has to be one of the most comprehensive surveys of information & hard-won wisdom in the entire mobile sector (and much of this knowledge could certainly be applied to other platforms as well).
The author(s) cover an array of different topics, including:
- doing effective market research
- a great section on intellectual property and legal issues
- user interface design tips
- pricing strategies and case studies of different business models
- methods of distribution
- how to write an effective press release
- savvy marketing via web, blogs, Facebook, Twitter, et al
- and more ...
Moreover, they've have mapped out the chapters to correspond very logically into Planning / Development / Release phases ... and most importantly, the content consistently exudes experience and insight.
So, bottom line: I'd say this title is a no-brainer for anyone serious about doing business in the still-nascent -- and largely uncharted -- mobile space.
And as for me, I'm especially looking forward to perusing this little gem even more ... on my shiny new iPad. :)
Sweet!
~~~
Apress has created a number of great titles in just the past year or so, and if this is any indication of what's to come, they'll continue to be a preferred vendor for this kind of informative content.The Business of iPhone App Development OverviewThe Business of iPhone App Development is the book every iPhone and iPod touch developer NEEDS to own to maximize their chances for success on Apple's iTunes App Store. This is the only guide devoted just to the business aspects of developing great iPhone.

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Investing Online For Dummies Review

Investing Online For Dummies
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Investing Online For Dummies ReviewThe author starts out by building confidence in investing on-line. His eleven Getting Started points (Decide how much you can save and invest, Master the terms, Understand the difference between being an active and passive investor, etc.) set the tone for the entire book. He assumes you have never invested on-line and then shows you exactly how to do it. Not only does he explain how to invest at your computer but he also explains basic terminology (selling stock short, buying a call in options, shareholders' equity, etc.) so that you are never lost in his explanations. Thankfully, he reserves the deeper topics (Capital-gain distribution nightmare, stock splits, etc.) for the gray sidebars. The hundreds of internet addresses he provides are enough to fill anyone's bookmarks. This is the kind of book you read with your laptop so that you can check out the references and bookmark those which have meaning to you.Investing Online For Dummies OverviewStraightforward advice on investing online wisely with the most updated information available
If you're eager to take control of your investments but don't want to make it your full-time job, Investing Online For Dummies, 7th Edition will put you on your way. Completely updated to cover all the newest online tools and resources, this easy-to-understand guide gets you started with investing online and growing your online portfolio using the latest tools, information, and resources available. You'll learn to pick winning stocks, find an online broker, construct a profitable portfolio, research investment data online, and what considerations to take into account when making key decisions.
Addresses critical issues for beginner investors, such as setting reasonable expectations, figuring out how much to invest, assessing how much risk is appropriate, and picking an online broker
Pinpoints a variety of Web sites, online calculators, databases, and online communities that will help you make beneficial decisions
Delves into using online tools to calculate returns and risk, selecting mutual funds with online databases, analyzing stocks and financial statements, and buying bonds online

You'll quickly see the profits of the straightforward and fun online investing advice contained within Investing Online For Dummies, 7th Edition!

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