The Complete Idiot's Guide to Search Engine Optimization Review

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The Complete Idiot's Guide to Search Engine Optimization ReviewAt the behest of one of my colleagues, I begrudgingly borrowed this book in preparation to optimize my website. I have an aversion to books in the IDIOTS and DUMMIES series and generally opt for more dignified book titles. However, as I got into this book, I was delighted to discover the breathtakingly simple and well organized presentation style of Michael Miller. I easily grasped the key concepts in the book without my eyes growing crossed. This book was BEAUTIFULLY WRITTEN. I enthusiastically recommend it to anyone who needs to learn about SEO, PPC, and other web management metrics. I will be on the look out for more books from this author.The Complete Idiot's Guide to Search Engine Optimization OverviewRev up the search engines. The Complete Idiot's Guide(r) to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site's optimization, and how search engine marketing fits within a company's overall online marketing plan. *More than 90% of all online users employ search engines to find what they are looking for on the Internet *A study from IMT Strategies demonstrates that a company's presence on relevant search engines is the most important medium for maintaining high brand awareness-more important than print media, radio, or TV commercials

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Black's Magic For Local Google: Business Advertising, Marketing Solutions & Marketing Tools for your Small Business (Volume 1) Review

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Black's Magic For Local Google: Business Advertising, Marketing Solutions & Marketing Tools for your Small Business (Volume 1) ReviewThis is a very informative book. It is filled with interesting content and valuable tips. This book is a great asset to anyone with a small business. I learned a great deal from reading this book and I highly recommend it.Black's Magic For Local Google: Business Advertising, Marketing Solutions & Marketing Tools for your Small Business (Volume 1) OverviewA "How To" of Professional Marketing Solutions & Marketing Tools of Small Business explained step by step by legendary SEO marketing expert Tor Black of www.TrustSEO.com

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Get Found Now Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing Review

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Get Found Now Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing Review"Get Found Now!" is a Fantastic Book. It is well written, easy to understand and follow, and excellently illustrated. Even a non-techie can get maximum use from this book on how to improve your placement in the major search engines. I am fortunate to have been able to have taken a class from Rich and Shannon dealing with Local Search before the book was published. This book covers many things beyond what I learned in their class. In fact, I have read the book three times cover to cover and each time I have picked up things I missed in the previous reading. For example, Google News on page 103 jumped out at me during my last reading, because Press Releases have always been an enigma to me. If you already know some things about Local Search, this book will definitely shorten your learning curve as well as expand the avenues to your success.
Gilbert Pauley, Brookside Dental, Bellevue, WAGet Found Now Local Search Secrets Exposed: Learn How to Achieve High Rankings in Google, Yahoo and Bing OverviewHow can a small business owner best position their business to be found on the Internet? By using local search marketing. Google, Yahoo and Bing all allow a business to list their unique information. Business owners who know how to complete and optimize these local business listings will see their search engine positions improve dramatically. Using Local Search Secrets Exposed you will be able to; claim your local business listing, create a local business listing optimized for "findability", use reviews to help maintain and boost your ranking in the search engines, include photos and videos in your listing and incorporate your brand identity improve visibility.Today's marketplace is so crowded you have to stand out from the pack. A successful business today requires a real web presence. If your customers can't find you on the web, how can they be expected to find you on the street? You CAN be the leader of the pack following the simple steps in this book.

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Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes) Review

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Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes) ReviewAs someone who teaches classes in SEO (Google 'Jason McDonald' to find me), I get lots of questions about local search. How do I get my business to the top for a search like 'Attorney Miami?' is a common question. We're a restaurant in Los Angeles, and need to dominate 'Italian Restaurant Westwood,' is another type.
Bud Smith's new book on Places is a great intro to Places - most of which I already knew... But he has some insights into labels (which can be hyperlinks), and using real-time updates (e.g., Twitter) to make your Google Places listing - come alive - where were new insights for an old dog like me.
For beginners, the book is very brief, and very useful. It doesn't connect, however, connect Google Places to SEO (search engine optimization), even at a cursory level, nor does it really go into strategies for cultivating reviews. Both of those are critical, and should be part of your Internet Marketing Strategy.
But - as a brief, step-by-step guide to one important asset (Google Places) - this is a wonderful book. I highly recommend it if you are new to Google Places for your business.Sams Teach Yourself Google Places in 10 Minutes (Sams Teach Yourself -- Minutes) OverviewSams Teach Yourself Google Places in 10 MinutesSams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today!Tips point out shortcuts and solutionsCautions help you avoid common pitfallsNotes provide additional information10 minutes is all you need to learn how to… Claim your free Google Places online business directory pagePublish your basic business information in just minutesHelp visitors experience your business with video, photos, and moreKeep your page up-to-date, painlesslyAdd detailed directions to your location with Google MapsGenerate discount coupons that attract trafficEncourage rave reviews on Google Places and Yelp–and respond effectively to online criticismEasily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the DashboardBuild a low-cost Adwords campaign that integrates with Google PlacesRegister your book at informit.com/register for convenient access to updates and corrections as they become available.

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