Nginx 1 Web Server Implementation Cookbook Review

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Nginx 1 Web Server Implementation Cookbook ReviewThis book tosses out examples with little or no explanations. It does call itself a cookbook and you might copy the examples to solve what they try to solve, but you will probably end up more confused about how nginx works. Good cookbooks manage to teach you why things are done in addition to how, not this one. I picked the book up to get more insight into the proxy caching functionality of nginx since I'm not completely happy with the performance I see with my current configuration, but the examples were on the get started level and you can get that with better explanation from the nginx wiki.
I would not recommend this book to anyone, but a total beginner who must have a book about nginx might get something from this book.Nginx 1 Web Server Implementation Cookbook OverviewThis is a cookbook full of illustrations and diagrams to help you implement your web needs with Nginx, with a focus on practical examples. If you are tired of Apache consuming all your server memory with little traffic and to overcome this, or for some other reason, you are looking for a high-performance load-balancing proxy server and have tried using Nginx, then this book is for you. You need some basic knowledge of Nginx. System administrators and web developers will benefit greatly from this book.

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Evernote: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors Review

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Evernote: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors ReviewThis "book" is nothing like the description. It is a rambling review of a bunch of note-taking apps, poorly formatted, with nothing Evernote-specific. I am going to request my money back from Amazon.
Evernote: High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors OverviewEvernote is a suite of software and services designed for notetaking and archiving. A "note" can be a piece of formattable text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten "ink" note. Notes can also have file attachments. Notes can then be sorted into folders, tagged, annotated, edited, given comments, and searched. Evernote supports a number of operating system platforms (including Android, Mac OS X, iOS, Microsoft Windows and WebOS), and also offers online synchronization and backup services.
The Evernote web service launched into open beta on June 24, 2008 and has reached 10 million users. In October 2010, the company raised a $20 million USD funding round led by Sequoia Capital with participation from Morgenthaler Ventures and DoCoMo Capital.
Evernote is available in a paid version or a more restricted, advertising-supported, "free" version. Use of the online server is free up to a certain monthly usage limit, with additional monthly use reserved for paying subscribers.
This book is your ultimate resource for Evernote. Here you will find the most up-to-date information, analysis, background and everything you need to know.
In easy to read chapters, with extensive references and links to get you to know all there is to know about Evernote right away, covering: Evernote, Comparison of notetaking software, Outliner, A.nnotate, AllMyNotes Organizer, BasKet Note Pads, CintaNotes, Circus Ponies NoteBook, Compendium (software), ConnectedText, Crocodoc, Diigo, Ecco Pro, FreeMind, Freeplane, GoBinder, Google Notebook, Keynote (notetaking software), Licorize, Microsoft OneNote, Mindomo, NotePub, NoteScribe, Personal Knowbase, Ppcsoft iknow, Qiqqa, Springpad, Tinderbox (application software), Tomboy (software), WebNotes, Windows Journal, Xournal, Web annotation, Google Sidewiki, Reframe It, Gnote, Jarnal, MyNotex, SciPlore MindMapping, WikidPad, XMIND.

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IT Security Interviews Exposed: Secrets to Landing Your Next Information Security Job Review

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IT Security Interviews Exposed: Secrets to Landing Your Next Information Security Job ReviewInformation security is a hot career area and is among the strongest fields within IT for growth and opportunity. With excellent long-term career prospects, increasing cybersecurity vulnerabilities and an increase in security & privacy regulations and legislation, the demand for security professionals is significant. Even with a bright future, that does not necessarily mean that a career in information security is right for everyone. What differentiates an excellent security professional from a mediocre one is their passion for the job. With that, IT Security Interviews Exposed is a mixed bag of a book. For those that are looking for an information security spot and have the requisite passion for the job, much of the information should already be known. For someone who lacks that passion and simply wants a security job, their lack of breadth will show and the information in the book likely won't be helpful, unless they have a photographic memory to remember all of the various data points.
If you find information security challenging and either want a job in the field or are looking for a better job in the field, the book will be quite valuable. But for those looking for a hot security job, their lackings will likely show through on in interview, even with the help of this book.
As to the actual content, chapter 1 provides a good overview of how to find, interview and get a security job. The chapter contains many bits of helpful information, especially to those whose job seeking skills are deficient. A good piece of advice the author's state is that one should never pay a fee for headhunting services. There are many people that call themselves recruiters, but are nothing more than fax servers who charge for the service. The burden to pay is always on the hiring firm, and a job seeker should be extremely suspicious of anyone requesting a fee to find them a position.
I would hope that in future editions of the book, the authors expand on chapter one. The chapter itself in fact could easily me made into a book in its own right. As part of the job search process, many job searchers often do not ask themselves enough fundamental questions if they are indeed in the right place in their career. Such an approach is taken by Lee Kushner, founder and CEO of the information security recruitment firm LJ Kushner and Associates. Kushner formulated the following 7 questions that every information security job candidate should ask themselves:
1. What are my long and short term plans?
2. What are my strengths and weaknesses?
3. What skills do I need to develop?
4. Have I acquired a new skill during the past year?
5. What are my most significant career accomplishments and will I soon achieve another one?
6. Have I been promoted over the past three years?
7. What investments have I made in my own career?
The other 9 chapters of the book all have the same format; an overview of the topic, and then various questions and interviewer may pose. The reality that these topics of network and security fundamentals, firewalls, regulations, wireless, security tools, and more, are essential knowledge for a security professional. Anyone trying to go through a comprehensive information security interview and wing it by reviewing the material will likely only succeed if the interviewer is inept. Anyone attempting to mimic the questions and answers in the book in a real-world interview will immediately be found to be a sham if the interviewer deviates even slightly from the script, which should be expected.
What really separates a good candidate from a great candidate is hands-on, practical and real-world security experience. Such a candidate won't need a question and answer format to showcase themselves in an interview. Their experience should shine, and not their ability to rattle of security acronyms.
If a company is serious about hiring qualified people, the interview process should not be about short technical questions and acronym definitions. It should entail an open discussion with significant give and take. Having a candidate detail their methodology for deploying and configuring a firewall should be given more credence than their ability to define the TCP the three-way handshake.
Ultimately, the efficacy of the book is in the disposition of the reader. For the security newbie who wants a crash course in security in order to quickly land a security job, heaven help the company that would hire such a person. While one should indeed not judge a book by its cover; this book's cover and title may lead some readers to think that the book is their golden ticket to a quick landing into a great career. The breadth of information that a security professional needs to know precludes and short of cramming or quick introductions. Those with a lack of security experience attempting to use this book to hide their shortcomings will only embarrass themselves on an interview.
On the other hand, for the reader who has a background in information security who wants an update on network and security fundamentals, they will find IT Security Interviews Exposed a helpful title. The book contains a plethora of valuable information written in a clear and easy to read style. In a little over 200 pages, the book is able to provide the reader with a good review of what they know or may have forgotten. Used in such a setting by such a reader makes the book a most helpful tool for the serious security professional looking to advance their career.
IT Security Interviews Exposed: Secrets to Landing Your Next Information Security Job Overview
Technology professionals seeking higher-paying security jobs need to know security fundamentals to land the job-and this book will help
Divided into two parts: how to get the job and a security crash course to prepare for the job interview
Security is one of today's fastest growing IT specialties, and this book will appeal to technology professionals looking to segue to a security-focused position
Discusses creating a resume, dealing with headhunters, interviewing, making a data stream flow, classifying security threats, building a lab, building a hacker's toolkit, and documenting work
The number of information security jobs is growing at an estimated rate of 14 percent a year, and is expected to reach 2.1 million jobs by 2008


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Writing Online Review

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Writing Online ReviewWriting Online, by Sean Platt, is a must-read guide for anyone wanting to know what it takes to become a legitimate online writer. From starting a blog to writing, publishing, and selling your own creations, Sean not only tells us about many different ways to make it as a writer, he also tells us HOW to do it. Sean's transparent account of his personal struggles and successes on his online writing journey are weaved throughout the book and serve to provide inspiration, encouragement, and wisdom to those just getting started.
Writing Online will also prove to be a valuable reference to aspiring online writers. Each chapter stands on its own by providing specific, valuable information that can be revisited at anytime, no matter what stage of the game you're in. Sean also provides a very useful "tools" guide that will show the writer how to save time and work smarter.
Perhaps the best feature of Writing Online is it's straight forward, tell-it-like-it-is delivery. Rather than false promises of easy riches with no effort, you'll learn that being a writer requires actual work, time investment, and diligent effort. Sean explains that, although making a living online can be very difficult, it also delivers greater rewards that make the challenges worthwhile.Writing Online OverviewWriting Online is more than a writing book. It's a road map to show you how to make a great living from writing.Writing Online teaches you not only how to write copy that sells, but also marketing, blogging, social media, SEO, list building, and how to build a strong reader or fan base. This is the book I wish I'd read when I first started writing for a living. A book that would have saved me lots of wasted time and money and made me realize my dreams a bit earlier.I want to help you realize your dreams without stumbling as I did.Chapters
The Truth About Being A Writer
Ways to Make Money Writing
Blogging
Guest Blogging
Headlines
Social Media
Social Media Usage & Measurement
SEO
Voice
Editing
Work Habits
Common Mistakes
Marketing
Building Assets
Building Your List
Tools
My Best Advice
How To Keep Your Dream From Dying


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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Review

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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy ReviewZhivago presents a process and perspective that are both client centric yet still driven towards the bottom line.Rather than argue about what we think our clients want and how they want it, Kristin challenges you to talk to your clients directly to find out, and she gives you the frame work to do so respectfully and successfully.
Packed full of tips, best practices, and real world examples, Roadmap to Revenue will challenge and encourage you.
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy OverviewBuyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers aren't getting the sales they need, and buyers aren't getting the information they need to make a buying decision.

In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.

Armed with these methods, managers can map out their customers' buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that won't); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

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Getting Started with WordPress: Design Your Own Blog or Website Review

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Getting Started with WordPress: Design Your Own Blog or Website ReviewWhen I became aware of this book I was immediately interested as I've recently started a WordPress blog. While I set up and activated the blog with only the helps from WordPress I was always wondering about what I might be missing.
This book carefully and systematically explains the concepts and methodologies behind creating your own personal blog. It sort of fills in some blanks that might be left by the admittedly thorough and helpful steps provided by WordPress.
The author, Todd Kelsey, Ph.D, is a "professional author, and educator" with experience and a sense of humor. The book has a lighthearted, casual feeling about it that makes it reader friendly. It is divided into three parts; Part 1 Getting Acquainted, Part 2 Learning WordPress, and Part 3 Special Topics. Dr. Kelsey places an emphasis on protection and devotes Chapter 6 to Spam, Spam, Spam, Spam: Understanding Spam and Security for WordPress.
The book is carefully structured for learning and clearly exhibits Dr. Kelsey's skill as a communicator and educator; I recommend it highly for anyone who has or wants to have a blog or website.
Getting Started with WordPress: Design Your Own Blog or Website OverviewIf you're a beginning blogger looking for an easy-to-follow, friendly guide to help you produce an attractively designed blog or website, this is the book for you. You'll learn the basics of WordPress, one-click installs, and customizations. There's also coverage of SEO, categorizing blog posts, and social media promotion strategies, such as importing your blog into a Facebook page. This book's approach starts out simple using step-by-step examples and builds from there, enabling you to gain confidence in building your blog. You'll soon feel comfortable with a variety of helpful techniques: writing the text for your blog, adding pictures to your posts, publicizing your blog, tracking the number of visitors you've had, customizing the look and feel of your blog, managing comment spam, and even exploring ecommerce. You'll see sample blogs in the book and on the companion website so you can get an idea of what other bloggers are doing. Readers await your blog!

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Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In Review

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Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In ReviewI appreciate the author's in-depth and personal take on the impact the iPhone has had on the changing world of connection and innovation. Brian has created a fun read that's indicative of what mobile technology holds for our future. Every chapter holds nuggets of information and personal stories that leave you thinking, "Wow, that's pretty cool." I highly recommend picking this up if you're curious about real stories and studies, written in a almost-conversational and playful tone, about the possibilities you carry around in your pocket everyday.Always On: How the iPhone Unlocked the Anything-Anytime-Anywhere Future--and Locked Us In OverviewEven Steve Jobs didn't know what he had on his hands when he announced the original iPhone as a combination of a mere "three revolutionary products"--an iPod, a cell phone, and a keyboard-less handheld computer. Once Apple introduced the App Store and opened it up to outside developers, however, the iPhone became capable of serving a rapidly growing number of functions--now more than 350,000 and counting.

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Reinventing Professional Services: Building Your Business in the Digital Marketplace Review

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Reinventing Professional Services: Building Your Business in the Digital Marketplace ReviewAri Kaplan's book is fabulous. It was full of insightful advice. I've read it through once and will be going back shortly with a pen and highlighter. There are so many tips in here, this book will not be put on my shelf, but will rather stay near my laptop for quick reference. I'd definitely recommend this book.Reinventing Professional Services: Building Your Business in the Digital Marketplace OverviewHow engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan--a recognized advisor on business and career development -- Reinventing Professional Services: Building Your Business in the Digital Marketplace --offers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.
Details the importance of offering resources instead of simply selling

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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off Review

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Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off ReviewI am an ebay Titanium($100k+ per Month in Sales)Top-Rated Seller who owns several ecommerce websites and several brick and mortar business. I've read virtually every book there is about making money online, entrepreneurship and low-cost marketing methods. It was one of those books that I first ran across the name "Jim Cockrum." The book itself was awful and a complete waste of money EXCEPT for the special "Tips," section in it which kept featuring this guy named Jim Cockrum. I decided to google him and let me just say it was one of the best internet searches I have ever conducted. It led me to his membership websites where I quickly became a member and devoured much of the information at his sites. In this book Jim lays it all out. This book is packed full of some of the best advice from Jim's membership sites. It also spells out how Jim has become one of the most-influential marketers in the world of online marketing. There is a reason most of us who belong to his sites and have read his books hang on his every word.....TRUST! I have studied many an internet-marketing guru and read them all. All the guys who parachute out of planes or shoot videos of themselves riding around in jeeps in california peddling their "Get-rich-quick," internet courses for $1497 and I can find better information and information that actually works on Jim's sites and in his books. Simply put, Jim Cockrum is the only Internet-Marketer/Guru who has actually helped me put money into my pocket year after year. And he is an all around wonderful guy who responds to everyone of his customers. I seriously don't know where the guy finds the time somedays because he interacts with all of us! If you are one of the millions of people in this country who is unemployed or has been negatively affected by this economy then this book is exactly what you need as well. If you own a business that has hit a plateau or is failing then you better order this book right away! If you have books like Guerilla Marketing, Good to Great, Think and Grow Rich or How to Win Friends and Influence People, then you need this book sitting alongside those in your library as this will become a business classic. If you don't want to make money and improve your life then don't buy this book. Bottom line!Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off OverviewSimple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.
Use simple videos as promotional power tools
Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
Find the perfect online partners that can take you to the next level quickly...and more!
Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Review

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Review
Read this informative how-to guide for Facebook advertising. Authors have spent the time and money on real advertising projects to know what works and what to avoid.Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Overview
FUEL YOUR BUSINESS WITH FACEBOOK

Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Covers critical updates including:
Targeting by birthday, family status, and more
Pinpointing who is seeing your ads
Managing impressions per ad to avoid ad fatigue
Using Sponsored Story Ads—the newest advertising categoy
Creating a Facebook business and identity

"Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!"—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing

"If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.'"—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com

"Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income."-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books

"Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent."-Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible

"Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read."- Ken McCarthy. The System Seminar, Tivoli NY

"The irony of living in the Information Age is that good info has gotten harderto come by. The lame stuff still manages to clog the pipes, causing chaos andpreventing you from discovering the legit specifics that can actually help you in yourquest for business success and a bigger bottom line. Perry Marshall has been a first-stop, one-stop resource for the best possible advice on making AdWords work sinceGoogle unleashed it on the marketing community…and now, Perry's new tome onFacebook's astonishing (and yet-to-be-fully-tapped) power to reach gazillions oftargeted, eager prospects (most of whom you'd never even know existed, otherwise)is the first and probably the only book you need to be one of those early adopterswho score fastest. Perry's books are always essential. This one is perhaps more sothan usual."-John Carlton, the most respected and ripped-off veteran copywriter on the Web

"Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes."-Bob Bly, author of over 60 books including Complete Idiot's Guide to Direct Marketing, The Online Copywriter's Handbook and Public Relations Kit for Dummies

"Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.' That chapter alone is worth the price of this book.

"Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising.

"Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines.It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,' but actually gaining new customers.

"I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits."-Brad Geddes, author of Advanced Google AdWords

"One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy' tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.' It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read."-Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com

"Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider' knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising.-Clate Mask, president, InfusionSoft

"Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he's extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement."- Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com

"Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!"—Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com


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Google Power Search Review

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Google Power Search ReviewGoogle Power Search is a brief but direct book(let) on how to exploit Google's various search engine features. Althoug the things discussed in the first two chapters may be readily available in various blogs and forums, the contents of the rest of the book are very valuable. Some advanced and not-so-well-known features are also introduced.
I am glad to have found the book as the section on common operators help me immediately in avoiding frustration in looking for what I really want. Finding what I need on the first page of results rather than on the third page is really great.
Highly recommended for those who do a lot of searching on the internet, especially those who want to find them quickly.
[Disclaimer: I got this book for free as part of the Oreilly blogger review program I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."]Google Power Search Overview
Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.

Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queries
Use Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among others
Explore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google Scholar
Acquire advanced Google skills that result in more effective search engine optimization (SEO)


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