Red-Hot Selling: Power Techniques That Win Even the Toughest Sale Review

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Red-Hot Selling: Power Techniques That Win Even the Toughest Sale ReviewDo you consider yourself a sales professional? If so, when was the last time you read a book about sales? If it's been a while you'd do well to pick up this one by Paul Goldner, who states that selling is a science, not an art, and not a profession for those who want to get by on their "gift of gab."Red-Hot Selling: Power Techniques That Win Even the Toughest Sale OverviewNo matter what, where, and to whom you sell, everything you do fits into one of three phases of the sales process: Planning, Execution, and, Closing. True red-hot sellers know exactly what each phase encompasses, and the rest of us can learn in the time it takes to read this ultra-practical book. "Red-Hot Selling" presents a simple, start-to-finish sales process for new sales professionals and veterans alike. "Red-Hot Selling" also includes the author's powerful three-tiered planning process, proprietary tools including the Meeting Management Worksheet, and the best closing techniques in the business - plus can't-miss secrets for distinguishing your product or service in a competitive market. Selling may be tough, but it's not complicated. With this one-of-a-kind guide, you can streamline your job, kick-start your career, and send your earnings sky-high!

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The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions Review

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The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions ReviewWhen it comes to growing a business on eBay, everybody has the same shot at making the big bucks, right? Wrong! For most eBay sellers, it's at best a hit-or-miss proposition. No matter what you think, the odds aren't with you--unless you have an edge. And this book gives you that edge!!
As Angela Adams tells us in her information-packed pages, you win on eBay by learning from the success stories--the ones who've discovered how to put the "power" in their selling! Yes, people out there are selling steadily and consistently on eBay. They're the mega sellers--and you'll meet them in this book. Nothing's more valuable than discovering the secrets, hints, and tricks from the ones who've "been there, done that" on eBay. These are the ones who've done their homework, developed the blueprints, and put their winning plan in action. Result: SALES SUCCESS. Angela's done all the legwork for you. Whether you're a new or experienced eBay seller, working part-time or full-time, if you're out to learn what you need to do to get that selling edge on eBay, you must have this book.
-- Robert Gardner, Ph.D.

The eBay Success Chronicles: Secrets and Techniques eBay PowerSellers Use Every Day to Make Millions OverviewAtlantic Publishing Company spent over a year compiling this new book. The author contacted hundreds of PowerSellers and over 60 of them agreed to talk--sharing their stories and helpful ideas. They talked about the basics and how they do those on eBay as well as giving tips and hard-learned advice for those who also want to become successful. There are many books on eBay; this is the only one that will provide you with insider secrets. We asked the PowerSeller experts who make their living on eBay every day--and they talked. We spent countless hours researching, interviewing and e-mailing eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to make money (or more money) on eBay, then this book is for you. The experts chronicled in this book earn $1,000 to $150,000 per month through eBay. Inside the pages of this new exhaustively researched guide you will find a jam-packed assortment of innovative ideas that you can put to use today. This book gives you the proven strategies that you need to sell more with less time and effort. With over 430,000 sellers make a living off eBay today, there is no reason you shouldn?t become financially successful. This book will arm you with the knowledge to become an eBay PowerSeller. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Silver Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

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The Executive MBA in Information Security Review

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The Executive MBA in Information Security ReviewIn The Executive MBA in Information Security, author John Trinckes notes that according to Washington, D.C., think tank the Brookings Institution, an organization's information and other intangible data assets account for more than 80 percent of its market value. Such a statistic unequivocally demonstrates the imperative of a strong enterprise information security program.

With that in mind, Trinckes first points out that data security is a management decision, and as such, requires executive leadership to create an effective foundation.

Leadership alone will not get the organization to a state of effective security, however, and that is where the book comes in. The reader will find within this work an overview of all of the core areas in information security. The format and content generally mirror the (ISC)2 Common Body of Knowledge, a basis for (ISC)2's Certified Information Systems Security Professional (CISSP) certification.

While nothing in the book is ground-breaking, its value lies in the integration of this information into a single volume for the person who does not have a strong background in information security and risk management.

While not the definitive text on the subject, The Executive MBA in Information Security provides a good start for any executive or professional looking to get a thorough understanding of the fundamentals of information security.
The Executive MBA in Information Security OverviewAccording to the Brookings Institute, an organization's information and other intangible assets account for over 80 percent of its market value. As the primary sponsors and implementers of information security programs, it is essential for those in key leadership positions to possess a solid understanding of the constantly evolving fundamental concepts of information security management. Developing this knowledge and keeping it current however, requires the time and energy that busy executives like you simply don't have. Supplying a complete overview of key concepts, The Executive MBA in Information Security provides the tools needed to ensure your organization has an effective and up-to-date information security management program in place. This one-stop resource provides a ready-to use security framework you can use to develop workable programs and includes proven tips for avoiding common pitfalls-so you can get it right the first time. Allowing for quick and easy reference, this time-saving manual provides those in key leadership positions with a lucid understanding of:The difference between information security and IT securityCorporate governance and how it relates to information securitySteps and processes involved in hiring the right information security staffThe different functional areas related to information securityRoles and responsibilities of the chief information security officer (CISO)Presenting difficult concepts in a straightforward manner, this concise guide allows you to get up to speed, quickly and easily, on what it takes to develop a rock-solid information security management program that is as flexible as it is secure.

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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement Review

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Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement ReviewThis book is copyrighted in 2000. In five years the internet has changed so much that this book is of little use. Many of the URLs listed in the book are outdated (the sites are no longer there!). Google is now the number one search engine, and what little information the book has on it is outdated. For example, keywords and titles have NO effect on your Google rating. This book should either be updated or discontinued so that buyers don't waste their money!Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement OverviewStreetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

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Wiki: Web Collaboration Review

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Wiki: Web Collaboration ReviewWikis are an interesting experiment in collaborative effort on the Web. The best known example is of course Wikipedia. The authors cite this, but devote most of the text to explaining how to use MediaWiki and TWiki. Both have become popular for maintaining wikis, and are shown to be very easy to learn and use in a group effort.
Wikis have a notation all their own. But not too dissimilar to HTML, and just as easy to learn.
You can treat this book as a learner's manual for MediaWiki or TWiki. More generally, you might read it to see if your company or group should run its own Wiki, and the issues involved. The discussion is at a deeper technical level than elementary books on Wikis.Wiki: Web Collaboration OverviewWikis are Web-based applications that allow all users not only to view pages but also to change them. The success of the Internet encyclopedia Wikipedia has drawn increasing attention from private users, small organizations and enterprises to the various possible uses of wikis.Their simple structure and straightforward operation make them a serious alternative to expensive content management systems and also provide a basis for many applications in the area of collaborative work. We show the practical use of wikis in carrying out projects for users as well as for maintainers. This includes a step-by-step introduction to wiki philosophy, social effects and functions, a survey of their controls and components, and the installation and configuration of the wiki clones MediaWiki, TWiki and Confluence. In order to exemplify the possibilities of the software, we use it as a project tool for planning a conference.

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Social Networking for Authors-Untapped Possibilities for Wealth Review

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Social Networking for Authors-Untapped Possibilities for Wealth ReviewSocial Networking for Authors is a `must have' book for any author interested in increasing awareness and generating book sales in the digital age in which we live. While technology has made it possible for more authors than ever to get their books in print, this explosion of books published annually makes it easy to get lost in the crowd.
However, using the tips and tools that Michael Volkin shares in this book, one can utilize technology to stand out from the crowd. The `buzz' that can be generated by taking advantage of the social networking sites he has outlined will get you the competitive edge you need. Highly recommended for any author.
Social Networking for Authors-Untapped Possibilities for Wealth OverviewThe traditional method of selling books is fading away, and the untapped wealth of social networking is growing, but many authors don't each touch this massive money making niche! Now you can sell more books than you ever thought possible. The easiest way to becoming a best-selling author is to follow the tips in this easy-to-read and eye-opening book.This book will teach you how to: - Earn money by selling books through social networking sites (Facebook,MySpace, Twitter , Technorati, Xanga, Squidoo, and dozens more). - Create a money making website for your book (without being a tech-guru). - Take advantage of free tools for authors that will skyrocket your book sales. - Connect with customers to convert one sale into three. - And much more...It's time to turn your book into a residual money making machine. This book pays for itself! By following the lessons learned in this book, you can drastically increase your book sales.

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The Long Tail: Why the Future of Business is Selling Less of More Review

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The Long Tail: Why the Future of Business is Selling Less of More ReviewWell, timing is everything... and isn't always fair. Had I not just completed reading Jeffrey & Bryan Eisenberg's "Waiting For Your Cat to Bark?" before picking up "The Long Tail," I would probably have given this book 4 stars.
Chris Anderson has done a very good job of showing us the new "economics of abundance," or the connection of supply and demand thru technology and the Internet.
Question: What happens when everything in the world becomes available to everyone?
Answer: A market that never dies... markets for every niche, and vice-versa.
The Long Tail.
Using corporate examples like Google, eBay, iTunes and Netflix, Anderson lends an interesting perspective on how these companies have grabbed the Long Tail theory (consciously or unconsciously) and used it as the foundation for their staggering success. For customers of these companies, being online means unlimited "shelf space" - access to hundreds of thousands of bits of information, products and services they'd never been exposed to otherwise.
But how does the ordinary businessperson experience the success of the eBays of the world? Here, Anderson falls short. He states his "secret" to The Long Tail:
1.Make everything available
2.Help me find it
It's the "help me find it" part that Anderson ignores. In fact, it's the end of the book... you're left hanging, thinking, "So how in hell am I supposed to help people find me?"
Taken for what it is - a good presentation of a present-day theory (and one that was adequately covered in the original article in Wired magazine), the book is fine. But to really understand what it takes to make the Long Tail theory work for you, you must get a copy of "Waiting for Your Cat to Bark." It's in-depth coverage on not only how our economy works today, but understanding how people buy, how to understand what they're looking for and what you need to do to create persuasion magic not only on your website but in all your marketing materials.
This is not a time for "build it and they will come." Understanding an economy is only the first step. The real question is - what are you going to do about it to make yourself an integral part of the Long Tail?
It's too bad "The Long Tail" and "Waiting For Your Cat to Bark" can't be sold in a box set - they were made for each other.The Long Tail: Why the Future of Business is Selling Less of More Overview

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